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Education – Murray’s Psychogenic Need: Achievement

Group Members:

Loi Yong Jie

Chin Yu Heng

Yeo Yong Ze

Kuan Xiang Yuan

Goh Chun Hao

Murray’s Psychogenic Need: Achievement

This need reflects the internal drive to excel, meet goals, overcome challenges, and be recognized for success. In education, it pushes students to pursue academic milestones, participate in competitions, and seek personal growth.

Target Market:

Primary to tertiary-level students who are goal-oriented and aspire to succeed academically. This includes underperforming students seeking motivation and high achievers aiming for scholarships or recognition.

Campaign:

“Achieve More, Learn Better”

A nationwide campaign to motivate students by connecting learning with achievement and future success.

Core Activity: Educational Achievement Fair

Partner with local schools, universities, and education-based organizations to organize an “Educational Achievement Fair”, featuring:

Mini goal-setting workshops

Mock competitions with awards (e.g., spelling bees, math battles, essay writing)

Career and motivation talks by alumni and professionals

Booths from universities, scholarship providers, and e-learning platforms

Hotspot Placement:

School and university notice boards

Student portals and online classrooms (Google Classroom, Moodle, etc.)

Cafeterias, libraries, and bookstores

Targeted social media pages (student groups, academic influencers)

Promotion

Specific Marketing Efforts:

1. Social Media Campaign – #MyAchievementJourney

Encourage students to post their academic goals and how they plan to achieve them.

Weekly winners get sponsored rewards (e.g., free tuition sessions, study kits).

2. Achievement Tracker Kit

Distribute free printed or digital planners at the fair to help students break down long-term goals into manageable steps. Branded with motivational quotes and QR codes linking to learning resources.

3. Partnership with Education Influencers & Alumni

Use short-form video testimonials from real students who share how they overcame challenges through discipline and learning.

4. Referral Program for Universities

Collaborate with tuition providers offering discounts to students who attended the fair or joined the campaign.

5. Achievement Wall (Physical or Online)

A platform to post students' small or big wins (e.g., improved grades, learned a new topic) to publicly celebrate growth.

Pain Point:

Many students lack motivation or feel overwhelmed by academic pressure. This campaign addresses the psychological need for achievement by creating a support system that encourages progress, recognizes efforts, and offers tools for measurable success.

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Group Members :

1. Aina Aqilah

2. Izzatul Fatihah

3. Helda Helezah

4. Laila Izzati

Product : Naelofar

Maslow’s Hierarchy - Love & Belonging Needs :

People seek friendship, acceptance, emotional connection, and community.

Naelofar can fulfill this through meaningful campaigns that strengthen bonds between women.

“Styled by Sisterhood”

Celebrate the power of sisterhood and friendships through matching hijab styles and shared looks.

Twin hijab set packaging: “One for me, one for you”

Giveaway: Win 2 hijabs for you & someone who supports your modest journey

Target Market:

Young Muslim women, students, best friends, sisters, duos who share fashion tastes

Pain Point:

Feeling alone or insecure in modest fashion

Wanting shared experiences with someone who “gets them”

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Group Members：

1.Geng Yu Yang

2.Lyu Hao Yu

3.Tian He Qing Zhe

Murray’s needs: Affiliation

Brand: Srartbucks

Target Market: Young people seeking important social and gathering places, as well as places to discuss political, economic and social issues.

Pain Point: Often noisy, unable to work, to study or rest for long periods of time.

Compaign :

1.Hold an event on the origin of the coffee shop.

2. Experience DIY handmade coffee.

3. Deepen experience of the coffee shop.

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Group members

1- NUR IZWANI BINTI IZLA

2- Rabha Hamid Ali

3- Liena Magdi

Maslow’s Hierarchy of Needs

World Problem: Access to Clean Water

Need: Physiological Needs (water, health, survival)

Brand: LifeStraw

Target Market:

NGOs, humanitarian workers, rural communities, survivalists

Young global citizens who support impact-driven brands

Pain Points:

Lack of safe drinking water in developing areas

Difficulty accessing portable filtration tools in emergencies

Desire to support life-saving innovations

Campaign Idea:

Title: “One Sip Can Save”

Concept:

A global awareness campaign where every LifeStraw purchase provides one for a school child in a water-scarce area.

YouTube series: “Water Stories” showing transformations in schools

Interactive map showing impact zones

College campaign kits for water-awareness events

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group member:

1. NURUL ATHIRA BINTI SAIDIN

2. NURAIN NAJWA BINTI MOKHTAR

3. NORAMIRA MAISARA BINTI NORAZHAR

4. AINA BATRISYIA BINTI KHAIRUL AZMI

2. MASLOW HIERARCHY OF NEEDS - SAFETY NEEDS

• Campaign : For The Loved Ones

- Host a life insurance campaign named 'For The Loved Ones' which we will explain about what is life insurance especially the benefits of this insurance and the financial decision.

- ⁠Advertising on television by making a video about why life insurance is important to people around them, also attract them by make an interesting and engaging ads.

- Promote this life insurance on social media such as Facebook, Tiktok, Youtube shorts with short story-telling to spread awareness around millenials, gen z, single parents and individual who plan for the future.

• Product : Life Insurance by Prudential

• Price Range : From RM683.50 to RM904 per year, depending on the type of plan selected, the coverage amount, and individual factors such as age, gender, smoking status, and policy term.

• Target market : We target everyone that worry about future but specifically,

- Demographic : The ideal target market is aged 25-45, typically married with children, employed full time and residing in urban or suburban areas. This target market usually falls at middle to upper middle income, process a stable income and securing their family future safety.

- Psychographic : This target market is family-oriented mindset and have a strong family financial security. They always planning for future and take step to avoid any possible risk and they will make a research before purchasing a life insurance and seek for a long term solution

• Pain points :

- Financial insecurity : Concern about how the family will cope financially if there’s something unexpected happens.

- Lack of Awareness : Unaware of full benefits of life insurance and how insurance provide financial security in future.

- Affordability : They assume that life insurance is too expensive to afford.

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Group members

1-NUR IZWANI BINTI IZLAN

2- Rabha Hamid Ali

3- Liena Magdi

Murray’s Psychogenic Needs

World Problem: Global Education Inequality

Need: Exhibition

Brand: Khan Academy

Target Market:

Students aged 13–25, especially in underprivileged or remote areas

Lifelong learners and young professionals in developing nations

Pain Points:

Limited access to quality, free education

Feel left behind in competitive academic environments

Struggle to demonstrate or gain recognition for their abilities

Campaign Idea:

Title: “Show What You Know”

Leaderboards, digital badges, and scholarships for top learners

Social campaign #ShowWhatYouKnow encouraging youth to share their learning journeys

Partnership with schools and NGOs to host live “Khan Challenges”

Feature real success stories of students from underserved areas

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Group members:

1. NURUL ATHIRA BINTI SAIDIN

2. NURAIN NAJWA BINTI MOKHTAR

3. NORAMIRA MAISARA BINTI NORAZHAR

4. AINA BATRISYIA BINTI KHAIRUL AZMI

1. MURRAY’S PSYCHOGENIC NEED – POWER

● Product : iPhone 16 Pro Max by Apple

● Price range : between RM 4,999 to RM RM 7,499

● Target market

● Demographic : age around 25 and above, young professional workers, entrepreneurs, content creators, middle income level with stable finances (M40) and high income earners (T20)

● Psychographic : Active users of social media such as Tiktok, Instagram, YouTube and Facebook to make content, their lifestyle focuses on building a personal brand and image for themselves.

● Pain points

● To overcome the feeling of insecurity when using the older version and less premium smartphones.

● Some people want to stand out and be seen as successful by using the latest version of iPhone and the most expensive one.

● Fear of missing out and being outdated compared to people their age

Campaign: Own the Power, iPhone 16 Pro Max

- host an exclusive showcase event, an event to highlight the iPhone 16 Pro Max as the symbol of power and success.

- Launching the limited edition Gold model as a special design, only available at the event, to make sure the guest feels the special by owning the latest iPhone.

- Conduct an experience zones for the guests, give them to experience firsthand how the latest iPhone can help them build their personal brand and digital presence.

- Invite influential people like Entrepreneurs or successful business personalities to demonstrate how the iPhone 16 Pro Max will enhances the productivity, branding and influence.

- Offering a flexible payment plan by offering installment options so the professionals can afford the iPhone without worrying about the big payment.

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Group Members：

1.Geng Yu Yang

2.Lyu Hao Yu

3.Tian He Qing Zhe

Maslow's needs:  Respect

Brand：Design of social robots for middle-aged and elderly people living alone

Target Market: Middle-aged and elderly users and middle-aged and elderly users living alone，To meet the user's physiological, psychological and potential needs.

Pain Point: Users are resistant to smart technology because it cannot completely replace the presence of family members or friends.

Campaign:

Set up a pilot project in a nursing home to give users experience with the product

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Brand: Cotton On

Group Members:

1. Loi Yong Jie

2. Chin Yu Heng

3. Yeo Yong Ze

4. Kuan Xiang Yuen

5. Goh Chun Hao

MURRAY’S PSYCHOGENIC NEEDS: Change

Target Market:

Focus on young adults(18-25) or youths that who is fashion-conscious and pursuing high-quality clothing.

Focus on those people who looking for exclusive and limited product

Campaign:

Organizing a roadshow in high traffic areas such as Sunway Pyramid or Pavilion and offering packages deals or instant cash back to customers with terms and conditions applied

Offer special discounts for clearance products or limited sizes products

Pain Points

The roadshow events offers much more styling sessions and exclusive deals that is valued and affordable

Many fashion brands focus heavily on either formalwear, streetwear, or luxury, offering fewer versatile, laid-back pieces suitable for everyday wear.Cotton on focus on more styles of clothing such as vintage styles and seasonal clothing.

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Group Members:

1. Dhania Hani binti Mohd Fadzil

2. Wan Faalihah Alyaa binti Wan Azrol

3. Nur Fitri Izainie binti Ismail

4. Nur Azalina Hamdan

5. Shamini A/P J.Janaki Raman

6. Ng Ern Xin

2. MURRAY’S NEED – Affiliation (Belongingness/Love)

• Brand/Service: Dinner In The Sky Malaysia

• Campaign Title: “Rise Together”

• Target Market:

- People who want celebration seekers for anniversaries, proposals, best friend dates, birthday surprises

• Pain Points:

- Repetition of the same cafes/restaurants; nothing feels special

- Hard to find deep bonding experiences in a fast-paced lifestyle

- Want to celebrate important moments in unforgettable ways

• How to promote:

- Do “Memory In The Sky” Package:

- Free printed photo & custom message card

- Personalized dessert plate with name/message

- Group Booking Rewards: Book for 4–6 pax and get a FREE sky video highlight

• Champaign: "Rise Together”

→ Celebrating connection, shared emotion, and unforgettable memories up in the sky. Not just about the food—it’s about who you share it with.

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Group members:

1. Dhania Hani binti Mohd Fadzil

2. Wan Faalihah Alyaa binti Wan Azrol

3. Nur Fitri Izainie binti Ismail

4. Nur Azalina Hamdan

5. Shamini A/P J.Janaki Raman

6. Ng Ern Xin

2. MURRAY’S NEED – Affiliation (Belongingness/Love)

• Brand/Service: Tealive Malaysia

• Campaign Title: “Sip & Bond”

• Target Market:

- Socially active individuals who enjoy comfort drinks while bonding with others

• Pain Points:

- Want quality time with loved ones but limited options on a budget

- Need a comfortable space to connect

- Looking for fun, shareable experiences

• How to promote:

Do "Sip & Snap" contest:

- Post a photo with friends at Tealive, tag with #SipAndBond

- Weekly winners get Tealive merch or drink vouchers

- Tealive Date Night Combos for couples or besties (EX: 2 drinks + 2 snacks at RM19.90)

- Special corner at selected outlets for group games or “Friendship Wall” to leave notes

• Theme: *“Every cup brings us closer”*

- Promotes friendship, bonding, and belonging through a fun and chill drink culture

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• Group members:

1. Dhania Hani binti Mohd Fadzil

2. Wan Faalihah Alyaa binti Wan Azrol

3. Nur Fitri Izainie binti Ismail

4. Nur Azalina Hamdan

5. Shamini A/P J.Janaki Raman

6. Ng Ern Xin

1. MASLOW’S NEED – Self-Actualization

• Brand/Service: LevelUp Life Fitness Gym

• Campaign Title: “Progress to Your Peak”

• Target Market:

- Struggling person that are obesity, low motivation, and lack of guidance

• Pain Points:

- Easily give up due to slow results

- Don’t know how to structure their fitness routine

- Overwhelmed by diet and workout information

- Need a clear path and consistent support

• How to promote?

- 3-month guided transformation program

- FREE 1-year gym membership for the first 50 person sign-up

- Monthly fitness challenges with rewards (such as fitness gear, smart bottles)

- Self-growth tools:

- Hydration & nutrition tips

- Personal progress tracker

- Weekly motivational check-ins

• Theme: “Progress through Physical and Personal Transformation”

- Not just body transformation, but discovering one’s full potential

- Campaign built on motivation, support, and consistent self-improvement

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Group Members:

1. Woi Kah Lek

2. Cheah Ka Xuan

3. Cheah Zi Xian

4. Chong Yun Hui

5. Lim Wen Xin

6. Wan Ahmad Danish Darwisy bin Wan Ahmad Hishamudin

Murray’s: Exhibition

Brand:Porsche (911 Turbo Models)

Target:high income individual

Pain Point:

- Want something that helps them to stand out from the crowd

Campaign :

- social media hashtag such as #Porscheforyourlife

- encourages people to post photos of their Porsche

- show off their car to friends and followers, getting likes and attention

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Group Members :

1. Aina Aqilah

2. Izzatul Fatihah

3. Helda Helezah

4. Laila Izzati

Product: Uniqlo Clothing (especially their limited-edition collections)

For Murray – Change:

Uniqlo often launches seasonal or limited collaboration collections (e.g. with artists or anime brands), giving customers something new, different, and time-sensitive.

Pop-Up Booths :

Pop-Up Events in High Traffic Areas: Malls like Sunway Pyramid or universities offering styling sessions or mix-and-match games.

Target Market:

Young adults (18-30), fashion-conscious but budget- aware

Students, creatives, trendsetters, pop culture fans

Always looking for what's "new" and "limited"

Pain point :

1. Lack of confidence in styling outfits:

The pop-up booth offering styling sessions and mix & match games helps them learn how to create looks easily.

2. Overwhelmed by fashion trends:

UNIQLO promotes timeless, versatile pieces that don’t rely on fast-changing trends—reducing stress around “what’s in.”

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Group Members:

1. Li Yan Xin

2. Zhao Qing

Murray's Psychogenic Needs: Affiliation

Brand: Seasonice & Tour Sdn Bhd

Target Market: Young adults or solo travelers who want to build meaningful connections and friendships through group travel.

Pain Point: Traveling alone feels isolating; many group tours are rushed

Campaign

Slogan: Travel Together, Feel Together.

Offline Activities:

Host a “Strangers to Friends” at popular cafes or university campuses, invite travelers to share their stories and touching moments.

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Group Members:

1.Li Yan Xin

2.Zhao Qing

Maslow hierarchy of needs: Esteem needs

Brand: JunYue Education

Target market: Students who want to achieve success and hope to change careers through study abroad

Pain point: High fees and over processing

Campaign

Slogan: Your world, start from here.

Offline activities: Organize a study abroad seminar at universities, inviting returned students (alumni) to share their overseas experiences.

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Neutrovis Facemask

Group Members:

1. Loi Yong Jie

2. Chin Yu Heng

3. Yeo Yong Ze

4. Kuan Xiang Yuen

5. Goh Chun Hao

Maslow Hierarchy of Needs:Safety Needs

Target Market: All age group no wonder normal income family or rich family who needs safety features of daily products that align with MaGIC's 5 Impact Pillars which is Health and Social Wellbeing

Campaign: Use Better, World better

Collaborate with Health and Wellness department or company and organize a roadshow like Health Expo or Fair to increased the awareness of product

Hotspot Placement: Position Neutrovis masks near the store entrance, checkout counters, and main aisles in pharmacies like Watsons, Guardian, or Caring.

Promotion

In-store promotion strateqies

1. product display strategy

Pain point

Health and safety concern

Fear of inflection

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Maslow hierarchy of needs: Esteem needs

Group members:

1) Lim Yi Ru

2) Cheong Jing Wen

3) Toh Qian Rou

4) Chen Jiang En

5) Lau Yu Han

6) Li Yilin

7) Nicole Chong Shan Yee

Maslow hierarchy of needs: Esteem needs

Target market: the middle and high-income groups and young fashion consumers who pursue luxury taste and social status.

Campaign: Timeless Elegance, New Horizons

Held a Fashion Show

Invite celebrity spokespersons to show the details of the products.

Have professionals to explain the details and implications of the goods.

Some products are limited editions and are only sold at fashion shows. Use the exposure mode of fashion shows to stimulate consumers to buy.

Pain point:

High prices

Product homogeneity

Limited product diversity

Rampant counterfeits and unstable loyalty of young consumers.

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Murray’s Psychogenic needs: Exhibition

Group members:

1) Lim Yi Ru

2) Cheong Jing Wen

3) Toh Qian Rou

4) Chen Jiang En

5) Lau Yu Han

6) Li Yilin

7) Nicole Chong Shan Yee

Murray’s Psychogenic needs: Exhibition

Brand: BMW car

Target market: Middle and high-income urban elites who pursue luxury, performance and status symbols.

Campaign: “Driven by Legacy, Defined by You”

Ambassador: IU

Instagram account have 33.4M followers.

Through its own influence, it makes fans more aware and interested in buying.

The new car show introduces the performance of the car and the interaction of fans.

Fans who buy endorsement products have the opportunity to get IU's signature.

Pain point:

High purchase and maintenance costs.

Slow technological configuration updates.

High fuel consumption of some models. which as a less environmentally friendly car

Insufficient space and comfort for some models.

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MURRAY’S PSYCHOGENIC NEEDS

Group member: Luan Weichen、Cui Jiaming、Eimann Array、Kok Xin Yi

Product：BYD EV Car ( Murray )

Pain points

Car nowadays are expensive and need a lot of fuel consumption, therefore it is not environmentally conscious

Target market

•⁠ ⁠Tech-aware middle income professionals (Ages 28-50)

•⁠ ⁠⁠People that are concerned with the environmental issues

•⁠ ⁠⁠Want a car that’s modern, practical and forward thinking

•⁠ ⁠⁠Want cost savings over time (Jimat)

Campaign

1.⁠ ⁠Test drive events

•⁠ ⁠“Power Your Move”

•⁠ ⁠⁠Venue: Mall, Parks, Co-office spaces

•⁠ ⁠⁠Let the people experience the car as a lifestyle tool, not just a transport

•⁠ ⁠⁠Driving experience and get more information regarding EV incentives provided by the government

•⁠ ⁠⁠Use the tagline “This is your moment. Drive it” to attract and stir curiosity of the driving performance

2.⁠ ⁠Social media stories

•⁠ ⁠“My First EV”Series

•⁠ ⁠⁠Show real feedback from the owners of BYD ( Debunking myths )

•⁠ ⁠⁠Short reels on cost comparisons ( Petrol VS EV )

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MASLOW HIERARCHY OF NEEDS

Self-Actualization Needs

Group members: Luan Weichen、Cui Jiaming、Eimann Array、Kok Xin Yi

Product: AI learning platform

Target: all ages

Place: costumer can choose anytime and anywhere to study, even if customer is working or study.（This is very convenient for both those who are in school and those who are at work.）

Price:

If costumer recommend a friend to sign up, they can get a RM20 discount coupon.

For every 10 classes purchased, one free class is given as a gift

Promotion: Online promotion

Upload the first two minutes of some courses to social media platforms such as YouTube, Facebook, and Instagram to attract customers to learn. If they want to further their studies, they need to purchase the courses. We will provide the link of our online registration under the video

Pain Points：Heritage Preservation

For example: 1) Introduction to traditional Hand-drawn Batik. 2)Teaching course of Traditional Malay Poetry

Due to the extinction of traditional culture, there are fewer and fewer teachers teaching these courses. If someone wants to learn, they can do so through our AI online courses.

Campaign Ideas:

Monthly masterclass：Every month, an influential person gives a lecture. Customer can sign up to attend it’s free.

Those who have already purchased the course can participate in an online lottery once.

• First 500 signups received 1 free lessons. Also, free to try first lesson.

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Group Members:

1. Woi Kah Lek

2. Cheah Ka Xuan

3. Cheah Zi Xian

4. Chong Yun Hui

5. Lim Wen Xin

6. Wan Ahmad Danish Darwisy bin Wan Ahmad Hishamudin

Murray’s: Exhibition

Brand:Porsche (911 Turbo Models)

Target:high income individual

Pain Point:

- Want something that helps them to stand out from the crowd

Campaign :

- social media hashtag such as #Porscheforyourlife

- encourages people to post photos of their Porsche

- show off their car to friends and followers, getting likes and attention

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Group Members:

1. Woi Kah Lek

2. Cheah Ka Xuan

3. Cheah Zi Xian

4. Chong Yun Hui

5. Lim Wen Xin

6. Wan Ahmad Danish Darwisy bin Wan Ahmad Hishamudin

Maslow’s: Safety Needs

Brand: Insurance (AIA)

Target: Young adults

Pain Point:

Young adults too busy with work and studies

Campaign:

Use humor and friendly messaging to make people feel more connected and less pressured

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