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A food vlogger, social media personality

She is married but has no children yet

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the followers of her content are around the age range of 16-30(mostly Gen Z)

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Are they independent influencers or are they part of a group or companies? 

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Are they independent influencers or are they part of a group or companies? 

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She is an independent content creator/influencer but sometimes she cooks with her friends or daughter to make the videos more interesting.

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In what ways might their popularity be supported (or not) by their ethnicity, for

example, they are Vietnamese.

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In what ways might their popularity be supported (or not) by their ethnicity, for

example, they are Vietnamese.

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she isn’t as popular in vietnam compared to america

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List some of the products or services this influencer promotes.

This could be a product or service the

country/region is known for

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List some of the products or services this influencer promotes.

This could be a product or service the

country/region is known for

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making food and promoting different food cultures

food is something everyone is interested in

Other than cooking, Lisa Nguyen is also known for reviewing restaurants she has visited and giving her followers recommendations on places with good food

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List how this influencer networks through social media to optimize their brand

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List how this influencer networks through social media to optimize their brand

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Youtube: established YouTube channel in 2020. First, she made short video about ramen with simple recipes and share it to her neighbor. It became viral an the channel continue growth

TikTok: People nowadays are very familiar with TikTok, she took that advantage and set up her own channel. Fan love she because of the variety and attractiveness of her food she made.

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Which ‘qualities’ do you admire (or not) about this influencer?Would you buy from them? Explain why orwhy not.

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Which ‘qualities’ do you admire (or not) about this influencer?Would you buy from them? Explain why orwhy not.

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she isn’t afraid to try new things and doesn't gatekeep food

I would follow her

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No. of subscribers/ followers List from each social media platform.

How did you find this information?

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No. of subscribers/ followers List from each social media platform.

How did you find this information?

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Youtube: 4.9 Million

Instagram: 275k Followers

Tiktok: 3.1 Million

this information is available on both of her accounts

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Does this influence the products/services they promote? 

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Does this influence the products/services they promote? 

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Her videos posted online used to be about Vietnamese cuisines and childhood food, but now she has moved onto all sorts of food from different cultures

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she was born in Witchita, Kansas

and attended the Wichita State University