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- found in 2005
- 2007 co-produced Kate Modern (a tv show)
- fans could interact with characters, each other and create discussion forums

Why did it fail?
- AOL purchased bebo in March 2008 for US$850 million
-AOL overpaid, changed strategy and refused to increase funding
-the recession resulted in a lack of advertising revenue
- aggressive expansion from facebook
- AOL sold it a year later

They now operate as a company that makes social apps

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Few of the Social Media Sites that FAILED.

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Few of the Social Media Sites that FAILED.

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Remember Myspace? Remember Friendster? Remember Digg? Or Remember Orkut? The list could go on and on. But the question is, where are they now? Here is why these Top Social Media sites - FAILED!

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1. There was a disconnect between Google’s mission (“organize the world’s information”) and what Google actually does to earn a living (“finding stuff quickly, easily and elegantly”). Overall, customers were not interested in organising their information, but using Google to quickly retrieve information.

2. Failed to cater to customer needs, but instead catered to employee's needs, making Google Plus less enjoyable than Facebook.

3. Network effect - more people are on Facebook, therefore it's more valuable to those customers. Few people use Google Plus, so less able to connect with friends and family on that platform.

4. Google Plus failed to offer something new, because the customer segment and market they were operating in already had fierce competition from Facebook.

5. Unlike Facebook, Google Plus were slow to adapt to mobile usage, where most the revenue now comes from. This is because mobile usage is surpassing desktop usage.

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- founded Aug 2003
- from 2005-2008 largest social media in the world
-2008 Facebook took over

Why did it fail?
- Using real names on Facebook added authenticity that Myspace lacked
- Myspace released the mobile version comparatively late
- Public image: Myspace often seen as not safe, this image was cemented by an investigation whether Myspace was exposing minors to pornography in 2006

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Founded in 2002, Friendster was a Malaysian company originally dedicated to social networking services. In 2011 it became a social gaming platform. It shut down in 2015

- Users did not have a strong link between users and people could not get attached to the site
- Users couldn't get updated info on what their friends were doing due to the lack of news feed
-Friendster missed the "social" aspect of social media, users would focus on polishing their profile and getting as many friends as possible, but there isn't much to do beyond that point.
- Had frequent stability issues
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1. Microsoft retired MSN Messenger to focus on Skype as Skype started to grow rapidly.

2. MSN users decline --> Skype user incline

3. Skype was potential money making app for the company, which is very successful in today’s market.

4. Competition from Chinese products has had an impact.
5. MSN was only accessible on Microsoft Windows, whereas Skype can be run on many devices, making it easier and accessible for consumers to use.