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Strengths:

Deep knowledge of marketing strategies

Data-driven approach for efficient ROAS management

Strong negotiation skills for positive affiliate relationships

Effective communication and campaign recommendations

Ability to communicate

Opportunities:

Keeping the business updated on affiliate marketing trends

Optimizing campaigns according to the trading calendar

Building and maintaining influencer programs for success

Weaknesses:

Increased competition in the affiliate marketing space

Resource allocation challenges for ROAS targets

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How Handled Scaled From Zero to 121 Locations with HubSpot

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Disrupting the Home Moving Industry

No one likes to move homes. It's a stressful and emotional experience.

Seth Waite, President, and CEO of Handled, saw an opportunity to disrupt the moving industry if he could find a way to make the experience more personal and efficient.

So Seth partnered with colleague Jim McBride to co-found Handled in a joint venture with UniGroup (a global transportation leader and parent company to United Van Lines and Mayflower Transit).

Seth and Jim would use Handled to develop a new model of moving that would use technology and high-level service reps to deliver a personalized, top-notch concierge service to its customers.

Seth explains, "The experience of moving is emotional, so service and trust is key. We wanted to use technology to reimagine the experience to make it easier and more efficient."

To reinvent the traditional moving model, Seth would need a CRM platform with automation baked in to create efficiencies and give his "concierge team" the tools they need to solve problems on the spot.

"We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service," says Seth. "It was a different way of thinking - and finding the right technology to do it was critical."

He also needed to find a platform that could bring together sales, marketing, and customer service onto one platform because his timeline was extremely short - he only had 90 days to launch.

Seth had used a number of CRMs over the years, including Salesforce and Pipedrive. He found Salesforce to be overly complicated, expensive, and a poor choice for developers. Pipedrive, meanwhile, lacked the connective tissue needed to make it a central hub for businesses.

In contrast, HubSpot solved all of these problems and could truly form the center of Handled's customer experience. After meeting with a HubSpot consultant, who showed Seth and his team how they could leverage the platform even more than they conceived, Seth and his team decided to go all-in.

Thus, Handled launched on the HubSpot CRM platform, implementing Marketing Hub, Sales Hub, Service Hub, and CMS Hub.

To get the most out of the product, the Handled team also took advantage of HubSpot's Premium Consulting for in-depth strategic and technical guidance, implementation, and customization.

Scaling from Startup to Enterprise with the HubSpot CRM Platform

The HubSpot CRM platform was central to Seth's ability to grow Handled from a startup into an enterprise company. "Our ability to scale is directly tied to HubSpot and all its resources," says Seth.

Some of the benefits Handled attained with the Hubspot CRM platform are:
Workflows
Handled uses hundreds and hundreds of workflows to manage its sales, marketing, and customer service processes for the entire buyer's journey. The efficiencies created by this automation freed up the concierge team to provide responsive, personalized service.

Seth explains, "We freed up bandwidth by tying workflows to tasks. As soon as events happen, they trigger the next stage in the process, which moves customers and contacts through our pipeline in an automated way."
Programmable Automation
To stay efficient as they scaled, Handled automated even its most advanced business processes using HubSpot's programmable automation.

Programmable automation enables users to automatically execute JavaScript code, trigger webhooks, and more whenever certain CRM criteria are met. Handled used it to send signals to third-party services and pull data back into the HubSpot CRM platform.

"We use programmable automation to connect HubSpot to all our apps and enrich our CRM with valuable third-party data," says Seth. "It gives us ultimate flexibility to streamline processes, save time, improve efficiency and, ultimately, maintain a remarkable customer experience as we grow."
One CRM System of Record
Having one system of record for sales, marketing, and customer service was also critical to Handled's success. It gave every team member 360-degree visibility into leads and customers, empowering them to deliver concierge-level service and work cross-functionally to answer questions and resolve problems.

"Having all this information in a single place empowers our cross-collaborative team to champion customer experience at every stage," says Seth. "They can see exactly what's happening and solve problems without having to talk to seven other team members and call customers back the next day."

Having a single source of truth also shifted the focus from fault-finding to team collaboration.

"Everyone can see what's going on in HubSpot, which changes the conversation from 'who's going to get into trouble' to 'how do we create a five-star experience?'" says Seth.
Meeting COVID-19 Surge in Demand
When the coronavirus arrived in the spring of 2020, Seth worried that people might stop moving homes and his new business venture would collapse.

But to his surprise, demand for moving services surged, particularly among younger people.

This younger demographic wanted a digital-first moving experience, which is exactly what Handled provides with the HubSpot CRM platform.

"HubSpot allowed us to connect directly with this new segment of consumers at a crucial time," says Seth. In fact, Seth's team developed a campus moving program to help over 6,000 students move their belongings home after leaving campuses abruptly during the lockdown.

"We set up the entire product and process in just a few days with HubSpot and sold the service to 13 universities," says Seth. "It was a game-changer for us."
HubSpot Professional Services
When Seth decided to launch Handled, he had only 90 days to bring it to market. He managed it with HubSpot's support team and Premium Consulting service, which were particularly critical in the last days before launch.

With Premium Consulting, the Handled team could speak with HubSpot inbound and technical consultants on a weekly basis. This dedicated guidance gave the Handled team the insights they needed to optimize their use of the HubSpot platform.

"We were stuck on a couple of issues," says Seth. "At 3:00 in the morning, we reached out to HubSpot support. They worked through the problem and gave us two or three different ways to solve it. Within 10 minutes, this huge issue that had stopped us in our tracks was resolved. Our CTO was literally crying tears of joy."

121 Locations in 37 States in 18 Months

With the help of HubSpot, Seth and his team scaled Handled from zero to 121 US locations in 37 states in just 18 months.

Handled was such a success, it was acquired by UniGroup in early 2021 with plans to provide its digital-first processes to an even broader base of customers through UniGroup companies United Van Lines and Mayflower Transit.

Today, Seth credits HubSpot as a central element of Handled's tremendous success.

"HubSpot is the hub for our entire business," says Seth. "It allowed us to move incredibly fast. We couldn't move as quickly as we did as a company without the ability to pull everything together into one simple, smooth place. It's phenomenal."

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How Handled Scaled from Zero to 121 Locations with HubSpot

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Learn how home moving company Handled uses the HubSpot CRM platform to automate their sales, marketing, and customer service processes.

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The content callout

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B2B Content Marketing: The Content Callout Podcast

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Listen to B2B Content Marketing: The Content Callout Podcast on Spotify. The team from Content Callout talking with the industry's top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.

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The marketing millenials

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The Marketing Millennials | Daniel Murray

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UMD, USMx: Marketing Innovative Products and Services

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There is one session available:

I would like to receive email from UMD, USMx and learn about other offerings related to Marketing Innovative Products and Services.

Marketing innovative products and services occurs in an ever-changing environment, and requires rapid decision making with incomplete information. These innovations are introduced at increasingly frequent intervals, and there are high mortality rates for products and services, and the businesses themselves.

Our course provides a practical, how-to guide for navigating these marketing challenges to bring innovative new products and services to market. With learning modules on product strategy, go-to-market strategies, and growth strategies, you will build your skills in understanding and applying the latest marketing strategies and tactics. We'll explore how to develop an informed marketing plan that aligns with customer needs based on real market research.

Learn the latest strategies for customer discovery, interviews and focus groups, product design, product development, content marketing, social media marketing, and marketing campaign management. The course will provide a balance between conceptual discussions based on readings of concepts and practices, and applied, hands-on analysis with real projects.

At a glance

Subject: Business & Management

Level: Introductory

Prerequisites:

None required. "Identifying Entrepreneurial Opportunities" and "Creating Innovative Business Models" recommended.

Associated programs:

Language: English

Video Transcripts: اَلْعَرَبِيَّةُ, Deutsch, English, Español, Français, हिन्दी, Bahasa Indonesia, Português, Kiswahili, తెలుగు, Türkçe, 中文

Associated skills: Focus Group, Social Media Marketing, New Product Development, Innovation, Product Strategy, Marketing Strategies, Marketing Concepts, Decision Making, Content Marketing, Growth Strategies, Product Design, Commercialization, Marketing, Marketing Planning, Go-to-Market Strategy, Campaign Management

Learn the fundamentals of product strategy with attention to product vision, user journey mapping, business modeling, SMART objectives, customer profiling, customers jobs, customer pains, customer gains, competition, and differentiators.

Understand go to market strategies with an exploration of buyer journey, pricing, channel strategy, positioning, branding, and product-market fit.

Develop insights on growth strategies as we explore inbound vs outbound marketing, types of media, pull marketing, push marketing, social media marketing, social media channels and content, budgeting, timing, content calendars, customer activation, landing pages, customer retention, email campaigns, and minimum viable products (MVPs).

Module 1: Product Strategy
We'll begin with introducing why it's important to build a business case for your innovation. Key topics will include business model, value propositions, customer profiles, value maps, product-market fit, and industry analysis.
Module 2: Go To Market Strategies
Once the product strategy is established, we'll consider go-to-market strategies. This begins with setting your marketing objectives. We'll discuss pricing strategies, channel strategies, positioning, and messaging strategies. We'll also introduce the minimum viable product (MVP) experience.
Module 3: Growth Strategies
In our growth strategies segment, we'll examine marketing optimization strategies. Creating and managing your social media marketing activities and search engine optimization (SEO) are key to this step. Branding and sales will also be explored.
Module 4: Next Steps
In the final segment, we'll discuss why new ventures fail, and how effective marketing impacts the success of a venture. We'll discuss what is means to make the decision to Pivot, Persevere, or Pass? W

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UMD: Marketing Innovative Products and Services

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Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

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Elevate Your Marketing Team with a Data-Driven Approach

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Webinar: Elevate Your Marketing Team with a Data-Driven Approach | Digital Marketing Resource Hub

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Webinar: Elevate Your Marketing Team with a Data-Driven Approach page on the Digital Marketing Institute Resource Hub, all about keeping you ahead in the digital marketing game.

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The digital market revolution

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The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.

This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

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Offered by University of Illinois at Urbana-Champaign. The Digital Revolution is dramatically altered the way many products are created, ... Enroll for free.

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Growth and development of affiliate programme

Managing the programme to a channel ROAS, optimising the channel to meet these targets

Negotiating and managing contracts, relationships and commission structures for affiliates, as well as maintaining direct communication and recommend new campaigns for affiliates

Communicate channel performance to internal stakeholders

Keep business up to date on affiliate trends and opportunities

Briefing partners on upcoming promotions and optimising the channel to the trading calendar

Building and maintaining the affiliate influencer programme, including the A* affiliate programme

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Creating and coordinating the publishing process of various types of content, activities and campaigns (e.g. deal announcements, quarterly newsletters, reports, white papers, events and marketing collateral)

Assisting in the creation and deployment of email campaigns in our custom email CMS and email marketing automation platform

Creating and publishing content to HL.com using our Content Management System

Generating, optimising and editing a range of content in the Adobe Suite

Assisting in event marketing and co-ordination, particularly during conference season

Working collaboratively with the corporate finance team to leverage LinkedIn as a marketing vehicle

Assisting with the coordination of an annual calendar of marketing activities and contributing to a comprehensive monthly and quarterly report

Support the corporate finance marketing team in working collaboratively with the wider firm and assist on ad hoc tasks and events

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In-depth knowledge of affiliate marketing industry trends, best practices, and emerging technologies. Familiarity with tracking and analytics tools commonly used in affiliate marketing.

Excellent written and verbal communication skills are essential. Ability to communicate effectively with affiliates, internal teams, and external partners.

Demonstrated ability to negotiate and secure favourable terms with affiliate partners.

Collaborative mindset with the ability to work effectively within cross-functional teams.

Flexibility to adapt to a fast-paced and evolving industry.

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Bachelor’s degree or equivalent in a relevant subject

Ability to multi-task, managing numerous projects across multiple stakeholders simultaneously within compressed timeframes

Exceedingly detail-oriented and organised, with the ability to work independently on a project as well as collaboratively as a team player

Ability to quickly learn new technologies and tools, with an enthusiasm for all elements of digital marketing.

Excellent interpersonal and communication skills with the ability to interact with all levels of management, especially senior executives

A self-motivated and results-oriented person with a proactive approach to executing new projects

Flexible and open to changing priorities with ability to adapt to a rapidly changing environment

Computer savvy, with software proficiency with MS Office and a working knowledge of the Adobe Creative Suite

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Plan and implement world-class full-funnel campaigns, activations, and product launches; working closely with cross-functional teams and restaurant partners on both strategic planning and execution

Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them

Maintain the relationship with agency partners for the development and execution of outstanding work

Develop a deep understanding of regional priorities (business targets, P&L priorities, segmentation, priority markets) to be thought partners with regional Ops, Policy, and Comms teams

Engage in stakeholder management across the organization - locally and globally with cross-functional teams, including local operations, product, support, policy, and PR teams

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Strong business acumen; structured problem solver with project management skills and attention to detail

Experience in conceptualizing and driving compelling coordinated marketing campaigns

Track record of owning end-to-end execution of marketing programs and ensuring the right stakeholders are involved and deliver on time and budget

Strong written communication skills and the ability to bring to life the Uber Eats brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs

Preferred Qualifications

A true Team Player" who can work cross-functionally to achieve results

A strong customer-centric attitude - you are always thinking about how our customers interact with the brand

The ability to take the initiative in a constantly evolving work environment and a willingness to adopt a generalist mindset

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Refelction on my role as the marketing consultant within assignment

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Refelction on my role as the marketing consultant within assignment

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Senior marketing manager