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The last one - Breast cancer now

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victoria secret (world-wide)

runway with these bras with different race/age

the main thing would be the runway at this event

sustain:

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the runway in the Victoria secret shop on Oxford street

Pink theme: with all these models just presenting breast cancer awareness

The models of all ages/race/breast cancer survivors

with pink swimsuit/lingerie

handing out the product during the event to try it on, letting people know about the product itself

Panel where they share their story

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hiring all models that has survived breast cancer, of all ages and all race

at the event, we can promote the product, with information and selling the product itself

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If you treat yourself to this bra, would you not treat yourself for this 

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If you treat yourself to this bra, would you not treat yourself for this 

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creating a small entrance fee that goes towards cancer research

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temporary or permanent, area or space in the store all over Europe, for the product itself

as the event will just give a bigger launch of the product

people posting through social media

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Try it on in the store, after the event 

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Try it on in the store, after the event 

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sustain will be earned from the event itself

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Social media, tiktok and instagram: designing the posts for Victoria Secret/creating our own brand/instagram account

2 different posts on instagram

an account for this brand/event

billboards and posters x4 etc

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Owned

Social listening for 1 month after the event.

Sharing content on social media channels.

Small pop-up events.

Earned

Reviews, comments and shares about the product and M&S events.

UGC shared on social media channels.