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Market Growth
Demand plummets in 2020 as the COVID-19 pandemic discourages non-essential spending and places barriers between brands and their customer bases

o the marketing and retailing of personal luxury was pushed online, with different channels.

Market Trend
Key strategy that is expected to emerge is the use of bundling promotions

Bangkok’s high-end shopping centers, the most important source of luxury goods in the country, struggled to attract consumers for much of the year

The dramatic increase in the importance of online marketing and e-commerce in the category.

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All in One Platform For Designer Clothing

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All in One Platform For Designer Clothing

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This platform will contains designer clothing, accessories, bag, shoes and even luxury watches such as Rolex and Patek Phillips.

User-friendly and minimalistic.

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JOYCE is an online platform marketplace based in Thailand that contains authentic designer clothing around the country.

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Branding, Marketing, Design

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Can we consider the purchase of second hand clothes as a sustainable or eco-friendly fashion purchase?

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Can we consider the purchase of second hand clothes as a sustainable or eco-friendly fashion purchase?

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https://www.researchgate.net/post/Can-we-consider-the-purchase-of-second-hand-clothes-as-a-sustainable-or-eco-friendly-fashion-practice

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Based on my interests, I would like to design and create a application for fashion consumer in Thailand that will be useful for people who are in budget and doesn't want to pay for a retail price.

In Thailand, there aren't many store that sells pre-owned designer clothes, mostly they will sell it online platform such as Facebook and Instagram, and nowadays, you can get banned from Instagram from selling those High-End designer clothes such as Louis Vuitton and Balenciaga since there are license for it. I'm also a clothing seller on social media. So this will be a good opportunity to create and develop for something that i'm into.

The goal is to create a user friendly application for fashion consumer who are into designer clothing.

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Today, people being more concerned about their finances than ever. It would be better if they could buy favorable products at the lower prices.

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SASOM is the platform that sells sneakers in Thailand.

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Instagram is one of the best places to sell online. But Instagram ads cost money. Luckily, there are ways to sell on the platform without spending any money but it would be hard to reach the target

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https://xd.adobe.com/ideas/process/ui-design/4-golden-rules-ui-design/

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The user interface (UI) is a critical part of any software product. When it's done well, users don't even notice it. When it's done poorly, users can't get past it to efficiently use a product. To increase the chances of success when creating user interfaces, most designers follow interface design principles. Interface design principles represent high-level concepts that are used to guide software design. In this article, I'll share a few fundamental principles. These are based on Jakob Nielsen's 10 Usability Heuristics for UI Design, Ben Shneiderman's The Eight Golden Rules of Interface Design, and Bruce Tognazzini's Principles of Interaction Design. Most of the principles are applicable to any interactive systems - traditional GUI environments (such as desktop and mobile apps, websites) and non-GUI interfaces (such as voice-based interaction systems).
The UI design principals are:

1. Place users in control of the interface

2. Make it comfortable to interact with a product

3. Reduce cognitive load

4. Make user interfaces consistent

1. Place users in control of the interface

Good UIs instill a sense of control in their users. Keeping users in control makes them comfortable; they will learn quickly and gain a fast sense of mastery.

Make actions reversible - be forgiving

This rule means that the user should always be able to quickly backtrack whatever they are doing. This allows users to explore the product without the constant fear of failure - when a user knows that errors can be easily undone, this encourages exploration of unfamiliar options. On the contrary, if a user has to be extremely careful with every action they take, it leads to a slower exploration and nerve-racking experience that no one wants.

Perhaps the most common GUIs where users have the 'Undo/Redo' option are text and graphics editors. While writing text or creating graphics, 'Undo' lets users make changes and go back step-by-step through changes that were made. 'Redo' lets users undo the undo, which means that once they go back a few steps, they are able to move forward through their changes again.

'Undo' can be extremely helpful when users choose system function by mistake. In this case, the undo function serves as an 'emergency exit,' allowing users to leave the unwanted state. One good example of such emergency exits is Gmail's notification message with an undo option when users accidentally delete an email.

Create an easy-to-navigate interface

Navigation should always be clear and self-evident. Users should be able to enjoy exploring the interface of any software product. Even complex B2B products full of features shouldn't intimidate users so that they are afraid to press a button. Good UI puts users in their comfort zone by providing some context of where they are, where they've been, and where they can go next:

Provide visual cues. Visual cues serve as reminders for users. Allow users to navigate easily through the interface by providing points of reference as they move through a product interface. Page titles, highlights for currently selected navigation options, and other visual aids give users an immediate view of where they are in the interface. A user should never be wondering, "Where am I?" or "How did I get to this screen?"

Predictability. Users should be provided with cues that help them predict the result of an action. A user should never be wondering, "What do I need to press in order to do my task?" or "What is this button for?"

A clear, visible workflow encourages task completion.
Image by Designmodo.

Provide informative feedback - be acknowledging

Feedback is typically associated with points of action - for every user action, the system should show a meaningful, clear reaction. A system with feedback for every action helps users achieve their goals without friction.

Feedback acknowledges an action has taken place successfully.
GIF by Colin Garven.

UI design should consider the nature of interaction. For frequent actions, the response can be modest. For example, when users interact with an interactive object (such as a button), it's essential to provide some indication that an action has been acknowledged. This might be something as simple as a button changing color when pressed (the change notifies the user of the interaction). The lack of such feedback forces users to double-check to see if their intended actions have been performed.

User sees a green checkmark when a password requirement is satisfied.
GIF by Emmanuel Torres

For infrequent and significant actions, the response should be more substantial. For example, when filling out a password field in the signup form, good UI might inform users of the requirements for their password.

Show the visibility of system status

Users are much more forgiving when they have information about what is going on and are given periodic feedback about the status of the process. Visibility of system status is essential when users initiate an action that takes some time for a computer to complete. Users don't like to be left seeing nothing on the device screen while the app is supposed to be doing something. The use of progress indicators is one of the subtle aspects of UI design that has a tremendous impact on the comfort and enjoyment of users.

Good UI can comfort users by showing progress while the system is completing a task. Dropbox is indicating the status of a document upload: the current progress and the amount of time left.

Accommodate users with different skill levels

Users of different skill levels should be able to interact with a product at different levels. Don't sacrifice expert users for an easy-to-use interface for novice or casual users. Instead, try to design for the needs of a diverse set of users, so it doesn't matter if your user is an expert or a newbie.

Adding features like tutorials and explanations is extremely helpful for novice users (just make sure that experienced users are able to skip this part).

Once users are familiar with a product, they will look for shortcuts to speed up commonly-used actions. You should provide fast paths for experienced users by enabling them to use shortcuts.

2. Make it comfortable for a user to interact with a product

Eliminate all elements that are not helping your users

Interfaces shouldn't contain information that is irrelevant or rarely needed. Irrelevant information introduces noise in UI -it competes with the relevant information and diminishes its relative visibility. Simplify interfaces by removing unnecessary elements or content that does not directly support user tasks. Strive to design UI in a way that all information presented on the screen will be valuable and relevant. Examine every element and evaluate it based on the value it delivers to users.

A good example of an app that follows the 'less is more' approach by avoiding overloading the interface with content or features is iA Writer.

The interface of iA Writer app is a clean typing sheet with no distractions. It allows users to focus on what they're writing and hides everything else.

Don't ask users for data they've already entered

Don't force users to have to repeat data they've previously entered. Users are easily annoyed by tedious data-entry sequences, especially when they have provided all the required information before. Good UI performs a maximum of work while requiring a minimum amount of information from users.

Avoid jargon and system-oriented terms

Use everyday language, not systems or developer language.
Image by Think With Google

When designing a product, it's important to use language that is easy to read and understand. The system should speak the user's language, with words, phrases, and concepts familiar to the user, rather than jargon or system-oriented terms.

Apply Fitts's Law to interactive elements

Fitts Law states that the time to acquire a target is a function of the distance to and size of the target. This means that it's better to design large targets for important functions (big buttons are easier to interact with).

It's also important to remember that the time required to acquire multiple targets is the sum of the time to acquire each. Thus, when working on UI design, to increase the efficiency of an interaction, try to not only reduce distances and increase target sizes, but also reduce the total number of targets that users must interact with to complete a given task.

Design accessible interfaces

When we design products it's important to remember that a well-designed product is accessible to users of all abilities, including those with low vision, blindness, hearing impairments, cognitive impairments, or motor impairments. Good UI is accessible UI because improving your product's accessibility enhances the usability for all groups of users.

Color is one of the elements of design that has a strong impact on accessibility. People perceive color differently - some users can see a full range of colors, but many people can only make out a limited range of colors. Approximately 10 percent of men and one percent of women have some form of color blindness. When designing interfaces, it's better to avoid using color as the only way to convey information. Anytime you want color to convey information in the interface, you should use other cues to convey the information to those who cannot see the colors.

Use real-world metaphors

Using metaphors in UI design allows users to create a connection between the real world and digital experiences. Real-world metaphors empower users by allowing them to transfer existing knowledge about how things should look and work. Metaphors are often used to make the unfamiliar familiar. Take the recycle bin on your desktop, which holds deleted files, as an example - it's not a real trash bin, but it's visually represented in a way that helps you understand the concept more easily.

Good metaphors generate a strong connection to past experiences from the real world in users' minds. The recycle bin icon on Macs is similar to an actual bin, and it shows whether it has files in it.

When choosing a metaphor for UI, select the one that will enable users to grasp the finest details of the conceptual model. For example, when asking for credit card details for payment processing, you can reference a real-world physical card as an example.

Engineer for errors

Good UI has precise, polite, and constructive error messages.

Errors are inadvertent in the user journey. Bad error handling paired with useless error messages can fill users with frustration and lead them to abandon your app. A well-crafted error message, on the other hand, can turn a moment of frustration into a moment of conversion. An effective error message is a combination of explicit error notification together with hints for solving the problem.

Even better than writing good error messages is having UI design that prevents a problem from occurring in the first place. Try to either eliminate error-prone conditions or check for them and present users with a confirmation dialog before they commit to the action. For example, Gmail prompts you when you forget to insert an attachment.

The best designs have excellent error recovery while trying to prevent users from making those errors in the first place. Error prevention in Gmail shows a pop-up if users forget to insert an attachment after referencing one.

Protect a user's work

Ensure that users never lose their work. Users should not lose their work as a result of an error on their side (i.e. accidentally refresh a web page with a form that has user input), a system error, problems with an internet connection, or any other reason other than those that are completely unavoidable, like an unexpected power loss.

3. Reduce cognitive load

Cognitive load is the amount of mental processing power required to use a product. It's better to avoid making users think/work too hard to use your product.

Chunking for sequences of information or actions

In 1956, psychologist George Miller introduced the world to the theory of chunking. In his works, Miller says the human working memory can handle seven-plus-or-minus two "chunks" of information while we're processing information.

This rule can be used when organizing and grouping items together. For example, if your UI forces users to enter telephone numbers without normal spacing it can result in a lot of incorrectly-captured phone numbers. People cannot typically scan clusters of ten or more digits to discover errors. That's exactly why phone numbers are broken up into smaller pieces.

Reduce the number of actions required to complete a task

When designing a user interface, strive to reduce the total number of actions required from a user to achieve the goal. It's worth remembering the three-click rule, which suggests the user of a product should be able to find any information with no more than three mouse clicks.

Recognition over recall

One of the Jakob Nielsen's 10 usability heuristics advises promoting recognition over recall in UI design. Recognizing something is much easier than recalling it because recognition involves more cues in our brain (cues spread activation to related information in memory, and those cues help us remember information).

Designers can promote recognition in user interfaces by making information and functionality visible and easily accessible. Visual aids, such as tooltips and context-sensitive details, also help support users in recognizing information.

Promote visual clarity
When designing layouts:

Avoid presenting too much information at one time on the screen. Construct a grid system design to avoid visual clutter.

Remember the principle 'form follows function.' Make things look like they work.

Apply the general principles of content organization such as grouping similar items together, numbering items, and using headings and prompt text.

Good visual organization improves usability and legibility, allowing users to quickly find the information they are looking for and use the interface more efficiently.

4. Make user interfaces consistent

Consistency is an essential property of good UI-consistent design is intuitive design. Consistency is one of the strongest contributors to usability and learnability. The main idea of consistency is the idea of transferable knowledge - let users transfer their knowledge and skills from one part of an app's UI to another, and from one app to another app.

Visual consistency (style)

Users should never question the integrity of a product. The same colors, fonts, and icons should be present throughout the product. Be sure to always reference your design system manager to ensure you don't change visual styles within your product for no apparent reason. For example, a Submit button on one page of your site should look the same on any other page.

Avoid using different styles for elements on different pages of the site. Users should not have to wonder whether a transformed button like this example means the same thing.

Functional consistency (behavior)

Consistency of behavior means the object should work in the same way throughout the interface. The behavior of interface controls, such as buttons and menu items, should not change within a product. Users don't want surprises or changes in familiar behavior - they become easily frustrated when things don't work. This can inhibit learning and stop users from feeling confident about consistency in the interface. Do not confuse your user -  keep actions consistent by following "The principle of least surprise," to have the interface behave the way users expect it to.

Consistent with user expectations

Follow platform conventions. Your product should be consistent with standards dictated by platform guidelines. Guidelines ensure that your users can understand individual interface elements in your design.

Don't reinvent patterns. For most design problems, proper solutions already exist. These solutions are called patterns. Popular patterns become conventions and the majority of users are familiar with them. Not taking this solution into account and continuing to design your own solution can lead to challenges for users. In most cases, breaking design conventions results in a frustrating user experience - you'll face usability problems not necessarily because your solution will be wrong, but because users won't be familiar with it.

Don't try to reinvent terminology. Avoid using new terms when there are words available that users already know. Users spend most of their time in other apps and on other sites, so they have certain expectations about naming. Using different words might confuse them.

People have certain expectations about the apps/websites they use. Designing your product in a way that contradicts a user's expectations is one of the worst things you can do to a user. It doesn't matter what logical argument you provide for how something should work or look. If users expect it to work/look a different way, you will face a hard time changing those expectations. If your approach offers no clear advantage, go with what your users expect.

Conclusion

The goal for UI designers today is to produce user-friendly interfaces: interfaces that encourage exploration without fear of negative consequences. Without any doubt interfaces of the future will be more intuitive, enticing, predictable, and forgiving, but most principles of UI design listed in this article will surely be applicable to them, too.

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The 4 Golden Rules of UI Design | Adobe XD Ideas

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In this article, we look at 4 fundamental principles to increase success when creating user interface in any software product.

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This is how Internet users behave according to the Online Marketing Institute:

- 85% can leave the site if they don't like the interface design;

- 83% will leave the site if they have to make a lot of clicks to find what they need;

- 40% will never return to the site if it was difficult for them to use it the first time.

The principles of a good interface are the same for websites, programs, and services. We have collected 16 main ones on how to create a user-friendly design (and at the end you will find a small overview of how to test the interface for usability).

"User-friendly" is an interface that is created for a specific group of people or without a clear target audience, but is aimed at maximum user convenience.

The main goal of a user-friendly interface is to provide a perfect user experience. So that after installing the application or using the site, only positive emotions remain. If you manage to achieve this effect, the conversion will be high.

Data from numerous studies of web analysts show that almost half of the audience does not give the second chance to an interface that did not live up to their expectations or turned out to be too difficult to understand. Instead of wading through obstacles to solve a problem, most people will try to find an alternative.

It is believed that a user-friendly interface should only be simple. In fact, this characteristic alone is not enough to fulfill the commercial goals of the company. The product must be useful to the audience, otherwise no one will use it. Especially if there are other solutions on the market.

A friendly UI should establish a strong connection with users and show them what is useful for solving everyday tasks. Here you can order a product, send a letter or read a book.

Designing an interface that is ideal for solving specific problems while serving the corporate goals of a company is not easy. It is necessary to design it so that it would be possible to understand the features and reach the final point without lengthy training.

To keep a user on a website or application for as long as possible, you just need to create a comfortable atmosphere and, of course, convenience on various devices such as mobile and tablet. This should be done so that after the first acquaintance there is a desire to launch the application or visit the site constantly.

A friendly interface helps users to solve their problems and does not impose other actions. If something goes wrong during the use, most of the audience will refuse from further interaction.

Many designers know that user experience is influenced not only by typography, beautiful animation or customization, but also by how the customer journey is built. If there are constant distractions while completing a task, the company should not rely on the product's commercial success.

To understand better how to create a user interface, analyze its main characteristics and think what is the best way of implementing each attribute within the interface.

A good interface should:

1. Be intuitive.

The user interface is something that should be as clear as possible to most people. If a person, having opened an application or visited a website, does not understand how to use it or doesn't understand app / website navigation, then after pressing different buttons at random for a few seconds, they will be disappointed and leave the resource. Most likely forever.

An intuitive interface is one in which:

1) all elements are built according to the principles of elementary logic and are easy-to-use.

Take, for example, a site with text content (articles). Its logical interface will be like this:

- the name of the site is at the very top of the page, below it is a short description of the resource;

- a menu with sections of the site is below;

- a block with contacts and feedback is in the upper right part of the menu;

- articles are arranged in the order they were added to the site;

- at the end of each article there are "next" and "previous" buttons;

- category button shortcuts should always be visible so that you can go to another section at any time;

- site rules, detailed contact information, information about developers, etc. are located in the footer of the site, since this is where they are always searched for.

Do not confuse the user with non-standard arrangement of familiar blocks, use proven principles. As an example you can take marketer Heidi Cohen's blog which is structured in a clear and logical way:

2) the buttons are labeled clearly.

Avoid buttons that may be misleading. There is no need to reinvent the wheel. A large question mark immediately tells the user if there is any guidance or help behind it. A magnifying glass is always a search form on a site.

But what would you think if you saw a button on a website or in a program, for example, with a crossed-out square? Most likely, many users will not even dare to click on it, since they will not understand what this action will lead to. Creating a user friendly website / app, you should think about the users' better understanding of their actions. For example, you can use button captions that appear on hover.

And for the users' better understanding of their actions, you can use button captions. They appear on hover.

3) there is help to the user if he is "lost".

If the user got to the 404 page, immediately give him a short instruction on what he can do next. For example, invite him to go back to the previous section and look for the information he needs there.

Let's consider another example - you have an online store. If the product parameters are entered incorrectly, the user sees an error message. Give them clear instructions right there about what they should do to describe the product correctly. If the desired product is not in stock, write about how the user can receive a notification about the appearance of this product.

2. Be predictable.

In some situations, predictability may well be boring, but not when we build a user-friendly interface. Looking at this or that interface element, the user should immediately understand how it will behave in the event of interaction. If the object looks like a menu, it should behave like a menu; if it looks like a slider, then it should move something accordingly. Creative thinking is, of course, good, but not in this case.

Here is an example of the interface design of the player program. The upper buttons ("previous" - "play" - "next") should perform exactly these functions, and the slider should change the volume level.

A few more examples. If you make the buttons bulky, they will look more like buttons, so they will be more likely to be clicked:

And the on / off switch looks understandable when done like this:

One of the designers' biggest fears is that they will be considered unoriginal. That is why they often avoid using techniques that have long been proven effective and work in favor of making "something new and creative". Of course, there is no need to openly plagiarize. But using the interface design models already familiar to users is a surefire way to make it predictable. What resources does your target audience most often use? Facebook, LiveJournal, Twitter, Amazon, Youtube? Use a similar style in your interface so they can feel like they are in a familiar environment. For example, if you are targeting Youtube users, make the main menu vertical and place it on the left of the page, and center the search bar at the top.

3. Be minimalistic.

Trying to place as many categories, menus, buttons, etc. in the interface as possible, you will only do great harm to it. An overly cluttered interface is a big obstacle to the user's understanding. Anything that can be described in one phrase should not be described in three. Extra elements and subcategories on the main page are also useless. Testing will help you determine which ones are "superfluous" and which are not (see how it can be done at the end of the article). But you shouldn't sacrifice something really important - if you know that without some explanation or an additional button it will be difficult for the user to navigate the site, then leave the button in the interface, but accompany it with as few words as possible.

4. Load quickly.

Slow loading of the interface will annoy and repel the user, causing them to increasingly dislike the resource. Make sure the download speed is optimal for your comfort. To a large extent, this is related to the previous point - after all, the fewer "heavy" elements on the site, the faster it will load.

6. Be able to communicate with the user.

The point is that the users must understand that their actions are currently being processed by the system. The process of sending a message should be accompanied by the display of the phrase "message is being sent", and the end of this process - "Message sent". If there is a failure in the system, the users must also be notified of this, as well as of the reasons for the error and what they can do in this situation. If the resource involves loading large amounts of information, then you need to place progress bars so that the user can monitor the state of the system.

7. Have different styles for buttons with different types of actions.

In any interface, each button has its own purpose: go somewhere, open a menu, open in a new window, download, and so on. In order not to confuse users, follow these rules:

1) clickable and non-clickable elements must be different. You can highlight them with color, font, size. The users should immediately see which buttons they can press and go somewhere, and which are provided just for information.

2) use color or style to highlight the section of the menu in which the user is currently located.

11. Speak the user's language.

All interface text, any designations should be created for the target audience of the resource. Everything is obvious here: if you are making an educational website for preschool children, then the text of the interface should be written in "children's" language. If you have a program for advanced webmasters, then you can safely use specific terms without explanation - the target audience already knows them. And if this is a service for beginners, then the language should be as simple as possible.

12. Provide the optimal number of choices.

The more options you offer the user, the less likely they are to take any of them at all. If there are really a lot of options, and you cannot reduce them (for example, a product catalog), then use the recommendation function. For example, you offer ten product options on one page, but select one or two of them in the "We recommend" category. The client will pay attention to these products, which may make his choice easier.

13. Giving soft prompts.

Tooltips are very good. They help the user to understand fully what they could not figure out themselves. The main question remains how to make these prompts effective and stress-free. Remember the paperclip from earlier versions of Microsoft Word? The company turned this feature off precisely because it caused a lot of negative emotions from users and was criticized.

To keep users loyal to the tips, stick to these points:

- do not write too much text in them;

- do not connect hints to each button, but limit yourself only to those where the user may really have difficulties;

- enable the user to close the hint or completely disable the hint function.

14. Have short registration forms.

Getting the user to register is an important and one of the most difficult tasks of the interface. Usually people try to avoid registering on sites that they are not going to visit regularly, or that they are not yet sure about. And often they even refuse to buy in an online store, if this requires mandatory registration, and go on to look for their goods on other sites. So that users do not feel hostility towards the registration process, you need to make it as fast and easy as possible. Do not use long registration forms where you need to indicate your entire biography. Limit yourself to the most essential lines.

15. Have simple principles for filling in the fields.

Almost every site offers users something to fill out on it. In addition to registering on the site, this can be ordering goods, entering your contact information or filling in a survey form. If you make the form too complicated or stressful, no one will fill it out. Several important tips follow from this:

1. When filling in different fields ("city", "street", "date of birth"), it would be good to give hints to the user using a dropdown menu so that they do not need to enter all this manually, but simply select the desired option from the list.

2. If the user still needs to enter their data manually, then use the line-by-line system to check that the form is filled out correctly. No one will like it if the system, after each filling error, will reset all the lines filled in earlier.

3. Field names are best placed above the input lines. It has to do with human visual perception. It is easier for a person to perceive information from top to bottom or from bottom to top than from left to right or vice versa.

4. Minimize the chances of filling out the form incorrectly.

Imagine the situation. You start typing your phone number in the field. After the first filling, the system tells you: "The phone number must be entered in 10-digit format". You enter again, and the system gives you: "The phone number should not contain hyphens." And then you will already start to get nervous and mentally curse this site (or maybe not mentally). The ideal input form is when the user can write anything into it, and the system will not tell him "wrong". Of course, data processing will be somewhat difficult, since you will have to process some of the requests manually. But your main goal is to take the order, not weed out impatient customers.

16. Provide convenient control options.

If on sites we mainly use a mouse (except for the standard functions "copy / paste", etc.), then in programs and applications it is often convenient to control from the keyboard. Let users choose the kind of control they like best and show which function corresponds to which key combination.

We have already partially talked about what the interface should be so that users do not say goodbye to the product immediately after they meet. Intuitiveness, predictable behavior, simplicity, responsiveness, and error protection affect the user experience, but there are other aspects that are also important. In this section, we want to share our own experience on how to design a user-friendly interface of commercial projects and some user interface techniques that you can use to create a great product.

If the user arrives at the end point of the route without reading the knowledge library, then the designer and other team members have coped with their task. The less time it takes to learn, the better.

Communication with the audience can manifest itself in different ways, but you should not put too much pressure on people. Give them free rein and analyze how they use the UI.

After performing any actions, users through visual means should understand that the operation was completed successfully or that the actions must be repeated again. You can't show toast notifications too often, so you can use subtle animation for some tasks.

Soft prompts are ideal because they don't apply pressure, but still get the job done. Only add tooltips to items that might raise questions.

Imagine that the designer was tasked with designing a standard online store with a catalog, shopping cart and order form. All efforts should be directed towards the development of pages that are directly related to the purchase, and other tasks should fade into the background.

Many designers concentrate on typography, animation and other secondary things and forget that the user just needs a convenient catalog, and that it should take no more than a couple of minutes to place an order.

And, as we promised at the beginning of the article, now we are going to tell you a little about testing the interface. Why is this so important?

- firstly, during the development of the interface, errors could creep into it and that will affect the operation of the entire program or resource;

- secondly, you can never immediately nail the optimal interface design, the one which will be perfectly perceived by most users;

- thirdly, the interface can be displayed normally on one device (or in a browser), and be completely incompatible with another.

Testing can solve all these problems. How can it be done?

1. By hand.

Such testing will require a lot of time and physical resources, since the whole process will be carried out by a person. But this is also the plus of manual testing. To implement it, you will need a tester who will check step by step how the system reacts to a particular user action. The most convenient way to do this is to create a special table into which all the data will be entered.

2. In an automated way.

This method of testing is carried out with the help of special software, which, as it were, imitates the actions of a living person during manual testing. This testing does not require human intervention, so the speed of the test increases and the cost of money decreases. There is one big "but" here. Automated testing cannot give 100% results, since it is carried out only on formal grounds (those that are hammered into the program) and does not provide an opportunity to find usability defects that can only be perceived by a human (for example, the color scheme of the interface).

When designing an interface, remember that too much attention to one characteristic can significantly harm another. By removing some elements in an effort to achieve minimalism, you can create problems with the understanding of the user interface. By embodying the characteristic of attractive design, you run the risk of overdoing it and making the interface too heavy to load quickly. Therefore, the most important (and most difficult) in this whole story is to maintain the perfect balance of all interface properties, and then it will be truly user-friendly. We hope our guide on how to create a user-friendly interface will help you create a successful product:)

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16 Best Techniques for Creating a User-Friendly Interface

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This is how Internet users behave according to the Online Marketing Institute: - 85% can leave the site if they don't like the interface design; - 83% will leave the site if they have to make a lot of clicks to find what they need; - 40% will never return to the site if it was difficult for them to use it the first time.

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Wannaha Klinpun-Rudnick or Oh is an art therapist, working from 8-4 in New York City at Maimonides Medical Center. She graduated from New York University.

Art therapy is a distinct discipline that incorporates creative methods of expression through visual art media. Art therapy, as a creative arts therapy profession, originated in the fields of art and psychotherapy and may vary in definition. There are three main ways that art therapy is employed.

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Village Green Studio connect commercial projects with compelling visual ideas that deliver breadth and impact.

This workshop they talks collaboration between Nike , 032c and more.

How they communicate graphic design with the audience and connect art with commercials.

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Some consumers might take long time before purchasing to make sure about product. There are many aspects to concerns regarding online fraud and the quality of being genuine

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Some consumers might take long time before purchasing to make sure about product. There are many aspects to concerns regarding online fraud and the quality of being genuine

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The growth of e-commerce - Although brick-and-mortar (instore purchase) still exist, it is quickly replaced by e-commerce. Online purchase is desirable to customers due to increase in Internet accessibility, the variety of product choices, and ease of transactions.

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There aren't many online platform that sells designer clothing apart from Facebook and Instagram.

This will be a good opportunity to start working on this project.

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E-commerce selling can take on many different formats.
An online site can help you reach international shoppers. Social sites can reach new demographics. Marketplaces can help you find niche markets.
(case study- eBay)
provide sales report measuring:
1. Sales performance
2. Factors contribute to sales
3. Areas of opportunity and improvement
4. Selling strategies to ensure success

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A prototype application ready for commercial use for investor.

A physical advertisement poster

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Users can create their credibility by verifying with their face photo and I.D or Driver License.

Seller can gain more levels buy selling more items on our platform and get good review back from the buyers. If the buyers rate the sellers 5 stars, the seller will gain more level.

LEVEL 1 : 0-5 COMPLETE LISTING
LEVEL 2 : 5-20 COMPLETE LISTING
LEVEL 3 : 40-80 COMPLETE LISTING
LEVEL 4 : 100-200 COMPLETE LISTING
LEVEL 5 : 500 or more COMPLETE LISTING
(COMPLETE LISTING with 5 Stars review from buyer)

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Our staff, all of whom are passionate about the companies they validate. They are platform users who are familiar with the menswear industry and are aware of emerging fraud patterns.

After you list the items on the platform. You will have to wait from 1 hour - 36 hours for our moderator to check for the authenticity of the product. If the product has a tick on means it was verified.

This will make sure that our customers and sellers are happy when they list on our site.

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A color can say much about a person (and their personal brand). One of the most exciting aspects of launching or re-designing a brand is choosing a color scheme that will appeal to your brand's unique audience. Color psychology is a growing research area that seeks to examine how human behavior is influenced by various colors, and some of the conclusions that researchers have reached are fascinating, from which colors are shared most often on Pinterest to which football jersey color results in the most penalty points to which color resulted in the most money spent in eBay auctions.

To aid in your branding decisions, here are eight of the most popular colors examined through the lens of how your audience may perceive them and what effect that may have on their behaviors.

I have also surveyed 43 unique creatives, teacher, entrepreneurs, marketers and personal brand experts on what their favorite color is and share after the 8 colors.
1) Red
Red is one of the most loaded color choices out there. It is associated with everything from passion and love to war, strength, and danger. Red is a powerful color that attracts more attention than probably any other color, which means it is an excellent choice when trying to compel your audience to urgent and energetic action. One study fascinatingly found that EBay auction competitors spent more money when the webpage background was red, which supports the idea that the color red inspires passion, excitement, and a drive to action. Because red can be such an energetic and even dangerous color, however, be aware of how it is being used. Overusing red can be counterproductive for brands trying to be comforting or calm because of its tendency to overwhelm.
2) Green
For anyone who has seen my headshot or LinkedIn videos, it is obvious that I favor green as a brand color. The neon green hair is a trademark look, which led to me being dubbed "The Green-Haired Oprah of LinkedIn." Green has highly positive connotations, including prosperity (the color of American money!), health, generosity, and harmony. Green also benefits from its connection to nature, symbolizing growth, fertility, and freshness, making it an obvious choice for brands tied closely to the natural world. Green is often said to have healing and calming power, though some associate it with envy.
3) Yellow
Yellow's obvious connection to the sun means it is generally considered a cheerful and warming color. Yellow is associated with happiness, optimism and positivity. It is a clear choice for brands seeking to be connected to summer or optimism for a fresh start. Some claim that too much yellow causes babies to cry more often, however, suggesting caution may be in order to avoid an over-saturation of such a stimulating color.
4) Blue
Blue is one of the most used colors by brands worldwide, and for good reason. Blue is associated with positive traits like authenticity, peace, and stability. People report finding blue to be a peaceful and calm color, and brands utilize it to showcase their imagination and trustworthiness. Blue is associated with expansive concepts like the sea and sky, which may explain why a recent study of over 26,000 people conducted by G.F. Smith and The World's Favorite Color Project found that a dark blue was the most relaxing color in the world. Blue is a safe and smart choice for many brands, but be aware that it is chosen for the right reasons, as it is harder to stand out from the crowded field of other brands using blue, as well.
5) Purple
Purple is the color of royalty, and is therefore associated with nobility, luxury, and power. Purple can also connote wisdom, dignity, and luxury, and it has often been thought of as a magical and mysterious color. Purple is a smart choice for brands seeking to establish a high-end feel for an audience with ambition and drive.
6) Pink
Pink is an incredibly soft and thoughtful color. It has also become associated with all things feminine. It is a color that often brings to mind traditionally "feminine" ideas like tenderness, youthful love, and vulnerability. A recent study of images most frequently shared on Pinterest found that warm colors like red, purple, and pink were by far more often shared on the site than other colors, suggesting that brands can use those colors to increase their shares on traditionally female-dominated social sites. Be aware that pink can sometimes be thought of as silly or fluffy, however, meaning it may not be the safest choice for more serious brands.
7) White
White is associated with purity, cleanliness and new beginnings. In Western cultures, white is traditionally associated with simplistic "goodness" and innocence. Although some cultures believe white is sterile and dull, it can be a perfect neutral palette for brands looking to put the focus on their products, which is why e-commerce sites often have white backgrounds. In Asian cultures, white is often avoided or used as a spotlight color as it can represent death and mourning.
8) Black
Black is a color with complex associations. It often has a negative connotation as being simplistically "bad," but it also can be associated with elegance, power and sophistication. Black can denote strength and prestige, but it also can cause negative reactions like in the study that found that football players with black on their uniform received more penalties than those without. Black can be a brilliant choice for luxury brands, but be aware of its other associations.

When choosing colors for a brand, be aware of the different ways that color can affect human behavior. Choosing thoughtfully can be crucial to the success or failure of your personal brand.

What is your favorite color? I've surveyed 43 top entrepreneurs, creatives, marketers and generally thoughtful personal brands about what their favorite colors are and here are the results:

1) "Because I'm a lover of all things Broadway, I'm a sucker for the name and color razzmatazz-a red/pink color similar to rose (and rosé wine... which I'm also a sucker for, too). " - Randi Zuckerberg, entrepreneur, investor, bestselling author, two-time Tony Award-winning producer, founder of Zuckerberg Media and Zuckerberg Institute.

2) "Baby pink is my favorite color and is signature to my personal brand. Pink seems so "soft" but when used strategically, it stands out in a strong way. I mean, an entire generation - millennials - would agree, no?" - Monica Lin, Marketing at Popular Demand, Zzz Natural and Eyelust.

3) "My favourite colour is red! I find it so vibrant and extreme. A quote I love is "extreme people get extreme results" and why not channel that daily?" - Gretta Van Riel, award-winning CEO.

4) "My favorite color is red because it communicates passion, love, determination, willpower, and courage, which aligns perfectly with my personality and who I am." - Dr. Ai Addyson-Zhang, Adobe Education Leader and founder of Classroom Without Walls.

5) "My favorite color has always been red, the color of roses and cherries and cardinals. In college, all my bedding was red. My favorite sweaters and dresses have all been red. Maybe it opens my heart chakra or something, because red has always made me feel warm and happy." - Kerry O'Shea Gorgone, Marketing Profs.

6) "My favorite color is burgundy because it feels rich and earthy." - Sofiya Deva, VP marketing at Zen Media.

7) "My favorite color is red; it's the symbol for having a burning passion to me. Red stands out from the crowd and heroes / heroines wear red too! (Iron Man, Sailor Mars, The Flash etc.)" - Gina Jaio, gaming recruiter at Blizzard.

8) "My go-to color has to be Red. To me, it signifies energy & call to take immediate action! - Justin Wu, Rebl.

9) "When rebranding Invisible People, we intentionally picked orange and red because of the combination of those two colors represents the tension of homelessness and transmits hope that we can end it." - Mark Horvath, Founder of Invisible People.

10) "Orange - Shows true confidence to do what is not common." - Thomas Ma, Managing Director - Sapphire Apps Media.

11) "My favorite color is a rose purple - This color really showcases my personality while resonating classic professionalism, happiness and warmth. From a student athlete to professor, it's been a color I've embraced as part of my brand on and offline." - Karen Freberg, Associate Professor of Strategic Communication at the University of Louisville.

12) "My favorite color is purple because, to me, it feels mysterious, feminine, and powerful." - Amanda Deibert, TV, film and comics writer.

13) "I've always been drawn to Royal Purple since I think it best reflects how I view myself; strong and brazen, yet warm and personable." - Elijah Rhyne, PR Specialist, Synology America.

14) "My favorite color is yellow because its sunny and it cheers me up whenever I see it. For me it also reminds of hope, like sunshine after the rain :)" - Camille Rodriguez, Creative Director and Co-Founder, www.humanheartnature.com.

15) "Canary yellow because it scatters sunshine wherever it goes." - Rani Mani, Head of Employee Advocacy at Adobe.

16) "Favorite color is gold. I was born in Pittsburgh & that color is the color of the city's sports teams but more than that to me it's the color of family, winning, tradition and unity." - Brian Fanzo , Keynote Speaker & Founder of iSocialFanz.

17) "Blue - Because it reminds me of peacefulness, calm & the ocean but also royalty, wealth & significance; I love the diversity of it." - Paul Thomson, Online Course Specialist.

18) "My favorite color has always been blue. I don't know why, it's just the color I always remember as my favorite. If I had to give it meaning today, it's because I live for blue skies, blue oceans and water, blue crayons, blue butterflies, blue moons, blue M&Ms, and blue milk from Star Wars." - Brian Solis (briansolis.com), digital anthropologist, author of Lifescale: How to Live a More Creative, Productive and Happy Life.

19) "My favorite color growing up was blue because it made me feel safe and calm and I needed that, but as an adult I embrace my insatiable energy and positivity and yellow has become the dominant color in my brand." - Roberto Blake, creative entrepreneur, keynote speaker and YouTube Certified Educator with over 1200 videos and 400K subscribers.

20) My favorite color is blue because it can inspire many feelings. If you are feeling 'blue' it can guide you through those feelings. If you're energized, happy, etc, it can inspire feelings of enjoyment (like a sky blue). I think there's a shade of blue for every mood. - Musa Sulejmani, founder of Tensor Social.

21) "Blue is one of my favorite colors because it is welcoming and peaceful, and I don't want anyone stressed when they search out my books or my website-I want them to know they belong." - Tricia Cerrone, author of the action-adventure series, The Black Swan Files.

22) "I like blue because it's fresh, welcoming and full of possibilities." - Lee Odden, CEO at TopRank Marketing.

23) "Blue because it makes people feel comfortable- the sky, the ocean, Chris Pine's eyes, they all bring a certain calmness to people. I need a calming color to balance my big personality." - Rupert Chunk, Creative Specialist at Perception Studio.

24) "My favorite color is chroma blue. It's bright, fun and makes my content (mainly videos) stand out." - Pelpina Trip, social video consultant.

25) "My favorite color is navy blue because it's classic and brings a touch of elegance without being too dark or overpowering." - Jessica Vittorio, Startup and Transactional Attorney.

26) "I have an ever growing love for teal as a hair color because while recognizable and consistent, it still contains so many variants inside of it, and looks so different depending on the lighting that it never feels stagnant." - Kiri Callaghan, Author of Alys: The Terra Mirium Chronicles.

27) "My favorite color #0284A6 (teal) evokes memories of ease, joy, and wonder of swimming in clear deep open water. I made it my brand color because I want my customers to feel the same about working with me." - Erika Barraza, CEO of EVRealities.

28) "My favourite colour is Medium Aquamarine that's a greenish tone of aqua. It evokes a soothing emotion, creating a feeling of balance, symbolising spring, hope and new beginnings." - Clarice Lin, The ROI Doctor, Founder of BaselineLabs, Content - Analytics Strategist.

29) "My favorite color is a deep Emerald green - it's gender neutral and always feels lush." - Kat Eves, stylist & marketer for MTO Agency.

30) "When I need to ground myself, I usually retreat to nature, so green is my favorite color because it reminds me to breathe and keep my chaos in perspective." - Sonia Atchison, Incubator for the Microsoft Creators program.

31) "My favorite color is green as it promotes nature, tranquility, and health - which is why I've incorporated it in my branding as well." - Brian Wallace, Founder and President, NowSourcing.

32) "My favorite color is green as it promotes nature, tranquility, and health - which is why I've incorporated it in my branding as well." - Dylan Rhoads, Nintendo.

33) "My favorite color tends to vary based on my particular mood. Colors inspire and correlate with my emotions: Yellow = joyous, Gray = neutral, Dark blue = lack of energy / sad. I literally wear my emotions on my sleeve. ;)" - Sarah Evans, PR consultant.

34) "I'm always drawn to bright, golden yellow - it symbolizes optimism, enthusiasm and happiness, and matches the positive energy I try to surround myself with everywhere I go." - Chris Strub, the Giving Day Guy.

35) "Black is a powerful color for brands, especially luxury brands. It blends both classic & powerful elements and it conveys prestige, value, timelessness, sophistication and power." - Brandon Groce, Designer for Fortune 500s.

36) "My favorite color is black because it is bold yet humble. A big part of how I try to portray myself online and offline is to be someone that has strong convictions and opinions, while still being approachable. Black as a color has a duality that I enjoy. Plus, all black outfits never go out of style." - Natalie Riso, 3x LinkedIn Top Voice and Content Marketing Manager at 500 Startups.

37) "The color black is so void of life but commands a sense of mystery, intrigue, and formality that I feel creates a natural curiosity for anyone looking to know more about my brand." - Timothy Hoang (@StoriesByTim), Creative consultant at SBT Agency.

38) "White is one of my favorite colors because it looks great on all shades of melanin and its association with brilliance, spirituality, and protection." - Karen Civil, Media Maven.

39) "Not technically a color, my favorite color is white because it gives other colors a platform for reflection." - Nicole Solis-Sison, Creative Director.

40) "White is a courageous color to wear, elegant and hard to ignore." - Audrey Boyle, Associate Faculty-Lecturer Forbes Business School & Technology.

41) "My job and my personal aesthetic require me to always consider the full spectrum of options, so my favorite color is rainbow and yes, rainbow is 100% a color and it's impossible to have a bad day wearing it. 🌈🌈🌈" - Liz DeSilva, VP of Creative at Loungefly.

42) "My favorite color is galaxy (balayage movement of purple blue and pink) because of ancient mythologies and vast endless hope of possibilities representing all of time: past, present and future." - Satine Phoenix, Storyteller, host, Dungeon Master, author and illustrator.

43) "If you asked me a few years ago what my favorite color is I would've said black, no hesitation. I didn't want attention. I was still trying to find myself. Now when you ask me what my favorite color is, it changes monthly based on the vibe that I want to project and attract. I get a mani / pedi once a month and I choose Ferrari red when I am going to London or NYC for meetings to make a statement. If I'm going to wine country, I will choose grape vine. If on vacation, perhaps a shade of green or blue to calm me down. For now I choose to be a pop of color in a black and white world." - Lindsay Fultz, VP Global Outreach, Nirvana Technologies.

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Eight Colors That Will Brightly Grow Your Personal Brand

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A color can say much about a person (and their personal brand). One of the most exciting aspects of launching or re-designing a brand is choosing a color scheme that will appeal to your brand's unique audience.

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JOYCE in English means cheerful and merry.

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Blue is one of the most used colors by brands worldwide, and for good reason. Blue is associated with positive traits like authenticity, peace, and stability. People report finding blue to be a peaceful and calm color, and brands utilize it to showcase their imagination and trustworthiness.

JOYCE BLUE : 005DFF

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Peace Sans makes the logo feels peaceful and kind.

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Using the combination black and white color to remind the minimal, luxury value into customer perception

For the font choice i will be using Arial and Arial Black.
I chose this because it makes the application more minimal and simple for consumer.

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ALL IN ONE PLATFORM FOR DESIGNER CLOTHING

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Depop was mainly based in UK.

As my experience using Depop in Thailand and UK, i found that using in Thailand is more difficult due to the communication and it is overseas. Also when i uses this app in the UK, it still hardly to communicate with the sellers since my friend bought a hoodie from a seller in London, she hasn't response and won't contact back but the listing still up. This doesn't have any indicator that seller is still selling this or not and my friend still have to wait for a refund for a long time due to Depop have to contact with the seller but she hasn't response.

So it would be better if JOYCE was made for the people locally.

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https://www.figma.com/proto/aSfaOQB6hCrgnZYB0v96nP/JOYCE?page-id=0%3A1&node-id=0%3A3&viewport=107%2C180%2C0.52&scaling=scale-down&starting-point-node-id=175%3A1909

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https://docs.google.com/document/d/1m_VZ-qYC7aJrNFXSKAhirozab1M9NAXnGDZNI67qWyU/edit?usp=sharing

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Headings you add to the document will appear here.