# data[].attributes.body
Target Audience- Cancer patients, between 18- 35 age group, low- middle income- from north east India

Level of prevention- secondary

Impact- should increase the knowledge so that they can spread awareness, make them self equipped

Platform- community radio

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Raise awareness about mental health among students/young adults through a multi-layered approach of social media, workshops, collaborations with professionals, community engagement, etc aimed at improving awareness and reducing stigma.

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Target: Adults (25-65), family, caregivers, healthcare, community.

Prevention: Primary & Secondary

Impact: Empowerment, reduced incidence, improved health

Approaches: Counseling by clinical psychologists

Webinars: Expert talks

Mobile Apps: Risk assessments, tips, support

Events: Fairs, expos, screenings, education

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At school through roleplays and IEC, health education about lifestyle measures regarding NCD can be done for school children for primordial prevention of NCD.

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Target Audience- Adults aged 30-60 years in semi-urban & rural areas.

Focus on individuals with sedentary lifestyle, family history of diabetes & obesity.

Levels of Prevention- Primordial & Primary Prevention- Educating about healthy lifestyle choices i.e., physical activity, diet, managing stress.

Impact- Early detection & reduction in long term complications.

Encouragement for regular blood sugar level monitoring.

Platform- Local health camps in collaboration with PHC's & NGO's.

Distribute pamphlets.

Engage people through Q&A sessions with doctors or dietitian.

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Target audience: population above 35 years of age with risk factors such as family history of obesity/hypertension/diabetes; people consuming alcohol; exposed to risks such as stress, poor diet, poor quality and quantity of sleep, etc.

Level of prevention: primordial prevention measures include improvement in the social determinants of health; primary prevention measures include modification of lifestyle factors which as causing potential risks of CVDs; secondary prevention measures such as health screenings at regular intervals; tertiary preventive measures include managing lifestyle after the treatment of the clinical conditions.

Impact: Screening will help in early detection of the risk factors, hence help the individuals to treat the conditions early enough to prevent long-term damage. It will eventually help in cost reduction and reduction of the burden of disease in the community.

Multichannel approach to reach the target audience: Awareness campaigns can be organised by the local authorities where screening can be done as well as awareness regarding symptoms and prevention can be provided to the population. Social media, mass media campaigns can also be used.

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Raise awareness that focus on primordial prevention factors. How to avoid this. Provide one small booklet that provide proper information and knowledge about primary risk factors, how to control and prevent at home.

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Strategy Local Diabetes Awareness

Target: Adult 35-65 ( hight risk), Young adults (prevention.

Prevention Focus: Healthy habits, early screening.

Impact: Know risks, choose healthy, get screened.

Approach:

* Community Health Camps: Free basic checkups.

* Short Workshops: Healthy eating/exercise talks.

* Local Leaders: Spread messages.

* Simple Social Media: Event info, key tips.

Goal: Increased local awareness and action.

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Design a strategy to raise awareness about any NCD of your choice, and mention the target audience, the level of prevention it includes, its impact on the target audience, and the multichannel approach used to reach the target audience.

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Design a strategy to raise awareness about any NCD of your choice, and mention the target audience, the level of prevention it includes, its impact on the target audience, and the multichannel approach used to reach the target audience.

# data[].attributes.body
NCD: Hypertension (High Blood Pressure)
Target Audience: Adults aged 30–60, especially those with sedentary lifestyles
Level of Prevention: Primary prevention (focus on lifestyle changes to prevent onset)
Impact: Increases awareness about risk factors, encourages regular blood pressure checks, and promotes healthy habits to reduce incidence
Multichannel Approach:

Social Media Campaigns (Facebook, Instagram for educational posts)

Community Health Workshops (interactive sessions in local centers)

Posters and Pamphlets in clinics and workplaces

SMS Reminders for BP checks and healthy lifestyle tips

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Target audience (adolescent to middle age with less active routine),  Free screening of age specific audience can be done as Primary level of prevention , This will help us to find out a lot of diseased patients in early stage. Social media will play a pivotal / crucial role in this.

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Target audience (adolescent to middle age with less active routine),  Free screening of age specific audience can be done as Primary level of prevention , This will help us to find out a lot of diseased patients in early stage. Social media will play a pivotal / crucial role in this.

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Step 1: Populating the trend of NCD occurrence.

Step 2: Making a point of education from school going students to working employee and household

Step 3: Regularizing the standard protocols across the country via GOI aided technical support

Step 4: Health profile linking to the government identities, which can help in tracking and sending alerts.

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Young women aged 18–29 (to build preventive health habits early) &

Women aged 30–60 years who may delay screenings due to lack of awareness, stigma, or fear.

1. Digital media campaign

a. Through influencers and survivor stories which will spread awareness about breast cancer.

b. "Myth vs Fact" videos

2. Workplaces and Corporates: Organize breast health talks and on-site screening days for female employees and their spouses.

3. Pink Health Days at Anganwadi Centres & SHGs: Conduct talks, self-exam demonstrations, and distribute IEC materials to promote breast health awareness.

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Target group - School going children

Strategy-

1. Take monthly parents teacher meeting to create awareness

2. Ban junk foods in the tiffin

3. Take weekly yoga and meditation sessions

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🎯 NCD Focus: Type 2 Diabetes Mellitus (T2DM)

👥 Target Audience:

Primary: Adults aged 30–60 years in urban and peri-urban areas, especially with sedentary lifestyles.

Secondary: School-age children (for intergenerational behavior change) and community health workers (ASHAs, CHOs).

🛡️ Level of Prevention:

Primordial & Primary Prevention

Primordial: Preventing emergence of risk factors (e.g., sedentary behavior, junk food consumption).

Primary: Health education, promoting physical activity, and healthy diet to prevent onset of diabetes.

🎯 Impact on Target Audience:

Short-term: Increased awareness of risk factors, improved screening rates.

Medium-term: Behavioral change—improved diet, physical activity, reduced BMI and waist circumference.

Long-term: Reduced incidence of new T2DM cases and NCD-related complications like heart disease and kidney failure.

📢 Multichannel Awareness Strategy:

1. Community-Level Engagement

Diabetes Awareness Camps: Monthly camps at Urban Primary Health Centres (UPHCs) and local parks.

Peer Educators: Trained diabetes champions from within the community (diabetic individuals who manage it well).

2. Digital & Social Media Campaign

WhatsApp Groups: Local group messages with weekly diabetes prevention tips.

Instagram & Facebook: Short reels on “What I Eat in a Day” by diabetic patients, myth-busting posts, infographics.

YouTube Shorts: 1-minute videos featuring doctors discussing early symptoms.

3. School-Based Intervention

Integrate a short module on NCDs in biology/health science subjects.

Host “Healthy Plate” contests and morning activity sessions for parents & children.

4. Workplace Wellness Programs

Partner with companies to offer quarterly screening, walking meetings, and healthy meal incentives in cafeterias.

Conduct webinars with nutritionists and endocrinologists.

5. Mass Media & Print

FM Radio: “Diabetes Hour” featuring local doctors answering questions.

Posters & Leaflets: Distributed in pharmacies, general stores, and bus stops in regional languages.

6. Mobile Health (mHealth)

Use SMS reminders for screening appointments, healthy living tips.

App-based calorie tracking and walking step counter incentives.

🔄 Monitoring & Feedback Mechanism:

Pre-post knowledge surveys during community camps.

Monthly analytics of social media reach and engagement.

Feedback forms post webinars and school sessions.

✅ Outcome Indicators:

% increase in community screening for blood sugar.

% improvement in knowledge score (before vs after).

% increase in fruit and vegetable intake.

% reporting increased physical activity.

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Raising awareness about diabetes and NAFLD among the known case of diabetes, to get the regular lipid examination done, and maintain the lipid profile, so that they should not get, NAFLD

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Target: Adults (preferably 27 to 60)

Prevention: Primary and Secondary

Impact on audience: Improved health, feeling of wellness

Platform/Approach: Consulting physician on onset of symptoms, screenings, awareness talks, regular check-ups

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NCD : CVD

Target audience: adults aged 35 to 60

level of prevention: Primary

prevention: Early screening, advise of diet and lifestyle modification, advise regular exercise, regular checkup of BP

Impact: Increased awareness of prevention helps in early detection of the disease and helps to take necessary steps to avoid CVD. healthy diet and lifestyle, practicing yoga and meditation, avoiding indulgence in smoking helps a lot to prevent this NCD

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Design a strategy to raise awareness about any NCD of your choice, and mention the target audience, the level of prevention it includes, its impact on the target audience, and the multichannel approach used to reach the target audience

# data[].attributes.subject
Design a strategy to raise awareness about any NCD of your choice, and mention the target audience, the level of prevention it includes, its impact on the target audience, and the multichannel approach used to reach the target audience

# data[].attributes.body
NCD : Diabetes

Target audience: Youth (21-35) years age, Old age.

level of prevention: Primordial, primary and secondary level

Impact: improved sleep cycle, better food habits (balanced diet), better mental health.

multichannel approach: newspaper articles, health magazine corners, radio, tv ads, social media apps, expert panels, campaigns, community approach, aanganwadi, health and wellness centre etc

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Improved education on harmful effects of alcohol. This is a very harmful NCD which is not covered in any NCD program and health education about it is needed across all 4 prevention levels.

# data[].attributes.body
ASHA, ANM

Public awareness

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Health talks

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Target Audience: Adults aged 30–60 with sedentary lifestyles or family history of diabetes.

Prevention Level:

Primary: Promote healthy eating and exercise.

Secondary: Encourage early screening and regular check-ups.

Impact: Increased awareness, healthier lifestyle choices, early detection, and better disease management.

Multichannel Approach: Social media campaigns, community workshops, print media, healthcare partnerships, and workplace/school programs.

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RAISE AWARNESS ABOUT MENTAL HEALTH AND FOCUS ON PRIMORDIAL PREVENTION FACTORS.PROVIDE IEC MATERIALS AND DO WORKSHOPS AND OTHER IMPROVING AWAREMENESS STIGMA

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target audience- pregnant women (20-49 age)

Focus on individual with low income group,family history of NCD burden

Prevention -primordial and primary prevention-educating about stress management,healthy life style choice from the ,physical activity,.

Impact -early detection and screening ,treatment for reduction in child birth and long term complication.

Platform-UPHC,PHC or community health checkups,anganwadi workers and HHW creating awareness about NCD in the community,Vedic capsules for NCD ,radio

# data[].attributes.headline
Strategy to Raise Awareness on Cardiovascular Disease

# data[].attributes.subject
Strategy to Raise Awareness on Cardiovascular Disease

# data[].attributes.body
Target Audience: Adults aged 30–65, especially individuals with sedentary lifestyles, smokers, and those with hypertension or diabetes.

Level of Prevention: Primordial, Primary and secondary prevention through risk-factor reduction and early screening.

Impact on Target Audience:

- Improved awareness of heart disease risk factors,

- promotion of healthy eating,

- regular physical activity,

- smoking cessation, and

- routine blood pressure and cholesterol checks,

- leading to early detection and reduced heart-related deaths.

Platform/Approach: 1) Launch a social media campaign with short educational videos on heart-health challenges, and patient stories;

2) organize community heart-check camps;

3) collaborate with workplaces for wellness programs; and engage frontline health workers to deliver targeted counseling on heart-healthy behaviors.

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Target Audience- School going girl child aged 9- 20 years of age

Level of prevention- Primordial and Primary

Impact on target audience- Through IEC and campaigns discussing the importance of vaccination and hence breaking the myths and misconceptions around the vaccine. Making them aware about the fact that Cervical cancer is the only preventable cancer

Platform/ Approach- Through school activities, Joint parent and children activities, meetings, community campaigns

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Non-Communicable Disease Chosen: Type 2 Diabetes Mellitus

1️⃣ Target Audience

Primary Target:
Adults aged 30–55 years in urban areas (sedentary workers, overweight individuals, family history of diabetes)

Secondary Target:

Adolescents (15–19 years) – for lifestyle modification

Workplace employees (corporate & government offices)

Women (especially homemakers influencing family diet)

2️⃣ Level of Prevention Included

🟢 Primary Prevention

Promote healthy diet (low sugar, high fiber)

Encourage 30 minutes of daily physical activity

Weight management campaigns

Reduce sugary beverage consumption

🟡 Secondary Prevention

Community screening camps (Fasting Blood Sugar, HbA1c)

Risk assessment using Indian Diabetes Risk Score (IDRS)

Early diagnosis and referral

🔵 Tertiary Prevention

Education on medication adherence

Foot care awareness

Prevention of complications (retinopathy, nephropathy)

Main focus: Primary + Secondary Prevention

3️⃣ Objectives of the Campaign

Increase awareness about risk factors of diabetes by 50% in 6 months

Increase screening uptake by 30%

Promote healthy lifestyle behavior change

4️⃣ Multichannel Approach

A 360° Integrated Communication Strategy

📱 1. Digital Media

Social media campaigns (Instagram, Facebook, YouTube shorts)

WhatsApp infographics in local language

Short myth-busting reels

Influencer collaboration (fitness experts, nutritionists)

Impact:

High reach among working adults

Cost-effective dissemination

Encourages engagement and sharing

📺 2. Mass Media

Radio jingles during peak commute hours

Local cable TV health talks

Newspaper articles on “Know Your Sugar Level”

Impact:

Reaches semi-literate and older population

Builds credibility

🏢 3. Workplace Interventions

On-site screening camps

Lunchtime awareness sessions

Healthy canteen policy promotion

Impact:

Direct access to high-risk sedentary group

Immediate screening → behavior change trigger

🏫 4. Community Outreach

ASHA/ANM-led community meetings

Posters at PHCs and RWAs

Street plays (Nukkad Natak)

Impact:

Builds trust

Reaches lower socioeconomic groups

🏥 5. Health System Integration

Link with NPCDCS program

Referral pathways to nearest PHC/CHC

Follow-up SMS reminders for screened individuals

Impact:

Ensures continuity of care

Strengthens early detection

5️⃣ Key Messages of the Campaign

“Check your sugar before it checks your life.”

“30 minutes of walking can prevent diabetes.”

“Family history is not destiny – lifestyle matters.”

6️⃣ Expected Impact on Target Audience

Area Expected Change Knowledge Increased awareness of symptoms & risk factors Attitude Positive perception towards screening Practice Increased physical activity & healthier diet Health Outcome Early diagnosis, reduced complications

7️⃣ Monitoring & Evaluation Indicators

Number of people reached (social media analytics)

Number screened in camps

% newly diagnosed cases

Pre & post knowledge survey scores

Follow-up attendance rate

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NCD: Type 2 Diabetes

Strategy Local Diabetes Awareness

Target: Adult 35-65 ( hight risk), Young adults (prevention.

Prevention Focus: Healthy habits, early screening.

Impact: Know risks, choose healthy, get screened.

Approach:

* Community Health Camps: Free basic checkups.

* Short Workshops: Healthy eating/exercise talks.

* Local Leaders: Spread messages.

* Simple Social Media: Event info, key tips.

Goal: Increased local awareness and action.

# data[].attributes.body
1. Target audience - Adolescents

2. Primary prevention - Mental health education

3. Impact - Reduced suicides

4. Social media - YouTube

# data[].attributes.body
target - ADULT (25-40)

PREVENTION - Primary and secondary

approach - community awareness , counseling

impact - should increase the knowledge about NCD approach

# data[].attributes.body
target - 30-60

level of prevention - primary

impacts - to create awareness at community level

platform - NCD clinic

# data[].attributes.body
Target Audience:

Primary: Adults aged 30–60 years in urban and peri-urban areas, especially with sedentary lifestyles.

Also focus on School-age children (for intergenerational behavior change) and community health workers (ASHAs, CHOs).

Primordial & Primary Prevention

Primordial: Preventing emergence of risk factors (e.g., sedentary behavior, junk food consumption).

Primary: Health education, promoting physical activity, and healthy diet to prevent onset of diabetes.

• Secondary: monitor fasting insulin,hba1c and treatment complaince.

Short-term: Increased awareness of risk factors, improved screening rates.

Medium-term: Behavioral change—improved diet, physical activity, reduced BMI and waist circumference.

Long-term: Reduced incidence of new T2DM cases and NCD-related complications like heart disease and kidney failure.

Awareness Strategy:

1. Community-Level Engagement

Diabetes Awareness Camps: Monthly camps at Urban Primary Health Centres (UPHCs) and local parks.

Peer Educators: Trained diabetes champions from within the community

2. Digital & Social Media Campaign

WhatsApp Groups: Local group messages with weekly diabetes prevention tips.

Instagram & Facebook: Short reels on “What I Eat in a Day” by diabetic patients, myth-busting posts, infographics.

YouTube Shorts: 1-minute videos featuring doctors discussing early symptoms.

3. School-Based Intervention

Integrate a short module on NCDs in biology/health science subjects.

Host “Healthy Plate” contests and morning activity sessions for parents & children.

4. Workplace Wellness Programs

Partner with companies to offer quarterly screening, walking meetings, and healthy meal incentives in cafeterias.

Conduct webinars with nutritionists and endocrinologists.

5. Mass Media & Print

FM Radio: “Diabetes Hour” featuring local doctors answering questions.

Posters & Leaflets: Distributed in pharmacies, general stores, and bus stops in regional languages.

6.Create apps for tracking progress and monitor.

Monitoring & Feedback Mechanism:

Pre-post knowledge surveys during community camps.

Monthly analytics of social media reach and engagement.

Feedback forms post webinars and school sessions.

Outcome Indicators:

% increase in community screening for blood sugar.

% improvement in knowledge score (before vs after).

% increase in fruit and vegetable intake.

% reporting increased physical activity