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Program

Week by week program of development for proposed final outcome.

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Design Proposal 
















Final Creative Project

Fashion Trend Forecasting. 50142547.

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Design Proposal 
















Final Creative Project

Fashion Trend Forecasting. 50142547.

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Introduction

The idea for my Final Creative Project will focus on Trend Forecasting, creating series storyboards for the forthcoming years. The theme will be based around vintage findings, objects from the past to show that trends never truly fade, trends are mainly just re-published every so often; whilst I am gaining a better knowledge of visual communication and understanding the methods used within the trend analysis (i.e. colour, content, layout). All this will be able to produce a final response as time goes by, from structure to content; using this information and ability to discover a final outcome which will be an instillation art piece showcasing my findings throughout this module along with a promotion leaflet of each trend produced.

Aims

· Create a series of trend forecasting visuals, imagery used to inspire designers in to develop a collection by looking in to vintage objects through visiting a number of location consisting of vintage stores, charity shops, markets and car boot sale. I will also be including sentimental object that give vintage element in design.

· Create a series of visuals complementing past key fashion eras in history.

· Produce a final outcome reflective of trend forecasting with creating a hand rendered instillation art piece and promotional material beside.

·Involve information on trend analysis with titles such as: Theme, Definition, Key Words, Direction and Market.

Methods

· Research into past, present and future trends by dating objects back to an era of style; also taking current environment, economic state and surroundings in to consideration.

· Research in to the market although a market already aware of, but is there a gap for market for more trend forecasting?

· Use this research to develop unique imagery and writing style to fit the market whilst having a strong knowledge of trends and current affairs.

· Finding a niche to make my overall idea different and new with finding through research a unique selling point.

· Visit exhibitions and events for possible inspiration and primary research with involving lifestyle influences.

· Look in to keywords influencing my research and define what the meaning of the word is.

Artist/Designer Referencing

Artists/Designers/Photographers

·  Vivian Maier (Photographer)

·  Christian Boltanski (Artist)

·  Lisa Milroy (Artist)

·  David Hockney (Artist)

·  Richard Hamilton (Artist)

·  Paul Smith (Designer)

Websites/Forums

·  WGSN

·  Trendstop

·  Stylesight

Magazine Publications (Journals) / Books

·  View

·  View 2

·  The Trend Forecaster Handbook

·  Etcetera - Sibella Court

·  Creative Walls – Geralodine James

·  Various Magazines Stylist etc.

Films/Podcasts

· Finding Vivian Maier (Documentary)

·  Kirstie's homemade home (T.V. Show Channel 4)

· Restoration Man (T.V. Show Channel 4)

Events/Exhibitions

· Design Museum (Hello My Name Is Paul Smith)

·  Walker Art Gallery Liverpool (David Hockney Early Reflections)

·  Tate Liverpool (Glam! The Performance Of Style)

·  V&A (Memory Palace)

·  Pure London (Buyers Convention)

Personal Statement

To create a range of trend predictions for the lifestyle industry based around vintage findings, my aim is to establish that new trends are rarely seen in this day in age; trend analysis is mainly reinvented from past iconic fashionable and kitsch decades. Ideas for final outcome consist of four instillation art pieces along with promotional material with explanation of trend analysis. This Final Creative Project should enable me to be decisive on career set, it will inform me of what is needed in the trend forecasting field along with having various skillset.

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Creating Colour Pallets for Final Development.

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Creating Colour Pallets for Final Development.

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Using photoshop to gain a series of colouring to add to my final trend designs, This is useful to show the consumer what main aspects are focal points on the trend boards.

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I still yet to have a number of things to consider as the process is not yet over, I have a photo-shoot booked for Monday the 28th of April 2014 and this is to produce my promotional material for the final development stage. During this week all my promotional material is set to be completed, following in to the second week focusing on four individual instillations; this is for final outcome hand-in on the 9th of May

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During the Final Creative Module I have been able to develop more skills than imaginable, I thought it was risky at first tapping in to a field of the unknown in my most crucial year at university, but in actual fact its been a brilliant pay off. Throughout this project I have enjoyed a number of methods used, in most case my development has been able to identify my own unique style of work. I have overcome obstacles (Many stated in Mid Evaluation), that has gave me dedication to resolve the issues and learn from mistakes all able to produce development including problem solving. The overall process of the project has given confidence in to pursuing trend forecasting as a career as it has given enthusiasm in to a rough year. There have been a number of stages I have enjoyed and with this in mind I have to acknowledge the people in my surroundings helping me through indecisive decision-making.

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I created this collage during the beginning of this module, imagery is sourced from a book by Sibella Court Etcetera. I formed this collage with a number of methods used taking composition in to consideration.

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Evaluations

Project Proposal

Object Findings

Skill sets

Among Other Methods.

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Using similar imagery to define trends, along with endorsing a colour pallet to each theme, correlating content.

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After speaking with my lecturer the original idea changed, due to the 1914 theme overruling my trends. The content will now involve gathering professional photographs of each object used within the different boards, creating a leaflet to go alongside an instillation piece. The instillation piece will contain 4 different themes of trends that can correlate together as one instillation piece if necessary. Each trend and objects held within will be placed in a cupboard or case to identify each individual trend.

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Open up to poster of the given trend bored.

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Inside

Individual photographs of each object contained within the trend to establish what is in the final outcome instillation.

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Front & Back

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Front Cover

Contains trends analysis of what the trend is, this leaflet is paired with the final outcome instillation to define what my line of creativity is

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With now having bookbinding skills after this workshop it has given me inspiration on how to make use of hand-rendered products. It has given me an insight to develop my trends purely based on objects I can create giving it more personal and sentimental value.

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#YinYang

#Chinese

#HamsaHand

#Turkish#Key

#American

#rustic

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With making use of my teenage sketch-master item I have sourced an image of the iconic Audrey Hepburn and drew round her. After completing this illustration I then decided to sow round the illustration creating a more artistic design, may be included in final outcome.

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Classroom Whiteboard. I have added objects that I have sourced to this whiteboard and having this in mind has helped me develop a structured workspace enabling me to develop a series of trends.

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#ClassicPoohBear

#Toy

#Teddy

#Texture

#Shape

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#Case

#Protector

#Film

#Texture

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#Shape

#Cambria (Body)

#Typeface

#Steel

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#MrMischief

#Novelty

#Kids

#Colour

#Shape

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#MrFuuny

#Novelty

#Kids

#Colour

#Shape

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#Case

#Protector

#Film

#Texture

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#MrStrong

#Novelty

#Kids

#Colour

#Shape

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#MrBump

#Novelty

#Kids

#Colour

#Shape

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#Paint

#DIY

#Rustic

#Colour

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#MrGreedy

#Novelty

#Kids

#Colour

#Shape

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#ClothingLine

#WashingLine

#Wooden

#Clip

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Stacking items up to form an instillation showcasing object and identifying trends

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#Seaside

#Sunshine

#Colour

#Shape

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Typography Is One Of The Most Important And Functional Vehicles For Ideas - Wim Crouwel

#Typography

#Colour

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#Tigger

#Toy

#Teddy

#Colour

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#Ship

#Seaside

#Colour

#Texture

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Type Is The Ligature Between Author & Reader - Hermann Zapf

#Typography

#Colour

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#Kids

#Letters

#Words

#Meaning

#Shape

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#Shape

#Movement

#Woeden

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If YOu Look After Goodness And Truth Beauty Will Take Care Of Itself - Eric Gill

#Typography

#Colour

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Een Boek Is Pas Een Boek Als Het Een Boek Is - Huib Van Krimpen

#Typography

#Belgium

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#Kids

#Letters

#Words

#Meaning

#Shape

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#Texture

#Patten

#Dots

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You Read Best What You Read Most -Zuzana Licko

#Colour

#Typography

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#Pot

#Kids

#Novelty

#Gardening

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#Rope

#Kids

#Play

#Entertain

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#Vintage

#Wooden

#Colour

#Content

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#Beach

#SeaSide

#Oversized

#Summertime

#Holiday

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#Travel

#Journey

#Passanger

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#petals

#Colour

#Shape

#Texture

#Dried

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#London

#British

#Colour

#Effect

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#Round

#Earth

#Globe

#Glass

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#Polaroid

#Effect

#Colour

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#Toy

#Kids

#Beachwear

#Colour

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Throughout the module final creative project I have thought about numerous final outcome ideas, these include website, journal, a series of trend analysis boards, instillations among other end results. I have been advised not to focus on final proposals throughout this module and in some ways this has been beneficial, as it has helped me develop alternative solutions and finding content that I wouldn’t of looked twice at if an idea was in mind; but the downside is that the deadline is now fast approaching and I still don’t have a full understanding of an idea with worry a final outcome could be amateur with not having enough time to create and develop this end result.

First of all originally I had in mind a result of journal or web content much like companies already aware in the trend forecasting industry such as Viewpoint and WGSN among others. With research from the module world markets being considered by the question ‘Is Technology The Way Forward For Trend Analysis To Reach & Communicate To The Fashion Industry?’ Answer overall for my target market is yes, but also have a side line of opportunity to work more closely with consumers when in need to gather certain information. I realised to gather the content and layout to a professional standard that I originally wanted would go beyond my control and would cost a small fortune, to get an effective layout I wanted would be a module in itself.

I began to think of alternative solutions rather than me potentially competing with current businesses and work towards gaining their attention, and having this information to maybe show them the skills I have developed during this project. I have decided to develop a instillation piece and looking in to artist referencing such as Christian Boltanski, Lisa Milroy, David Hockney, Richard Hamilton with others, I haven’t fully been able to pinpoint my style through these artists as of yet. I have been keeping a close eye on social media sites like pinterest, instagram etc. to gain more inspirations on developing my result.

The plan then was based around the past; my oldest object that I know of is a book named Princes Mary’s Gift Book published in 1914, so I thought what happened in 1914? It marks 100 years to this day in age and the breakout of World War I, this will be the basis of my theme for the art instillation. I plan to have sandbags against rugged material (fence or wall etc.) whilst having four windows in this almost like a house and the use of windows looking in to each trend found within the past 100 years that could be reestablished.  This idea may be lightly to change during development.

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I firstly began to develop my trends using small mood boards with just a few objects sourced. These Bored take in to consideration small and large objects, This was then developed further and became a much bigger board adding more items. I found this technique of working on a small scale to begin with due to it being an effective way of displaying items to inspire, One Issue was that after creating these boards my items sourced became much larger and unable to fit with the small scale theme.

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After attending embossing workshop and finding it slightly tedious to hand render the whole of my typeface title, I then resulted using laser cutting to complete my branding and finding it much more effective with the burnt edges and clean finish cut, enabling me to define branding for my Lost & Found theme.

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During the beginning of my ideas whilst figuring out my unique selling point for my trends. I decided to have a morning in the Print studio to gain colour pallet inspiration and by doing so having wooden sticks and mixing colours together. For people who say "I'd rather watch paint dry" well… you'd be here a long time! Oil paint is a tricky thing but filtering it with tracing paper gives of a more tactile approach and in my opinion an even better finish.

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With previously attending an embossing workshop I have been able to start creating branding for my trends. The word Lost has been added to identify my trends from past eras. I found that typeface had to be considered in my work and creating my own hand rendered typeface was the best form due to it fitting with the theme I wanted to take.

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Hand-rendered page based on using textures and colour from samples of wallpaper sourced fitting them together creating the beginning of my theme.

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For full access and clear layout of this bored please maximise full zoom out by clicking view - zoom out in the tab bar.

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With the use of 3D printing it enables me to enlarge small object to make them bigger standing out more, to have a grater impact alongside other objects on trends. This has been useful during development to have both objects small and big showing similarities between the both and could potentially have impact and a trend between the two items.

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During this module of final creative project I have been able to gain skills within the trend forecasting industry,

Firstly I started out with the idea of completing my second year digital image module creating a product for the male market of men’s makeup due to this being a successful and enjoyable project. After considering this approach I realized the target market would have been very niche and may not be profitable in my development or in the current climate as the term ‘metrosexual’ hasn’t fully peeked as of yet.

I then began to ponder about thoughts of what aspect within the fashion communication field I could approach and want to pursue as a potential career this involved styling; reasoning behind this is that I have been seen to have a creative eye for trends with previously assisting on photo-shoots during my internship with Matt Ford Studios over the summer of 2013, and although I find this career path interesting and delightful I see it more as a hobby due to me not wanting to turn this field in to a regrettable decision, I also considered Illustration among other career paths.

Finally I read a few books and spoke to my tutor about Trend Forecasting and with me being a bit hesitant about this approach at first I began to find myself in ore of this path. Throughout the first month or so, a lot of inspiration and research had to be considered to define my style of work. I began looking in to the market already aware in this industry such as Viewpoint and WGSN among other trend forecasting companies then approaching a Lost & Found sign and these word being the beginning of my theme. My idea was to look back in to the past, how new trends are rarely seen much these days; pattern, fabrics and shapes are reinvented from kitsch icon eras, one trend at the time being tartan checks a pattern reinvented more times than imaginable, almost like a time capsule. I wanted to make my idea adding sentimental and historic value to define what my theme should be how we are always holding on to the past when it comes down to trends due to nostalgic referencing looking to our parents for advice etc. Trend Forecasting isn’t just based around fashion trends its also an insight to interior design, cultural references, architecture and other things, I have based my theme around objects in hope to fit items together to create a few trend boreds along with analysis of each. Each trend is a part of the theme The Lost & Found Objects Of Everyday Life, this title was developed by research in to vintage products that we wouldn’t normally think about in the present day. Along the past few months I have visited a number of exhibitions, museums and markets to gather information, gain inspiration and collect items to fit with each trend to pinpoint what each trend stands for and having the ability to influence designers. There have been a number of situations I have had to overcome during this module finding out my target market in which is identified in my world markets report of up and coming designers, I have also found it very difficult to find my initial idea in to what I can achieve and enjoy I feel already I have accomplished this. After the first month I decided I felt more confidant in what I was doing and only recently looked up upon WGSN to find they now have some of the same content I have found, such as a vintage section and research in to the artist David Hockney and although this makes me believe I am going in the right direction, it has it could be said the research is plagiarised, however this isn’t the case as my research is all primary with visiting events etc. also the dates of my research is dated before WGSN published this content. So far I have thoroughly enjoyed this project due to it mainly involving primary research and hand rendered aspects when visuals are concerned.

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#Mask

#Hide

#Metel

#Texture

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The beginning of trend analysis.

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#Amaretto

#Alcohol

#Rustic

#GlassTexture

#Branding

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#TheSeveredLimb

#Vinyl

#Folk

#Shape

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#Marriage

#Tradition

#Cookery

#Housewife

#Children

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#Faces

#Masks

#Symbolism

#Colouring

#Patterns

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#Chest

#Box

#Protector

#Texture

#GoldPlate

#HookLock

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#Post

#RoyalMil

#Stamps

#Travel

#Letters

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#Protector

#Box

#Material

#Pattern

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#Doll

#VoodooDoll

#Beads

#Colouring

#Texture

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#Vintage

#Travel

#Stickets

#Souvenir

#Chest

#Case

#Protector

#Texture

#Rugged

#Rust

#Rustic