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When trying to decide what to purchase for a computer, I would highly recommend identifying your needs! People will tell you how great Mac is compared to Windows and how Windows is better than Mac time and time again, but that doesn't really help you! After identifying your needs, I would also recommend getting a computer geared towards your type of cellular device. Granted, Apple does a very well job of incorporating many features into their computers, they also incorporate their own systems for things like Microsoft Office. That's why instructions tend to be created for MAC users specifically as it is a different process from all other computers.

I personally have a Toshiba Satellite laptop and I enjoy it very much. It is very simple, and easy to use.

Main thing I would want anyone to take away from this is, identify your needs, and also consider the type of cellular device you have.

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Toshiba | Laptops, Ultrabooks, HD Televisions and TVs, Blu-ray/DVD Players and Camcorders for Home, School & Business | us.Toshiba.com

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Explore Toshiba's innovative line of laptops, tablets, TVs, blu-ray players, HDDs and camcorders. Get access to reviews, features and tech guides to find the best products for your home or business.

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Building a Computer (No Experience Needed)

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Building a Computer (No Experience Needed)

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Building a computer used to be a complicated process, where careful selection of delicate parts was a necessity. When that collection of components finally booted for the first time, it was a triumphant experience. Knowing how to build a computer made you quite the tech-head.

Nowadays it's easier than ever, with clear standards of compatibility, obvious choices for performance and value, and an actual building process that's straightforward and well documented. That said, there are pitfalls to avoid and assumptions experienced builders make that newcomers won't know.

To help out new PC builders and experienced enthusiasts alike, we've compiled this handy step-by-step guide that will take you from a pile of parts to a working computer in just a couple of hours.

Getting started

This guide is all about putting your components together. If you haven't selected and purchased all the hardware you need, stop reading and go check out our PC build guide, which outlines recommended components for a variety of builds.

Have your parts? Good. Let's get started.

Before you dig in, ensure there's a clean workspace with plenty of room to open boxes and put parts together. Hopefully there's already a pile of them in front of you, but if not, our PC build guide can walk you through that process.

There are a couple of safety issues to discuss before we actually start ripping open those boxes.

You can feel it

There's an invisible risk when building a computer that can crush the most powerful system: Static electricity. The same force that lets you shock your friends when you wear wool socks can also fry components in a heartbeat. Fortunately, it's easy to all but eliminate with a few simple steps.

One easy solution is to purchase an anti-static wristband. One end wraps around your wrist, and the other clips somewhere on the computer case, keeping the wearer constantly grounded. Touching the case frequently with the PSU plugged in, but turned off, achieves the same effect.

Apart from that, it helps to build in a room with a bare floor - carpets generate a lot of static - and wear rubber-sole shoes rather than socks. Many components are packaged in anti-static bags, and it's a good idea to leave them there until just before installation.

Need help? Just ask

Building a PC for the first time can be a little tricky, but the good news is there are many resources to help. People who like building computers don't often get the opportunity. If you have an enthusiast friend, they may jump at the chance to help put it together.

This guide is meant as a general overview of the process, and the instructions your parts came with may vary from our suggestions. When they do, default to the included instructions, and use our guide as a road map for the whole project.

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Building your own PC is the best way to earn geek cred - here's how to do it

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Building a computer used to be a complicated process, where careful selection of delicate parts was a necessity. When that collection of components finally booted for the first time, it was a triumphant experience. Knowing how to build a computer made you quite the tech-head.

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Buying a computer is no easy task, and with the cost of many of the machines out on the market today, you want to make sure you're making the right purchase so you don't blow your money on something that stops meeting your demands within a year. Not all machines are created equal, and unless you're pretty familiar with computer hardware, you might have a hard time determining just how unequal they are. Of course, not all computer users' needs are equal, so you might not need certain things included in a computer, especially not if those features are pushing up the price.

This guide should help you get a better understanding of what all the components of the computer will mean for you and make it easier to decide what you want, need, and which elements to prioritize. That way, you'll be better equipped to get the right computer for you, and to avoid spending any more money than you must.

1. Desktop or laptop?

This is probably one of the simplest choices to make, and one that can have a big impact on the overall cost of your computer, including expenses that might not come right at the time of the purchase. In general, if a laptop and desktop are boasting all of the same performance specs, the desktop will be cheaper. It might not make sense, since it's a bigger piece of hardware, but the ability to cram a lot of components into a small space and the need for a battery is what ups the price of the laptop - notice the premium paid for Apple's thinner devices.

If you plan on having a steady workstation and don't need to run around with your for-all-purposes device, consider getting a desktop and saving yourself some money, or spending what your budget allows and getting a computer with higher specs. An added benefit of a desktop is that it's easier to keep cool, since there is more room for powerful fans, which will help the machine have a longer lifetime and maintain optimum performance levels. Additionally, it's easier to change out parts and upgrade components in a desktop, which will keep your machine from falling behind the constantly increasing demands of the digital world.

If you often need your computer on the go, the choice is simple: laptop. If your need for portability is only occasional and you don't need much more than a browser or word processor, you may be able to find a cheap tablet or netbook to do the job, and could potentially afford it with the money you save by getting a desktop as your primary computer. Keep in mind that you'll still have to buy a monitor if one doesn't come as a bundle with the desktop.

(Note on laptop screens: If you're planning to use your laptop for mostly work, consider a matte screen, which will have less glare and be easier on the eyes. If your laptop will be a media device, a normal glossy LCD screen should do the job.)

2. Know the processor and what it means

The simplest way to explain the processor is that it's the brain of the machine. If you want a fast computer that boots up programs in a flash, completes tasks as soon as you start them, and doesn't keep you waiting, then you want the strongest processor available - and who doesn't? You just have to know what you're looking at when you see a processor's details.

Basic: the short and simple of processors is in the number of cores and the speed (labeled in GHz or Gigahertz) of the processor. The speed of the chip will tell you how much data it can process in how much time, so the bigger the number, the better. The number of cores functions as a multiplier, as the processor is actually a stack of cores that each run at the listed speed (e.g. a single-core 2GHz processor is a lot slower than a four-core 2GHz processor).

Multiple cores can also help with multi-tasking, as each can be working on different tasks. If you don't use a lot of programs at the same time, you may be content with just one or two cores and don't need to fork out the extra cash to snag a few more. Make sure to ask how many cores are on the chip and what the clock speed is. Two computers might both say they have an Intel i5 chip, but the number of models that go into the group are many, and their speeds and core counts can be leagues apart.

Advanced: If you want to get into really nitty-gritty bits of the processor, check out the benchmark tests at CPUBenchmark. You can compare a number of different CPUs to see if you're getting the best one, and even see if you're getting the best for your money. Also, check out the L1, L2, and L3 cache sizes - these are the closest and fastest memory spaces to the CPU and the bigger they are, the better. You can also see how many threads the core has - again, the more, the merrier.

3. RAM isn't just a type of goat

Just as the number of processor cores in a computer affects its speed and ability to multitask, the amount of Random Access Memory, or RAM, in a computer can affect just how much multitasking it can handle and how fast it will be. RAM is basically a small, extra-fast form of memory (like L1, L2, or L3 cache, but bigger and slower).

Basic: Nowadays most RAM is measured in gigabytes, and as is often the case, the more, the merrier. By having more RAM, your computer is able to keep more data close at hand, rather than having to go digging around through the slower hard drive for the information it needs. Of course, because RAM is smaller, there is only so much room for data. That's why it's useful to have more RAM if you want to keep multiple tasks going at the same time, and to be able to jump between them relatively quickly. If you're also guilty of having too many web browser windows open at the same time, more RAM will make that a lot easier.

Advanced: There is, of course, a bit more to RAM than just the size of it. If you check out the specifics of the RAM in a computer and see that it's DDR2-800, you can get a quick sense that this is a faster memory than one labeled DDR2-400, as that last number signifies how many millions of data transfers the RAM can make each second. RAM also has clock speeds, similar to processors, and the faster, the better. However, that speed is limited to the speed of your computer's motherboard, so if you're buying RAM separately from your computer, figure out the speed of your motherboard and don't buy RAM that's any faster - as it will probably cost you more for no reason - and don't buy RAM any slower - as it will force your motherboard to run at the slower speed. One final number you can note is in the module name, where you may see something like PC3-8500, which indicates that the memory can transfer around 8,500MB per second - once again, the bigger, the better.

4. Hard drives aren't hard choices

Every computer needs data storage, and though that is something RAM does, the majority of it will go onto your hard drive. There are typically a few different options you'll need to consider in the search for a hard drive, but what it really comes down to is how you plan to use your computer.

Basic: If you plan to just have your computer and no peripherals, you may want to opt for the biggest hard drive you can (measured in gigabytes, or terabytes for extra large drives), since all of your files and programs will be stored on the computer. If you don't plan to have many applications on your computer, and won't store media on it, then you can opt for a smaller hard drive and save yourself some money. If you can handle a small hard drive but want to it be extra fast and you have the cash, consider going for a solid-state drive, or flash hard drive.

Advanced: The size of your drive is one thing. If it's a disk drive, the spin speed is another. Naturally, the faster your hard drive disk is spinning, the quicker information can be gathered from it. So, between a 5400rpm drive and a 7200rpm drive, the second would be faster. If you can handle having only a few larger programs installed on your computer at a time, and plan to keep everything else stored on an external device, you can probably get a quick device with a solid-state drive to keep the computer zippy at all times, and still manage to stream high-quality media through a USB connection - some applications may even be able to run from an external hard drive. You'll also want to pay attention to data transfer bandwidth. The higher, the better.

5. Check your peripherals

The peripherals on your computer are going to be pretty specific to your needs, so you'll need to think about whether you'll need them, and just how many of them you want. You may want ten USB ports but not have a care in the world about having a DVD drive. On the other hand, you may do everything online and just want as few holes in your machine as possible for soda to spill into and frazzle the circuitry.

USB: There is, thankfully, a standard that most computer peripherals opt to use, and it can be for anything from mouses and keyboards to hard drives and monitors - heck, you can even plug a guitar in via USB if you've found the right cord. A modern version of USB, called USB 3.0, is faster than its predecessors, but there's an even newer version of USB, called USB Type-C, which offers gigabits of bandwidth and the ability to handle enough current to power a laptop. While USB Type-C will eventually become the single technology that you'll use to connect all your devices, and is a good thing to have on a new machine, you'll need to avoid off-brand cables that can fry your brand-new computer.

If you plan to transfer a lot of data, make sure you have a fast USB port- or a fast wireless network. An alternative for some major externals (like CD drives and hard drives) is to get a computer with an eSATA port, which will let you plug in those peripherals on the fly with high data transfer rates.

HDMI: If you're going to use your machine for entertainment, you'll probably want an HDMI output. This will allow you to connect it to most modern televisions for a high-quality visual display, and it will also run the audio out if you're planning to use the TV for sound.

SD slot: If you work a lot with photography, an SD slot can be a handy way to get the files from your camera over to your computer. For computers with small hard drives, an SD card can also function as a small, out-of-the-way addition to the computer's overall memory. For the slightly more savvy users, SD cards can even be used to speed up the system.

Wi-Fi: if you plan to connect to a lot of networks a lot of places and want to do it wirelessly, you're probably best off getting a built-in Wi-Fi receiver rather than working with some sort of external Wi-Fi device. If you're running a desktop computer, you can probably get away with running an ethernet cable straight into the computer without being constantly annoyed by the need for a wire to get internet.

Bluetooth: Just like Wi-Fi, you can get a built-in Bluetooth receiver with your computer, and that may be a smart move if you want to be a true wireless warrior. Whether it's for sending audio to headphones or to a 7.1 channel surround sound set up that will keep your neighbors on their toes, Bluetooth is a handy way to make those connections easy and tangle-free. It may be worth it for these types of uses, otherwise, you can probably save yourself a few bucks by not seeking it out.

6. Mac OS, Windows, and Linux, oh my!

The short and simple of it is that you should probably stick with what you're familiar with, as it can be hard to adjust to a new operating system unless you're ready to put in the work. If you know what Linux is, you probably don't need to read this section. If you don't know what Linux is, you almost definitely don't want it.

If you want an easy-to-use system that keeps most things basic for you, check out Mac. If you like a little bit more control of your computer's nitty-gritty, you'll probably have an easier time getting to do that on Windows. If you're comfortable with an operating system, stay with it. However, it's worth noting that not all software is available for every operating system; so, if you absolutely need Final Cut for that feature film you're shooting on the weekend, don't buy a Windows computer expecting it to run Mac-only software.

7. There's more to graphics than a sticker on your computer

Lately, computer makers have been tagging stickers on their computers to boast about the AMD or NVIDIA graphics cards they have included in their machines. Unfortunately, those mean thousands of different things, and it's pretty hard to tell just what.

Basic: If you just want to know whether the card in the computer on the left is better than the one in the computer on the right, you can do a quick search on PassMark's site for the graphics components in each. Some buzz words to be aware of are "integrated" and "dedicated." The former is built into the computer's processor and relies on the computer's memory - typically this is a lower performance graphics component. A dedicated graphics card will include its own processor and memory, and will tend to be higher-performing - though a very old card might not best modern integrated graphics.

Advanced: If you're looking into the specifics of graphics processors, you will have to think of them like their own pair of a processor and RAM. This is another case of the more, the merrier. Higher speed, higher capacity RAM in the graphics card will let it handle a more intense graphic load and do it quicker. This will allow for better, more fluid visuals. The card's processor speed will be similarly important and can be looked at much the same as a computer's processor. You can dig into the details and see how many shaders it has and what its core speed is, but in the end, it will probably be most valuable to check out a benchmark score that has evaluated its actual performance.

8. Oh, so you want to get into PC gaming?

To play the latest games with the graphics on high (or ultra) and keep a high frame-rate, you'll be needing to look into a truly high-performance machine. Modern games take up a lot of space, so a big hard drive is a must if you plan on having more than one game installed at a time - you'll want it to be a fast drive, too. Running those games also takes a lot of processing power, so a heavy-hitting processor will be important. You can do without too many cores in your processor if each is extra-fast, but if you're planning to play your games and keep other programs open in the background, consider bumping up the core count.

Integrated graphics? Forget about it. Unless you want to sputter out low-quality visuals on the newest games, you'll need a dedicated graphics card, and a good one at that. You can probably get by with something in the mid-range of graphics cards, but a high-end card is your best bet. Be sure to get plenty of VRAM on that card. When it comes down to making your choice, you'll still probably be best consulting the benchmarks mentioned on the last page.

Thinking about anything other than Windows? Reconsider. Some games are made available for Mac and Linux, but there will be a great number of games unavailable to you if you aren't running Windows - though there is the tricky option of dual-booting.

Thinking about a laptop? Reconsider again. As mentioned in the beginning, there is a premium to be paid for cramming high-end hardware into an extra small box, and a PC gaming rig requires a lot of high-end hardware. There are plenty of quality gaming laptops out there, but in most instances, they will be more expensive than an equal desktop. Then there's the problem of overheating, which a laptop will be much more prone to do. An added benefit of going with a desktop is that you will be able to swap out components or add more when the games' demands start to trump your computer - upgrading to a new graphics card is much easier in a desktop, and in some cases a second graphics card can be added to share the load. With a little careful shopping, you might be able to grab a gaming rig and a cheap netbook for the same price you would have paid for a gaming laptop.

9. Great, now how do we buy it?

One of the most important things to do when buying a new computer - as with any expensive purchase - is to be very patient. Technology evolves fast, and if you buy a new computer today, you might not have noticed a newer one was set for release tomorrow - and would have likely cost the same as the one you just bought, or made yours less expensive to buy. You could get into a logical loop that has you waiting indefinitely, but choosing the best time to pounce is key.

Check refresh cycles for products. If you know 'Computer Maker A' comes out with a new model around the same time every year, expect to get a discount on an old model just before a new one comes out, or wait until the new one is out so that you have the latest technology.

It can also be useful to get friendly with the computer maker's website, as they often allow you to customize a computer rig with the components you want. On top of it all, you're much more likely to stumble across an incredible sale if you shop regularly for a good stretch of time instead of just spending the better part of a day to make your pick and purchase it then and there. Also, don't be afraid to spend a few more bucks to nudge up your computer's specs - this can be helpful down the road, as it will ensure your computer can handle the more intensive tasks that will only start to show up months and years down the line. If you make the cheapest purchase, you might be looking at buying another new computer much sooner than you would otherwise.

One last tidbit: Go ahead and ask a salesperson to give you a deal. Maybe they won't bump down the price of the computer, but if you're going to need a mouse, a keyboard, a monitor, or any other device to go with your computer, see if they will cut off sales tax or give you some other discount for purchasing the items together. You will often be pleasantly surprised.

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9 Key Things to Know Before You Buy a New Computer

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Buying a computer is no easy task, and with the cost of many of the machines out on the market today, you want to make sure you're making the right purchase so you don't blow your money on something that stops meeting your demands within a year.

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Even though smartphones and tablet sales continue to grow, most people still want to have either a computer at home or a laptop they can take wherever they go. If it's time to replace your old computer or get a new one for a family member, it's a good idea to brush up on what decisions go into buying one.

You can still wander into some stores and buy a computer, or you can order one online and have it shipped right to you. So now all you need to decide is what kind of computer you want. Here are the basic questions to consider:

Desktop or laptop?

Chances are, you already know whether you want a laptop or a desktop. But if you've only had a desktop and are wondering if you get more for your money with a laptop-a super-portable computer-then there are a few things to think about.

A desktop will generally be less expensive than a laptop, and that's not because it's a lower-quality computer or old-school technology. Simply, there's a lot more that goes into building a laptop than there is for a computer that will simply sit on (or under) a desk. Desktops have changed too, if you haven't noticed. They're not all "towers" anymore. Apple started the trend of building the monitor and computer into one piece several years ago, and a few PC makers have followed that. (Of course, you pay a little more for that technology.) If you don't need a laptop, stick with a desktop computer and save some money.

Mac or PC?

If you've never used a computer made by Apple-called a Mac (short for Macintosh)-here's your time to explore. In short, a Mac is more expensive, but it offers easier usability, a simpler operating system and isn't as prone to viruses as a PC. There are PC users who would NEVER buy a Mac and Mac users who would never buy a PC. Again, it doesn't hurt to explore both sides of the computer aisle.

What microprocessor should you get?

Microprocessor talk can get confusing very fast, and who needs that? At most, you simply want to make sure that you aren't getting a new computer with old or outdated technology, especially if you're expecting to do some serious computing or gaming with it. These days, one way to assess processors is to find out the number of cores and the speed. The speed of the processor tells you how much data it can process in how much time, so the bigger the number, the better...in general. A microprocessor that boasts 3.0GHz speed should, in theory, be twice as fast one running at 1.5 GHz. What about cores? Today, there are dual-core and quad-core processors. A core is the "working part" of the processor. A dual-core processor is like having an extra brain in your head to help you do things. Multi-core computers make it easier for you to run several programs at the same time. You'll notice that as you go up in price, you'll get "more" of everything. That sounds like a good deal, but you might just be buying more than you need. If you know a lot of this already, you might want to check out CPUBenchmark.com, which allows you to compare the features of the top CPUs at one time.

How much memory do you need?

All ads for computers (laptops and desktops) will tell you how much memory the computer comes with, measured in "gigs" (gigabytes). The higher the number, the better off you'll generally be, especially if you do a lot of multitasking, which means running lots of programs at once or watching videos while you're creating complicated spreadsheets and listening to music.

For reference, 2 GB is the lowest amount of memory you'll find on a new PC, and it goes up from there-4, 6, 8, 16, and so on. A computer with 2 GB of memory will probably do just fine if you just want to send emails, post notes on social media and browse the Internet. But you'll notice as you shop around that as you get a more robust computer, you'll automatically get more memory. Think of it like buying a car. You're not going to get a lot of power features with a low-cost car. But with a luxury model, you're going to get all the bells and whistles. If you're looking to spend under $400 on a PC, you'll probably end up with about 4 GB of memory. (Macs start at about $900.) Here's something to keep in mind though: You can add memory to any computer at any time.

How much "storage" do you need?

A hard drive is where the brains and information of your computer are stored. Whenever you load a program (Microsoft Word, for example), it gets stored on the hard drive. And whenever you create files of any kind and save them on your computer, they get stored on your hard drive.

Have you ever lived in an apartment or house that didn't have enough closets and cabinets to store your things? You know how inconvenient that can be. The same can happen on a PC if you 1) don't start with a big enough hard drive and/or 2) you are an active computer user and store a lot of data-space hogs (movies, video clips, music, large design files, etc.) on your computer.

Your computer's operating system and all the programs you run are also stored on your computer's hard drive. These days, most new computers come with sizable 1 terabyte hard drives (1 TB), which is the capacity of 1,000 gigabytes. Don't let these numbers scare you though. If you're a power user, you likely know what size hard drive you should get. Or if you're a photographer or musician, your friends and colleagues can give you an idea of what you should get.

Still, there are people who buy a computer and a year later discover they don't have enough room to store all of their files. Of course, the older data that doesn't need to be available all the time can be stored on an external drive instead of on your new computer. That same approach can be used with memory and a lot of other decisions you make when buying a computer.

Do a little homework, talk to a few friends and visit a few stores before you make a decision. It shouldn't be too hard to get just the right kind of computer you want for a price that works for you.

Related Articles

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5 Things to Consider Before Buying a Computer. A checklist for shoppers.

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Even though smartphones and tablet sales continue to grow, most people still want to have either a computer at home or a laptop they can take wherever they go. If it's time to replace your old computer or get a new one for a family member, it's a good idea to brush up on what decisions go into buying one.

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Disclaimer: This work has been submitted by a student. This is not an example of the work written by our professional academic writers. You can view samples of our professional work here.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.

Published: Mon, 5 Dec 2016

In recent years, the price of personal computers has continued to fall even in the face of increasing demand. Analyse with the aid of a diagram how this has occurred.

Introduction:

Prehistoric men did not have the computers and internet but its appears that they needed a way to count and make calculations. The limitations of the human body's ten fingers and ten toes apparently caused early people to construct a tool to help with those calculations. Pause for a moment and consider a typical day in your life. For breakfast you might have sat on a chair from a tree grown in sweden, eaten bread made in a local bakery from wheat grown in the USA and beaf from cows raised in Ireland packaged in plastic bags made in the UK. We use a computer, assembled and packaged in China but electronic chips designed in USA, so people's needs and choices created such a behavioural or social science where they use scarce resources that nature and previous generations have provided.

In Economics, the market relations between prospective sellers and buyers of a good are known as Demand and Supply. The Price and quantity sold in a market is determined by the Demand and Supply model. The phrase "supply and demand" was first used by James Denham-Steuart in his book named Inquiry in to the Political Economy which was published in 1767. Since the 19th the theory has been unchanged. There is always a change in Demand and Supply of a particular product in a market due to various reasons. There are few products whose demand or supply doesnt change with respect to price. These are known as inelastic products. A very good example of perfectly inelastic product is Pencillinn. There are elastic products too which demand changes with respect to price and people dont hesitate to opt for a cheaper alternative. Tea and coffee are the best example of an elastic product.

This theory focuses on the factors that determine the Demand and Supply of Personal Computers in a free market. The report has been prepared through in-depth analysis of the market. The yearly price and sales of PC's and through various suppliers are examined and collected obtain this report. After description of the factors affecting Demand and Supply of PC's graphs are provided to understand the future market as well. Different websites and articles were of great help which were acquired from our college library.

Market Structure :

In 2001, 125 million personal computers were shipped comparison to 48 thousand in 1977. More than 500 million personal computers were in use in 2002 and one billion personal computers had been sold worldwide since mid 1970's until this time. Of the later figure, 75 percent were professional or work related, while the rest sold for personal or home use. About 81.5 percent of personal computers had been shipped desktop computers, 16.4 percent laptops and 2.1 percent servers.

United States shared a massive part of shipment 38.8 percent (394 million) of the computers, Europe 25 percent and 11.7 percent had gone to Asia-pacific region, the fastest growing market as of 2002. The second billion was expected to be sold by 2008. Almost half of all the households in Western Europe had a personal computer and a computer could be found in 40 percent of homes in United Kingdom, compared with only 13 percent in 1985.

The global personal computer shipments were 264 million units in the year 2007, according to ISuppli Corporation, up 11.2 percent from 239 million in 2006. In year 2004, the global shipments were 183 million units, 11.6 percent increase over 2003. In 2003, 152.6 million computers were shipped at an estimated value of $ 175 billion. In 2002, 136.7 million PC's were shipped, at an estimated value of $ 175 billion. In 2000, 140.2 million personal computers were shipped, at an estimated value of $ 226 billion. Worldwide shipments of PC's surpassed the 100 million mark in 1999, growing to 113.5 millions units from 93.3 million units in 1998.

Future Market :

As of June 2008, the number of PC's in use worldwide hit one billion, while another billion is expected to reach by 2014. Mature markets like the United States, Western Europe and Japan accounted for 58 percent of the worldwide installed PC's. The emerging markets were expected to double their installed PC's by 2013 and to take 70 percent of the second billion PC's. About 180 million computers (16 percent of the existing installed base) were expected to be replaced and 35 million to be dumped into landfill in 2008. The whole installed base grew 12 percent annually.

Increasing number of Personal Computers effect Microsoft Windows systems, the average selling price showed a decline in 2008-2009, possible due to low cost notebooks, drawing $ 569 for desktop computers and $ 689 for laptops at U.S. retail in August 2008. In 2009, average selling price had further fallen to $ 533 for desktops and to $602 for notebooks by January and to $540 and $560 in February. According to research firm NPD, average selling price of all Windows portable PC's has fallen from $659 in October 2008 to $519 in October 2009.

Factors Affecting Demand and Supply of Personal Computers

Price of Personal Computers :

From 8500 B.C. to late 19th century human beings have been inventing different machines with different names to solve their business, mathematics and defense related issues throughout the world. In 1976 Apple took a giant step in the international market producing personal computers and introduced Apple I at the Homebrew Computer Club, California with a price of $ 666.66 followed on with Apple II for $ 1,195 including 16K of RAM. Microsoft sales for 1989 reached by remarkable $ 1 billion by making software programs for micro and network computers leaving other software companies behind.

The demand of Personal Computers and its accessories will gradually increase in future. There are various manufactures are available in the market today who are providing services in desktop computers, Laptops and network servers. Table below is giving an overview different suppliers in the market and their share of market occupation :

The law of demand states that quantity moves in the opposite direction of price, this effect is observed in the downward slope of demand curve. The demand of personal computers has kept on increasing due to various aggressive innovation, competitors, research and development in computer industry. The intensive advertisement on T.V. media, newsletters, radio, world wide web and the transports helped to increase the demand of PC's and its accessories. There are quite a lot reasons to the increase of demand of Personal Computers. Manufacturers are trying to launch their products equipped with latest technologies to take part in a market full of competition. Computers have become nuts and bolts of almost every area of defence related issues, industries, administration, medical science etc., human needs will be demanding electronic machines full of technology to the manufacturers in the future.

The price of Personal Computer's price has been coming down year by year as more competitors entered in market with their products and new brain storming ideas and innovation in research and development are getting progress, therefore there is a increase in demand but if prices gets high then there would be less demand for Computers.

The Price of Substitutes (Laptops) :

Laptops are very popular today, and for a variety reasons. These reasons designate the considerations as to what one should look for when buying a laptop. Still, the insight gained will allow buyers to make specific, more informed decisions when looking for just the right laptop for an individual's particular desires and needs.

First, the most obvious reason to buy laptops is that they are preferable to desktop computers due to their size and construction. Laptops, by design, are smaller and more compact, so they easily portable. To make the deal even better, their hard-drives hold just as much space and memory as desktops, perhaps even more, now that current technology is creating the 'better functional' in miniscule form. The thing about the laptop in regards to its size and shape is that these allow the busy college student or professional to do their work while out-and-about, say, while eating lunch or relaxing at a coffee shop. The second reason for choosing laptops over desktops is that they can be found cheaper than the latter. Some quality laptops can actually be found under £400 at the right places and at the right time. A third reason the laptops are preferable over desktops is that they can run on a long-lasting battery and do not necessarily require a wire hookup to access the Internet.

The Laptop industry is expected to grow at a faster rate in developing countries compared to the developed countries. Therefore, changes in government policies in developing countries like India and China can affect the potential growth rates in their markets. For instance, the removal of import duties on laptops in India in 2005 was one of the factors that resulted in a growth of 94% in laptop sales in 2005. With analysis of Manufacturers' Association for Information Technology (MAIT) in first half of the current financial year, 153,000 notebooks already been sold as compared to 36,000 in the same period two years ago. Physorg.com (2006) India's laptop sales up.

Changes in demand and new technologies will continue to alter the outlook for the computer industry and market in the coming years. New demand for low cost ultraportable laptops - called netbooks - has created new competitors like ASUSTek as well as forced companies to change their business models to succeed. New technologies such as cloud computing and hosted virtual desktops (HVDs) may change the requirements of the Laptop industry. So new competitors's products with similar and more enhanced functions can effect the stable and unstable demand of the product. This will likely affect the profitability of existing manufacturers. Since the laptop industry represents a segment of the broader personal computer (PC) market, data regarding the PC industry is also relevant in the analysis of the laptop industry. According to the Law of demand if price of a particular product increases then demand for that substitute product would increase as well, therefore if Personal Computer's price goes higher then demand for laptops would increase as well which we can elaborate in the following graph :

Similarly if the price of complements increase for a specific product then its demand gets less in the market, e.g., complements for a personal computer are monitor, printer, mouse, wifi broadband connections, therefore if complements prices are higher then demand for PC's would decrease which we can describe easily with a demand curve :

Income :

Income is the consumption and savings opportunity gained by an entity within a specified time frame, which is generally expressed in monetary terms. However, for households and individuals, income is the sum of all the wages, salaries, profits, interests payments, rents and other forms of earnings received in a given period of time.

Income can increase in two ways, first is the wages, pension, funds, state benefits increase and second is if the inflation rate gets lower. Changes in income can increase and decrease demand of a product. A good whose demand increases with an increase in income is called a normal good, whereas a good whose demand decrease with an increase in income is called inferior product. For example with an increased income people would more tend to buy laptops, cars, holiday tickets etc., while with an increased income people would tend to eat personal compueters or laptops rather than buying tape recorders or cd players. We can elaborate this law of demand with an increased income graph which would do shift right and being presented by variable D2 and decrease in demand is shown by D3:

Population :

Population growth is primarily caused by natural increase, that is, the excess of births over deaths. But in any particular region, migration will cause population growth when the amount of immigration exceeds the amount of emigration. The global human population is projected to grow from 6.83 billion in 2009 to 9.15 billion in 2050, an increase roughly equivalent to the population sizes of India and China combined in 2000 and nearly the size of the whole world population as it was in 1950! However, population growth will vary greatly between different world regions, the greatest growth being in the less developed regions of the world.

The economic reforms in China over the past two decades have brought outstanding growth, the development of a private sector and significant reform of the state-owned sector and productivity has improved dramatically. China has become a significant global economic player today which is operating as a source of regional and global production networks in computer and accessories. It is best known for its richness in the economy. Thus, it attracts huge number of foreigners to invest in the country and therefore boost the society to become world ranking in their system of global and industrialized economy.

Increase in population we can describe as shift right in the following diagram :

Preferences are in favor for Demand :

There are different preferences which can effect computers demand. Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. Media has become a huge channel of promoting and advertising products in the market. T.V., newspapers, transportation systems and millions of websites are best source for getting upcoming information of products, e.g,. Dell computers do not have any retail outlet, infact they are advertising newspapers, t.v. online and leaflets.

As computer has become the nuts and bolts of every corner of life from schools to univerrsities and from local security offices to national security. In the long run Personal Computers demand would be increasing becuase more people are coming to education, more business are adopting computerised financial systems and new innovation, research and development from manufacturers.

The education and income level of users affects the brand perception of the computer manufacturers. As shown in Figure, households with higher income have higher percentages of Apple computers. Such households are also more likely able to afford (and want) Apple computers. This has allowed Apple to continue its strategy of premium pricing and performance compared to Windows PCs, while at the same time increasing its market share of the total laptop and PC market.

There are also some preferences which can be against the demand of computers. Income decrease can straightway effect demand of computers and its accessories when people have less money for their expenditure. Natural disasters like, floods, diseases, electricity shortfalls can also effect decrease demand. Political factors of any country can change the sales and demand of computers, e.g., if country has gone into a war-torn situation then there is lack of demand.

Future Price Expectations :

Future prices are direct responsible for increase or decrease of demand of any product. If people know that computer prices are going to be exceed in near future then they would start buying computers, there would be increase in demand for short term only but eventually if prices are increased in future then there would be less demand. Figure below can elaborate increase and decrease of PC's demand according to future price expectations :

Factors Effecting Supply of Personal Computer's

Price of Computers :

Two types effect any industry or organization internal and external :

Internal Factors :

External Factors :

PESTEL Analysis

Political Factors:

Increasing focus on the environmental impact of high-tech trash has lead to more stringent environmental regulations on the electronics industry such as the RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) Directive. The additional testing and certification involved directly affect the supply chains for laptop and PC manufacturers, resulting in increased costs. For instance, in Canada, the enforcement of the WEEE Directive will increase the cost of computers by $15. The increase either affects the consumer or reduces profitability for manufacturers.

Example Waste Electrical and Electronic Equipment :

The purpose of the WEEE Directive is to prevent waste electrical and electronic equipment (WEEE) and to facilitate the reuse, recycling and other forms of recovery of such wastes. The responsibility for the disposal of WEEE is imposed on the "producers" (as defined in the WEEE Directive) of such equipment. Producers should establish an infrastructure for collecting WEEE, in such a way that "users of electrical and electronic equipment from private households should have the possibility of returning WEEE at least free of charge." Also, it compels companies to use the collected waste in an ecologically-friendly manner, either by ecological disposal or by reuse/refurbishment of the collected WEEE.

Conclusion of above example :

Economic and Social Issues

WEEE itself is an economic resource, with material value currently estimated in the order of magnitude of â‚¬2 bn a year. Whilst the economic costs for society of collection, disposing of and treating WEEE are estimated to increase to â‚¬5.6bn a year by 2020, including activity by public and informal sectors. With most of this activity taking place in the EU and rest of the world, this waste management activity brings revenue and employment to a waste treatment sector employing much manual labour. With increasing costs of wasting and disposing waste the suppliers have to pay to the recycling companies, can effect the price of electrical products and appliances in the market.

Economic Factors:

The global economy influences various different factors that can affect the price and growth of the PC industry. Since early 2008, the slowing global economy is one of the reasons for the decrease in business capital spending for small and large corporations, resulting in reduced demand for PCs. Gartner, Inc. forecasts a decline of 3.8% in global IT spending, of which computing hardware spending is expected to decrease by 14.9% in 2009. Though this decline in IT spending is likely to recover slowly during 2010, the global PC market is expected to face declining growth rates in terms of market value, from an expected 5.4% growth in 2009 to 4.1% in 2012. Most PC manufacturers such as Dell, HP, Acer, Lenovo, and Apple generate sales throughout the world and therefore currency exchange rates are an important factor as well. The strength (or weakness) of the US dollar versus other currencies can directly affect a company's bottom line. The economies in developing countries such as China, India, Brazil, and Latin America are growing at a much faster rate than developed countries and therefore provide better growth opportunities for computer manufacturers, since developed countries like the US and Japan have become saturated. This trend is reflected in the slower single digit growth in the last few years as opposed to the consistent double digit growth in the developing markets.

Social:

Social factors such as education, preferences, income levels, and other cultural factors influence demand patterns in the different regions and therefore affect how a company operates in each region. The education and income level of users affects the brand perception of the computer manufacturers. As shown in Figure, households with higher income have higher percentages of Apple computers. Such households are also more likely able to afford (and want) Apple computers. This has allowed Apple to continue its strategy of premium pricing and performance compared to Windows PCs, while at the same time increasing its market share of the total laptop and PC market. At the other end of the education spectrum, new devices such as the rugged and ultraportable OLPC (One Laptop Per Child) have been developed for underprivileged users in developing countries like Africa. Thus, education levels affect both product demand as well as preference. Cultural aspects of different regions affect the occurrence of seasonal sales, which significantly affect the performance of the computer industry as a whole. For instance, in the U.S., the periods from November-December (Thanksgiving / Christmas) and August (back-to-school) are significant earnings period.

Technological:

Technological advances over the past decade, such as increased processing power with reduced power consumption and reduced cost, or the standardization of Windows and Intel in laptops, are one of the main reasons for the increase in market share of the laptop segment compared to the overall PC industry. For instance, the netbook category's average selling price (ASP) of $300 was made possible by the low cost Intel Atom microprocessor, released in 2008. New technologies, such as hosted virtual desktops (HVD), threaten to completely change the industry dynamic, due to the possibility of cheaper computers along with lower software costs [13]. HVDs involve centralized computing in which the processing is done on servers instead of individual clients. Gartner, Inc. estimates that the HVD market will grow in revenue from $1.3 billion in 2008 to $65.7 billion in 2013.

Environmental :

The most harmful effect is that Computers release very high amount of CO2. Further environmental problems caused by computers include a large amount of energy consumption during the production of computers as well as by the use of computers. "For the manufacturing of a normal Personal Computer approximately 30'000 megajoule in energy are used." (uns.umnw.ethz.ch). The most dangerous effect is the release of toxic chemicals that are used in the manufacture hardware and in the disposal of computers. In the manufacturing of just one 8 inch wafer 4,267 cubic feet of bulk gases, 27 pounds of chemicals, 29 cubic feet of hazardous gases and 9 pounds of hazardous waste are given off. In addition over 3787 gallons of water are wasted. All the chemicals and toxins that are released often end up polluting ground water and harming peoples health. Even cleaning agents for computer equipment (such as chloroflourocarbons) are bad for the environment - they are extremely harmful to the ozone layer. Computer's latest technology convenience is using it portable as a Laptop and connection to many networks via wireless and wireless infact are waves. Overall, if we see in the long run people awareness of Environmental effects on computer manufacturing and sales can effect in long run.

Legal :

Governments legislations and directives can affect the computer prices and sales in many ways.

Porter's Five Forces Analysis :

Competitive Rivalry from within the Industry

As a matured industry, the Personal Computer's industry is seeing a price downtrend in the long term, indicating that aggressive pricing will bring more consolidation in the industry to reduce development costs. Many forecasters suggest the concentration ratios for PCs (desktop & laptops) of (70)5 in the future from (50)5, (53)5 and (57.2)5 in 2006, 2007 and 2008 respectively. Due to standardization among Windows PCs, switching costs are low and therefore competition is driven by pricing instead of product differentiation. Apple, on the other hand, competes on product differentiation by promoting premium products rather than low prices.

Bargaining Power of Suppliers

The suppliers for all competitors are quite limited in terms of bargaining power due to increased commoditization of hardware components. Intel and AMD, the two major microprocessor suppliers, compete for increased market share. However, their power is limited due to their need for product promotion among consumers. For hardware such as hard drives (Samsung, Western Digital, Seagate, etc.) or motherboards (Intel, MSI, ASUSTek, etc.) there is very limited bargaining power due to their lack of branding on the finished product. Most manufacturers use different suppliers for the same component, by sourcing their requirements from whoever is cheaper at that time. Thus, if the prices are not competitive, the suppliers risk losing out to their rivals. On the software side, Microsoft dominates with its Windows line of Operating Systems (OS) and therefore exerts considerable power over PC manufacturers.

Bargaining Power of Customers

Customers have large bargaining power over manufacturers, since a major part of the total PC sales is made up of large volume buying from businesses. In addition, consumers also have bargaining power in terms of dictating demand and buying preferences. Consumer preference for mobility and wireless connectivity at low cost resulted in the growth of the laptop market compared to desktops. In addition, continued demand for cheaper costs lead to aggressive pricing as well as the creation of new categories such as netbooks.. In addition, customers' buying behaviour in developing markets influenced Dell's decision to sell through retail stores as well.

Threat of New Entrants

Due to aggressive pricing and reducing profit margins, there is a high barrier to entry for new companies. Since large companies are able to invest more in R&D and more easily hire top management talent, there is greater possibility for more innovation in the products. This further increases the barrier to entry for smaller companies. However, ASUSTek's introduction of netbooks in late 2007 is an example of identifying consumer demand that was not recognized by any of the top industry players and becoming a new competitor. Consequently, ASUSTek had a growth rate of 103% in 2008 since it was the only netbook producer at that time.

Threat of Substitutes

The Personal Computer industry faces a significant threat from new trends such as cloud computing, which potentially will reduce the need for high computing power in portable laptops. Moreover advances in computing power and as well as communication technologies (3G, WiMax, etc.) have enabled devices such as smartphones (iPhone, Blackberry, etc.) to compete with laptops by providing similar capabilities. For instance, iPhone apps somehow reduce the need for laptops by providing similar functionality.

Competitors and Industry Key Factors

The global PC market, is dominated mainly by the five top competitors: Hewlett-Packard (HP), Dell, Acer, Lenovo and Toshiba and together they constitute approximately 60% of the total market share. In the top 10, Apple has been gaining market share compared to Windows PCs and laptops, mainly due to its positive brand reputation. In terms of global PC volume, HP is the leader (18.9%, 2008) followed by Dell (15.5%, 2008). Due to the netbook segment, Taiwanese companies such as ASUSTek and MSI have increased their market share tremendously over the past two years.

In order to remain competitive, all of the top manufacturers share certain characteristics, or key success factors (KSF). Efficient production and distribution capability is one of these key success factors. Due to the reduction in ASPs of Personal Computers, the industry is becoming more commoditized. Therefore the primary means to reduce production costs lies in process improvement from procurement to production and supply chain. This is possible by exploiting the benefits from mass production: more bargaining with suppliers, better global distribution networks, cheaper production facilities in foreign countries, etc. Innovation and the ability to identify consumers' needs are key success factors as well. Moreover, the effect of these success factors has led to a consolidation in the computer industry, with the largest firms becoming bigger. For instance, the top five firms which represented 50% of the market share in 2007 now account for 60% in 2008.

Conclusion :

Based on the key success factor analysis, the weighted competitive strength assessment shows that the future market will be dominated by HP, Dell and Acer. All of the top firms in the table are pretty similar in strength, except for Apple among high prices. The lack of a netbook category, premium pricing, small global share, and different operating system results in Apple having the lowest score. The top Windows Personal Computes have similar scores, due to the commoditization of the industry. In the future, Personal Computes are forecasted to grow to a market share of 30% of the global PC's industry by 2012. Notebooks have affected the industry in two ways: a price reduction across all laptop categories and a change in consumer preference. Consequently, ASPs for laptops decreased by 6.8% in 2007, 8% in 2008, and is forecasted to decrease by 12% in 2009. In addition, Gartner, Inc. estimates global PC unit growth of 10% but only 4% growth in dollar value for 2009. Thus, the continuing long-term trend of decreasing profits in spite of increased sales volume has forced companies to adjust their business models to maintain profitability. For instance, Acer has announced a new line of personal Computers and thin notebooks to maintain and increase profits in spite of decreased PC demand. Thus, PC manufacturers will continue to have increased growth in the laptop segment, in part due to the international market and netbooks, but will be faced with decreasing profit margins. It is not clear whether the future demand for netbooks is sustainable and therefore, in the long term manufacturers will have to adapt by increasing the focus on the services segment.

Introduction :

However, a number of problems threaten to undermine prospects for sustainable growth. These notably include social tensions, partly due to increasing inequality within society and massive migration to the cities, but also linked to corruption, violence, insufficient public services and rising unemployment as millions of workers have been laid off while agriculture still displays huge structural under-employment.

Economic growth alone will not solve all these problems, improved governance is crucial. If China's development is to be sustainable, the government needs to undertake a comprehensive programme of far-reaching institutional reforms to define the role of the state, improve management of public spending, and make public action more efficient and effective.

From this essay, you will understand the basic concepts, models and theories affecting economy growth. It also comprehensively seeks to explain on the benefits and cost of economic growth, the technological advancement, international trade, labour migration, capital accumulation, income, education and its social impacts. However, it seeks to explain the advantages and disadvantages of economic growth in China best know for its richness in economy in this century.

Websites :

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Factors That Determine Computer Price In Free Market

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