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Background & Influence: Harry Styles is a popular musician known for once being a part of one of the largest boy bands in the world One Direction. The band went on a hiatus in 2016 and a year later in 2017 Harry Styles debuted as a solo artist. He was born on February 1st 1994 in Redditch, Worcestershire England. He is an incredibly successful celebrity who has won many awards, including six Brit Awards, three Grammys, two Ivor Novelle Awards, three American Music Awards, and four MTV Video Music Awards. He got popular for his good looks and talented singing.

Consumer Group: Harry Styles is both a fashion innovator and a fashion motivator. He was the beginning of the rise of male celebrities wearing typically considered 'non-masculine' outfits, and while he popularized this in the media he definitely wasn't the first to do it thus making him both a fashion innovator and a fashion motivator. Dresses aren't the only 'non-masculine' outfits he wears, and he wears and models many flamboyant outfits.

Industry Placement: Harry Styles is a songwriter, singer, and an actor. He is also in general a popular social media presence.

Fashion Impact: Like I mentioned earlier, Harry Styles was one of the first huge male celebrities to start wearing 'non-masculine' outfits. He received a lot of hate when he first started doing so but that never seemed to phase him as even now the gender labels put on clothing items doesn't influence what he does or doesn't wear. This makes him a stand-out person in the world of fashion for breaking the mold and doing so publicly while already being a huge influence. He probably knew he would face much backlash but the fact he persevered anyway is a testament to his determination and character.

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Background & Influence: Adriana Lima was born in Salvador, Bahia Brazil, born June 12, 1981. Adriana is an only child to her parents, Nelson Torres, and Maria da Graça Lima. At 15 Adriana won Ford's 'Supermodel of Brazil' competition (1996), and finished second in the 'Supermodel of the world' contest (1996). Adriana became a Victoria's secret supermodel in 1999, and participated in 18 catwalks before retiring in November 2018.

Consumer group: Adriana is a fashion motivator and has significantly influenced fashion and beauty trends. She is a Supermodel and a former Victoria's secret angel, she has brought major inspiration to consumers, particularly in terms of beauty standards, fitness and fashion. She motivates others to embrace a certain lifestyle or look, which fits a fashion motivator.

Industry: Adriana Lima is seen as a supermodel, actress, and businesswoman. Adriana became a Victoria's Secret Angel in 1999 and remained with their brand for almost 20 years before retiring, becoming the longest-running model and being named "the most valuable Victoria's Secret Angel" in 2017. Adriana also served as a global spokesmodel for maybeline cosmetics (2003-2009), and has worked with numerous other fashion brands including Swatch, Marc Jacobs, and Louis Vuitton.

Fashion Impact: Adriana Lima is best known for her role as a Victoria's Secret Angel. As one of the most recognized faces of the brand, she helped define the early 2000s and 2010s image of what it meant to be a supermodel. Adriana's work on the runway for high-profile designers like Givenchy, Versace, Dolce & Gabbana, and Marc Jacobs inspired many consumers around the world. Adriana was one of the go-to models for major fashion weeks and often walked in key shows. Beyond modeling, Adriana influenced fashion through her collaboration with major fashion brands. Adriana was featured in campaigns for luxury brands like Chanel, Louis Vuitton, and Valentino. Overall, Adriana has left an indelible mark on how beauty, sensuality, and sophistication is perceived in the fashion world.

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Background & Influence: Sabrina Carpenter is a well-known singer, songwriter, and actress. Her first significant role was in "Girl Meets World" on Disney Channel, which brought her recognition. In the 2010s, she transitioned from a television star to an artist in the music industry. She quickly gained popularity due to her distinctive voice and writing style. Sabrina advocates for mental health awareness and self-empowerment. Young generations, particularly those navigating the highs and lows of life, view her as an icon.

Consumer Group: Sabrina resonates deeply with Gen Z, offering a voice to those experiencing personal growth, love, heartbreak, and the pursuit of independence. Through her music, she encourages her fans to embrace individuality and face life's challenges head-on. Her lyrics connect with listeners who are looking for both inspiration and authenticity.

Industry Placement: Sabrina Carpenter is in the entertainment industry with her music and acting. Her acting on Disney Channel helped her launch a successful music career. While acting remains a part of her career, she is prominently known as a pop musician.

Fashion Impact: Sabrina Carpenter is known for her eclectic, polished style. She blends current trends with bold personal choices. Her outfits often challenge conventional beauty standards. Her fashion choices express individuality and confidence, and she's become a role model for those seeking to break free from traditional molds. Sabrina is committed to inclusivity and empowering others through her fashion choices, embracing uniqueness and confidence in all her fans.

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Background & influences: Sarah Jessica Parker, born in 1965, from Nelsonville, Ohio, is an American actress, producer, and fashion designer known for her role as Carrie Bradshaw in "Sex and the City."

Consumer group: Sarah Jessica Parker is a fashion motivator through her bold personal style, which encourages individuality and risk-taking. Through her brand, SJP by Sarah Jessica Parker, she promotes timeless, elegant designs, making aspirational fashion more accessible and empowering self-expression.

Industry placement: Sarah Jessica Parker is a fashion entrepreneur and pop culture icon, blending luxury and aspirational style through her brand SJP. She influences fashion trends with her designs, personal style, and Hollywood presence.

Fashion impact: Sarah Jessica Parker, known for her iconic shoe line and striking, vibrant designs, continues to influence fashion and her acting career. Her SJP collection has grown her reputation as an actor and entrepreneur. Parker's bold wardrobe choices, combining expensive labels with affordable items, have made her a sought-after figure at high-profile events like the Met Gala.

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By Mason Andre Nanton

Kanye Omari West is one of the most prominent music artists in hip-hop history, bringing innovation to the world of producers. He's made countless hits, such as "Stronger", "Gold Digger", "Heartless", and "All Falls Down." Some time after he released his 6th full-length album, "Yeezus, He dived into the world of fashion, teaming with the likes of Adidas to create the brand "Yeezy", which single-handedly changed the flow of fashion for years to come. He is most known for creating the beloved shoe simply called "Yeezies", which was designed to be flexible and comfortable while looking cool and stylish. As of today, the Yeezy brand is worth $2.7 billion and has innovated the world of fashion by letting us know anyone can join any kind of business, even if they came from a different business beforehand. Kanye showed us that anyone can sell clothes, and he gave people the courage to sell their brand of clothes online, which is one of the most profitable ways to make money in this day and age. Kanye's brand is marketed to those who love his music and people who want to branch off and go against fashion norms. Another type of consumer Kanye markets his clothes to is people who will buy anything with his name on it, no matter how silly it may be. His influence is still mentioned today, although he has slipped into a more inappropriate field, creating scandalous outfits and displaying them for the public to see. Kanye was the 2nd black rapper to become a billionaire, only surpassed by the likes of Jay-Z, all from his fashion brand.

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Background & Influence: Marilyn Monroe(born Norma Jeane Mortenson, later switching to Norma Jeane Baker) was a fashion icon, her timeless and classic style still being an inspiration in fashion today. Once a struggling actress, she was discovered in 1944 while inspecting parachutes for the army. She’s taken part in classics such as Gentlemen Prefer Blonds, How To Marry A Millionaire, Seven Year Itch, and many more. She’s known for her bold style that embraced femininity and sex appeal in fashion.

Consumer Group: Marilyn Monroe was a motivator in fashion. Her fashion style that embraced her femininity and curves influenced fashion in the 1940s and 1950s to switch to hourglass silhouettes that accentuate the female form.

Industry Placement: Film Industry(TV), model

Fashion Impact: She made a huge impact in the fashion industry and remains significant even 65 years after her passing. Her classic fashion and beauty has influenced many designers, makeup artists, and hair stylists who use her as inspiration for runways, red carpets, and photoshoots. The “Marilyn Monroe Effect” was a term used to describe confidence, sensuality, and the ability to capture attention at first glance in a woman, which is profound in modern fashion. Monroe was a symbol of empowerment, femininity, individuality, and was unapologetically confident in her bold style.

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Background & Influences: Avril Lavigne, born September 27, 1984, in Belleville, Ontario, is a Canadian singer and songwriter. She is one of the key musicians involved in the development of pop-punk rock music in the early 2000s and received 8 Grammy Award nominations.

Consumer Group: An innovator - the first to introduce tomboy-ish street fashion as a woman and implement her own alternate styles like "skater girl meets edgy chic" and "punk rock glam".

Industry Placement: Entertainment, social media, music, fashion business (her own clothing line called "Abbey Dawn")

Fashion Impact: With her unique and rebellious style and persona, Avril Lavigne encouraged young teens in the early 2000s to stand out and express themselves.

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Background & Influence: Michelle Obama is an attorney and author, widely known as the First Lady of the United States from 2009-2017. She was raised on the south side of Chicago and eventually studied sociology and African American studies at Princeton and Harvard Law School. She has used her large platform to advocate for healthy families, service members and their families, higher education, and international adolescent girls' education. Her platform has also been used to influence the fashion industry through her unique style.

Consumer Group: As a fashion motivator, Michelle Obama has inspired young girls, women, new collections, and anyone looking to dress in an environment of high expectations, a large audience, and a reputation. Her style has inspired those who look up to her to dress more diverse and not worry about fashion norms. Additionally, she chooses to support many new, young fashion designers.

Industry: Michelle Obama is considered to be a part of politics because her husband Barack Obama was the President of the United States, however, she more recently has become a part of the entertainment/TV industry. Her and her husband's production company, Higher Ground, have produced 17 projects including The Light We Carry and Waffles + Mochi’s Restaurant which Michelle is featured in.

Fashion Impact: Michelle Obama's revolutionary style has inspired authenticity, allows women to feel like they don’t need to follow traditional social fashion norms, is relatable to the general public, and has positively impacted the impression of several fashion brands. She has broken the norms and traditions as a First Lady by not being afraid to show her unique and bold style. During her time in the White House, she wasn’t afraid to wear more affordable brands like J.Crew and sleeveless and shimmery dresses. This has ultimately encouraged women to dress individually rather than what is expected of them.

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Background & Influence: Naomi Campbell is a British supermodel who gained international fame in the late 1980s, becoming one of the most recognizable faces in fashion. As one of the first black models to dominate the industry, she shattered racial boundaries by appearing on prestigious magazine covers and walking for renowned resigners. with her commanding runnway presence and timeless beauty, she helped redefine industry standards. Outside of modeling, Campbell is an advocate for diversity, a mentor to rising stars. and actively supports charitable causes through her foundation, Fashion for Relief.

Consumer Group: She is an innovator and motivator in fashion, known for breaking racial barriers and redifining industry standards. Her bold presence and ground-breaking success paved the way for greater diversity on runways and in campaigns.

Industry Placement: Naomi Campbell is primarily in the field of entertainment, specifically fashion and modelling. While she has also appeared in tv shows, music videos, and films, her main influence comes from her groundbreaking career as a supermodel and her lasting impact on the fashion industry.

Fashion Impact: She has left a lasting mark on fashion by challenging industry norms and promoting inclusivity. her bold persona and striking runway style set new standards for modeling. As one of the first Black supermodels to achieve global fame, she opened doors for greater representation. through her influence and support for emerging talent, she continues to drive change in the fashion world.

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Backround & Influence: Huda Kattan was born on October 2nd 1983 in Oaklahoma and she is an Iraqi American makeup artist that released her brand in 2013.

Consumer Group: As a motivator, she is very confident and spreads lots of positivity, she is also the owner of a fairly popular makeup brand called "Huda Beauty" it is a known brand so with most things Huda Kattan wears or shows, people will be motivated or influenced easily.

Industry Placement: Huda Kattan has social media platforms, her most popular one is Instagram with over 54 million followers but she also has YouTube, tiktok, X, and Facebook.

Fashion Impact: Huda Kattan has an impact in the fashion industry because she is always spreading positivity, self love and always being inclusive. Her makeup brand has a very wide range of shades for inclusivity. She doesn't just spread positivity and inclusivity through the fashion industry, she spreads love to the whole world.

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Natalie Dusome (founder of Poppy and Peonies)

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Natalie Dusome (founder of Poppy and Peonies)

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Background & Influence- Natalie Dusome is a Metis Canadian woman who was born in Ontario. Natalie is the founder and designer of the brand Poppy and Peonies which is a Metis female-founded accessory brand. The brand was started after Natalie became a mom and realized that she couldn’t find any functional yet cute accessories. Poppy and Peonies carries functional, cute, and sustainable products that consumers can feel good about purchasing.

Consumer Group-  As a fashion innovator, Natalie makes sure that she creates products that are functional and cute for the consumer and sustainable for the planet. By ensuring that the brand is sustainable it has started to create a previously unseen standard in the fashion industry.

Industry Placement- Poppy and Peonies has a high presence in social media, where they advertise their products and story. The brand also deals with politics by ensuring that their products are cruelty free, vegan, and PETA- approved, they also ensure that all of their packaging is compostable to help reduce the waste entering ecosystems.

Fashion Impact- By holding such high standards for her brand, Natalie Dusome has influenced the fashion industry by setting a higher expectation for other brands to follow. Natalie has created a brand that is good for consumers and the planet which is not done very often in the fashion industry.

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Background and Influence: Zendaya Maree Stoermer Coleman, is an American actress who was born September 1st 1996 in Oakland California. Her acting career first started on Disney with Shake It Up, as Zendaya's fame grew she started to feature on more big screen movies such as: Spiderman, Dune, Challengers and The Greatest Showman. She also won many awards for her lead role in Euphoria

Consumer Group: Zendaya is a fashion motivator, as she motivates her fans to be themselves, embrace their individuality and to express themselves through the art of fashion.

Industry Placement: Acting, Singing, Dancing. She also had a clothing line called Daya by Zendaya from 2016-2018.

Fashion Impact: Zendaya's impact on fashion is major since her influence on the younger audience is so strong, she uses it as an advantage to promote inclusivity and sustainability within the industry. While also pushing boundaries on what is considered to be fashionable.

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Background & Influence: Dapper Dan (born Daniel Day) born in Harlem in 1944. A fashion icon, he is celebrated for pioneering high-end street wear and for remixing luxury brand logos, which significantly influenced hip-hop culture and fashion trends

Consumer Group: as a Fashion Innovator or Leader, Dapper Dan could also be considered a motivator. his work is known for its originality and trendsetting nature, positioning him as a pioneer in the fashion industry. He is regarded as a fashion leader because he doesn't just follow trends but actively creates the. Additionally, as a motivator, Dapper Dan strongly believes that clothing can enhance ones confidence and serve as a powerful tool for self expression

Industry Placement: Dapper Dan has collaborated with numerous brands and major celebrities, including Salt-N-Pepa, and Mike Tyson. He previously owned a boutique called Dapper Dan's Boutique.

Fashion Impact: Dapper Dan has left a lasting impact on the fashion world, especially with his work in high-end street wear, which he introduced into hip-hop culture. His Boutique was a hot spot for famous athletes and musicians, and his designs became iconic within the early hip-hop culture. Dapper Dan is regarded as a cultural icon, and his style and influence continues to inspire fashion and culture for generations.

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By Greyson

Backaround and Influence: A$AP Rocky(born Rakim Athelaston Mayers) was born on October 3, 1988 in Harlem, NY. He's known highly for his influential rapping, songwriting, and producing ablitites which contains blends of fashion, art, and hip-hop making him an icon in both the fashion and music industry. His career took off when his single, "Peso" was leaked in August of 2011, within weeks it gained major airplay and shortly after "LIVE. LOVE. A$AP" was released.

Consumer Group: As a motivator and given his influence in music and fashion, his audience mostly consists of young adults with interest in street culture. This focuses on "brand-conscious" consumers with a preference for luxury brands, sneakers, and accessories.

Industry Placement: A$AP Rocky has collaborated with numerous brands and artists, this includes Guess, Puma, and Underarmour. Although these are brands he's worked with, he is largely seen wearing designer brands such as Dior, LV, and Gucci. Other artists he's worked with include Drake, Kendrick Lamar, and Future.

Fashion Impact

Many credit A$AP for helping tie the gap between luxury brands and streetwear, this strange approach has made him a trendsetter for more than just fans but designers and brands too.

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Background & Influence: Virgil Abloh was born on September 30th, 1980 in Rockford, Illinois, USA and passed away on November 28, 2021, due to a rare cardiovascular cancer. Virgil was an American designer and entrepreneur who was best known as the founder of the brand Off-White and creative director of Louis Vuitton menswear. Virgil often took inspiration from existing ideas from a variety of sources, including music, history, and architecture, and then made them his own.

Consumer Group: Virgil Abloh is widely seen as a fashion innovator/leader. In particular, for blending luxury and streetwear, and for his approach to design and cultural influence. This is evident in his work of creating his fashion brand called Off-White. The brand was well known for creating "irregular" designs, using elements such as diagonal stripes, arrows, quotation marks, and even zip ties. His brand started gaining traction when high-profile celebrities such as Beyoncé and Nicki Minaj wore Off-White in their music video for the song "Feeling Myself". After the media saw this new design of clothes, Off-White spread like wildfire.

Industry Placement: In 2002, he went to school at The University of Wisconsin, graduating with a degree in civil engineering. Later, in 2006 he received a master's degree in architecture from the Illinois Institute of Technology. Outside of schooling, Virgil was involved in various projects, including working as a DJ, creating t-shirts, and writing blogs. At some point between earning his degrees, he was introduced to Kanye West—who was gaining attention for his work as a music producer—and Virgil was hired to be a part of Kanye's creative team in 2007. A few years later, Kanye and Virgil collaborated on many endeavours, including an internship at the Rome headquarters of the Italian fashion house of Fendi. Eventually, Virgil served as an art director for Kanye's albums. Virgil created his first fashion line called "Pyrex Vision" in 2012. A sample from this collection was a Ralph Lauren shirt with the word "Pyrex" printed (Pyrex was a brand of bakeware that was used to cook cocaine) and the number 23 (Michael Jordan's number). These two played a role in conveying a message about the only two economic pathways an African American man could take, selling drugs or playing pro sports. In 2013, he shut down Pyrex Vision and this would eventually lead to the creation of Off-White. In summary, Virgil was a "normal/regular" guy who was passionate about arts/creativity. Through connections and some luck, Virgil pursues his career as a designer and influencer.

Fashion Impact: Virgil Abloh, the founder of Off-White and the first African American artistic director for Louis Vuitton's menswear. He revolutionized fashion by bridging streetwear and luxury, embracing "different" and being open to collaboration, in hopes of inspiring the new generation of designers (particularly those of colour). Virgil also helped redefine the idea of "luxury", stating that luxury is not about the craftsmanship or expensive materials but more about the cultural context in which fashion exists. His work emphasized the value of things that are considered to be disposable—such as a graphic t-shirt or sneakers— and he transformed them into luxury items by infusing them with meaning. His use of symbols, logos, and words reflected a contemporary vision of luxury; this resonated with the younger and more diverse demographic who were often excluded from the traditional world of high fashion.

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Background & Influence: Winnie Harlow (born Chantelle Brown-Young) is a Canadian fashion model and activist with vitiligo. She gained international fame after competing on America’s Next Top Model and has since walked for major designers like Tommy Hilfiger and Dior.

Consumer Group: as a Motivator, she redefines beauty standards, proving that uniqueness is powerful in the fashion industry.

Industry Placement: Entertainment, Social Media, High Fashion – She collaborates with luxury brands and has her own beauty line, Cay Skin.

Fashion Impact: Winnie has helped push inclusivity in fashion, advocating for diverse representation on runways, in campaigns, and in media.