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Coke keeps you thin!  (1961 Coke commercial)

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In the 1950's, Marilyn held lots of publicity in almost every aspect. She changed the way all people look at women. Therefore, this advertisement represents ethos because of the presence of a well known women, of the time, smoking. It intrigued women to smoke by seeing The Marilyn Monroe.

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This picture demonstrates ethos... because of the popular Marilyn Monroe at the time, women were intrigued when thinking of buying this product just because she is the one wearing it. They could be lead to believe, "..maybe I can look like her!" , etc.