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Generate a Mission Statement to explain the editorial rationale for your theme 

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Generate a Mission Statement to explain the editorial rationale for your theme 

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how are you interpreting the theme in the context of South London

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consider why you have made this choice

what is it communicating about the brand/theme

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Generate story ideas and visuals to illustrate your concept

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Generate story ideas and visuals to illustrate your concept

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Ideally, each person will create one story for the digital magazine based on your theme

Length: 4-500 words

Explain briefly how each story fits the theme

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Come up with  two ideas (or more) to extend the brand

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Come up with  two ideas (or more) to extend the brand

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Print zine, poster zine, magazine

Instazine, titkok videos, ideas for podcast

Explain your rationale and the audience each one will appeal to

Provide basic mock-ups or short pitch to illustrate your editorial approach

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What kind of content will appeal to a stated market (be specific and outline how you made your decisions)

Who is the content for and how will you address them: what are the formats? What is the tone? What can you assume they know?

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Section landing page with logo and content

Mission Statement

Selection of articles

Mock-ups/descriptions of brand extensions

Identification of auduiences

Competitor publications

Project management run down and allocation of roles

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You have targeted information for your theme

You can either develop your understanding of that audience for your theme or for the brand offshoots

E.g. posterzine about women’s football in South London

Editorially, you will need to think about who is the primary audience – as this may affect your approach

Players? Women? All football fans?

Many ways of defining a market:

Does the idea link to a particular community?

E.g. veganism, mental health concerns, aspects of Gen Z

Is it aimed at a particular demographic?

Psychographics

Lifestyle or culture

They can and will overlap

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Three competitor publications (print or digital)

Situate your concept in relation to other publications in that area

E.g. looking at food – how does your concept differ from Delicious, Gourmand, Sandwich etc

What is it you are doing differently?

E.g. culture – Time Out but your approach will be different

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Consider your theme/extensions in terms of building a wider audience

Audience reach

Diversification

Revenue streams

Brand visibility

Content adaptation

Engagement and interaction

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Publishing more widely – print, social media, mobile apps etc – offers the possibility of a wider audience

People consume in different ways

You can connect with readers wherever they are

Easier to share content with friends – so generate new readers

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Adapt to changing customer preferences and technological enhancements

E.g. need a digital presence to stay relevant

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Generate revenue through various channels:

Subscriptions – print only/ digital only/ print and online access

Advertising – targeting and personalisation via platforms

Sponsored content

E-commerce

Individual platforms have different monetization models allowing magazines to maximise income

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Consistent branding across platforms helps reinforce a magazine’s identity

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Magazines can tailor the same content to different platform formats and audiences

E.g. longer-form content in print and shorter, sharable content on social media

Can enhance story-telling using different formats and increase engagement

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Interaction in different ways according to the platform: e.g. shares, comments, likes and direct messages

Fosters greater engagement and strengthens the relationship between magazine and audience

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How have you worked visually with the brief/brand guidelines?

E.g. use of colours or typeface

Rationale for logo design

Moodboard to illustrate

Production spec/publishing information

Print extensions: fonts, format, number of pages

Any particular paper, inks, binding requirements

Specifics of wireframes

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Show how you allocated tasks and responsibilities

You might use a Gantt chart, Trello or other format

We do not need to see management minutes and other editorial documents

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Imagine you are outlining your idea at an editorial meeting

Every member of the group should contribute

Plan your presentation so you cover all the areas

Ensure you don't exceed the time limit (10 minutes plus 5 minutes for questions)

Don't read from notes/look at the floor when speaking - make eye contact with the audience

Powerpoint slides - you use them to illustrate your points or provide context (10-12 slides)

Don't put the entire presentation on slides and read it out

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Powerpoint slides plus any other handouts:

Can help to visualise abstract ideas

Enables the audience to remember what you said

Reinforce important or exact information

Summerise/introduce/define

Check all your materials are ready/accessible prior to the presentation

E.g. on a memory stick, one-drive etc

Links to the website/other platforms are working

Rehearse the presentation in your group:

Boosts your confidence and can help stop nerves

Aids organisation - each person knows what/when they will present

You hear how you are saying something

Allows you to monitor the timing

Teamwork exercise

Ask for feedback from others in the group

Think about a question that may arise from the audience

Remember that this is an opportunity for you to tell tutors about your concept/ideas and all the work you have done

Focus on telling the story of your concept clearly and succinctly according to the areas identified

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Consider all the skills you have to draw upon

Who enjoys organising projects?

Who has an eye for detail: sub-editing/proofreading?

What specific skills do you have? E.g. photography, web design, journalism?

Use this to consider how you will allocate roles and responsibilities equally

Record this in your formal minutes

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The following should be submitted in your portfolio as evidence of your ability to operate professionally in an editorial context:

Team contract signed by each member of the group

Minutes of meetings including attendance

Gantt chart/Trello - documenting the activities of each member of the group (and submitted as a group document)