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Top 5 things a band homepage should have

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Top 5 things a band homepage should have

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1. Up to date and actively promoting the artist’s latest release/news

2. Not to be too text heavy – it’s for entertainment

3. Clear ‘house style’ which corresponds with videos, album covers etc. All part of the same package

4. Fast links to the point of the sale – clear for consumers

5. Easy navigation to internal links, outside sites and social media platforms (3 click rule)

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Musicians are encouraged and some choose to have a website due to a number of reasons, some of these include:
> A place for fans and possible fans to find their music this allows current fans easy access of their music and helps build a new audience of new fans due to the vast amount of people now using web 3.0
> Being in control of your own brand such as merchandise, albums, gigs, etc. Allowing for things to be sold when, where and what prices you want
> Build a coherent brand and image, which your fans help recognise the artist for and help pin-point a particular genre for new fans
> Professionalism is assosiated with having your own website, compared to just having a Facebook page for example.
> Can't rely on social media platforms as they're ever-changing and not everyone uses all of the platforms therefore they look for an official and reliable source of information that they can trust with a quick Google search
> Use of SEO to rank and get new fans for example tags, sponsors, promotions to allow people to see your brand in advertisements or a the top of a search engine, making it easy to access your site and opening it up to new fans
> Freedom to utilize the site how you wantm, whereas other social media sites such as Facebook and Twitter have particular formats and layouts as to how you use their sites
> Make money from other sources without a middle-man
> Build a forum which allows fans to communicate, ask questions and discuss topics which gets them more involved feeling apart of the community
> Ownership of your own content