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Agrees that personalisation is important, and would recommend to print the reciepients name on the packaging/wrapping or name cards

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Alternative: boards with notes and pictures, replacing real flowers with crocheted flowers

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Would consider replacing real flowers instead with crocheted flowers

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Real flowers are hard to take care and not worth the high price point

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Ideal range for small bouquet $40 to $80

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Source for flower bouquets through online website that provides aesthetic bouquets

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easy and clear communication with seller

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customization/personalization
1. add more value
2. adding personal touch like name

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flowers are still nicer to give as a gift

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Purchase flower bouquets on valentines' day, friend's graduation, mothers' day

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price is one main factor in looking to buy a bouquet

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drawbacks: not long lasting after purchase

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Key aspects that she focuses on are the price and variety

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spend $30 and below

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any affordable flower shops

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buys once every year

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customization/personalization
1. adds more meaning
2. choosing a flower that symbolizes the person's character

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does not mind paying more for packaging

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replacement:
1. fried chicken bouquet

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had a pleasant experience purchasing gift bouquet for girlfriend's birthday:
- smooth delivery
- getting around website was convenient

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Considers alternatives such as cardholders to replace gift bouquets

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Alternative: customised painting & cash folded into flowers

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price is one main factor in looking to buy a bouquet

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alternative gifts: bags

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purchases gift bouquets for special occasions

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Feels that gift bouquets lack customisation

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drawbacks: the price

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Willing to spend between $30 to $60

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willing to spend $25

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had a decent experience purchasing gift bouquet through an online Instagram store:
- flowers were in great condition
- delivery was on time

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turns to wet market to search for similar bouquet deisgns that was seen online

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Look for flower bouquet on carousell shops as it provide sufficient options and no need to travel to the physical shop

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Purchases bouquets on events such as mothers day, birthdays or graduation ceremonies

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Has had a positive experience ordering gift bouquets, appreciates information and honesty when it comes to advice given about the bouquets

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buy bouquets during special occasions like birthdays

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purchases gift bouquets often for girlfriend and during special occasions such as Mother's Day

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customization/personalization
1. adds more meaning and value
2. would prefer choosing their own colour scheme and adds on

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No time to collect flowers personally

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Has had a bad experience with a bouquet before, feels the need to emphasize on quality

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some alternatives to replace flower bouquets:
- shoes
- personalised mugs

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customization/personalization
- add meanings and value
- would prefer professional advice

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Would like to choose the colour combination of the gift bouquet & the item in it (soft toys, personal messages, photos) (times 2)

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Purchases bouquets twice a year

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some alternatives to replace flower bouquets:
- customisable picture frames with Spotify barcodes

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Prefer personalisation as it means more effort and meaning to the gift bouquet, making the gift a more memorable one (times 2)

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Agrees with the need of added customization, suggests using names or small cards to be included in the packaging

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preferences:
1. preserved flowers
2. flowers made with soups - long lasting and smell nice

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Alternatives to gift bouquets as a whole; crochet flowers or chocolates

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Plus point for gift bouquet that can last long for recipient to keep

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shes okay as long as the bouquet looks good

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alternatives: handmade scrap books

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Open to alternative gift bouquet that is unique/ something different from usage

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Main qualities they search for when purchasing flowers: durable flowers and nice packaging

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drawbacks: flowers dies easily

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wants to add more variant to gift bouquet for that extra touch of personalisation

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budget: $50

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Alternatives to flowers to consider would be gift boxes, vouchers, or food items

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turn to flower shops - sell the most creative bouquets

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finds flower bouquets too overpriced and cannot find a suitable colour combination

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buys bouquets during special occasions

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Main consideration: Delivery services, design of bouquet and price

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Reasons for purchases are due to celebrations, birthdays and mothers day

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alternatives: customizable pouch, snacks gift bags

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willing to spend between $100-$150

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Alternative suggested by interviewee (David) : cakes, soft toys

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frequents online websites/Instagram stores as it is more convenient

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Feels that gift boquets are too expensive, is only willing to spend up to $70

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buys bouquet once in a while -- graduation, mother's day

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plus point if customisation/personalisation could be added, such as choosing colour combination of flowers

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preferences: replace real flowers if there was the option (something that is longer lasting and requires minimal care), crocheted flower

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Flower bouquet's lack practical use other than display purposes + dies easily and fast

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looks out for appearance and decoration of gift bouquets, as well as colour combination when purchasing

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looks out for different aspects like price, delivery

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Purchases gift boquets once every few months

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Has a budget of $100 for a flower bouquet (times 2)

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one downside of flower bouquets are that the flowers wilt very quickly

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flowers:
1. not long lasting
2. hard to care for
3. can be pricey

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willing to spend not more than $100

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prefers bouquet that are cheaper ($30-40)

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Ordered a flower bouquet which provides on-time delivery to desired location

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Considers colours and flower preference prior to making a purchase

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relies on instgram shops and through word of mouth referrals

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turns to Instagram stores as it is convenient and hassle-free, as well as saves time