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Jared Fogle and Subway's Scandal - EPIC FAIL!!

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Jared Fogle and Subway's Scandal - EPIC FAIL!!

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Jared Fogle is a Former Representative of Subway

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Jared Fogle is a Former Representative of Subway

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He pleaded guilty to charges of distributing pornography and attempting to pay for sex acts with children! :(

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He pleaded guilty to charges of distributing pornography and attempting to pay for sex acts with children! :(

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https://www.bizjournals.com/bizjournals/how-to/marketing/2015/08/subway-pr-team-failures-successes-jared-fogle.html#:~:text=Subway%20did%20not%20fully%20or%20regularly%20respond%20to%20the%20public.&text=It%20didn't%20%E2%80%94%20a%20missed,its%20public%20for%20further%20comment.

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The now-infamous pop culture figure became the face of the giant sandwich chain after he claimed to lose 245 pounds by eating only low-fat food from Subway. At the peak of his celebrity in 2015, police raided Fogle’s home in Zionsville, Ind., and discovered a laptop and thumb drive containing sexual imagery of children.

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The now-infamous pop culture figure became the face of the giant sandwich chain after he claimed to lose 245 pounds by eating only low-fat food from Subway. At the peak of his celebrity in 2015, police raided Fogle’s home in Zionsville, Ind., and discovered a laptop and thumb drive containing sexual imagery of children.

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https://globalnews.ca/news/9533658/jared-from-subway-fogle-catching-a-monster-documentary/

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Upon learning of the allegations, Subway immediately made an official statement. The company said it would be monitoring the situation and, within mere hours, indicated it would suspend the relationship due to the investigation.

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Upon learning of the allegations, Subway immediately made an official statement. The company said it would be monitoring the situation and, within mere hours, indicated it would suspend the relationship due to the investigation.

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Subway then went forward with a “business as usual” approach, except for a single tweet on Aug. 1, 2015.

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Subway then went forward with a “business as usual” approach, except for a single tweet on Aug. 1, 2015.

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@Subway, Aug. 1: The latest allegation about Jared Fogle, if true, is appalling. As previously stated, we have suspended our relationship with Jared.

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Subway seemingly didn't know what was going on with Fogle, but when the truth came to light, they immediately released an official statement indicating that Subway was previously unaware of, shocked by, and would be “monitoring” the situation.

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Subway began to shift focus away from Fogle, removing his name, image and association from collateral, in-store material, digital platforms and its website.

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Subway began to shift focus away from Fogle, removing his name, image and association from collateral, in-store material, digital platforms and its website.

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https://www.bizjournals.com/bizjournals/how-to/marketing/2015/08/subway-pr-team-failures-successes-jared-fogle.html#:~:text=Subway%20did%20not%20fully%20or%20regularly%20respond%20to%20the%20public.&text=It%20didn't%20%E2%80%94%20a%20missed,its%20public%20for%20further%20comment.

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They took 6 weeks to respond overtly to the crisis.

They didn't fully respond to the public.

They began taking Fogle out of their advertisements and PR without making an official statement.

They said, "No further comment." Companies should never avoid making a statement for a crisis of this degree!!

They seemed insincere about the situation. Their quotes and tweets were vague, cryptic, and generally seemed insincere and detached.

It didn't launch a new campaign to distract and overcome their image crisis. They didn't offer any form of solution.

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How it Could Have Been Handled Better!!!

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How it Could Have Been Handled Better!!!

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Subway should have refocused on what the values of the company were, and really delve in to how they can best present the values of their company.

The problem with a spokesperson is that the company is attaching their whole brand representation on one person, instead of an idea. The "Eat Fresh" brand slogan is much more powerful, and isn't such a huge liability. The company should have immediately honed in on the healthy aspect of their brand, to appeal to their consumers in a direct and relatable way.

I also would have done MUCH MORE to make sure that Jared Fogle wasn't an immense predator to children. That kind of information shouldn't have came to the light before Subway could make any comment.

https://www.linkdex.com/en-us/inked/subway-marketing-strategy-after-jared-fogle/