# data[].attributes.body
HOW MIGHT WE MAKE MOONCAKES MORE HEALTHY WHILE BEING AFFORDABLE & DELICIOUS FOR ADULTS CELEBRATING MID AUTUMN FESTIVAL ANNUALLY?

# data[].attributes.body
Subjective(Poor for some consumers) purchasing experience (6 pax):

not everyone has connections with people working in the hotel to get discounts(4pax)

some people doesn't like snowskin mooncakes, but find traditional mooncakes too oily

# data[].attributes.body
Minimalistic packaging design to get the full value of purchase & more sustainable

# data[].attributes.body
Healthier & interesting mooncakes catered for personal consumption

# data[].attributes.body
Inconvenience (15 pax )

delivery delays

To make mooncakes by themselves

Contact to reorder or wait another day if pre-order is closed due to high demand

Unable to choose suitable product quantity( e.g. personal consumption) as most promotions come in packs

# data[].attributes.body
Purchase Online(10 pax):

Pre-order products

Cheaper products online than locally made

# data[].attributes.body
Buy healthier mooncakes (3 pax)

e.g. snowskin ( less oily)

jelly/agar agar mooncake

# data[].attributes.body
Doing Research ( 4 pax) :

On Promotions, discounts

Stores opening hours

# data[].attributes.body
Finding affordable mooncakes that suit personal preference (1 pax)

# data[].attributes.body
Acceptance (23 pax)

accept that mooncakes are only a one-off problem, since its a seasonal product

# data[].attributes.body
Unsatisfied (13 pax)

feel like its a scam and marketing tactics are too good, need more variety to purchase and share with the family

inconvenient and poor efficiency

# data[].attributes.body
Lack of variety 13 pax

# data[].attributes.body
purchasing mooncakes from friends that work in hotel to get staff discount

(3 pax)

# data[].attributes.body
too sweet - unhealthy/no nutritive value (22 pax)

high in calories, sugar, and fats

# data[].attributes.body
novery expensive (14 pax)

paying mainly for packaging, sometimes the mooncake doesn't taste that good, its just that the packaging looks fancy, which attracts customers to buy

limited quantity, resulting in upselling of the product

branding of mooncakes (i.e. from hotels)

# data[].attributes.body
Make their own healthy mooncakes (2 pax)

# data[].attributes.body
Acceptance is not the best solution to the problem(8 pax)

no choice, just have to decide what type of mooncake flavours to buy and compare quality of different mooncakes. as long as it is safe label, can buy with reasonable price (3 pax)

# data[].attributes.body
HOW MIGHT WE MAKE MOONCAKE LESS IN CALORIES, SUGAR, AND FATS WHILE BEING AFFORDABLE & DELICOUS FOR THE CHINESE ADULTS ANNUALLY?

# data[].attributes.body
Healthier options are not readily accessible & poor publicity of products :

current market always say they have healthier options but dont shop enough to see if there are, expensive as most of the time people are paying for the packaging and not the mooncakes

# data[].attributes.body
buy based on the flavour of mooncake, and not the packaging (5 pax)

# data[].attributes.body
seasonal that is hard to find usually (2 pax)

fruit-flavoured mooncakes such as durian mooncakes; will not know which species (MSW, D24) is used without proper food labels on the packaging

# data[].attributes.body
Missed opportunity to consume product (6 pax)

# data[].attributes.body
pre-order & pickup option

# data[].attributes.body
Annual consumers (regular consumers during mid-autumn festival)

young adults: 19

adults: 6

Demographics:

Chinese: 24

Malay:

Indian:

Caucasians: 1

# data[].attributes.body
Long queues to purchase product (3 pax)

# data[].attributes.body
Hard to purchase desired flavour (4 pax)

# data[].attributes.body
Wait to be gifted the product (11 pax)

# data[].attributes.body
Avoid purchasing product (3 pax)

# data[].attributes.body
during mid autumn festival (36 pax)

# data[].attributes.body
Casual consumers (eat when they crave it or when people gift):

young adults: 4

adults: 7

Demographics:

Chinese: 10

Malay:

Indian:

Caucasians: 1

# data[].attributes.body
random ideas to solve problem or existing alternatives (current solutions)

# data[].attributes.body
high priority problem ( rank them from highest to lowest)

more people = high priority

(similar problems put same colour)