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Directing a reader to vital issues by de-emphasizing ideas that are less important and focusing on critical information.

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Beginning with the big-picture and then narrowing to the specific aims of the research being proposed.

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Ensuring that every section of the proposal focuses on the same focus on significance, goals & maintains a common voice, flow and style. Link/thread together separate proposal sections. [*please consider how this relates to proposals that are team written.]

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Label sections, provide a roadmap in the form of a table of contents.

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Direct the reader's attention to only the most logical and effective way to answer the question; avoid distractions.

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Outlines benefits to society and contributes to the achievement of specific, desired societal outcomes

Broader impacts (societal impacts)

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Enunciates the capacity to advance our knowledge and understanding within and beyond its own field

Scientific merit