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As a Commercial Partnerships Manager, I would seek data which aligns with the sponsorship metrics required. For example, brand exposure, engagement levels and conversion rates. I am also constantly analysing the demographics of the fans, market trends and competitor activities to inform partnership strategies. Customer feedback, social media metrics and website analytics are all great tools which provide insight into the effectiveness of activation campaigns.

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We are recruiting for the exciting role of Commercial Partnerships Manager.

Reporting to the Head of Commercial at Sydney FC, you will manage the Commercial Partnerships across the Women's, Men's, and Academy teams, and in some instances, also the Sydney FC Foundation Program.

Sydney FC's Commercial Partnerships are vital to our club being able to provide footballing entertainment to our fans, services to our community, pathways to future professionals, and careers for athletes and administrators alike. Sydney FC is one of the most successful sporting clubs in the country. It has a significant fan base and audience to provide our Partners with a premium opportunity to align themselves and achieve their marketing goals.

To be considered for this role, the candidate should have:

experience managing commercial partnership programs (preferably in a sporting environment);

strong marketing understanding and skills relating to both client and rights holder sides;

excellent time management and the ability to juggle a range of initiatives at the same time; and

the capacity to build strong relationships with internal and external stakeholders required to drive the respective Partnerships.

This role will have the following key responsibilities: Existing Sydney FC Partners

Own, manage, and foster the relationship between Sydney FC and Partners;

Develop and implement objectives-based marketing and leveraging plans for each Partner;

Manage all Partner contractual benefits with other Sydney FC departments, and the Partner, to ensure benefits are delivered;

Provide reporting and measurement against each plan to ensure value and delivery achieved for each Partner;

Timely Partner reporting (e.g., post relevant brand campaign and/or end of season) providing critical analysis and insights;

Work with the Business Development Manager to process and manage all corporate hospitality sales;

Work with the Sydney FC Foundation Manager to process and manage all respective Foundation benefits provided to a Partner;

Work with relevant Sydney FC departments to manage applicable Partner match day assets, including but not limited to, signage uploads, signage run sheet, ticketing allocation & distribution, social media postings, marketing communications, events & functions etc;

Work with relevant Sydney FC departments to manage applicable Partner non-match day assets, including but not limited to, social media postings, marketing communications, player appearances, events, functions, etc;

Identify new opportunities for both Sydney FC and Partners across assets, other Partners (B2B), and Sydney FC departments;

Work closely with the Head of Commercial in negotiation & renewal discussions, and drafting of contracts, with all Partners; and

Management and ownership of the commercial servicing budget.

New Partners

Prepare new business presentations;

Lead new Partner onboarding processes and integration within Sydney FC channels and departments; and

Advise relevant Sydney FC departments of deliverables in new potential contracts (e.g., player appearances, social media postings, stadium LED signage rotations, corporate hospitality, etc) and assist in the process for leveraging ideation.

Other

Work with and assist the Business Development Manager and the Sydney FC Foundation Manager to achieve collective commercial and club goals; and

Other duties as reasonably expected by the role and/or reasonably requested by the Head of Commercial.

PERSONAL ATTRIBUTES

Relationship management skills;

Strong marketing knowledge and skills;

A team player that wants to see the collective succeed;

Passion for sport and/or sports management;

Excellent interpersonal, verbal and written communication skills;

Ability to influence peers/clients without creating conflict;

Tenacity, resilience and persistence to achieve objectives;

A strong relationship builder across a wide range of stakeholders;

Ability to contribute to team budgeting and forecasting, make links between strategic and operational plans, and possesses a good commercial acumen;

Excellent technical ability with Microsoft Programs (Excel, PowerPoint etc), Salesforce, and other IT programs as required from time to time;

Excellent organisational skills, time management and the ability to work well under pressure on a variety of tasks; and

A flexible attitude to working hours, dates and delivery.

WHAT WE ARE OFFERING

Permanent Full-time position.

Competitive remuneration - commensurate with experience

A flexible working environment

A rare chance to work at a leading sports club

Opportunity for growth and career development

Long-term career with stability and security

TO APPLY
To be considered for this role please submit a one-page cover letter that addresses:

1. Why you are the ideal person for the role

2. Why you want to join our team

Send the cover letter along with a copy of your CV to info@sydneyfc.com

Applications should be a maximum of three pages, including cover letter, and less than 5MB in size.
Applications close Sunday 19 August 2023

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We are recruiting for the exciting role of Commercial Partnerships Manager. Reporting to the Head of Commercial at Sydney FC, you will manage the Commercial Partnerships across the Women's, Men's, and Academy teams, and in some instances, also the Sydney FC Foundation Program.

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Commercial Partnerships Manager - Gold Coast Titans

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Commercial Partnerships Manager - Gold Coast Titans

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As a Commercial Partnership Manager for the Titans, it is my responsibility to generate revenue through securing sponsorship, planning activations and representing the overall team brand. Through negotiating deals and ensuring sponsor satisfaction, I successfully drive marketing campaigns for mutual benefit all within a concise budget framework (British Universities & Colleges Sport (BUCS).

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As a Commercial Partnership Manager, my role is pivotal to addressing the challenge of strengthening community engagement for the Gold Coast Titans. It is vital that I identify potential partnerships through research within the community, government and professional sectors who align with the club's values for community engagement. Additionally building relationships through networking, attending events and meetings to discuss collaboration opportunities is another way to gain community exposure and enhance club engagement. These factors can help the club achieve its overall objective to foster deeper connections within the community.

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Partnerships are essential for any business that wants to grow, innovate, and reach new markets. But how do you find and hire a partnership manager who can create and manage successful collaborations with other organizations? In this article, you'll learn about the key skills and qualities that a skilled partnership manager should have, and how to assess them during the hiring process.

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How do you identify a skilled partnership manager?

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Learn how to identify and hire a partnership manager who can create and manage successful collaborations with other organizations. Discover the key skills and qualities that a skilled partnership manager should have.

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The GC Titans face the challenge of needing to prioritise community connection as their primary focus for 2024. Although the club take great pride in their member attendance, it is understood that deeper engagement with the community is required for long term success and growth of the club. A 5% surge in community participation has sparked an interest in rugby league among the Gold Coast region community. This opens the doors to opportunities for the club to increase interest and strengthen community ties. Identifying key current and future stakeholders and strategesing community engagement can increase community participation and enhance the impact to sustain success in the future.

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Queensland Rugby League is pleased to report significant participation growth across all demographics, with player registrations up by nearly five per cent.

Across community rugby league and statewide competitions clubs, a total of 64,566 (+4.75 per cent) players signed on to play the game in 2022.

Driving the increase is QRL's capacity to deliver on national participation strategies, as well as rugby league's appeal to new families now settling in growing local government areas including the Gold Coast, Sunshine Coast and Moreton Bay.

QRL community rugby league general manager Glenn Ottaway also attributed the success to the work of dedicated volunteers, leagues and regions throughout the state.

"The game is growing across all demographics - male, female, senior and junior," Ottaway said.

"In a period where there is still some uncertainty and challenges off the back of the COVID-19 pandemic, it is great to see the game thriving in local communities.

"Rugby league is proving to be an attractive proposition to people new to Queensland, and our ability to deliver on national strategies like the Player Development Framework is also a key factor."

Ottaway said the Gold Coast (12 per cent), Sunshine Coast (7.5 per cent) and Moreton Bay (6.5 per cent) had all recorded strong participation growth.

"In the areas where we've got the largest growth in council areas, we're getting significant growth in participation as well," Ottaway said.

He said the breakdown of playing participants across Queensland also showed both male and female participation had increased.

This year, 55,121 male players registered to play the game - the highest recorded number since 2018.

Female rugby league continues to flourish with 9455 players in 2022, an increase of 20 per cent.

Ottaway said the adoption of key initiatives within the Player Development Framework had supported participation growth.

These initiatives include:

Development competitions (Ages six to 12)

Playing participation numbers are 29,221, representing 5.24 per cent growth. This number also represents the highest playing participation for this demographic in the past five years.

Tag Rugby League (Ages four to seven)

Playing participation numbers are 7215, representing 5.17 per cent growth and supported by the Tackle Ready program led across the state by the NRL Game Development teams.

18-month registration window

The total number of players in Queensland participating via the 18-month registration window is 1473. These numbers continue to grow year-on-year.

Current RISE nominations for 2022 are 2,830. The program has also engaged and educated 243 coaches, 30 wellbeing coaches, 29 strength and conditioning coaches and 20 program managers.

One challenge identified by the QRL is the need to attract and retain more match officials following a 4.5 per cent decline in overall numbers.

"While it is concerning to see a drop in referees this year, the QRL Board has taken steps to address the issue by recently approving a recruitment and retention plan for match officials," Ottaway said.

Key numbers

Overall players

64,566 (+4.75 per cent)

Male players

55,121 (+2,43 per cent)

Female players

9445 (+20.72 per cent)

Junior players

49,746 (+5.82 per cent)

Senior players

14,820 (+1.31 per cent)

Statewide competitions

1208 (+12.58 per cent)
All data presented is based on the national reporting system as at June 27, 2022.

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QRL records growth across key participation sectors

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Queensland Rugby League is pleased to report significant participation growth across all demographics, with player registrations up by nearly five per cent.

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The community for the GC Titans extends out from their fans and members and into local residents, businesses, schools and organisations which creates a diverse demographic to tailor engagement efforts to. Including communities from youth, minority groups or residents from specific neighbourhoods who face participation barriers is essential to fostering inclusivity and broadening the clubs reach. Additionally, through benchmarking against best practices and innovative initiatives of other sport clubs within the NRL and other sports, the club can gain an insight to strategies which build connections and meaningful partnerships. Through emphasising the values and benefits of the NRL game outside of the field, life skills such as teamwork, leadership and resilience showcase a positive community development and social impact (Deadly Choices, 2024).

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It may not have been able to take place on the original date in July, but the Titans' NAIDOC event was a huge success when it finally did take place in late December last year.

The event, which is proudly supported by the Deadly Choices and Kalwun, has become a mainstay on the Titans calendar and always proves popular amongst the Titans fan base and wider Gold Coast community.

Postponed due to adverse weather (for the second year in a row) the event was worth the wait for the Gold Coast community.

Titans celebrate NAIDOC at Firth Park

Over 2,000 people attended the event held at Firth Park, Mudgeeraba despite the oppressive heat.

Community members were treated to a whole NRL squad appearance, with players mingling, signing autographs and lining up for a fresh 'fade' thanks to Lost Boys Barbers and MyPayNow.

With the events theme being 'For Our Elders,' it was important for the event to recognise that across every generation, Elders have played, and continue to play, an important role and hold a prominent place in Australia's communities and families.

Bundjalung man and current Titans NRL player, Brian Kelly spoke on what the Titans' NAIDOC events mean to him.

"Family, celebration, culture, and coming together as one is what the day is all about," Kelly said.

While Kelly's wing partner Alofiana Khan-Pereira (Bundjalung) spoke of his pride in the day and the joy he has in attending each year.

"It is honestly one of the best days of the year and it makes me proud of my culture and to be Indigenous," Khan-Pereira said.

"The boys (NRL squad) are genuinely having a great time also, which is fantastic to see."

Beyond just NRL players, the entire Titans organisation was present a the event with staff across the club's football program, administration, netball and even the board present.

Titans CEO Steve Mitchell said the event was an important one on the Titans calendar.

"It is such a special day to see our communities come together and celebrate Indigenous culture," he said.

"Although the original date was rained out, for the second year in a row, it hasn't stopped the crowds coming out to celebrate.

"We are proud of our work with Indigenous members of our community and this day is just one way to highlight that."

The Titans will again celebrate NAIDOC week in 2024, with a finalised date for this year's event still to be confirmed in the coming months.

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Crowds continue to flock to Titans' NAIDOC event

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It may not have been able to take place on the original date in July, but the Titans' NAIDOC event was a huge success when it finally did take place in late December last year.

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The Titans Academy is an elite player development pathway which provides a structured framework for talented young athletes to further their career in Rugby League. Through junior programs like the above, players are talent scouted and invited to join the academy where they receive coaching, support and resources to assist in their development as Rugby League players. Additionally, the Titans partnerships with various junior rugby league clubs across the Gold Coast community allows them to identify and nurture talent at a grassroot level. These partnerships facilitate the transition of promising players into the Titans development programs, strengthening their community presence (Play Rugby League, n.d.).

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Rugby League has options for all ages and skill levels.

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Find your place to get involved

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Player Development Framework

The 11 initiatives associated with the Framework focus on providing the optimal delivery of Rugby League to participants based on their age, stage of development, skill level and aspiration and is grounded in evidenced based research.
Find out more

Follow your Team

Keep track of your team and competition. View competition draws, team lists, results, player statistics, ladders, and much more.

Teacher Information

Rugby League offers a range of age specific programs across Australia and the Pacific.

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Safety is Our Focus

Rugby League has a focus on safety and good conduct to create the best on-field experience for all participants. We have developed a SafePlay code and modified rules for all age groups.

View More

Play Touch Football

Find out ways to play Touch in your area and the different types of games available.

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Be your own hero

Run, jump, and have fun while you tap into your strengths.

FIND OUT MORE

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Find your nearest Rugby League Club or Program today!

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From introductory Programs to Club Rugby League there is an opportunity for everyone.

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In the short term, increased community engagement for the GC Titans can lead to higher attendance rates, enhanced fan loyalty and improved sponsorship opportunities. On the other hand, in the long term, stronger brand reputation, sustainable revenue streams and deeper connections with the local community can be maintained for the club. This will foster a supportive fan base and ensure continued success and viability in the competitive sports landscape. Nevertheless, it is the effective engagement efforts which have been outlines that will lay the foundation for long term growth and stability for the Gold Coast Titans club (Gold Coast Titans, 2024).

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Studying a Bachelor of Business, majoring in Marketing and Sports Management provides insight and understanding into the Commercial Partnership Manager roles and requirements. This educational background builds on Key skills which allow increased revenue streams and notable activation. Key skills that are required to achieve these include negotiation, strategic planning, budget management as well as previous experience within other NRL teams in similar roles. This is evident in the LinkedIn profile above.(Linkedin)

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Increased grassroots participation not only significantly impacts the Titans' fan base and revenue streams, but also the NRL board benefit from more juniors within the league. Additionally, as more juniors engage with the NRL sport from a young age, they develop emotional ties to the team, leading to a larger and more loyal fan base. As a result, more family and friends are welcomed into the club to support their loved ones, forming higher attendance rates at matches, increased merchandise sales and the greater demand for corporate Partnerships. For a commercial partnership manager, increased grassroots participation presents an opportunity to leverage community engagement for sponsorship. This focuses on heightened local interest by forging alliances with businesses eager to tap into the growing fan base through negotiating deals and engagement opportunities.

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There are many good reasons why the Gold Coast Titans are viable, relevant, necessary and prepared, to continue their important role for rugby league in the northern NSW-south-east Queensland areas.

That's a pretty good place to start. No other club in the NRL straddles the border of the two chief rugby league states of our competition.

This gives the Titans a unique place in our sport - one we are not taking for granted and instead are using as a springboard to grow our great game, while at the same time produce a winning NRL team.

The events of this week have led people to debate where the Titans should be relocated as the second Brisbane-based team, or whether they should be given new ownership, or closed down altogether.

People think that because they have no idea what's going on behind the curtains of the Titans. They see a second NRL coach leaving in just over two years to jump to conclusions about the club, and what we're actually doing in the community, and how important this area is for rugby league.

There's 5,000 juniors in the Gold Coast area and another 2,000 across the border in the Northern Rivers area. We are starting to make some real inroads - our area is one of the very few who have actually had increases in participation at the grassroots level.

Bennett: Titans should stay put

Yes, we've gone through some difficult time and challenges at the elite level, but I'm telling you the Titans are a success story in the lower age groups.

The Northern Rivers Titans beat the Western Rams 18-6 in the CRL's Andrew Johns Cup final for Under-16 teams from regional NSW in April this year. The Tweed Seagulls beat Wynnum-Manly 28-24 to win the QRL's Mal Meninga Cup for Under-18s in May this year.

So rugby league is a growing force here. We don't want to relinquish this area to the AFL or other codes to come and steal our thunder with our juniors.

We are active in the community with disability rugby league, touch footy and now we've got two women's teams attached to the Titans feeder clubs - Burleigh Bears and Tweed Seagulls - along with the female competitions that sit under those two.

One of the Burleigh Bears players, Millie Boyle, is from the Cobargo-Bermagui area and made her NSW Women's State of Origin debut in June.

In the NRL squad currently, we have Jai Arrow, Jai Whitbread, Michael Gordon, AJ Brimson, Anthony Don among 10 locals in our team. We've got 14 of those players from the winning Andrew Johns Cup side signed up.

Titans call on public to support returning Taylor

So we are the second south-east Queensland team. We deserve that. I acknowledge again that we have had our ups and downs, but we believe we've got the right ownership model.

We do have some difficulties around our cap, but with that in mind just give us 12 months to two years and that will be under control as well. Then people will start to realise how well this club is going.

The review I completed and handed to the board last Monday was never a witch-hunt about the coach. It was a review of the football department overall and how all those parts can do things a lot better.

We're going to start what is virtually a football eco-system that is strong and durable, so it doesn't matter what coach is at the helm.

It will be called the Junior Titans System that will protect ourselves in the future from any challenges we have at the top level. So our development system, pathways, community programs - in other words, the way we do things - we want to make rock solid.

Titans v Storm - Round 18

We build from the grassroots up. We make our community work even more fantastic, attract even more juniors into our leagues, we want to strengthen the ties with our two Intrust Super Cup teams.

The eventual product will be this unique connection to our rugby league community that no other club can equal. We want to be the strongest rugby league community club in the game.

Our grip in this area is already unique in that we have a foot in three great pathways already - the Andrew Johns and Laurie Daley (under Under-18s) Cups in NSW and the Mal Meninga Cup in Queensland.

Rugby league needs to remain in this region.

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A unique and important role: Why the NRL needs the Titans

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Head of culture at the Gold Coast Titans, Mal Meninga, explains what great strides the club is already taking and why it needs to stay as a vibrant member of the NRL competition.

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Enhancing community engagement and partnerships can strengthen the bond between the club and the community, creating a sense of belonging and loyalty among fans. This benefits the club as increased game attendance, merchandise sales and support for the clubs initiatives is maintained. Additionally, these initiatives allow for collaborative projects, sponsorships and shared resources, resulting in additional funding, resources and expertise to strengthen engagement. Furthermore, their reputation for making a positive difference in the community, attracts new fans, volunteers and supporters. This opens opportunity to expand the clubs reach and influence beyond traditional fan demographics (NRL, 2024).