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Victoria's Secret 640 5th Avenue

New York, NY 10019

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Syrena in front of the Victoria's Secret Store

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Syrena in front of the Victoria's Secret Store

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Victoria's Secret 640 5th Avenue

New York, NY 10019

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Average Store Size: Approximately 6,837 square feet of selling space

Sales per Square Foot: $588 in 2023

Sales per Average Store: $4.038 million in 2023

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$6,230 million

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Victoria’s Secret & Co. Reports Fourth Quarter 2024 Results | Victoria’s Secret & Co.

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Fourth quarter comparable sales increase 5% Operating Income and EPS exceed expectations Provides initial full year and first quarter 2025 guidance REYNOLDSBURG, Ohio, March 05, 2025 (GLOBE NEWSWIRE) -- Victoria’s Secret & Co. (“VS&Co” or the “Company”) (NYSE: VSCO) today reported financial results

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640 5th avenue

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victoriasserent.com- past 3 months (2025)

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victoriasserent.com- past 3 months (2025)

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Total Visits: 23.2M

Pages Per Visit: 6.50

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Victoria's Secret 640 5th ave

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Retail Price: Retailing for $49.95

Estimated Manufacturing Cost:

A single bra uses a small amount of fabric but the fabric is satin, cotton, and nylon. This can cost about $3

The  bombshell bra requires extra padding ($2)

aswell as a wire, strap, and hook, this can cost about $2

Labor, sew, assemble, and finish $5

Packing and shipping $1-$3

Some of these bras have extra elements such as lace and trims which could add to the cost however the original version of the bra does not have that

$ 15 per bra

Markup Calculation:

$49.95 - $15 = $34.95 (markup)

$34.95/$15 = 2.33

This shows that VS is applying a 233%

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frequently sends promotional emails featuring limited-time discounts, new arrivals, and exclusive offers for VIP members

Emails are based on past purchases and browsing history

uses phrases like “last chance“ or “members-only early access”

Offers like “buy 1 get 1 free” or “20% off first purchase“

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offers $25 off a $75+ purchase

Personalized marketing approach (“this is so you” section, featuring recommended products based on customer preferences)

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offers $20 reward with any purchase

Seasonal theme (“fall shopping pass”

Exclusive benefits for Reward Members include a bonus gift when redeeming, encouraging loyalty program sign-ups

Clear, eye-catching layout highlights the offer and directs customers with a “Shop Now” button

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company reported a net loss of $4 million

operating income was $26 million

net income was $9 million

company reported net sales of $1.359 billion

total comparable sales of 2024 decreased 5%

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Victoria’s Secret & Co. Reports First Quarter 2024 Results | Victoria’s Secret & Co.

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First quarter sales, operating income and EPS at high-end of previously announced preliminary results Provides second quarter guidance and reaffirms full year 2024 outlook Proxy advisory firms recommend in favor of all director candidates, approval of increased capacity under the stock plan, and

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company reported net income of $32 million

compares to a net loss of $1 million

operating income was $62 million

adjusted net income was $31 million

company reported net sales of $1.417 billion( a decrease of 1% from the previous year)

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company reported net sales of $1.347 billion

net loss of $56 million

operating loss was $47 million

adjusted net loss was $39 million

adjusted operating loss of $28 million

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Victoria’s Secret & Co. Reports Third Quarter 2024 Results | Victoria’s Secret & Co.

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Q3 Sales and operating results better than guidance Q3 Sales increase of 7% represents sequential improvement for the fifth consecutive quarter Raises full year 2024 outlook and provides fourth quarter guidance REYNOLDSBURG, Ohio, Dec. 05, 2024 (GLOBE NEWSWIRE) -- Victoria’s Secret & Co.

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Fourth quarter comparable sales increase 5%

Sales increased across most major merchandise categories

net sales of $2.106 billion

1% compared to net sales of $2.082 billion for the 14-week fourth quarter of 2023

net income of $193 million,

Operating income for the 13-week fourth quarter of 2024 was $268 million

fourth quarter 2024 net sales increased approximately 4%

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Fourth quarter comparable sales increase 5%
Operating Income and EPS exceed expectations
Provides initial full year and first quarter 2025 guidance
REYNOLDSBURG, Ohio, March 05, 2025 (GLOBE NEWSWIRE) -- Victoria's Secret & Co. ("VS&Co" or the "Company") (NYSE: VSCO) today reported financial results for the fourth quarter and fiscal year ended February 1, 2025.

"I am pleased with the strength of our fourth quarter holiday results, which saw sales up in both our Victoria's Secret and PINK brands and our powerhouse Beauty business. Sales increased across most major merchandise categories, in our stores and digital channels, and in both our North America and International businesses. We won in the big moments of the quarter and gained more than our fair share of the traffic in the mall and online. The teams focused on execution and drove healthy margins, controlled costs, and managed inventory levels extremely well in a highly competitive and promotional holiday environment," said VS&Co CEO Hillary Super.

"During the holiday season we clearly connected emotionally with our customer through our merchandise offering of the accessible luxuries she loves. After my first holiday season with the business, I continue to be optimistic about our future, our opportunity to further differentiate the brands with compelling storytelling and make even deeper emotional connections with our customers. As we look forward to 2025 and the future, we recognize there are near-term headwinds and ongoing uncertainty in the macro environment which we will manage aggressively while also working to build upon our solid foundation, realize the full potential of our brands and drive long-term, sustainable growth."

Fourth Quarter 2024 Results
The Company reported net sales of $2.106 billion for the 13-week fourth quarter of 2024, an increase of 1% compared to net sales of $2.082 billion for the 14-week fourth quarter of 2023. Total comparable sales for the fourth quarter of 2024 increased 5%.

The Company reported net income of $193 million, or $2.33 per diluted share for the 13-week fourth quarter of 2024. This result compares to net income of $181 million, or $2.29 per diluted share for the 14-week fourth quarter of 2023. Operating income for the 13-week fourth quarter of 2024 was $268 million compared to $258 million in the 14-week fourth quarter of 2023.

Excluding the impact of the items described at the conclusion of this press release, adjusted net income for the 13-week fourth quarter of 2024 was $216 million, or $2.60 per diluted share. This result compares to adjusted net income of $204 million, or $2.58 per diluted share for the 14-week fourth quarter of 2023. Adjusted operating income for the 13-week fourth quarter of 2024 was $299 million compared to $283 million in the 14-week fourth quarter of 2023.

In addition to the items described at the conclusion of this press release, in the fourth quarter of 2024 the Company recorded a change in its accounting estimate relating to expected future redemption on outstanding gift cards issued by the Company. As a result of this change in accounting estimate, the Company recognized a cumulative adjustment which increased net sales, gross margin, and operating income by approximately $26 million in the fourth quarter of 2024.

Excluding the impact from the change in accounting estimate relating to outstanding gift cards, fourth quarter 2024 net sales increased approximately 4%, or at the high-end of our previously communicated guidance range of 3% to 4% (excluding the impact of the extra week in the fourth quarter of 2023), and fourth quarter 2024 adjusted operating income would have been $273 million, or slightly above the high-end of our previously communicated guidance range of $260 million to $270 million.

As a reminder, the Company estimated the extra week in the fourth quarter of 2023 represented approximately $80 million in incremental net sales, approximately $20 million in incremental operating income and incremental net income per diluted share of approximately $0.20.

Full Year 2024 Results
The Company reported net sales of $6.230 billion for the 52-week fiscal year 2024, an increase of 1% compared to net sales of $6.182 billion for the 53-week fiscal year 2023. Total comparable sales for fiscal year 2024 were flat.

The Company reported net income of $165 million, or $2.05 per diluted share for the 52-week fiscal year 2024. This result compares to net income of $109 million, or $1.39 per diluted share for the 53-week fiscal year 2023. Operating income for the 52-week fiscal year 2024 was $310 million compared to $246 million in the 53-week fiscal year 2023.

Excluding the impact of the items described at the conclusion of this press release, adjusted net income for the 52-week fiscal year 2024 was $218 million, or $2.69 per diluted share. This result compares to adjusted net income of $178 million, or $2.27 per diluted share for the 53-week fiscal year 2023. Adjusted operating income for the 52-week fiscal year 2024 was $373 million compared to $327 million in the 53-week fiscal year 2023.

Excluding the impact from the change in accounting estimate relating to outstanding gift cards, fiscal year 2024 net sales increased approximately 2%, or at the high-end of our previously communicated guidance range of 1% to 2% (excluding the impact of the extra week in fiscal year 2023), and adjusted operating income would have been $347 million, or slightly above the high-end of our previously communicated guidance range of $315 million to $345 million.

Full Year and First Quarter 2025 Outlook
As we begin the new year, we recognize the macro environment is uncertain and consumer confidence has shifted. In addition, much of the U.S. experienced unseasonal weather creating an additional headwind to start the year, which is considered in our guidance for the first quarter. The Company is forecasting net sales for the first quarter of 2025 to be in the range of $1.30 billion to $1.33 billion compared to last year's first quarter net sales of $1.359 billion. At this forecasted level of net sales, adjusted operating income for the first quarter of 2025 is expected to be in the range of $10 million to $30 million.

Looking ahead, our forecast assumes that the environment will gradually get better as we move through the year and as we execute on our strategies designed to grow sales in both our North America and International businesses. The Company is forecasting fiscal year 2025 net sales to be in the range of $6.2 billion to $6.3 billion compared to net sales of $6.204 billion in fiscal year 2024, which excludes the gift card breakage benefit of $26 million recognized in the fourth quarter of 2024. At this forecasted level of net sales, adjusted operating income for fiscal year 2025 is expected to be in the range of $300 million to $350 million.

Forecasted adjusted operating income for the first quarter and full year 2025 excludes the financial impact of purchase accounting items related to the Adore Me acquisition, including expense (income) related to changes in the estimated fair value of contingent consideration and performance-based payments, as well as the amortization of intangible assets. The Company is not able to provide a reconciliation of forward-looking adjusted operating income to the most directly comparable forward-looking GAAP financial measures because the Company is unable to provide a meaningful or accurate reconciliation or estimation of certain reconciling items without unreasonable effort, due to the inherent difficulty in forecasting the timing of, and quantifying, the various purchase accounting items that are necessary for such reconciliation.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
Quarterly Earnings Conference Call
Victoria's Secret & Co. will conduct its fourth quarter earnings call at 8:00 a.m. Eastern on Thursday, March 6, 2025. To listen, call 1-800-619-9066 (international dial-in number: 1-212-519-0836); passcode 5358727. For an audio replay, call 1-800-819-5743 (international replay number: 1-203-369-3828); passcode 2485654 or log onto www.victoriassecretandco.com. The materials accompanying the earnings call have been posted on the Investors section of the Company's website. The audio replay will be available approximately two hours after the conclusion of the call.

About Victoria's Secret & Co.
Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, apparel, casual sleepwear, swim, lounge and sport as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our more than 30,000 associates across a global footprint of more than 1,380 retail stores in nearly 70 countries.

We caution that any forward-looking statements (as such term is defined in the U.S. Private Securities Litigation Reform Act of 1995) contained in this press release or made by us, our management, or our spokespeople involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements, and any future performance or financial results expressed or implied by such forward-looking statements are not guarantees of future performance. Forward-looking statements include, without limitation, statements regarding our future operating results, the implementation and impact of our strategic plans, and our ability to meet environmental, social, and governance goals. Words such as "estimate," "commit," "will," "target," "goal," "project," "plan," "believe," "seek," "strive," "expect," "anticipate," "intend," "continue," "potential" and any similar expressions are intended to identify forward-looking statements. Risks associated with the following factors, among others, could affect our results of operations and financial performance and cause actual results to differ materially from those expressed or implied in any forward-looking statements:

general economic conditions, inflation, and changes in consumer confidence and consumer spending patterns;

market disruptions including pandemics or significant health hazards, severe weather conditions, natural disasters, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;

uncertainty in the global trade environment, including the imposition or threatened imposition of tariffs or other trade restrictions;

our ability to successfully implement our strategic plan;

difficulties arising from changes and turnover in company leadership or other key positions;

our ability to attract, develop and retain qualified associates and manage labor-related costs;

our dependence on traffic to our stores and the availability of suitable store locations on satisfactory terms;

our ability to successfully operate and expand internationally and related risks;

the operations and performance of our franchisees, licensees, wholesalers and joint venture partners;

our ability to successfully operate and grow our direct channel business;

our ability to protect our reputation and the image and value of our brands;

our ability to attract customers with marketing, advertising and promotional programs;

the highly competitive nature of the retail industry and the segments in which we operate;

consumer acceptance of our products and our ability to manage the life cycle of our brands, remain current with fashion trends, and develop and launch new merchandise, product lines and brands successfully;

our ability to integrate acquired businesses and realize the benefits and synergies sought with such acquisitions;

our ability to incorporate artificial intelligence into our business operations successfully and ethically while effectively managing the associated risks;

our ability to source materials and produce, distribute and sell merchandise on a global basis, including risks related to:

political instability and geopolitical conflicts;

environmental hazards and natural disasters;

significant health hazards and pandemics;

delays or disruptions in shipping and transportation and related pricing impacts; and

disruption due to labor disputes;

our geographic concentration of production and distribution facilities in central Ohio and Southeast Asia;

the ability of our vendors to manufacture and deliver products in a timely manner, meet quality standards and comply with applicable laws and regulations;

fluctuations in freight, product input and energy costs;

our and our third-party service providers' ability to implement and maintain information technology systems and to protect associated data and system availability;

our ability to maintain the security of customer, associate, third-party and company information;

stock price volatility;

shareholder activism matters;

our ability to maintain our credit rating;

our ability to comply with regulatory requirements; and

legal, tax, trade and other regulatory matters.

Except as may be required by law, we assume no obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events, even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 22, 2024.

For further information, please contact:

Comparable Sales Increase (Decrease):

NOTE: Please refer to our filings with the Securities and Exchange Commission for further discussion regarding our comparable sales calculation.
¹ - Results include company-operated stores in the U.S. and Canada, consolidated joint venture stores in China and direct sales.
2 - Results include company-operated stores in the U.S. and Canada and consolidated joint venture stores in China.

NON-GAAP FINANCIAL INFORMATION

(In thousands except per share amounts)

In addition to our results provided in accordance with GAAP, provided below are non-GAAP financial measures that present operating income, net income attributable to Victoria's Secret & Co. and net income per diluted share attributable to Victoria's Secret & Co. on an adjusted basis, which remove certain non-recurring, infrequent or unusual items that we believe are not indicative of the results of our ongoing operations due to their size and nature. The intangible asset amortization excluded from these non-GAAP financial measures is excluded because the amortization, unlike the related revenue, is not affected by operations of any particular period unless an intangible asset becomes impaired or the estimated useful life of an intangible asset is revised. We use adjusted financial information as key performance measures of our results of operations for the purpose of evaluating performance internally. These non-GAAP measurements are not intended to replace the presentation of our financial results in accordance with GAAP. Instead, we believe that the presentation of adjusted financial information provides additional information to investors to facilitate the comparison of past and present operations. Further, our definition of non-GAAP financial measures may differ from similarly titled measures used by other companies. The table below reconciles the most directly comparable GAAP financial measure to each non-GAAP financial measure.

Reconciliation of Reported to Adjusted Operating Income

Reconciliation of Reported to Adjusted Net Income Attributable to Victoria's Secret & Co.

Reconciliation of Reported to Adjusted Net Income Per Diluted Share Attributable to Victoria's Secret & Co.

(a)

In the fourth quarter of 2024 and 2023, we recognized pre-tax expense of $4.9 million and $20.0 million ($1.5 million and $17.9 million net of tax expense of $3.4 million and $2.1 million, respectively) related to the financial impact of purchase accounting items related to the acquisition of Adore Me. These items include expense of $3.7 million and $11.6 million, respectively, in general, administrative and store operating expense and interest expense of $1.2 million and $1.2 million, respectively. Additionally, expense of $7.2 million is in costs of goods sold in the fourth quarter of 2023. Year-to-date 2024 and 2023, we recognized pre-tax expense of $9.2 million and $49.5 million ($6.1 million and $41.9 million net of tax expense of $3.1 million and $7.6 million, respectively) related to the financial impact of purchase accounting items related to the acquisition of Adore Me. These items include expense of $4.2 million and $16.1 million, respectively, in general, administrative and store operating expense and interest expense of $5.0 million and $4.5 million, respectively. Additionally, expense of $28.9 million is in costs of goods sold year-to-date 2023.

(b)

In both the fourth quarter of 2024 and 2023, we recognized amortization expense of $6.3 million ($4.6 million net of tax of $1.7 million) in general, administrative and store operating expense related to the acquisition of Adore Me. Year-to-date in both 2024 and 2023, we recognized amortization expense of $25.1 million ($18.6 million net of tax of $6.5 million) in general, administrative and store operating expense related to the acquisition of Adore Me.

(c)

In the fourth quarter of 2024, we recognized pre-tax expense of $21.6 million ($16.9 million net of tax expense of $4.7 million) in costs of goods sold related to impairment and other charges for certain of our equity method investments.

(d)

In the third quarter of 2024, we recognized a pre-tax charge of $12.5 million ($10.6 million net of tax expense of $1.9 million) in general, administrative and store operating expense related to the appointment of a new CEO and the elimination of two executive officer roles to restructure our executive leadership team. In the first quarter of 2023, we recognized a pre-tax charge of $11.1 million ($8.4 million net of tax of $2.7 million), $7.8 million in general, administrative and store operating expense and $3.3 million in buying and occupancy expense, related to restructuring activities to reorganize and improve our organizational structure.

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Victoria's Secret & Co. Reports Fourth Quarter 2024 Results | Victoria's Secret & Co.

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Fourth quarter comparable sales increase 5% Operating Income and EPS exceed expectations Provides initial full year and first quarter 2025 guidance REYNOLDSBURG, Ohio, March 05, 2025 (GLOBE NEWSWIRE) -- Victoria's Secret & Co. ("VS&Co" or the "Company") (NYSE: VSCO) today reported financial results

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In January 2025, Chief Financial and Administrative Officer Timothy Johnson announced his planned retirement, effective June 2025

Scott Sekella, formerly CFO of Joann, was appointed as the new Chief Financial Officer

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Seasoned retail executive Scott Sekella appointed CFO Company now forecasts sales and earnings near the high end of expectations
REYNOLDSBURG, Ohio, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Victoria's Secret & Co. ("VS&Co" or the "Company") (NYSE: VSCO) today announced that Chief Financial and Administrative Officer Timothy (TJ) Johnson is retiring in June 2025. Scott Sekella has been appointed Chief Financial Officer.

VS&Co Chief Executive Officer Hillary Super said, "We are excited to welcome Scott to VS&Co. He is a transformational leader with extensive and diverse retail experience delivering results, driving operational efficiencies, and executing growth strategies. He has a strong retail background and record of identifying and accelerating strategies that strengthen performance and enhance profitability which I believe make him the right partner to help lead the next chapter of growth for the company."

Sekella most recently served as CFO of fabric and crafts retailer Joann and previously held financial leadership roles at Under Armour and Crocs.

"I want to thank TJ for his partnership and support throughout my first several months as CEO and for staying on with the business until June to ensure a smooth transition with Scott," Super added.

VS&Co Board Chair Donna James said, "The Board wants to thank TJ for his leadership during one of the most critical periods of the company's history, including the separation of the business from our former parent company and establishing an independent, publicly traded VS&Co. He helped us develop new strategies, drove disciplined cost and inventory management, built credibility with our stakeholders and was a consistent and strong leader. TJ is leaving the company in a strong position with a long runway for growth."

"It has been an incredible experience to serve alongside this leadership team and Board of Directors," said Johnson. "I am proud of what we have accomplished together and am confident the best days for Victoria's Secret still lie ahead under Hillary's leadership. I have enjoyed getting to know Scott and I am certain he is the right person for the role. I will work diligently to make his transition to VS&Co as smooth as possible."
Updated Fourth Quarter 2024 Financial Guidance
In conjunction with today's announcement of CFO retirement and transition plans, the Company is providing updated financial guidance for the fourth quarter 2024 ending February 1, 2025. Net sales, adjusted operating income, and adjusted diluted earnings per share for the fourth quarter are expected to fall within or near the top end of previously issued guidance ranges as highlighted in the table below.

Hillary continued, "We are pleased with our holiday results and our improved outlook for the fourth quarter. The momentum of our sales results for North America continued from third quarter through November and December across both our stores and digital channels, and our international business growth is also delivering on expectations. From a merchandise perspective, newness of product is winning and resonating with customers across both the Victoria's Secret and PINK brands and our beauty business was a winner again this holiday season. We are experiencing increased levels of traffic to our stores and our digital site which we believe is reflective of our improved merchandise offering and the positive impact of the VS Fashion Show in late October. We exited the holiday and our January semi-annual sale in a good inventory position and ready for Valentine's Day and first quarter selling. We look forward to sharing more details on our fourth quarter results and our expectations for 2025 on our upcoming earnings call in March."

Forecasted adjusted operating income and adjusted diluted earnings per share for the fourth quarter exclude the financial impact of purchase accounting items related to the Adore Me acquisition, including expense (income) related to changes in the estimated fair value of contingent consideration and performance-based payments, as well as the amortization of intangible assets. The Company is not able to provide a reconciliation of forward-looking adjusted operating income or adjusted diluted earnings per share to the most directly comparable forward-looking GAAP measures because the Company is unable to provide a meaningful or accurate reconciliation or estimation of certain reconciling items without unreasonable effort, due to the inherent difficulty in forecasting the timing of, and quantifying, the various purchase accounting items that are necessary for such reconciliation.

About Victoria's Secret & Co.
Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and Victoria's Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our approximately 30,000 associates across a global footprint of more than 1,380 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to celebrate the extraordinary diversity of women's experiences.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
We caution that any forward-looking statements (as such term is defined in the U.S. Private Securities Litigation Reform Act of 1995) contained in this press release or made by us, our management, or our spokespeople involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements, and any future performance or financial results expressed or implied by such forward-looking statements are not guarantees of future performance. Forward-looking statements include, without limitation, statements regarding our future operating results, the implementation and impact of our strategic plans, and our ability to meet environmental, social, and governance goals. Words such as "estimate," "commit," "will," "target," "goal," "project," "plan," "believe," "seek," "strive," "expect," "anticipate," "intend," "continue," "potential" and any similar expressions are intended to identify forward-looking statements. Risks associated with the following factors, among others, could affect our results of operations and financial performance and cause actual results to differ materially from those expressed or implied in any forward-looking statements:

we may not realize all of the expected benefits of the spin-off from Bath & Body Works, Inc. (f/k/a L Brands, Inc.);

general economic conditions, inflation, and changes in consumer confidence and consumer spending patterns;

market disruptions including pandemics or significant health hazards, severe weather conditions, natural disasters, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;

our ability to successfully implement our strategic plan;

difficulties arising from turnover in company leadership or other key positions;

our ability to attract, develop and retain qualified associates and manage labor-related costs;

our dependence on traffic to our stores and the availability of suitable store locations on satisfactory terms;

our ability to successfully operate and expand internationally and related risks;

the operations and performance of our franchisees, licensees, wholesalers and joint venture partners;

our ability to successfully operate and grow our direct channel business;

our ability to protect our reputation and the image and value of our brands;

our ability to attract customers with marketing, advertising and promotional programs;

the highly competitive nature of the retail industry and the segments in which we operate;

consumer acceptance of our products and our ability to manage the life cycle of our brands, remain current with fashion trends, and develop and launch new merchandise, product lines and brands successfully;

our ability to realize the potential benefits and synergies sought with the acquisition of AdoreMe, Inc.;

our ability to incorporate artificial intelligence into our business operations successfully and ethically while effectively managing the associated risks;

our ability to source materials and produce, distribute and sell merchandise on a global basis, including risks related to:

political instability and geopolitical conflicts;

environmental hazards and natural disasters;

significant health hazards and pandemics;

delays or disruptions in shipping and transportation and related pricing impacts; and

disruption due to labor disputes;

our geographic concentration of production and distribution facilities in central Ohio and Southeast Asia;

the ability of our vendors to manufacture and deliver products in a timely manner, meet quality standards and comply with applicable laws and regulations;

fluctuations in freight, product input and energy costs;

our and our third-party service providers' ability to implement and maintain information technology systems and to protect associated data and system availability;

our ability to maintain the security of customer, associate, third-party and company information;

stock price volatility;

shareholder activism matters;

our ability to maintain our credit rating;

our ability to comply with regulatory requirements; and

legal, tax, trade and other regulatory matters.

Except as may be required by law, we assume no obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events, even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 22, 2024.

For further information, please contact:

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Victoria's Secret & Co. Announces CFO Transition and Provides Positive Update on Holiday Sales and 2024 Earnings Expectations

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Chief Financial and Administrative Officer Timothy Johnson announces planned retirement Seasoned retail executive Scott Sekella appointed CFO Company now...

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one of the best selling VS bras

add a full 2 cup sizes to cleavage

offered in a variety of colors

$49.95

Updates:

03/15/2025

3 new lace trim colors

-Perfect Pear (31K7)

-Caramel (2YSV)

-Leopard Print (74FF)

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Buy Bombshell Add-2-Cups Smooth Push-Up Bra, Ganache - Order Bras online - Victoria’s Secret US

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Bombshell Add-2-Cups Smooth Push-Up Bra, Ganache: The major lift you’re looking for is better than ever with a side-smoothing fit and ultra-soft memory foam that adds up to two cup sizes in an instant. Our beloved Bombshell Push-Up —made for the bold look you love—features our signature crisscross detail with golden logo hardware front and center. FREE shipping on minimum order values - FREE Returns

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soft fabric for ultimate comfort

available in multiple colors and sizes

ideal for lounging and layering over sleepwear

Updates - 3/31/25

Clearance for $29.99 in Pretty Blossom Fave Plaid and Passion Pink

Clearance for $39.99 in New Peony and Coconut White & Pink Hearts

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Buy Short Cozy Robe, New Peony - Order Robes online - Victoria’s Secret US

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Short Cozy Robe, New Peony: So plush and snuggly, you’ll want to wear this Robe all day long. Complete with a shawl collar and handy pockets. FREE shipping on minimum order values - FREE Returns

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#6) Recent News: Physical stores closing, looking to expand online

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#6) Recent News: Physical stores closing, looking to expand online

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This article covers multiple companies that are on a path to closing down more stores in 2025, including Victoria’s Secret.

In 2020, Victoria’s Secret closed 241 stores

In the following 3 years, 70 locations closed

A different article from 2019 is cited, noting that the company’s decrease in revenue is far from a sudden event and has been occurring for years.

A mention of “multiple reports” that aren’t directly named claim that Victoria’s Secret is seeking to pull away from physical stores being a brand priority and instead leaning into its online presence and market.

After facing years of criticism for a lack of inclusivity, the company is still looking to successfully rebrand as a widely accepting and diverse brand.

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Major US retailers set to close stores in 2025: Macys, Best Buy, Victoria Secret, JCPenney

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(FOX40.COM) — Several major retailers are joining in on the trend of store closures in 2025. Here are the latest brick-and-mortar retail locations expected to shut their doors soon. • Video a…

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Social Media Ad #1 Celebrity Advertising

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Social Media Ad #1 Celebrity Advertising

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Sabrina Carpenter posted to their instagram as an ad

when a celebrity wears their products, they post it for promotion

The photos were taken by Getty Image and the look was styled by Jared Ellner

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Victoria's Secret on Instagram: "Lights, camera, babydolls. Awards season just got a whole lot brighter with Sabrina Carpenter’s look of the night. Styled by @jaredellner. 

📸: Getty"

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226K likes, 222 comments - victoriassecret on March 1, 2025: "Lights, camera, babydolls. Awards season just got a whole lot brighter with Sabrina Carpenter’s look of the night. Styled by @jaredellner. 

📸: Getty". 

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View this post on Instagram

A post shared by Victoria's Secret (@victoriassecret)

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Posted march 8

The creator is gretalouisetome

They are posting a casual video of girl smiling saying "pushup bras are back"

There is a direct link to shop the bombshell add-2-cups bar

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Greta Louise Tomé on Instagram: "trying the new @victoriassecret Very Sexy Bombshell #VSPartner"

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3,600 likes, 44 comments - gretalouisetome on February 19, 2025: "trying the new @victoriassecret Very Sexy Bombshell #VSPartner". 

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View this post on Instagram

A post shared by Greta Louise Tomé (@gretalouisetome)

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Posted March 17th

A video just saying "your in luck 10/$40 panties"

This video to remind customers of deals available

The video doesn't have much effort in it, it is just text on top of layered underwear lace

There is no link attached to the post

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Victoria's Secret on Instagram: "Treat yourself to 10 pairs of the World’s Most Comfortable Panties."

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11K likes, 50 comments - victoriassecret on March 17, 2025: "Treat yourself to 10 pairs of the World’s Most Comfortable Panties.". 

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View this post on Instagram

A post shared by Victoria's Secret (@victoriassecret)

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Pros:

Fantastic comments about the Frost Melt Fragrance and lotion

Customers say Victoria Secret has very comfortable bras, and is worth the price

Customers say VS has beautiful bras

Cons:

There are many complaints from customers who order online

Multiple people from different areas have complained about their orders not arriving or taking months to arrive

They said when trying to communicate to Victoria Secret staff they would get no reply, and the website chat box would just say to contact VS staff

Multiple comments say the website is a mess

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966 reviews for Victoria’s Secret, 2.7 stars: ‘I always loved their beauty products, body mists, lotions and perfumes, the pink products are great as well. Online has better seasonal sales and discounts then in-store! Also, the company puts out new products and scents every season, while there is a clearance section on the site where you can buy products from previous collections two to three times cheaper!’

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Victoria Secret entices customers to sign up to receive emails by offering 15% off their purchase

This website banner is great for customers new to the site who want great deals

This banner directly appears after a new customer adds an item to their cart

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55% of of Victoria Secret employees would recommend working there to a friend

Victoria's Secret has an employee rating of 3.5 out of 5 stars, based on 12,520 company reviews on Glassdoor which indicates that most employees have a good working experience there.

The comments suggest that VS is a decent work place with great growth opportunities.

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Product 3-Adiana: Glazed Satin Long Pajama Set

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Product 3-Adiana: Glazed Satin Long Pajama Set

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very classic and recognizable to VS

matching satin top and bottoms available in different patterns/ colors

available in multiple heights as well as sizes

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Skip to Main Content

Victoria's Secret

1k+ bought in the last day

Fit Tip: Available in Short, Regular, and Long, so you can find your best and comfiest fit!

We suggest Short for 5'4" and under, Regular for 5'5" - 5'8", and Long for 5'9" and above.

Ship To You

FREE In-Store Pickup

Same Day Delivery

Free & easy returns on all U.S. orders

In-store or by mail. Now with no printer needed! Details

product description

Wind down in this satin pant and matching long-sleeve top, dotted with our subtle logo design. Finished with a chest pocket, notch collar, and decorative piping.

Includes top and bottom

Easy fit

Long-sleeve, button-front top hits below hips

Chest pocket with embroidered logo

Pants with drawstring waist

Short: 29" inseam, Regular: 31" inseam, Long: 33" inseam

Machine wash

Imported

Top: 100% Polyester Bottom: 100% Polyester Exclusive of Decoration

RATINGS & REVIEWS

No review yet. Be the first to review this product.

Write a Review

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Buy Glazed Satin Long Pajama Set, Luscious Rose - Order Pajamas Sets online - Victoria's Secret US

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Glazed Satin Long Pajama Set, Luscious Rose: Wind down in this satin pant and matching long-sleeve top, dotted with our subtle logo design. Finished with a chest pocket, notch collar, and decorative piping. FREE shipping on minimum order values - FREE Returns

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The first banner on their website is labeled “LIMITED TIME”

It shows the customers limited time offers to encourage them to partake

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When the customer goes to their top picks a website banner comes up

The banner tells them to shop to earn a $20 bonus card

This is used to get customers excited and kesp them shopping

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Gross margin rate was more than the previous year’s 1st quarter

Net Sales(in thousands) $1,359,442 - COGs(in thousands) $858,127 = Gross Margin $501,315

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Victoria’s Secret & Co. Reports First Quarter 2024 Results | Victoria’s Secret & Co.

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First quarter sales, operating income and EPS at high-end of previously announced preliminary results Provides second quarter guidance and reaffirms full year 2024 outlook Proxy advisory firms recommend in favor of all director candidates, approval of increased capacity under the stock plan, and

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Improving product acceptance and disciplined inventory management led to gross margin dollar growth and rate expansion

Net Sales(in thousands) $1,417,193 - COGs(in thousands) $915,827 = Gross Margin $501,366

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Quarterly operating income growth for first time since 2021 Raises full year 2024 outlook and provides third quarter guidance
REYNOLDSBURG, Ohio, Aug. 28, 2024 (GLOBE NEWSWIRE) -- Victoria's Secret & Co. ("Victoria's Secret" or the "Company") (NYSE: VSCO) today reported financial results for the second quarter ended August 3, 2024.

Interim Chief Executive Officer and Chief Financial and Administrative Officer Timothy (TJ) Johnson commented, "Our financial results for the second quarter came in at the high end of expectations and we delivered year-over-year quarterly operating income growth for the first time since 2021. We were encouraged by the continued sequential improvement in quarterly sales results in North America for the fourth consecutive quarter, as sales trends improved in both our stores and digital channels. Our customers responded to new merchandise deliveries and events with particular success in the launch of our Victoria's Secret Dream bra collection, in apparel with our PINK Friday back to campus event in late July and consistent, steady improvement of VS sport as merchandise flowed to stores and digital. Improving product acceptance and disciplined inventory management led to gross margin dollar growth and rate expansion, and our teams continue to be relentlessly focused on improving our cost structure, driving a decrease in SG&A dollars and leverage year-over-year. In addition to improving trends for Victoria's Secret and PINK, we experienced sales growth in the high-single digits for both our International business and Adore Me."

TJ continued, "We are encouraged our North America business trends have continued to improve as we've moved through August and the start of the third quarter. Early customer feedback on our fall assortments is encouraging for both the Victoria's Secret and PINK brands, and our beauty business has continued solid performance and is driving traffic to our stores. Strategically, we have several exciting events planned for the balance of the third quarter including a major VSX sport launch and the return of our Victoria's Secret Fashion show to kickoff the all-important holiday season. While we are optimistic about the positive signs we're seeing in our business, we recognize the consumer environment remains challenging and our customer is pressured economically. We remain focused on what we can control which is leveraging our market position in intimates and delivering on multiple initiatives to drive growth in our business over the longer-term."

Second Quarter 2024 Results
The Company reported net income of $32 million, or $0.40 per diluted share for the second quarter of 2024. This result compares to a net loss of $1 million, or $0.02 per diluted share for the second quarter of 2023. Second quarter 2024 operating income was $62 million compared to $26 million in the second quarter of 2023.

Excluding the impact of the items described at the conclusion of this press release, second quarter 2024 adjusted net income was $31 million, or $0.40 per diluted share, and adjusted operating income was $62 million. Adjusted operating income was at the high-end of the range of our preliminary results announced on August 14 which estimated adjusted operating income of $57 million to $62 million, and adjusted net income per diluted share was slightly above our preliminary results range of $0.34 to $0.39. Second quarter 2023 adjusted net income was $19 million, or $0.24 per diluted share, and adjusted operating income was $49 million.

The Company reported net sales of $1.417 billion for the second quarter of 2024, a decrease of 1% compared to net sales of $1.427 billion for the second quarter of 2023 and at the better-end of our preliminary results range which estimated a net sales decrease of 1% to 2%. Total comparable sales for the second quarter of 2024 decreased 3%.

Full Year and Third Quarter 2024 Outlook
The Company is raising its full year outlook and is now forecasting 52-week fiscal year 2024 net sales to be down approximately 1%, compared to prior guidance of down low-single digits, to a comparative 52-weeks from fiscal year 2023. At this forecasted level of sales, adjusted operating income for fiscal year 2024 is now expected to be in the range of $275 million to $300 million, compared to prior guidance of $250 million to $275 million.

The Company is forecasting third quarter 2024 net sales to increase low-single digits compared to last year's third quarter net sales of $1.265 billion. At this forecasted level of sales, adjusted operating loss for the third quarter of 2024 is expected to be in the range of $40 million to $60 million. Adjusted net loss per share for the third quarter of 2024 is estimated to be in the range of $0.60 to $0.80.

Forecasted adjusted operating income (loss) and adjusted net income (loss) per diluted share for the third quarter and full year 2024 exclude the financial impact of severance and related charges as a result of organizational leadership changes and purchase accounting items related to the Adore Me acquisition, including expense (income) related to changes in the estimated fair value of contingent consideration and performance-based payments, as well as the amortization of intangible assets. The Company is not able to provide a reconciliation of forward-looking adjusted operating income (loss) or adjusted net income (loss) per diluted share to the most directly comparable forward-looking GAAP financial measures because the Company is unable to provide a meaningful or accurate reconciliation or estimation of certain reconciling items without unreasonable effort, due to the inherent difficulty in forecasting the timing of, and quantifying, the various purchase accounting items that are necessary for such reconciliation.

Quarterly Earnings Conference Call
Victoria's Secret & Co. will conduct its second quarter earnings call at 8:00 a.m. Eastern on Thursday, August 29, 2024. To listen, call 1-800-619-9066 (international dial-in number: 1-212-519-0836); conference ID 5358727. For an audio replay, call 1-800-839-2204 (international replay number: 1-203-369-3032); conference ID 6787842 or log onto www.victoriassecretandco.com. The materials accompanying the earnings call have been posted on the Investors section of the Company's website. The audio replay will be available approximately two hours after the conclusion of the call.

About Victoria's Secret & Co.
Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and Victoria's Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our approximately 30,000 associates across a global footprint of more than 1,370 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to celebrate the extraordinary diversity of women's experiences.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
We caution that any forward-looking statements (as such term is defined in the U.S. Private Securities Litigation Reform Act of 1995) contained in this press release or made by us, our management, or our spokespeople involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements, and any future performance or financial results expressed or implied by such forward-looking statements are not guarantees of future performance. Forward-looking statements include, without limitation, statements regarding our future operating results, the implementation and impact of our strategic plans, and our ability to meet environmental, social, and governance goals. Words such as "estimate," "commit," "will," "target," "goal," "project," "plan," "believe," "seek," "strive," "expect," "anticipate," "intend," "continue," "potential" and any similar expressions are intended to identify forward-looking statements. Risks associated with the following factors, among others, could affect our results of operations and financial performance and cause actual results to differ materially from those expressed or implied in any forward-looking statements:

we may not realize all of the expected benefits of the spin-off from Bath & Body Works, Inc. (f/k/a L Brands, Inc.);

general economic conditions, inflation, and changes in consumer confidence and consumer spending patterns;

market disruptions including pandemics or significant health hazards, severe weather conditions, natural disasters, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;

our ability to successfully implement our strategic plan;

difficulties arising from turnover in company leadership or other key positions;

our ability to attract, develop and retain qualified associates and manage labor-related costs;

our dependence on traffic to our stores and the availability of suitable store locations on satisfactory terms;

our ability to successfully operate and expand internationally and related risks;

the operations and performance of our franchisees, licensees, wholesalers and joint venture partners;

our ability to successfully operate and grow our direct channel business;

our ability to protect our reputation and the image and value of our brands;

our ability to attract customers with marketing, advertising and promotional programs;

the highly competitive nature of the retail industry and the segments in which we operate;

consumer acceptance of our products and our ability to manage the life cycle of our brands, remain current with fashion trends, and develop and launch new merchandise, product lines and brands successfully;

our ability to realize the potential benefits and synergies sought with the acquisition of AdoreMe, Inc.;

our ability to incorporate artificial intelligence into our business operations successfully and ethically while effectively managing the associated risks;

our ability to source materials and produce, distribute and sell merchandise on a global basis, including risks related to:

political instability and geopolitical conflicts;

environmental hazards and natural disasters;

significant health hazards and pandemics;

delays or disruptions in shipping and transportation and related pricing impacts; and

disruption due to labor disputes;

our geographic concentration of production and distribution facilities in central Ohio and Southeast Asia;

the ability of our vendors to manufacture and deliver products in a timely manner, meet quality standards and comply with applicable laws and regulations;

fluctuations in freight, product input and energy costs;

our and our third-party service providers' ability to implement and maintain information technology systems and to protect associated data and system availability;

our ability to maintain the security of customer, associate, third-party and company information;

stock price volatility;

shareholder activism matters;

our ability to maintain our credit rating;

our ability to comply with regulatory requirements; and

legal, tax, trade and other regulatory matters.

Except as may be required by law, we assume no obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events, even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 22, 2024.

For further information, please contact:
Total Net Sales (Millions): Comparable Sales Increase (Decrease):

NOTE: Please refer to our filings with the Securities and Exchange Commission for further discussion regarding our comparable sales calculation.

¹ - Results include company-operated stores in the U.S. and Canada, consolidated joint venture stores in China and direct sales.

² - Results include company-operated stores in the U.S. and Canada and consolidated joint venture stores in China.

CONSOLIDATED STATEMENTS OF INCOME (LOSS)

THIRTEEN WEEKS ENDED AUGUST 3, 2024 AND JULY 29, 2023

(In thousands except per share amounts)

Net Income (Loss) Per Diluted Share Attributable to Victoria's Secret & Co.

$

0.40

$

(0.02

)

¹- Reported Weighted Average Shares Outstanding in the second quarter of 2023 reflects basic shares due to the Net Loss.

NON-GAAP FINANCIAL INFORMATION

(In thousands except per share amounts)

In addition to our results provided in accordance with GAAP, provided below are non-GAAP financial measures that present operating income, net income attributable to Victoria's Secret & Co. and net income per diluted share attributable to Victoria's Secret & Co. on an adjusted basis, which remove certain non-recurring, infrequent or unusual items that we believe are not indicative of the results of our ongoing operations due to their size and nature. The intangible asset amortization excluded from these non-GAAP financial measures is excluded because the amortization, unlike the related revenue, is not affected by operations of any particular period unless an intangible asset becomes impaired or the estimated useful life of an intangible asset is revised. We use adjusted financial information as key performance measures of our results of operations for the purpose of evaluating performance internally. These non-GAAP measurements are not intended to replace the presentation of our financial results in accordance with GAAP. Instead, we believe that the presentation of adjusted financial information provides additional information to investors to facilitate the comparison of past and present operations. Further, our definition of non-GAAP financial measures may differ from similarly titled measures used by other companies. The table below reconciles the most directly comparable GAAP financial measure to each non-GAAP financial measure.

Reconciliation of Reported to Adjusted Operating Income

Reconciliation of Reported to Adjusted Net Income (Loss) Attributable to Victoria's Secret & Co.

Reconciliation of Reported to Adjusted Net Income (Loss) Per Diluted Share Attributable to Victoria's Secret & Co.

(a)

In the second quarter of 2024 and 2023, we recognized pre-tax income of $5.2 million and pre-tax expense of $17.5 million (income of $5.0 million and expense of $15.6 million net of tax benefit of $0.2 million and tax expense of $1.9 million) related to the financial impact of purchase accounting items related to the acquisition of Adore Me. These items include income of $6.3 million and expense of $9.7 million, respectively, in general, administrative and store operating expense and $1.1 million of interest expense in both periods. Additionally, expense of $6.7 million is in costs of goods sold in the second quarter of 2023. Year-to-date 2024 and 2023, we recognized pre-tax expense of $2.9 million and $27.9 million ($3.1 million and $23.8 million net of tax benefit of $0.2 million and tax expense of $4.1 million) related to the financial impact of purchase accounting items related to the acquisition of Adore Me. These items include expense of $0.7 million and $10.4 million, respectively, in general, administrative and store operating expense and $2.2 million of interest expense in both periods. Additionally, expense of $15.3 million is in costs of goods sold year-to-date 2023.

(b)

In both the second quarter of 2024 and 2023, we recognized amortization expense of $6.3 million ($4.7 million net of tax of $1.6 million) in general, administrative and store operating expense related to the acquisition of Adore Me. Year-to-date in both 2024 and 2023, we recognized amortization expense of $12.6 million ($9.3 million net of tax of $3.3 million) in general, administrative and store operating expense related to the acquisition of Adore Me.

(c)

In the first quarter of 2023, we recognized a pre-tax charge of $11.1 million ($8.4 million net of tax of $2.7 million), $7.8 million in general, administrative and store operating expense and $3.3 million in buying and occupancy expense, related to restructuring activities to reorganize and improve our organizational structure.

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Victoria's Secret & Co. Reports Second Quarter 2024 Results | Victoria's Secret & Co.

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Sales performance sequentially improved for fourth consecutive quarter Quarterly operating income growth for first time since 2021 Raises full year 2024 outlook and provides third quarter guidance REYNOLDSBURG, Ohio, Aug. 28, 2024 (GLOBE NEWSWIRE) -- Victoria's Secret & Co.

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Net Sales(in thousands) $1,347,424 - COGs(in thousands) $879,137 = Gross Margin $468,287

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Victoria’s Secret & Co. Reports Third Quarter 2024 Results | Victoria’s Secret & Co.

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Q3 Sales and operating results better than guidance Q3 Sales increase of 7% represents sequential improvement for the fifth consecutive quarter Raises full year 2024 outlook and provides fourth quarter guidance REYNOLDSBURG, Ohio, Dec. 05, 2024 (GLOBE NEWSWIRE) -- Victoria’s Secret & Co.

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Net Sales(in thousands) $2,105,501 - COGs(in thousands) $1,292,068 = Gross Margin $813,433

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Victoria’s Secret & Co. Reports Fourth Quarter 2024 Results | Victoria’s Secret & Co.

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Fourth quarter comparable sales increase 5% Operating Income and EPS exceed expectations Provides initial full year and first quarter 2025 guidance REYNOLDSBURG, Ohio, March 05, 2025 (GLOBE NEWSWIRE) -- Victoria’s Secret & Co. (“VS&Co” or the “Company”) (NYSE: VSCO) today reported financial results

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$6,182 million

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Victoria’s Secret & Co. Reports Fourth Quarter 2023 Results | Victoria’s Secret & Co.

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Fourth quarter adjusted operating income and adjusted diluted EPS at the high-end of guidance Generated nearly $590 million in operating cash flow in the fourth quarter and ended the year with debt down over $150 million year-over-year Announces new $250 million share repurchase authorization

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$6,344 million

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Victoria's Secret & Co. Reports Fourth Quarter 2022 Results | Victoria's Secret & Co.

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Fourth quarter 2022 diluted EPS of $2.10 Fourth quarter 2022 adjusted diluted EPS of $2.47 exceeded guidance Provides initial full year and first quarter 2023 guidance REYNOLDSBURG, Ohio, March 02, 2023 (GLOBE NEWSWIRE) -- Victoria's Secret & Co. ("Victoria's Secret" or the "Company") (NYSE: VSCO)

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$6,785 million

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Income Statement | Victoria's Secret & Co.

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The Investor Relations website contains information about Victoria's Secret & Co.'s business for stockholders, potential investors, and financial analysts.

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$7,509 million

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Income Statement | Victoria's Secret & Co.

# data[].attributes.attachment_link.description
The Investor Relations website contains information about Victoria's Secret & Co.'s business for stockholders, potential investors, and financial analysts.

# data[].attributes.body
$8,103 million

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Income Statement | Victoria's Secret & Co.

# data[].attributes.attachment_link.description
The Investor Relations website contains information about Victoria's Secret & Co.'s business for stockholders, potential investors, and financial analysts.

# data[].attributes.body
$7,375 million

# data[].attributes.attachment_link.readable_text
Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.
The development of an iconic fashion brand
Victoria's Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women's lingerie. This led to the creation of Victoria's Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria's Secret is also impressive. As of January 30, 2021, the specialty retailer had 846 stores in operation throughout United States alone. The annual Victoria's Secret Fashion Show has also added to the iconic nature of the brand, with a host of supermodels showcasing the brands' latest ranges of merchandise. The fashion show has a significant following within the United States.

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Net sales of Victoria's Secret worldwide 2021 | Statista

# data[].attributes.attachment_link.description
Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.

# data[].attributes.body
$7,378 million

# data[].attributes.attachment_link.readable_text
Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.
The development of an iconic fashion brand
Victoria's Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women's lingerie. This led to the creation of Victoria's Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria's Secret is also impressive. As of January 30, 2021, the specialty retailer had 846 stores in operation throughout United States alone. The annual Victoria's Secret Fashion Show has also added to the iconic nature of the brand, with a host of supermodels showcasing the brands' latest ranges of merchandise. The fashion show has a significant following within the United States.

# data[].attributes.attachment_link.title
Net sales of Victoria's Secret worldwide 2021 | Statista

# data[].attributes.attachment_link.description
Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.

# data[].attributes.body
$7,781 million

# data[].attributes.attachment_link.readable_text
Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.
The development of an iconic fashion brand
Victoria's Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women's lingerie. This led to the creation of Victoria's Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria's Secret is also impressive. As of January 30, 2021, the specialty retailer had 846 stores in operation throughout United States alone. The annual Victoria's Secret Fashion Show has also added to the iconic nature of the brand, with a host of supermodels showcasing the brands' latest ranges of merchandise. The fashion show has a significant following within the United States.

# data[].attributes.attachment_link.title
Net sales of Victoria's Secret worldwide 2021 | Statista

# data[].attributes.attachment_link.description
Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.

# data[].attributes.body
$7,672 million

# data[].attributes.attachment_link.readable_text
Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.
The development of an iconic fashion brand
Victoria's Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women's lingerie. This led to the creation of Victoria's Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria's Secret is also impressive. As of January 30, 2021, the specialty retailer had 846 stores in operation throughout United States alone. The annual Victoria's Secret Fashion Show has also added to the iconic nature of the brand, with a host of supermodels showcasing the brands' latest ranges of merchandise. The fashion show has a significant following within the United States.

# data[].attributes.attachment_link.title
Net sales of Victoria's Secret worldwide 2021 | Statista

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Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.

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$7,207 million

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Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.
The development of an iconic fashion brand
Victoria's Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women's lingerie. This led to the creation of Victoria's Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria's Secret is also impressive. As of January 30, 2021, the specialty retailer had 846 stores in operation throughout United States alone. The annual Victoria's Secret Fashion Show has also added to the iconic nature of the brand, with a host of supermodels showcasing the brands' latest ranges of merchandise. The fashion show has a significant following within the United States.

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Net sales of Victoria's Secret worldwide 2021 | Statista

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Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.

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$6,884 million

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Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.
The development of an iconic fashion brand
Victoria's Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women's lingerie. This led to the creation of Victoria's Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria's Secret is also impressive. As of January 30, 2021, the specialty retailer had 846 stores in operation throughout United States alone. The annual Victoria's Secret Fashion Show has also added to the iconic nature of the brand, with a host of supermodels showcasing the brands' latest ranges of merchandise. The fashion show has a significant following within the United States.

# data[].attributes.attachment_link.title
Net sales of Victoria's Secret worldwide 2021 | Statista

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Victoria's Secret, one of the most well-known retailers of women's lingerie in the world, had global net sales amounting to approximately 6.79 billion U.S. dollars in 2021. Victoria's Secret is one of the flagship brands of American retailer, L Brands.

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Limited Time Offer (bra for $30)

Markdown Explanation: The Bombshell Push Up bra for T Shirts only has a couple sizes left so there is now a limited time offer for a cheaper price of the bra

Original Price: $49.95 | Sale Price: $30

Percentage Markdown: 39.95%, calculated as (49.95-30) / 49.95 x 100 (49.95-30) / 49.95 x 100

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CEO (Chief Executive Officer): Hillary Super

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CEO (Chief Executive Officer): Hillary Super

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Executive Officers | Victoria’s Secret & Co.

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The Investor Relations website contains information about Victoria’s Secret & Co.’s business for stockholders, potential investors, and financial analysts.

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CFO (Chief Financial Officer): Scott Sekella

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CFO (Chief Financial Officer): Scott Sekella

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COO (Chief Operating Officer): Dein Boyle

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COO (Chief Operating Officer): Dein Boyle

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Executive Officers | Victoria's Secret & Co.

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The Investor Relations website contains information about Victoria's Secret & Co.'s business for stockholders, potential investors, and financial analysts.

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CDO (Chief Design Officer): Janie Schaffer

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CDO (Chief Design Officer): Janie Schaffer

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Retail Price: $59.95

Estimated Manufacturing Cost:

Made from 100% polyester, costs about $4

Labor costs $7.50

Tie waist belt, labels, and packaging $3

Shipping and duties $5 per unit

Total estimated manufacturing cost: 4+7.50+3+5=$19.50

Markup Calculation: $59.95-19.50=$40.45

Markup Percentage: ($40.45 / $19.50) x100 =207%

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Retail Price - $89.95

Estimated Manufacturing Cost -

Satin fabric: ~$2 per yard

Trims (buttons, elastic, labels, thread): - $2

Physical Manufacturing: $4

Packaging: $3

Bulk shipping cost per unit: $4

= $15

89.95 - 15= 74.95

89.95/15 = 5.996

VS is using a 83.325% markup

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Limited Time Offer: $29.99

Reason for markdown: Since cozy robes are more popular during colder months, VS may be marking them down as warmer weather approaches

Original Price: $59.95

Sale Price: $29.99

Percentage Markdown: (59.95-29.99)/59.95 x 100=49.975 (59.95-29.99) / 59.95 x 100 =49.97%

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Select colors are $49.99 for a limited time

The only size left of this product is XXL so I expect the sale to end once sold out.

Original Price - $89.95

Sale Price - $49.99

Percentage Markdown - (89.95 - 49.99)/ 89.95 x100 = 44.4%

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Buy Glazed Satin Dew Drop Long Pajama Set - Order Pajamas Sets online 1125520700 - Victoria's Secret US

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Detailed all over with a sprinkling of star-shaped sparkles, this glossy satin set is an everyday essential with a luxe touch - FREE shipping on minimum order values - FREE Returns

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Estimated between $125 and $150

AOV shows the average amount of dollars spent per purchase

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Ranges from 1.5% to 2%

Conversion rate shows how many website visits are translated into sales

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victoriassecret.com Web Traffic Statistics

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victoriassecret.com Traffic and Visitor Engagement

Benchmark website's performance against your competitors by keeping track of key indicators of onsite behavior. In March victoriassecret.com received 19.01M visits with the average session duration 10:17. Compared to February traffic to victoriassecret.com has decreased by -6.78%.

Total Visits last 3 months

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victoriassecret.com Website Traffic by Country

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victoriassecret.com Website Traffic Journey

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On victoriassecret.com, visitors mainly come from Direct (50.79% of traffic), followed by google.com (22.85%). In most cases, after visiting victoriassecret.com, users go to google.com and capitaloneshopping.com.

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victoriassecret.com Website Traffic, Ranking, Analytics [March 2024]

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victoriassecret.com is ranked #1250 in US with 19.01M Traffic. Categories: Retail, Apparel and Fashion. Learn more about website traffic, market share, and more!

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KPI 1: Conversion Rate

Importance: A strong conversion rate means its digital marketing, product presentation, and user experience are effectively persuading customers to buy. By enhancing personalized recommendations based on browsing behavior, using targeted email campaigns with exclusive offers, and implementing seamless checkout experiences (one-click checkout or mobile-friendly design), VS can drive more shoppers to complete their purchases, directly increasing revenue.

KPI 2: Cart Abandonment Rate

Importance: Victoria’s Secret sends email reminders in order to encourage customers to return and complete their purchases such as offering free shipping deals—such as “Free Shipping on Orders Over $100”. Additionally, they introduce flexible payment options, such as buy-now-pay-later services, making purchasing more accessible for customers.

KPI 3: Average Order Value

Importance: Maximizing the amount each customer spends per transaction is essential for increasing overall revenue. Since VS sells a mix of lingerie, loungewear, and beauty products, encouraging larger purchases helps drive profitability without needing to acquire new customers. They use promotions such as “Buy 3 Panties, Get 3 Free,” which encourages larger purchases. Additionally, highlighting exclusive collections and limited-edition items creates a sense of urgency, prompting customers to spend more.

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KPI 4: Sales Growth

Importance: Sales growth is important because more sales equals more money, and we’re in this business to make money. More sales lets Victoria’s Secret know what they’re doing well(price, product, promotion, etc.). Sales growth also helps companies know what products are selling well, so the company can figure out why those products are selling vs others. Victoria’s Secret has so many products that sales growth helps them know which products are best selling.

KPI 5: Return Rate

Importance: Knowing the return rate helps VS to understand why their products are being returned. If they have a large return rate the company can then analyze which products are being returned, so they can fix the problem. This will cause them to be wiser on their future investments in certain products.

KPI 6: Retention Rate

Importance: It’s important for Victoria’s Secret to know the amount of consumers who continue to come into the store. If they have a high retention rate it means they are doing well at meeting customers needs. This signifies brand loyalty.

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42.27%

this is a pretty large bounce rate

this shows that many people leave the website without viewing a product/page

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Store Size: Approximately 6,837 feet

Annual Sales: About $4.038 million

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KPI 7: Website traffic

Importance: VS has direct website links from all their different social media platforms making it very easy for a customer to find; 1- the site, and 2- the exact product they were being advertised. Tracking website visits is important because you can measure the effectiveness of your adds and your overall popularity/ interest between different quarters.

KPI 8: Return on Ad Spend

(Revenue from ads/ the cost of the ad)

Importance: Like website traffic, this is another way to measure the effectiveness of your adds. It is important to know that you are profiting off how much you spend on adversing. VS has social media adds, magazine adds, google adds, influencers, adds in busses/ trains and billboards. Calculating "return on ad spend" answers the question of "is my investment in advertising paying off?"

KPI 9: Customer Satisfaction

Importance: VS measures customer satisfaction with post-purchase surveys. These surveys ask; "rate your shopping experience, product satisfaction, and likelihood to recommend VS to others." These are important to track because you can see what products/ experiences drive a customer to return, the productivity/ helpfulness of your employees, and the efficiency of your site. You are also able to rate and review a product you've ordered which will help swing indecisive customers later.

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Estimated Annual Sales per Store: Approximately $4.442 million

Given the economic vitality of states like California, it’s reasonable to anticipate higher sales figures

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Store Size: Approximately 6,837 square feet

Annual Sales: About $4.038 million

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NYC’s flagships are consistently larger

Estimated Annual Sales per Flagship store: Around $23.74 million

Flagship stores in major metropolitan areas like NYC are designed to be larger and serve as brand showcases, justifying the higher square footage and sales figures

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$4,040/6,942 =$582 per square feet

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No information was found about the cart abandonment rate and return rate for Victoria's Secret's website

The cart abandonment rate and return rate for VS wasn't on CB Insights

Cart abandonment rate shows the percent of users who add items to their cart then don't proceed with the sale

Seeing the cart abandonment rate allows the company to ask the question "why are customers not proceeding with the sale?"

Return rate shows money in

Return rate allows the company to ask the question "why are customers returning the products?"

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02/03/2024 - $35.02

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.

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01/14/2025 - $36.54

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.

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12/03/2024 - $41.77

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.

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11/01/2024 - $30.29

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.

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10/01/2024 - $25.53

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.

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09/03/2024 - $23.21

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.

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78.62M shares

The year was low with a high peak in December

The incline starting after October when they had their show

52-Week Range 15.12 - 48.73

Day's Range 20.51 - 21.49 (3/22/2025)

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Stock Market Data – US Markets, World Markets, and Stock Quotes | CNN

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Stock market data coverage from CNN. View US markets, world markets, after hours trading, quotes, and other important stock market activity.

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08/01/2024 - $17.83

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.

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07/01/2024 - $17.76

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.

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06/03/2024 - $23.13

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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05/01/2024 - $17.55

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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04/01/2024 - $19.32

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

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03/04/2024 - $28.32

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Victoria's Secret & Co. (VSCO) Stock Price, News, Quote & History - Yahoo Finance

# data[].attributes.attachment_link.description
Find the latest Victoria's Secret & Co. (VSCO) stock quote, history, news and other vital information to help you with your stock trading and investing.