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Status – want people to perceive you as financially independent and 'put together' => feeling of acceptance

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A sense of security
A sense of control
Human-touch/sense of belonging (vs cold, clinical perception of banking)

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1. Account balance statement
2.Checking credit bill - spending management
3. Benefit scheme
4. Continuous banking service available any time

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1. satisfied
2. Trustworthy/ one of the local/ Government banks

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1. Tech savvy
2. Not to be seen as antique/ outdated
3. Inclusive in social setting (Paylah/ Paynow)

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1. perform transactions/ requests at her convenience
2. check balances
3. No need to queue up
4. Speed/ real time
5. Free up time for other priorities

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Cn last used digital banking a week ago coz it's more convenient.. Can txn anytime after work, at finger tips.. So very convenient based on her schedule. She felt she is ok with this experience as she noes the navigation quite well.. Though she didn't explore all functions.
Why choose dbs and not other.. Coz it's a baby sg bank haha. Local bank since young so it's a habit
If thr is another bank near u, will u still choose dg bank.. Yes cn will still choose same due to convenience for all her banking needs.

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Presentable when engaging with colleagues and customers.
To be taken seriously in a professional setting, demonstrate her professionalism.

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1. Writing down points to note for future reference
2. Drawings for grounding her learning points - due to non-line space/ visual learning
3. Perform in her new role
4. more of a paper based to technical based individual
5. Basic human needs

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1. a better sense of security she needs
2. lesser fear when doing her job
3. happy with the purchase
4. feel more ready in her new role

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1. wants her new boss to see that she is very serious about her new job
2. selective purchase [expensive purchase for a new job]
3. materialistic

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Record important notes and thoughts for future reference.
Outlet to express creativity, receiving information and digest especially using visual means - doodling

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Start afresh, new environment.
Sense of security