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Replying to @morgansandlin here are 3 entry level “Brand as TV” show concepts #socialmediatips #marketing #socialmediamarketing

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@mirandadoesbrands
Replying to @morgansandlin here are 3 entry level “Brand as TV” show concepts #socialmediatips #marketing #socialmediamarketing
♬ original sound - Miranda Shanahan | brand & biz

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Consistent visual hooks are the smartest shortcut to building a brand on socials #socialmediamarketing #socialmediatips #marketing #smallbusiness #fashion 

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@mirandadoesbrands
Consistent visual hooks are the smartest shortcut to building a brand on socials #socialmediamarketing #socialmediatips #marketing #smallbusiness #fashion
♬ original sound - Miranda Shanahan | brand & biz

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I love the intro.. can we use almost that exact idea where she's asking for some shit that just doesnt make any sense but we do it in the context of relationships?

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Having a signature content style = more memorable and recognisable #marketing #contentcreation #socialmediamarketing 

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@mirandadoesbrands
Having a signature content style = more memorable and recognisable #marketing #contentcreation #socialmediamarketing
♬ original sound - Miranda Shanahan | brand & biz

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"the chance"- opportunity and inclusivity

"overcome"- strength, growth and acceptance that is aspirational

"emotional collapse"- acknowledgement of hardship

"creativity"- developing character that copes through acknowledgment of the current moment and of the past

"universal collection"- connectedness, collective care, archival in a more casual sense

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Brands have long had different social accounts for different geographies or sub-brands but we are seeing this approach used to have a more varied and interesting content output that connects with different audience segments or communicates different aspects of the brand, biz and product #marketing #socialmediamarketing #socialmedia 

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@mirandadoesbrands
Brands have long had different social accounts for different geographies or sub-brands but we are seeing this approach used to have a more varied and interesting content output that connects with different audience segments or communicates different aspects of the brand, biz and product #marketing #socialmediamarketing #socialmedia
♬ original sound - Miranda Shanahan | brand & biz

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set idea that plays with the idea of "broken relationships"

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set idea that plays with the idea of "broken relationships"

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Creation of a content universe and a brand world

Importance of a signature style

Character and story driven content (Buzzfeed Media as one of the first to do it in the 2010s)

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A constant emphasis on humanity and the human experience... which is why world-building works incredibly well with the museum.

"It is a museum about you, about us, about the ways we love and lose."

Expand on the museums idea of not only knowledge exchange but story exchange by taking the sharing online

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Short Form Video #1- Street Interviews in Hackney

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Short Form Video #1- Street Interviews in Hackney

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figure out exact interview questions

give those who participate something in exchange. a flower or maybe something else endearing or witty that lasts.

(this fosters a sense of belonging for those who participate and those who watch. they may anticipate being approached somewhere in London by brokenships.ldn)

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Short Form Video #2- Longer interview in studio space/set

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Short Form Video #2- Longer interview in studio space/set

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more direct world-building by using an actual set creating familiarity, a vibe and memorable brand identity)

a shorter stand alone video that is part of longer form content to be posted where longer form is more successful (youtube and tiktok)

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Short storytelling video displaying an entry (or entries) to the archive project