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Due to budget limits, Vertigo cannot spend a huge amount of money on marketing like Warner Brother did with The Dark Knight Rises ($100million on marketing). However, releasing trailer and posters on Internet are still possible way that can be used when marketing my film. Since Vertigo has become more vertically integrated, they can also include trailer in to the beginning of DVD which will not cost much budget because these DVD are produced by Vertigo Film. Vertigo also used Guerrilla Marketing when created a 'Foursquare’ campaign to market Monsters. By creating 'infected zones' around the country they were interacted with audience hence extended the awareness.

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How does my film fit with the ethos of the institution? 

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How does my film fit with the ethos of the institution? 

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My film is a low-budget film which will help Vertigo as a small British film institution to gain more profit. At the same time, my film is an action thriller and also involve crime elements inside which are the film genre that Vertigo specializes and they will be more familiar on the ways of marketing these kind of film. Vertigo also likes to use first time director since it can save them more cost for production. For example, the director of Monsters (2010), Gareth Edwards is a first time director. They also like to use not well-known actors, (another way for them to save budgets), like  Scoot McNairy, Whitney Able who later participated in several big-budget production film.

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Do the studio have a particular target audience?

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Do the studio have a particular target audience?

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Vertigo films often targets specific audience of films in order to help with marketing. Because Vertigo films specialize in film genre like crime, action and thriller, and horror, their audience target would usually be male. Plus, the age restriction their audience will probably be 20+ which is close to the target audience of my film.

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From the analysis of the film they have, Vertigo has involvement in different genres but most films they produced were thrillers and actions. They also made some music movie (Streetdance), comedy (Sparkle, 2007), sci-fi (Kill Command), family ( Pudsey ) and cartoon ( The Unbeatables).

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How does my film fit with the ethos of the institution? 

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How does my film fit with the ethos of the institution? 

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My film is a low-budget film which will help Vertigo as a small British film institution to gain more profit. At the same time, my film is an action thriller and also involve crime elements inside which are the film genre that Vertigo specializes and they will be more familiar on the ways of marketing these kind of film. Vertigo also likes to use first time director since it can save them more cost for production. For example, the director of Monsters (2010), Gareth Edwards is a first time director. They also like to use not well-known actors, (another way for them to save budgets), like  Scoot McNairy, Whitney Able who later participated in several big-budget production film.}

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Why would I chosen company make my film?

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Why would I chosen company make my film?

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Vertigo have worked with many other companies in the past in production of their films such as BBC1 films, E1 entertainment and even Warner Bros. Vertigo Films own a sales agency called 'Protagonist Pictures' which is a joint venture between Film4 and Ingenious Media. Vertigo Films also possess a post production facility in Berlin so they can cover every aspect of post production. They also have control over Paradise FX who are one of the worlds leading 3D companies. They cover the full process from financing all the way through to the technical side of the film-making to the release into the cinemas and the distribution of the DVD's.As a small British film institution, Vertigo has more resources of technology and connection with other institution or studio than most of the independent studio in UK.

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Thriller: Monsters, The Children, The Doghouse, Retreat, Goodnight Mommy, Let’s Be Evil

Action : With Blood on My Hand, Outlaw, Point Blank,

Horror: The Facility, Baskin, Outpost, A Night in the Woods.

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Vertigo films is a British independent film company.¢ Despite being large for an independent British Film Company, its remains small in comparison to Media giants such as warner brothers as they have an aim of producing only 4 films a year.¢ Vertigo Films has been responsible for the production and distribution of Bronson, StreetDance 3D and Monsters.

The company finances or co-finances films for a variety of budgets. It is co-owner of Protagonist Pictures, although its films are not exclusive to the company.

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As one of the Big Six, Sony Pictures hired many famous actor and actress in their films and use them as a unique selling point in their marketing. Teaser posters and trailers are also being put our to raise awareness and demands. Because Sony Pictures has more budgets so they can release more trailers in cinema, TV, and posters can be put on billboard.

Eg: One of the first teaser posters featured Jolie staring intently at the camera while wearing a dark black wig, all the better to heighten the sultry feel of her glare. The “who is salt?” caption leads the viewer to ask questions about the film already.

Sony Pictures also set up official website for a movie to keep update the news and interact with people to raise awareness.

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Do the studio have a particular target audience?

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Do the studio have a particular target audience?

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No, they don’t seem to have a particular target audience since they have involve in different genres. They have made couple of well-known cartoons, like Smurf, Cloud with a Chance of Meatballs so they have audience from age under 12. Spiderman and James Bond series (Skyfall, Quantum of Solace, Casino Royale) these action and thrillers to attract male audience and some female audience.

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Sony Pictures had produced a large amount of films that come from different genres.

Thrillers: Salt, Angel & Demons, Trainspotting, Skyfall

Biographical film ：Gandhi, The Social Network,

Sci-fic: Hancock, Man in Black, Terminator, Godzilla

Comedy : Grown Ups, Ghostbusters

Cartoon: Hotel Transylania, Open Season, Smurf, Cloud with a Chance of Meatballs

Action: Spiderman, Charlie’s Angels

Drama: The Pursuit of Happyness, The Girl with a Dragon Tattoo

I don’t think they specialize in a certain genre since they have many famous films from almost every genre and sub-genre (crime, war), and they also have business involves in TV Drama.  Their involvement in different genres gives them a wide range of audience that opens up more possibility for my film.

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How does my film fit with the ethos of the institution? 

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How does my film fit with the ethos of the institution? 

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The Columbia Pictures began their career with produce low-budget film, and I thinking my film will be a low-budget film. Because the topic of badass female assassin has been used several time before, so low-budget can win the institution more profit. They also used first time directors in Charlie’s Angels which give me a chance to continue being the director of this film .

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Charlie’s Angels

Salt

Resident Evil (distribute)

Colombiana (distribute)

American Sweetheart 2001

Amazing Spiderman

The Social Network

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Why would I chosen company make my film?

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Why would I chosen company make my film?

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They have done many films that have a strong female leads, such as Resident Evil. The idea of Female Assassin is also appeared many times in the films Sony pictures produced. Charlie’s Angels can be a good example and its franchise have won the institution a good reputation, therefore if they produce my film this may attract and rise anticipation of my audience.

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The Columbia studio founded in 1918 when brothers Harry and Jack Cohn formed a partnership with their associate Joe Brandt, to produce low-budget short films and featurettes. They called the company CBC Film Sales (Cohn-Brandt-Cohn). They later adopted the name, Columbia pictures in 1924 and went public two years after. The Columbia Pictures bought pictures like It Happened One Night to life that later won five Academy Awards, including an Oscar.

In 1989, Sony Corporation purchased Columbia Pictures Corporation and all of its entertainment holdings from The Coca-Cola Company, forming Sony Pictures Entertainment (SPE). The company relocated to the former MGM lot in California and was renamed Sony Pictures Studios.