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What did we adapt to Europe? (example asia)

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What did we adapt to Europe? (example asia)

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food:

dishes (teriyaki, sushi, ...)

ingredients (soy sauce, lemon grass, ginger, chili, cinnamon, ...)

indian, japanese, chinese, ... restaurants

traditions and cultural practices:

tea culture --> green tea, matcha, bubble tea, ...

martial arts --> karate, judo, kung fu, ...

yoga, meditation

anime and manga (from japan):

dedicated fan communities, conventions, merchandise

evident in pop culture, fashion, art

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Pros and cons of English as a world language 

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Pros and cons of English as a world language 

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Pros:

serves as key to education

knowledge is a ticket to success and prosperity

enables intercultural communication

enables cultural and political participation

access to the internet

Cons:

is an instrument of (colonial) oppression

led to devaluation, even destruction of native cultures and language

brought about „colonial alienation“

negative influence on natives‘ self-esteem

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project: making your own business - Problems/Challanges 

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project: making your own business - Problems/Challanges 

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Bureaucracy: Business registration/taxes/insurance

Capital Requirements: Startup capital/costs/financing

Market Analysis: Competition/target audience

Accounting & Taxes: profit taxation/bookkeeping

Customers: Marketing/sales/visibility

Personnel Management: Hiring/cost/problems

Time Commitment: many hours/less holidays

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Definition: people who grew up with technology

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Definition: people who had to adapt to it later in life

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-older generations may struggle to understand - habits of digital natives

-> leading to differences in communication, learning and social interaction

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Preparation: Research the company/job role/industry trends

Professional Appearance: Dress appropriately

Punctuality: Arrive a few minutes early

Confident Introduction: Firm handshake/eye contact/clear self-introduction

Body Language: good posture;gesture/smile

Clear Communication: Speak clearly/concisely/confidently

Highlight Skills & Experience: present your strengths with the job requirements

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positive aspects:

easier global communication through social media

Strengthens long-distance friendships for example

Provides a Plattform for selfexpression and support

Negative aspects:

social media can create unrealistic expectations

Online interactions may replace realize connections

Cyberbullying and social pressure can affect mental health

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Generations Overview

• Definition: Groups of people born around the same time with shared experiences, values, and cultural influences.

• Length: Typically spans 15–20 years.

Main Generations

1. The Silent Generation (1928–1945)

• Lived through WWII, Great Depression.

• Values: Discipline, loyalty, hard work.

• Prefers stability, traditional values.

2. Baby Boomers (1946–1964)

• Post-war population boom.

• Optimistic, workaholic, competitive.

• Key events: Civil rights movement, Cold War.

• Digital immigrants—adapted to technology later.

3. Generation X (1965–1980)

• “Latchkey kids” (independent, self-sufficient).

• Pragmatic, skeptical, entrepreneurial.

• Key events: Fall of Berlin Wall, rise of personal computers.

4. Millennials (1981–1996)

• Grew up with the internet, globalization.

• Value work-life balance, purpose over salary.

• Key events: 9/11, financial crisis (2008).

• Digital natives—first generation raised with the internet.

5. Generation Z (1997–2012)

• True digital natives (smartphones, social media).

• Value diversity, sustainability, mental health.

• Independent learners, entrepreneurial.

• Key events: Climate change activism, COVID-19.

6. Generation Alpha (2013–2025)

• Raised with AI, automation, and immersive technology.

• Short attention spans, highly tech-savvy.

• Likely to experience the most digitalized education.

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Definition: Wage difference between men/women

Types:

Unadjusted – Overall gap

Adjusted – After factoring job roles/experience/etc…

Causes:

Fewer women in leadership

More part-time work

Salary gaps (Overall)

Discrimination

Impact:

Economic inequality

Career/social disadvantages

Solutions:

Equal pay laws/contracts

More women in leadership

Flexible work/parental leave

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addiction:

many people- especially teenagers- become addicted to social media and screen time

Misinformation:

Fake News & manipulated content can spread quickly

Mental health issues

increased anxiety, depression and loneliness due to online comparisons and digital stress

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Silent Generation (1928–1945)

✅ Hardworking, disciplined, respectful of authority.

❌ Resistant to change, overly traditional, not tech-savvy.

Baby Boomers (1946–1964)

✅ Ambitious, competitive, financially responsible.

❌ Workaholic, resistant to new technology, “OK Boomer” mindset (out of touch with younger generations).

Generation X (1965–1980)

✅ Independent, adaptable, skeptical of authority.

❌ Cynical, detached, prefers individualism over teamwork.

Millennials (1981–1996)

✅ Tech-savvy, socially conscious, value experiences over possessions.

❌ Entitled, lazy, overly sensitive (“snowflake generation”), addicted to social media.

Generation Z (1997–2012)

✅ Entrepreneurial, digital experts, diverse and inclusive.

❌ Short attention span, socially awkward (due to digital reliance), overly dependent on technology.

Generation Alpha (2013–2025)

✅ Extremely tech-savvy, creative, comfortable with AI.

❌ Completely screen-dependent, lack of patience, struggles with real-life social skills.

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representing morals, values, people, history

show solidarity, political statements

universal symbol of a country

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Silent Generation (1928–1945)

• Life: Duty before pleasure, respect for authority, traditional values.

• Work: Loyal to one company, job security is key, hard work = success.

Baby Boomers (1946–1964)

• Life: Work defines identity, value personal achievement, material success.

• Work: Competitive, career-driven, workaholic mindset, dislike job-hopping.

Generation X (1965–1980)

• Life: Independent, pragmatic, skeptical of institutions.

• Work: Work-life balance is important, value flexibility, prefer self-sufficiency.

Millennials (1981–1996)

• Life: Experiences > material goods, socially conscious, mental health matters.

• Work: Purpose-driven, value collaboration, seek meaningful work, prioritize work-life balance.

Generation Z (1997–2012)

• Life: Digital-first lifestyle, focus on diversity, mental well-being.

• Work: Entrepreneurial, prefer remote/flexible work, expect fast career growth.

Generation Alpha (2013–2025) (Future Predictions)

• Life: Highly digitalized, AI-integrated, instant gratification culture.

• Work: Likely to embrace automation, gig economy, expect hyper-flexibility.

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cybersecurity threats:

risks of hacking

Big anonymity

Surveillance:

authorities can monitor online activities, raising concerns about privacy and freedom

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national identity

--> sense of a nation as a cohesive whole, represented by distinctive traditions, culture, and language

cosmopolitan

--> being very open to different ideas and ways of doing things, as a result of being exposed to many different people and cultures

--> someone who is free from local, provincial, or national bias or attachment

patriotism

--> devotion to and vigorous support for one's country

cultural misunderstanding

--> when individuals from different cultural backgrounds interpret actions, words, or gestures differently, leading to miscommunication, confusion, or offense

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business: (language of) global trade; lingua franca for commerce; USA as global economic power

politics: official language in 55 states; USA a global superpower; dollar as global reserve currency

education: main foreign language in schools in more than 100 countries; (requirement for) studying at university; (requirement for) reading and producing international literature

entertainment: Hollywood films; American and British pop music; language of entertainment (requirement

for) a maximum international audience; video and music streaming services

science and technology: (requirement for) research and technology; (language of) the internet; Silicon Valley; social media

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aimed to end racial discrimination

focused on equal rights in voting, education, employment, public spaces

key figures: Martin Luther King Jr. and Rosa Parks

special events: Montgomery Bus Boycott, nonviolent resistance, major civil rights laws, assassination of Martin Luther King Jr.

impact legacy: ended legal segregation in the USA, inspired later equality movements, changed laws

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1. Britains colonial empire

2. Official language of the independed states (most regions had hundert of languages so they kept it for being more united)

3. USA becoming a superpower in the 20th Century (economy and popculture)

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Hinglish

a mixture of Hindi and English spoken in India

often spoken among family and friends, i.e. where people feel „more comfortable“

English is often used in a professional context (study, work, when you need to impress sb.)

English is more common in cities - greater language mix away from cities

Spanglish

a mixture of Spanish and English spoken by (Hispanic) immigrants in the US

Spanglish has influenced English by introducing words such as „vaquero“ and „lasso“

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+ wide range of food items

+ integration of societies

+ access to new cultures

+ increased communication

- loss of languages

- loss of uniqueness of a local culture (identity, diversity)

- exclusion, conflict

- larger market concentration

- fast-food culture

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foundational role in national building

immigration central for USA`s economic growth and culture

17th century: immigration of pilgrims

forced immigration of slaves from africa

as result: discrimination

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core topics:

opportunity for everyone

upward mobility

pursuite of happiness

key values:

freedom and liberty

equality of opportunity

hard work and determination

economic prosperity