# data[].attributes.body
Having devised an internal campaign, I will again focus on how to deliver that.

Videos and infographic content will be the key to this campaign. This will include a simple set of advocacy messages conveyed by senior management in short videos, and video explainers to guide staff through the various steps of the reform and restructuring. In addition, we will create a virtual toolbox with easily-accessible documents, advice sources and links to counseling and career-development materials. And we will also have a curated platform where staff can pose questions.

Regarding metrics, video and page views, document downloads, and comment numbers will form the core of the quantitative analytics, while the qualitative analytics will focus on the tone on comments.

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- I will work with  partners with whom we work together with the Government offices to develop the messages; and tag the Government in the post.

- I will post key messages/events related to the topic being advocated, video with community, youth, key community leaders, IDPs.

Metrics that matter:
- Number of views, likes, comments, reposts.

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Develop a counseling service on sexual and reproductive health for mothers of adolescent children through Tiktok. A specialized doctor would give tips on choreography trends, humorous audios are used against myths about adolescent sexuality. In addition, the idea that comprehensive sexuality education at school and at home is the answer to prevent teenage pregnancies would be promoted. The number of video views, shares and likes would be measured

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I am aware of this audience and in this regard, my campaign would be online and offline.
Online,
-I would send information in the whatsapp group and allow for feedback.
-I would measure the feedback I receive on whatsapp and then open direct channels of communication with the officials who are most interested.
On Facebook,
-I would share key messages on a regular basis.
-I would monitor comments and feedback from this segment.
-Based on the metrics, I would then figure out if I could use more visual content to make it more accessible.

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- find out about what interests my audience most and which channels do they use
- incapacitaded individuals is a broad group we need to find out what is moving them and which are the subgroups.

- metrics
reach and engagement (comments, likes, shares, saves),
mentions
direct feedback
visist on website
use of extra created hashtags

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To reach the selected audience:
- In the social media sphere, I would work with partners who
already have ties with the Ministry of Popular Power for Women and Gender
Equality (MPPWGE) so that my messages have a higher chance to be present on
their feed.
- I will tag them in posts, especially if I'm using their
data to make an important point about women in the workforce in Venezuela.

What to post:
- Interactive IG stories.
- Infographics that include data collected by the MPPWGE.
- Testimonials of women.

Metrics that matter:
- Comments, likes, reposts and mentions by the MPPWGE IG
profile with my campaign.
- Number of new high-level followers.
- MPPWGE makes use of our hashtag and invites other people to
do so.

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Before engaging on social media and as part of the broader campaign strategy I would make sure the Government is informed and on board with the key theme and messaging of the campaign. I would prepare a trello board with text and multimedia bitesize content to facilitate content coherence and sharability. I would also monitor any national or regional priorities, events, milestones, that can help boost my campaign, showing how aligned UN is with national priorities, leveraging existing hashtags and influencers.

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- Partnership with officials who are in favor of this campaign, as ambassadors & people who will advocate futher and call to action
- Making small video stestimonials / quotes that can be tailored for all given social media channels
- Usage of proper language
- Hashtags & Tags
- Call to action to be conducted among local authorities as follow up

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I will:
·       Audit social media account.

·       Find voice for the particular platform.

·       Use hashtags and trends.

·       Utilize ads.

·       Determine when to post.

·       Schedule posts ahead of time.

·       Engage with followers.

·       Set measurable platform goals.

Metrics that matter are:
·       Total impressions.

·       Profile views/visits.

·       Mentions.

·       New followers.

# data[].attributes.body
Since we want to generate awareness, reach would be the most important factor to measure. We can measure it with total views, unique views and impressions.

I would use older persons voice in the content to target other older persons and encourage them to share their voice on social media. That way we can have user generated content to convey the messages.

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To reach government officials on my outreach initiative on climate action, I would engage some key governments on creating social media content. For instance, we might ask the government of Japan to mutually promote the social media post when we create a post on Japanese NGO's project on clean energy in South East Asia.

The metrics for measurement would be the number of posts or campaign # used by governmental entities. I would also use the engagement rates of the social media posts that either directly mentioned or tagged governmental entities' accounts.

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Engaging influencer or celebrity as ambassador of the campaign will have a great impact in disseminating and promoting the campaign creating a buzz among the target audiences.

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Sanjeewa Warusawitharana, UNICEF Sri Lanka

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Sanjeewa Warusawitharana, UNICEF Sri Lanka

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I would post information on how to access government services through audio recordings on WhatsApp, ideally via a chatbot.
The metrics:
-how many single daily users
-how many listening of the audio
-how long the audio was listened for
-how many share

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I will use
1. Proper language (Arabic and English) for Libya
2. Proper #tag for the campaign
3. Pre-Launch - Introducing the campaign with probing questions
4. Images + infographics (based on evidence) + small videos
5- Testimonials
6 - Success/ Human interest stories (photos/videos)
7 - Global best practices

KPIs: Number of followers, number of likes, number of impressions, Overall emotions on fb

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To engage government officials, we could partner with key diplomats/member states active on Twitter and host some events or Twitter Spaces. We could put together some personal interest stories and use this content as the basis for social media focused videos, quote cards, etc. Metrics would include time spent watching videos, comments and engagements from key target audiences.

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The campaign should use consistent messages, interesting visuals and social media assets to attract the target audience. The posts should engage them, use facts and persuasive arguments in order to change their behaviors.

# data[].attributes.body
Since a lot of people do not want to read the texts, I would create short video message with government officials and social influencers to communicate about the campaign. I use Facebook analytics data to see the engagement. The metrics on total reach, engagement, likes and comments are considered both as qualitative and quantitive data.

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To reach my identified target audience via social media, I will focus on producing and disseminating the following material:
-  Designed infographics containing data and evidence
- Short 2-minute human angle videos of people who have benefitted from SRH information and services and how this has positively impacted their lives

The metrics to be measured are:
- # Total reach
- # Engagement
- # of likes, comments, shares/retweets

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We will create 30-day selfcare challenge for mothers, meaning every day one challenge will be disseminated. Mostly we hope to reach more mothers, but engagement matters the most, hence in every post we will encourage mothers to share what they have done. Using digital advertisement we hope to fuel engagement and to reach solid results.

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The campaign needs to be localized in this case.

What to post should be something about the situation there, showing figures/statistics in regards to the climate-induced impacts in their communities. Human stories could also be written on the key problems, impacts and benefits of the new infrastructure.

Short videos should also be used to teach people of what is expected to maintain the structure. We need to focus on the efficacy of the maintenance and show the real benefits on the ground for those who used the infrastructure.

We could also used posters, trainings in the community, community empowerment, etc. (live on Facebook would also work).

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The Content of the campaign will include:
1- Recorded videos for each influencer - main key messages
2- Collective video for all influencers with call for an action
3- MCR 2030 Hashtag
4- Live recording by the influencers posted on their social media accounts

The campaign aimed to engage policy makers, Private sector, media and individuals.

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To engage with GRN Officials, we will create awareness of the campaign by hosting spaces with GRN ministries e.g having a live info sharing session on Twitter space.

Prior to the Twitter space, we will share posters with info graphs, and statistics and create a challenge for viewers to tune in. We will also do live twitting during the info session.

Post the event, we will write a press release on our website and share the link on social media to create website traffic.

We will further create a challenge for Namibians to share their solidarity of the "Buy Namibia campaign" by sharing products and experiences buying Namibian products to share on their social media platforms with the hashtag #Buynamibia

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I would go with a campaign comprising of information/data/fact cards, short videos/testimonials, and graphics. I would measure the number of views, retweets and likes, as well as monitor comments for qualitative evaluation.

# data[].attributes.body
To adapt my campaign, I will focus on disseminating evidence based information (ex.key findings of studies on misinformation , trends of misinformation); best practices and success stories in countries in countering misinformation; Content created and disseminated by the UN VERIFIED campaigns etc.

Metrics:

- Reactions , engagements
- Contacts and asks for collaboration with UN and /or launch of own initiatives by national partners (ex. fact checking, legislation etc)

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Actors will be engage to design and deliver  video
- Adapt a story line of maximum 2 minutes and minimum 30 seconds per intervention with messages highliting action around peace etc
- Produce the clips with a format adapted to each social platform: Facebook, Twitter, Instagram, WhatsApp
- personal pages on Facebook, twitter, Instagram.

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I would transform lessons learned on successful beekeeping practices into videos by interviewing the beekeepers themselves and share them via Facebook.

I would focus on never heard of beekeeping stories such as how hives can be used as natural fences to regulate the movement of elephants in some countries. for example. Or how wild bees have declined due to unregulated urban beekeeping.

For twitter I would focus on short DYKs on the economic benefits of beekeeping and how that has impact on local rural economies.

Aside from measuring the engagement with the posts, I would also look at the data closely to find out the time spent on each video, who shared the content and what comments were made when sharing.

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To reach government officials, we could partner with country ministries on parts of the campaign, such as potentially co-hosting an event or doing a joint op-ed and promote it on social media. We could also write a series of stories highlighting country successes with support from UNDP in helping to transform discriminatory gender biases and backlashes, using this content as the basis for social media content such as videos, infographics or shorter stories. Finally, we would post country data on gender backlashes and biases, be it attitudes, policies, etc., through social media channels.

KPIs would include tracking # of social media followers, time spent watching videos, and comments and engagement and monitoring government policies related to gender social norms.

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First: use video clips of all the towns or villages that we consider beautiful and environmentally sustainable. The message should encourage the audience to present their village to the contest Best Tourism Villages by UNWTO. What benefits it would bring for your village to be awarded this price and how to apply.

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Work with government media department that has resources to produce short video messages that can be disseminated on Facebook and WhatsApp.

This would be assessed on how many engagements and interactions there to the posts and what type and level of engagement has been achieved with the target audience.

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To engage the governmental officials necessary for the cause, we will start posting about the cause in numbers and what it takes for the cause to be resolved/be better.
Some activists might also help starting the conversation by retweeting or commenting or tagging the correct focal points as well.

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I would post information on how to access government services through these audio recordings on WhatsApp, ideally via a chatbot.
The metrics:
-how many single daily users
-how many listening of the audio
-how long the audio was listened for
-how many shared

# data[].attributes.body
In order to target Governments to ensure that they develop policies that counter the effects of climate change on agriculture and the environment, I would use the main channel used for digital diplomacy: Twitter. And would tailor the messaging for the audience by providing data about climate change and also results of the work done by FAO in the field in order to show that they should work closely with the Organization to achieve our common objectives.

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Campaign will use
+ a mix of visuals  (photo+ video) addressing the most pressing needs
+ a campaign hashtag;
+ a weekly distribution of latest news , stats via the Whatsapp feed;
+create a specially dedicated page for the campaign;
+ twice a week update on the Facebook page

# data[].attributes.body
The content for this campaign should include

Images and short videos addressing some of the most common misinformation topics

A hashtag that people can use to comment on a post that includes fake news, so later other users can follow to be aware that this bit of information is fake

A weekly distribution list on WA addressing some of the more spread fake news (or, if the budget allows it, a bot to answer users' questions)

Each post should include a copy calling to action to stop misinformation

A partnership inviting journalists and media outlets to join the campaign

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Because the project as a whole is looking at citizens who are less digital, use of social media seems contradictory to this goal. However, longer form articles on a dedicated website are a good tool, as people with less access to digital may find this an easier format as opposed to fast paced social media. With this in mind, Facebook is a good tool as it allows for longer posts. In order to reach this group if they are individually not present on social media, we seek to get the information to them via user groups and high profile representatives who may in turn share the information offline, within their group. Data and tagging people and associations is important for reaching this group.

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I selected government officials and Facebook. I'd publish short videos, and factoids, and quizzes with true/false options about how HIV/AIDS is transmitted

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As mothers are my main target, I will use WhatsApp audio to reach them, create a group about social cohesion and give them an espace where they can exchange views and discuss issues of common interest. TikTok and Instagram will be used to disseminate the approved messages and reach a wider group.

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- Thematic social media campaings;
- App-specific cards and small videos;
- Call-to-action posts;
- Partnership with government and sectoral agencies for sharing posts and content.

# data[].attributes.body
Measurable KPI's as number of followers, interactions and reach (the classic ones), but also the shares with comments, action inspired by the campaign and the debates that it brought.

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Sandra Black, Communications Consultant, Maputo, Mozambique

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Sandra Black, Communications Consultant, Maputo, Mozambique

# data[].attributes.body
In order to reach Government Officials, social media posts will be done in local language (Portuguese). Content will mention  "In cooperation with the Government of Mozambique..." and mention involved ministry. Posts will be created with photos of project opening ceremony, to which government officials are invited/ attended.
Posts will also be created of success stories of the project- focused on photos of local individual beneficiaries.

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Regarding my post and activity on social media I would do:

-       Video stories about gender-based violence from people that suffered from it and people who fortunately avoided it, and thus focus on what made it possible to give the tools to others to follow and at the same time to sensitise other people to follow this path and to leaders to address and tackle the problem.

-       Create a # so people can reach all the information regarding this issue and also post questions.

-       As planned during the high-level advocacy event, do a Facebook life of the events to arose interest and reach audiences. Also, to show live the involvement of the UN, the EU and the government in solving the problem.

-       Posting short interview videos and quotes of the leaders after the event.

-       I might consider also targeting an influencer / Goodwill Ambassador for this specific issue to engage participants at the events and raise public awareness of the problem.

Regarding metrics:

I would use KPIs to monitor interactions, impressions, and shares, as well as the number of new users gained regarding the campaign/event, and also monitor the #.

Also, it would be interesting to evaluate the interactions made by government’s officials and partners.

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I would invite few of the target group for live twitter/facebook event.

Before the event, i would create two.three posts, create a hashtag to promote the event and the speakers and Invite my followers to be part of the conversation by posting questions using the hashtag.

I would prepare and post small video of the discussion with information, create a post by thanking the speakers and the followers for being engaged in the conversation.

finally, I would use the KPIs to evaluate, I would monitor the hashtags, the posts and the before and after of the event, media reach and number of shares to compare the interactions.

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Basically, create:
- Blog by RR
- Infographic cards
- Webpage for IMAD
Then create donor-focused tweets to highlight results of their existing contribution and the need for more. Around 10 tweets can be prepared with and without links and to be pushed out pre and during and after the IMAD.

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Create #hashtags to allow easy tracking of information
Use Facebook live to discuss issues with Mother.
Posting on different local languages
make use of international days e.g World Food Day this allows the timing to be perfect.
Use KPIs to evaluate the impact of the tools, clicks, media reach, number of shares

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1. To engage visitors of the event:
- promote speakers
- promote the content of the event

2. To engage policy makers to participate in coverage of the event actively:
- provide them samples of posts
- provide them designs

KPIs
Quantitative and qualitative KPIs for posts
Number of audience during the event
Number of shares by governmental officials

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We can star to talk about common projects and highlight the great achievements that have been made with the joint work. Then, we can go with the challebges we have ahead and finally, we can propose some solutions to solve this issues. This has to be very creative, to avoid a boring communication, but at the same time, it has to be serious and show profesionalism.

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We would have a series of posts on Twitter to build the story, supported by comprehensive website content that would be linked on Twitter.

I would use many photos (presented in a format such as a Spark Page or an Exposure Page) so the audience is engaging with a visual page, not just text.

I would use a short video (possibly animated because of the subject matter, 3 minutes max) to illustrate our activity and results in this area and to reinforce the messages of the next steps and how this links into the country's development goals.

We would organise a Twitter Space where the policymaker (government official) can discuss the topic/theme that we are tackling at the moment.

The post-Twitter Space content would feature quote cards from that Space to remind the audience of what was said and to continue building the story.

We would close the campaign with a final piece of material, such as an event disseminating a publication (results of implementation). Here, more findings would be shared in an accessible manner for the audience.

We would monitor metrics carefully to see what engagement on our pieces is like.

Monitoring of our KPIs would come a few weeks later given the time it takes for data to come in.

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We would use video stories from disabled travelers and people working in the tourism sector.

From there, we will design branded cards with impactful messages.

On Instagram we'd launch polls, quizzes, reels and live chats.

KPIs: growth of social media followers, reach, engagement rate, # of impressions, # mentions, video minutes views

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I believe the metrics should be split into 2 categories - systemic change, e.g. new policies being introduced, which is what we focus on the most, and actual measurable SM numbers such as the amount of RT, likes, reach, actual replies on Twitter.

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I would change the "moto" of the campaign - from a testimony or case on racism to a lesson one could give to a child to fight a racist situation. Metrics could be the engagement on the request - not only comments on the post but also participation through google-forms.

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Target : government officials
Campaign : act for SDG
Media : Twitter

Series on France progress on SDG (infographic)
Series on why SDG matter (with data for France) Infograhic
Series of SDG actors : experiment the changes Pics and caption, link to web stories or short videos

Should partner with some ministries

Metrics :
interaction with the campaign
Campaigns mentioned or pushed by official accounts

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As my targeted group is government officials, they are knowledgeable. It is important to have posts with infographic going along with reliable facts and figures to share on Facebook. Videos and stories of human are also interesting to share to update them with facts and touch their feelings. Raising topics for discussion/comments is also a way to approach "this hard to reach through social media" group.

We can measure the campaign by number of likes and shares and also comments and discussions on the posts. It is especially good if the posts are shared by media, official pages of Government institutions and high-ranking officials.

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Paid boosting: Targeting demographics where the practice of child marriage prevails.
Localised Posting: Posting content in local languages using simple yet impactful messaging.
Metrics: Total Reach ; Engagement ; Hashtag tracking ; Earned media reach ; Content pick up by influencers

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To reach mothers I would use FB and Twitter mainly due to the demographics of users. Also FB allows for more text explainer alongside the photographs / videos. FB live could be useful for interviews, Q&As with experts.

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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I selected young people from the LGBTQI community on social media platforms such as facebook, youtube and messaging apps (viber and whatsapp). I would need to post both key messages, but also engaging and compelling visuals (such as infographics, explainers), video recordings of testimonies, real-life stories to echo/amplify which could be used accross the platforms. The terminology used would need to be LGBTQI-sensitive and gender-sensitive as well. But most importantly protect the spokespersons from any potential retaliation and hate speech they could receive (especially in comments) from publicly speaking out. Content moderation will be particularly important.

To measure impact, on facebook and youtube: number of posts (incl. reshared), number of views, qualitative (positive/neutral/negative comments). On viber:  total number of active users–people using Viber to consume content through communities. On whatsapp: Total number of conversations / days (engagement quality); daily active users (engagement frequency). Ultimately, the campaign should aim at policy change or shifts even amendments to expand access to healthcare for young LGBTQI people (could also be their further inclusion into public debates/consultations).

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I would use a language appropriate to each audience, with messages that highlight the benefits of the project from what is important for each audience.

The format would also be of great importance. For the "mothers" audience, I would use more audiovisual resources and for "government officials" short tweets and postcards with concise texts

The metrics that I would consider among the most relevant would be:

- Number of people reached with the publications
- Number of people who react to the publications (like, comment...)
- Number of people who echoed the message by sharing it from their networks
- etc

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From my view, the workable strategy in Cambodia to engage them is promoting the Facebook page getting more connection. The metircs that matter are:
- new connection,
- # of connection,
- # of government officials reached,
- # of government officials reacted to the posts,
- # of shares

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Messaging required to convince mothers to send their children back to school would include medical data on Covid-19 case rates for children 18 and under, and hospitalization rates for this age demographic. We would also need messaging on the mental health benefits of learning together in a peer environment, and some of the data collected by PAHO on mental health stresses endured by children who had been doing online schooling for 2 years. Metrics would be mentions of hashtags, number of shares/regrams, number of likes, types of comments.

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I would tailor my strategy to reach government officials like engaging them in Twitter space conversations and involve media to amplify the message. I would also post info graphs with numbers and short videos of GBV survivors who received support which would spark their interest to learn more about the issue and for action. My KPIs would be the number of retweets, tweets, likes by government officials and number of opens for the stories on website.

# data[].attributes.body
I would adapt the campaign to be more engaging and attractive for these diverse audience groups, highlighting aspects that concern them specifically within the broader issue of gender justice and equality.  I would use different types of content, including:
-  Stories/short videos of women including mothers, LGBTQ memebers and PWDs who advocated for their rights discussing why the topic is important in Arab societies, how they started their actions, and why their action on the topic is important
- Infographics with data on the issue of gender inequality in the region and its impact on the socio-economic growth of countries
- Call to action

Main KPIs would be % increase in reach and engagement as well as mentions, % increase in N of followers of Twitter handles, N of times videos are viewed for at least 2-3 seconds....

# data[].attributes.headline
Saana Sarpo, UNDP Regional Hub for Arab States, Jordan

# data[].attributes.subject
Saana Sarpo, UNDP Regional Hub for Arab States, Jordan

# data[].attributes.body
I would use a mix of different types of content:
- Youth stories around the topic (from previous programme participants), where they discuss why the topic is important, how they started their actions, and why youth action on the topic is important
- Infographics on the topic
- Challenge or clear call to action

These would be put into graphics, short videos (&reels), tweets, and possibly story templates.

Main metrics to follow would be the reach and engagement (comments, likes, shares, saves), as well as mentions (how youth used the campaign materials, for example story templates or photo frames or created videos themselves)

# data[].attributes.body
The overall strategy is to deliver key messages showing the positive aspect of a society with no gender based violences  and the cost of inaction .

The formats used will be texts and images for twitter wile videos will be sued on Facebook .

My main metrics will be the comments we will be receiving and the number of views .

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The following strategies would be used

Twitter chat with an immunization speccialist from UNICEF Kenya.

Facebook Live with Ministry of Health Officials.

News Cafe for health journalists to share information on upcoming polio campaigns.

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Campaigns to raise awareness and targeted messaging about menstrual hygiene and health so that the next generations (adolescent girls) can get the benefit of it.

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I would publish content with bold messages, like "Let's avert having a lost generation". Mothers would be compelled to share it as a way of saying "I strongly agree with this statement".

I would also share emotional videos that would make people care more about children who don't have access to education.

I would measure reach and engagement (the number of shares).

# data[].attributes.body
I would post quote cards, compelling photos and short video clips.

# data[].attributes.body
I will adapt my campaign to be more engaging. I would focus on posting short-form videos and challenges that the target audience can participate and engage with. This gives the campaign a great opportunity to go viral.

# data[].attributes.body
I will produce and post short videos, infographics, picture cards with narrative messages, on Facebook, twitter and Instagram to reach out to the all segment of the target audience. I will use the metrics of number of posts, engagement - number of comments, shares etc.

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I selected Government Officials, so on twitter I would post infographics and short I minute videos and cards. I would never to measure the number of views, retweets and comments to the posts.

# data[].attributes.body
I selected xyz audience, so on xyz platform I would post.....