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multiple glasses - been there ages
she is leaning on him - implies love
he is more focused on his drink- implies not in love
old fashioned hair - implies old
glasses with red rims
red tie and stiped shirt- implies works alot

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i can see a boy in shorts with 2 bottles of wine , a rusty building with more children behind it.

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Denotation - after seeing an image, the user then tries to formulate a meaning, based on observation of the image in a film or Tv show.

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seeing an image and deciding what it means afew seconds later

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semiotics are the systematic study of sign processes and meaning

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dialogue isn't as important as non-verbal codes

semiotics is the science of the symbol. colour codes are very important, as well as icons and index

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Signs- when looking at media texts were studying a sign.

two components of a sign:

signifier- The text which carried the meaning
Signified- The meaning or idea

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a general philosophical theory of signs and symbols that deals especially with their function in both artificially constructed and natural languages and comprises syntactics, semantics, and pragmatics

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Semiotics works in codes:
Colour codes
Technical codes
Dress codes
Non-Verbal codes

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Semiotics is the science of the symbol that we can use to decode the meaning of media texts

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Theorized by Saussure in 1857 but popularized by Roland Barthes in 1972.
signifier - the text that carries the meaning
signified - the meaning or idea
Index is important in film. it's more important to show something after, rather than before, which is more powerful.
the clothing which a character wears reflects and display who they are, such as Morgan freeman wearing striped clothing to represent a prisoner, then a white suit to represent God.

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Anchorage - Fixing or limiting the meanings of certain images symbols or words.

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colour codes let the audience know how to feel/ what the scene emotion is

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Visual analysis is the process of looking at a piece of visual art (painting, photography, film, etc.) and dissecting it for the artist’s intended meaning and means of execution. In some cases, works are also analyzed for historical significance and their impact on culture, art, politics, and the social consciousness of the time. This article will teach you how to perform a formal analysis of art.

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semiotics- science of symbol,
Icon-picture
Symbolic-the word fire is different for different cultures
Index- a product of the thing that links us to it

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basic semiotics are symbols in media that we auto-assign to something else
is the science of the symbol it offers a tool that we can use to decode the meaning of media text semiology was a first theory by Saussure in 1857 - 1913 but was made popular in the study of the media by Roland Barthes

signifier - the text which carries the meaning
+
signified the meaning or the idea
=
sign

93% of communication is nonverbal meaning no words
this is because they as a person speaks so much like outfit hair and face expressions

polysemic - anyone is free to make any meaning of what they want
anchorage - the meaning of something is limited to what the filmmaker wants it to be

visual codes are items that the filmmaker uses to create specific meanings there are many codes some of the most widely used are colour codes ted in shoot up scene
technical codes rear screen projection in the drug scene
nonverbal codes hand gestures facial expressions dress codes suit means business

anything in media produces media text so video games and movies and books

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Ferdinand de Saussure came up with the idea of semiotics

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semiotics are the systematic study of sign processes and meaning

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Codes are items that the filmmaker uses to create specific meanings
Colour Codes: colour is used to set the tone of a scene before any of the actors have even uttered a word
Technical Codes: all how equipment is used to tell the story in a media text
Non-Verbal Codes: the environment, physical characteristics, gestures, face expresses, and touch.

Dress Codes: how someone's Dress shows who they are and how important they are like how formal wear could suggest wealth, sophistication, spy and Hight power

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Icons/symbols are visual indicators that film makers will place into their movies that show the audience a specific thing

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semi·ot·ics

[ˌsiːmɪˈɒtɪks, ˌsɛmɪˈɒtɪks]

NOUN

1. the study of signs and symbols and their use or interpretation.

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Colour codes are a way for writers and directors to convey an emotion or feeling. an example of this is green displaying jealousy, red displaying love or rage, and yellow conveying fear.

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the science of the symbol
It offers a tool that we can use to decode the meaning of media texts
SEMIOLOYY was first theorized by Saussure but made popular in he study of media

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 In Media studies, we use the word TEXT to refer to anything that is produced such as TV progs, Films, Videos, Video Games, etc.

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 In Media studies, we use the word TEXT to refer to anything that is produced such as TV progs, Films, Videos, Video Games, etc.

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by Lennon

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Iconography is when an object, such as the hockey mask in Friday the 13th, becomes not only popularized, but tied to the property/film/game that it is represented in.

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semiotics is an interpretations of the symbol and sign, it's just giving a meaning of a thing, symbol, and action.

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Media texts are made up of visual symbols which are put together to make meaning or codes

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Media texts are made up of visual symbols which are put together to make meaning or codes

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by Lennon

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 Icon – a picture of the thing, Index – a product of the thing that links us to it, Symbolic (Arbitrary) – the word FIRE is different for different cultures

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 Icon – a picture of the thing, Index – a product of the thing that links us to it, Symbolic (Arbitrary) – the word FIRE is different for different cultures

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by Lennon

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Semiotics are a technique used by viewers of a film that help identify what is going on(where/when a scene takes place) often these are little things like food being on a table allowing the audience to understand that the characters have been at the restaurant for a while

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Semiotics are the systematic study of sign processes and meaning making.

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Semiotics is the way in which writers use visual cues, and symbols to envision a message or meaning. an Example is a raven in tv or film, which symbolizes death.

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 Symbols are visual signs that have a shared meaning for those that use them.

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 Symbols are visual signs that have a shared meaning for those that use them.

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by Lennon

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by Lennon

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Semiotics is the science of the symbol used to decode the meaning of media texts

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Semiotics is the science of the symbol used to decode the meaning of media texts

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by Lennon