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Work with a partner to identify a famous brand. On Padlet, share their logo and their slogan. Provide one clear statement that communicates how the logo and/or slogan contribute to the success of the brand by setting expectations for the consumer – what makes it effective? Why are people drawn to the brand?​

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“Only the Best is Good Enough” is lego's slogan since 1932 and clearly shows the high quality of the brand and their products and that makes people trust them more

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KFC is a fried chicken fast-food chain that is known world worldwide. it was first established by Colonel Sanders in 1952. The logo above features Him in a bucket of fried chicken, which is the signature menu item in KFC. The slogan relates to how delicious this chicken is by implying that customers will be longing for more and licking their hands clean. People are drawn to the brand because its slogan lives up to its standards as this brand is a reliable fried chicken franchise.

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Slogan- Is it in you?

This is catchy because its short, simple, and to the point.

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The giving movement's slogan is "Humanity in Motion"

The word sustainable helps as if something is eco-friendly its better.

It supports a charity and is sustainable which is why it is effective.

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"Capture the world and share the moment" is the slogan that contributes towards the success of the brand. It immediately tells the customer that if you download this app you can capture the world using your camera and then share it with your friends, or with the world. Instagram's Slogan is simple, yet very effective due to the minimal words, but strong meaning.

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Slogan: Life of the lunchroom

The simplistic design and poppy colors attract the target audience, and the font and style of the letters make it stand out and add variety.

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Brand: Disney

Slogan: The Happiest Place on Earth

Disney’s slogan, "The Happiest Place on Earth," is highly effective in setting the scene and expectations of excitement and magical experiences in which ones childhood dreams come true.

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Brand : Redbull

Slogan: Redbull gives you wings

this logo and slogan link the brand Redbull to adrenaline rush and having energy as the bulls on the logos suggests that the drink they sell gives you alot of energy

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Slogan:

Think Different.

People are drawn to this brand because of its minimalistic and modern design. The slogan matches this theme as it is very concise, only having two words. It also sets expectations for the customer of the brand being very unique, and useful for work as it makes you "Think Different".

However, every year when a new product is released, it has its own sub-slogan. For example when the iPhone 15 released, it was advertised with the slogan "Newphoria", demonstrating its technical innovation.

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Bmw – “the ultimate driving machine”

The logo and the slogan connect because it a brand that sells many vehicles. In the slogan it was focusing on their faster machines such as the M series. People are either drawn to a BMW or Mercedes because they both produce family cars and sport cars and their both German cars

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Apple's slogan "Think Different," tells people the brand is all about creativity and new ideas. Its new innovations in technology development draw in those who want something unique. The simple logo and message make it clear that Apple stands for innovative and stylish products. People are drawn to Apple's logo because it's simple, sleek, and instantly recognizable.

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This set the expectation that the food is so good they will be licking there fingers clean. This is an effective slogan and logo since they use the color red which signals to the human brain that their attention needs to be directed to this logo.

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Slogan: BUY LESS, CHOOSE WELL, MAKE IT LAST.

Vivienne Westwood often uses a lot of recyclable materials to make their clothes and jewelry which compliments their slogan. As their pieces are expensive but charming the crown-like logo enunciates their sophistication.

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To hook an audience the host often starts the podcast with an interesting topic point. This often catches the viewers attention because it can summarize what the podcast will be about and make you want to learn more.

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I analyzed the elements of Mehek's podcast called the 'Chunkz and Filly Show'. They used a captivating title that would evoke curiosity. It stated that 'The darkest man got robbed'. However, when the podcast started, they did not talk about that instance at all and focused on the other topics of discussion. Turns out, after more than half of the podcast was done, they narrated the robbing story. The narration was done by dramatic descriptions and he described his actions as well. As these individuals have so much energy and are well known for their comedic actions, it is easy to immerse yourself in each topic they talk about.

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The podcast I listened to was the Chunkz and Filly show featuring Kenny. They started off making the introduction funny to hook the audience to keep watching. After that they started introducing their guest and themselves. The whole podcast is entertaining and funny, therefore, making the audience stay and keep watching.

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I chose the Chunks and Filly podcast, and I realized they hook the audience by making a big announcement at the beginning of the episode and revealing it towards the end. This makes the listener continue to listen to the podcast to hear the huge announcement.

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In the podcast i watched (Star Talk) the host first presented you with a rhetorical question and then states how some people have a confidence in knowing this answer but its wrong. this gets you to question if your answer is correct or if you were wrong, this makes you interested and wanting to know what the answer is and why you might have gotten it wrong. it also shows visual diagrams of the amounts in the answer.

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I listened to the start of the podcast that Oliver shared (US vs UK McDonalds). To hook the audience in, bright colors were used as well as the interesting topic of the podcast which would be appealing to a large audience. They also made jokes and the podcast was very lighthearted which helps to keep viewers sticking around to see the chemistry between the two hosts. The topic of the podcast also acts as a hook as it poses an interesting question, which McDonalds is better?

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This podcast I watched talked about the 2022 World Cup. The way it hooked me to watch the full podcast was by showing around 20 seconds of the final match. After that it transitions to the popular players playing in the World Cup. Then it showed the first match in order of the World Cup hooking me to watch the whole podcast.

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https://risabudhabi.padlet.org/asevnarayan/podcast-our-cohort-collection-uweeu8euq1ywcgdn/wish/1xkVaqkMrY4wZl0e

What to do if you're art blocked- Apple Cheeks

Generally, creators hook the audience by starting with a statement that is shocking, intriguing or out of the ordinary, so that the listeners can be curious to see what the podcast is about. In this video by Apple Cheeks, the creator starts by using an analogy of loosing a best friend and not being able to come up with new art ideas. The statement is not only intruiging, but she speaks in such a calm relaxing way, theat listeners would want to listed even without a good hook.

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To hook the audience the thumbnail of the podcast featured one of the best defenders in football quoting " Give them an inch and they'll punish you" this hooks the reader in as they want to understand the quote like who would you give an inch to and they would destroy you, so you would tune into the podcast until that specific quote/scene shows up.

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Virgil van Dijk’s Hardest Opponents, Winning A Champions League & The Klopp Effect | EP 103

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This Podcast I watched was between Joe Rogan and Sean Strickland hooked me as soon as they started the podcast as they started discussing his fight and that got me entertained as I am interested in tis topic. Joe rogan Hooked the audience by saying " back at it again with the ufc champion Sean Strickland" and this can hook ufc fans easily

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The podcast i watched immediately hooked me because it said it would teach you how to be disciplined. Then it highlighted the lifestyle of a person who is not disciplined, and teaches you to learn from their mistakes. This generally grabs a person's attention because in return of your time you can develop a necessary life skill.

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The podcast starts off by telling the viewer that "the message in our society is wrong" and the cuts and then another clip is played stating that "Your not stuck with the brain you have you can always make it better and i can prove it" and then the clip is cut. This adds a moment of suspense and makes the viewer eager to know how they can improve and how to grow using the information stated in the podcast but for them to find this information, the viewer must watch the whole podcast which is the goal of the hook. After the hook, the author states that his guest is a world famous psychiatrist which makes the viewer further trust what is being stated in the podcast. You can also see the thumbnail further hooks the viewer by using big bold writing to grab the attention of the audience.

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The host started the podcast by asking big questions that he would be covering in the podcast to hook in the viewer. he also stated who he was and what credentials he has as it gains the viewers trust that he has knowledge in the field therefore hooking the viewer. it is also set in a simple environment as to not distract you.

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I listened to this podcast, and the hook includes a "coming up" part which shows some cuts from the full podcast, hooking in the audience and showing the humor which is included for them to be intrigued and want to listen on. Then they introduce the guest, and due to his fame many people want to hear the rest.

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How Gordon Ramsay won THREE Michelin stars | Dish Podcast | Waitrose

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There are a multitude of ways to hook in the audience, those include:

Rhetorical Questions: They stimulate the minds of the audience engaging them.

Foreshadowing: This technique creates anticipation as a hint is given to the audience.

Anecdote: Utilizing this rhetorical device enhances the theme of the episode whilst creating an intimate relationship with the audience. This is because it is personal.

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I and going to be analyzing Pareesa's shared podcast series called The Artist's Way. Where the creator structures her podcast based on the activities the book states on how to overcome artist block. Each segment includes one activity with her review and gives viewers suggestions. She plants rhetorical questions throughout her podcast which sparks questions and discussions in the reader's mind being a great way to hook readers on to watch the rest of the video.

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The podcast I listened to was called the Artist's Way, which Pareesa Shah posted. I myself am not an art enthusiast, but I was drawn to this particular video, and the hook I found was the first part of the video where the artist called Apple Cheeks sits in the car by herself and talks about how she's feeling because of the artist block. I believe this is the hook as it's the first point in the video where it feels personal which creates a sense of relatability for the audience.

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Watch This If You're Art Blocked 💔 The Artist's Way pt 1

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My dream host would be Stephanie Soo from the Rotten Mango podcast as she mainly analyzes true crime in an long form video. I find the way she speaks interesting because she speaks as if its a conversation.

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Joe Rogan would be the best person to run a podcast with due to his experience, wide variety of fans, popularity, and personality/interests.

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How Podcasts Became So Popular

Takeaways:

Accessibility: One can listen to podcasts anywhere, at home, on a plane, or at the mall. Moreover can be listened to whilst doing anything either online or offline. Their availability on multiple platforms like Spotify, Itunes, and Google Podcasts makes it easy for users to find and stream them on-the-go.

Diverse Content: The video spoke about podcasts and their wide target audience due to them covering a variety of topics, from educational series and self-help talks to true crime stories and comedy shows. The broad range attracts a multitude of listeners with different interests, contributing to their widespread appeal.

Engagement & Personalization: Unlike radios, podcasts allow for a closer connection between the listener and their preferred host. Additionally, listeners are able to chose specific topics and episodes tailored to their preferences, creating a personalized experience.

Even Better If (EBI)

The tone of the video was informative as well as educational. Moreover, the host maintained a clear yet conversational tone, ensuring that the information is communicated with confidence and reliability. Her language and diction was very simple thus easy to comprehend, enhancing the listeners experience and drawing them in whilst providing information.

Style: Visual

Although podcasts are mainly  an auditory experience, she included visual images of whom she was referencing. Moreover graphics, subtitles, graphs and video clips were utilized. This highlighted certain ideas she want to portray to the audience.  These visuals enhanced engagement, which is essential as the podcast is educational.

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my dream host is Neil deGrasse Tyson as i really enjoy learning about science and he is thoroughly engaging.

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the first takeaway was the background. the the beginning of the video it was all black as well as her shirt. she then changes it to a more relaxed inviting background to engage the viewer and watch the video till the end.

the second takeaway is she asks a lot of questions that she then answers to keep the conversation going with out having an awkward conversation change this makes the atmosphere and mood of the podcast more engaging.

the third takeaway is using the correct tone based on what the topic of the podcast is as it can engaged viewers more into the podcast.

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1. They were stretching stories over multiple episodes so that people would stay hooked to the story.

2. Body language and facial expressions are used to enhance the communication to the audience.

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people are producing podcasts more often now than ever because

-it is a very low risk way to potentially make some cash

-You can get alot of views because podcasts are free, extremely easy to access, and depending on the topic entertaining.

-You can provide a voice for yourself when you create a podcast, and talk about any topic you want to reach a certain audience.

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1. Podcasting originated when the iPod was released as a way of broad casting to multiple users at a time.

2. Podcasting was seen as innovative ( which connects to the SOI) because it was a way of having audio directly on your phone without having to download from a laptop. It was also free.

3. Podcasts are no longer restricted one genre or type of content, and they allow for many podcasters to upload their creative works. This connects to the SOI because with so many diverse podcast types, it creates a virtual space for self-expression and reinforces/establishes niche communities.

EBI: In the video, the podcast Serial was a break- through because it dealt with the topics of true crime. The tone in the podcast is low and soft so that it can create an omnious and airy mood.

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1. Body language + facial expressions

2. Engaging enthusiastic clear voice making people feel more like their having a conversation and they feel engaged with the podcast.

3. using understandable but a wide range of vocabulary

The tone is very engaging, allowing the audience to stay interested throughout the whole podcast. She makes sure to not talk in a monotone voice to not bore the audience. The style is very informative, including facts and evidence to back up her points, trying to explain how podcasts have grew over the years and their becoming more and more popular.

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My dream podcast is to do it with Salma Nasser. I believe we would make an amazing podcast because we both have good knowledge and we are both funny. Our podcast would be relatable to kids our age.

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My dream podcast host is Yewon Lee because she would make the podcast fun and exciting. She has a great sense of humor, which would make people laugh and enjoy the show. Her energy would keep the show alive, making even serious topics more interesting. Yewon would also be great at interviews, bringing out the best in guests and keeping the conversations fun. Overall, she would make the podcast both enjoyable and interesting to listen to.

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I believe that Ryan Reynolds would be the best person to run a podcast with as due to his celebrity status many people, specifically his fans, will most likely listen to the podcast and ensure that it becomes popular. Aside from this I also think he is very funny and seems to be a nice guy that would be fun to make a podcast with.

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My dream host would be Stephanie Soo from the Rotten Mango podcast as she analyzes true crime in a long form video. Additionally, she speaks in a conversational tone.

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My dream podcast host would be Dana as she is a very uplifting individual who lights up every room. She has a lot of knowledge of dinosaurs as well and is able to keep up very interesting and funny conversations. I would like to listen to her interests and hear what she has to say.

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I believe Joe rogan would be an amazing host on my podcast. He has a lot of knowledge on so many different topics and has a diverse variety of people on his own podcast. He is easy to have a conversation with and will keep the conversation going without losing the listeners attention.

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I'd love to co-host a podcast with Morgan from Two Hot Takes or someone from Rotten Mango, as both shows focus on scary stories. Additionally, their structures and features they use are fascinating and enhance the overall experience of listening to them.

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I would like to have Dr Mike on my podcast since i have an interest in medical science and as a family medicine doctor Dr Mike has expansive knowledge in the medical field so it would be interesting to lean along with an audience about medical knowledge

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My dream podcast host would be andrew tate because he is always very realistic and he answers every question. He has a unique personality and will always keep the podcast entertaining.

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I would love to have Darkest man on my podcast as he is a funny content creator and has a large fanbase that would make our podcast very big

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My dream podcast host would be Ava Screams. I would choose her because she is very funny and is around my age which would make for very relatable topics, and it would be very enjoyable for both the hosts and the audience. She mainly makes short comedy videos on TikTok.

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I would choose Joe Rogan as we share the same knowledge on a Marital Art, this old make our podcast funny and entertaining to listen to

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In my podcast my dream guest would be David beckham and that is because he has been in multiple podcasts as a guest and he has a lot of knowledge about football

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Matida- The Ha sisters(from the HJ Evelyn account) 

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Matida- The Ha sisters(from the HJ Evelyn account) 

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I think that they would be good podcast-co hosts because of their exciting and likable personalities which would be good for a social comedy podcast.

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My dream podcast host is Dimitra Papanikolaou because she has a lot of knowledge and is funny so her podcast would be entertaining.

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Record at least three key takeaways – consider common features, purpose and perspective. ​

EBI: Analyze tone and style as you listen.

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I think that Neil DeGrasse Tyson would be a good pick to be on my podcast. I would choose him because he has a lot of knowledge and facts about space, which would be interesting to learn about in person, and engage the viewers more. He has also been a guest at many different podcasts, and would definitely increase the podcasts performance.