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The following items were released around the film’s release:

T-shirts

Action figures

Masks and costumes

Mugs

Bobble heads

Phone accessories

Computer accessories

Soundtrack

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Budget: $250,000,000

UK TAKINGS

Opening Weekend: $22,439,915

Total: $90,264,170 (to December 9 2012)

US TAKINGS

Opening Weekend: $160,887,295

Total: $448,139,099 (to December 13 2012)

AWARD WINS

AFI Awards 2012
Movies of the Year

Golden Trailer Awards
Best in Show (“Chant”) ·
Summer 2012 Blockbuster Trailer (“Chant”)
Best International Poster (“UK Quad”)
Best Summer 2012 Blockbuster Poster (“Teaser One Sheet-City”)

Saturn Awards
Best Supporting Actress (Anne Hathaway)

Teen Choice Awards
Choice Movie: Actress Action (Anne Hathaway)

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In a partnership with drinks company Mountain Dew, various special bottles and cans of the drink was released containing codes, which when entered onto a website, would allow users to play a game. This led to the release of new bits of information, including letters and newspaper clippings.

The cast also featured on various US chat shows in the run up to the show’s release, including Entertainment Tonight, Nightline, Jimmy Kimmel Tonight, The Tonight Show with Jay Leno and more.

UK interviews were also carried in print in various media outlets such as The Telegraph and Digital Spy.

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This was soon followed by another Twitter based activity, following the publication of cryptic audio clips, fans were encouraged to use the hashtag ‘#TheFireRises’, for which every tweet would reveal the pixel of a new image

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A few months later, the film’s official website released a fake police warrant for the arrest of Batman . Then, soon after, a fake press release was published detailing fans to help look for Batman by taking pictures of graffiti purposely ‘put up by Batman’ in various cities around the world and for every picture tweeted, a frame of the trailer would be released.

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Following this, a special website was launched featuring a map of special screenings of Mission: Impossible Ghost Protocol, which started with a six-minute prologue of The Dark Knight Rises. This prologue revealed Bane and put the leaked documents into context. However, the website crashed numerous times but did create a buzz whilst at the same time, t-shirts were sent to various press outlets with a map of Gotham.

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A mass viral campaign was started in the run-up to the release of The Dark Knight Rises to ensure the success of the film.

It started with fake ‘leaked documents’ being released to newspapers and magazines, containing information about government forces and a special operation

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Roger Ebert, rogerebert.com: ‘"The Dark Knight Rises" leaves the fanciful early days of the superhero genre far behind, and moves into a doom-shrouded, apocalyptic future that seems uncomfortably close to today's headlines.’

Nev Pierce, Empire Online: ‘With spectacle in abundance and sexiness in (supporting) parts, this is superhero filmmaking on an unprecedented scale. Rises may lack the surprise of Begins or the anarchy of Knight, but it makes up for that in pure emotion. A fitting epitaph for the hero Gotham deserves.’

Lisa Scwarzbaum, Entertainment Weekly: ‘Chaos reigns for much of The Dark Knight Rises, often in big, beautiful, IMAX-size scenes that only Nolan could have conceived. Yet when the apocalyptic dust literally settles on this concluding chapter, the character who lingers longest in memory is an average Gotham City cop named John Blake, wonderfully played with human-scale clarity by Joseph Gordon-Levitt. It is, Nolan counsels, a far, far harder thing to do ordinary good than to steer a Batmobile.’

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Chris Tookey, Mail Online: ‘The Dark Knightmare: It's bottom-numbingly long, the baddie is a mumbling bore and the plot is a pretentious mess - even Batman can't escape this disaster...Spectacular - but overlong and often incomprehensible’

Robbie Collin, The Telegraph: ‘The scope here is unashamedly novelistic, and although the plotting of the film’s first act is arguably muddled, Nolan’s sheer formal audacity means the stakes feel skin-pricklingly high at all times...after a breathless, bravura final act, a nuclear payload of catharsis brings The Dark Knight Rises, and Nolan’s trilogy, to a ferociously satisfying close.’

Alex Zane, The Sun: ‘While there is nothing in this movie quite as electrifying as the late Heath Ledger’s Joker, this is still a phenomenal piece of film-making by a director at the top of his game and a spectacular and emotional end to the trilogy.’

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A medium shot of this character in front of a yellow bus indicates that he could ‘drive’ the plot to success, hinting that he is potentially a hero, with his shocked face indicating he is an unlikely one.

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Immediately following on, we can see the disruption he causes. An explosion occurs at a ‘normal’ sports match, makes it relatable despite the obvious unrelatable characters, making it easier for the audience to suspend their disbelief.

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| Viewers are introduced to the film’s villain- a masked character. The low angle shot indicates he is in power. It is clear he will cause some sort of distress in the film.

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Mysterious ‘woman in black’ adds a sense of mystery to the trailer- potential viewers will wonder who she is. Blue represents confidence and loyalty, so her ties to Batman may be clear.

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A dishevelled Bruce Wayne- fans will be worried for his welfare. This acts as a hook as to why he has got in this state. Medium shot, open-frame suggests there is more to explore.

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Sound - The sound throughout the trailer slowly builds in pace as the action heats up, more things begin to get set on fire and the shots begin to appear in quicker succession. This is to build up suspense and tension.

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·       Christian Bale as Bruce Wayne/Batman

·       Michael Caine as Alfred Pennyworth

·       Gary Oldman as James Gordon

·       Anne Hathaway as Selina Kyle

·       Tom Hardy as Bane

·       Marion Cotillard as Miranda Tate/Talia al Ghul

·       Joseph Gordon-Levitt as John Blake
·       Morgan Freeman as Lucius Fox

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SYNOPSIS

It has been eight years since Batman vanished into the night, turning, in that instant, from hero to fugitive. Assuming the blame for the death of D.A. Harvey Dent, the Dark Knight sacrificed everything for what he and Commissioner Gordon both hoped was the greater good. For a time the lie worked, as criminal activity in Gotham City was crushed under the weight of the anti-crime Dent Act. But everything will change with the arrival of a cunning cat burglar with a mysterious agenda. Far more dangerous, however, is the emergence of Bane, a masked terrorist whose ruthless plans for Gotham drive Bruce out of his self-imposed exile. But even if he dons the cape and cowl again, Batman may be no match for Bane.

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Product:

The Dark Knight Rises (film)

Price:

Cinema ticket cost (2012 adult average): £6.37

DVD cost (as of January 2015): £4.99

Download cost (SD): £6.99
Budget : $250 million

Placement:

Screens from Opening Weekend

UK (22 July 2012): 594
US (22 July 2012): 4,404
UK TV premiere (excluding pay per view): August 2013, Sky Movies

UK terrestrial premiere: Not yet broadcast