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We advertised our film through twitter. We made a twitter account for the film to be able to reach out to our target audience as 19-35 is an age range that has seen the development of technology and social media sites such as twitter. This means that a large proportion of our target audience will have access to twitter and will keep up to date with the film and it's release.

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We will distribute our film through 'Vimeo'. This is an online website that is easy to access and free to use. This means that it can be accessed by a wider audience and will also attract our target audience of 19-35 year-olds as they are a technology based generation. We will also release our film on DVD globally so that it can be accessed worldwide (specifically in capital cities such as London). This will also allow our audience to watch our film in the comfort of their homes and DVDs are popular throughout our target audience.

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Creating our own distribution company 'Fragmented Films', enabled us to have a restricted local release and premier at The Screen on the Green. The location of this cinema helps attract our target audience as it can attract a wide audience as it is located close to central London and is a busy area for students and local employees who work in the area.

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Our distribution company, is similar to companies such as 'Twentieth Century Fox', 'New Line Cinema' and 'Warner Bros'. These companies distribute globally to a mass audience and have multiple ways of promoting other films globally. All of these companies are known for releasing films from the thriller and horror genres.
- 'Twentieth Century Fox' distributed 'Gone Girl'.
- 'New Line Cinema' distributed 'Se7en'.
- 'Warner Bros' distributed 'One Missed Call'.
All of these films are examples that we took inspiration from for our title sequence. We took inspiration from these films as they are all from either the thriller or horror genres. This means that they all reflect the same cold tone and dark mood as we do in our sequence along with the mysterious and tense atmosphere.

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We also created our own production company called 'Eyes Entertainment'. I created a logo for it online and made it into an ident using After Effects. We wanted our production company to be a small company that links to the film and as our film is called 'If I Had Eyes', the name of our company links to it. Another film that did linked their company to their film in this way is 'One Missed Call' as one of their production companies is called 'Missed Call Productions'.

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We chose to create our own mainstream distribution called 'Fragmented Films'.  We chose to develop our own company because we wanted our film to not come from a well-known company but more of new but successful company that would look professional. However, we wanted our company to be small but also mainstream so that our film would be released globally to attract to a mass audience. Our company would distribute thriller films and horror films as I think that the shattered effect of the ident is a great way to lead into a thriller or horror film. As our film is a thriller/horror hybrid, our company would of course have to focus on releasing films of that genre to attract the same target audience.