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The focus of this Padlet will demonstrate automotive companies effective advertising and the different ways they market their product.

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A deconstruction when you break down and ad or campaign into its main components to understand how they got there, and how it worked. This helps you understand 

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This ad was made by Volkswagen in 1960 and was the sunroof campaign. the creative stratgey for this ad would be: To persuade drivers that a sunroof is just as good as a convertible, and even more so, offers benefits like safety. It gives buyers the perception of enjoying the cool air and nice outdoors, without the wind messing up your hair.

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This Ad ran in 1989 by Honda and was dubbed the Hatch Sport campaign. The creative stratgey for this ad would be: Practicality and fuel efficiency, while still keeping that sporty, tuner vibe true to the Honda name. To convince people sporty cars don't need big gas-guzzling engines. This would be imagine startegy/picture yourself.

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This ad ran in 2019 for Mercedes-Benz in the Middle East. The creative stratgey for this ad would be: To convince residents in the Middle East that the Mercedes Benz gla 220 can endure that harsh climate and the rugged terrain that is the desert. persuade customers that riding in the desert is better in leather seats. This would be picture yourself startegy.

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This ad by Audi ran in 2014 in Europe. The creative Stratgey for this ad is to convince buyers that Audi can do more than the typical car brand. Audi can take you where roads cant, hence this advertisement. Explore more of the earth in a reliable Audi. Messaging strategy would be emotional or picture yourself.

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This ad was run in 2021 by Toyota. The creative strategy for this ad is to persuade buyers that the Rav-4 has more truck space than the competition, It asl is a 5-passenger and can fit 5 bags of luggage as advertised in the commercial. The messaging strategy would be picture yourself.