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campus tours, informing the public the programs that we offer, what types of jobs they can get when they graduate, salary range, etc.

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Get alumni thinking about the advantage of sending their kids here -- is there incentive? Financially? Pride?

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7-8-9th graders do not get advice on career paths and planting seeds for future education.

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Specific and direct marketing to Alumni - print, Torch, mass email -- deliberate messaging.

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Engage with parents and help them see the ROI - they are important in encouraging their students to see the importance of higher ed

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We can continue building partnerships in the K-12 space, 2-year/trade school space, and increase marketing for the growing population that is interested in gap years or the unknowing.

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Unsure of what we are doing currently.

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For ROI, there is an increase in skepticism so we need to ensure that we are expressing the value of an education in terms that the consumer understands not what colleagues understand. This is an area we could improve.

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Things that are not working--so better understanding of what is working and what is not working

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Selling the attributes of Crookston as a community and what it has to offer - trails, river, events, etc.

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Recruiting areas "Crookston-like". For example, way outer ring suburbs on the TC metro area (e.g., Forest Lake, Delano) are much like Crookston.

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One of the most important.

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Create more pathway programs and give more emphasis and more involvement with 4-H, etc

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We need to find new ways to find these people.

More reliance on our alumni to help us find these new students

More student referrals

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Continue to focus on programs like CREST to engage and excite this group early.

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Develop innovative and new ways to bring STEM and other programs to the schools and communities (like Crest) -- with branding UMC in a fun and inviting way.

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Critical!

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Focus on finding the right Greater MN/rural ND students comfortable in the Crookston environment

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Extremely.

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Very important

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Very important--our bread and butter