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The selling concept is founded on the belief that customers will not purchase an adequate quantity of a product or service unless they are actively persuaded to do so. This concept assumes that customers tend to be resistant and need to be convinced to make a purchase. (Rock Content, 2023)

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The selling concept is a part of marketing management and one of several concepts that make up a marketing strategy. A sales concept analyzes buying and selling effects to place the focus primarily on generating sales transactions. Selling concepts place emphasis on goods the consumer may not ordinarily buy or necessarily need. In this article, we explain what a selling concept is, how it relates to marketing and examples of how to design a selling concept. (Indeed Editorial Team, 2021)

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MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with around 90 million customers in over 60 countries.

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MetLife was founded in 1863 as the National Union Life and Limb Insurance Company, which was more than just a clever name. Its mission was to insure Civil War soldiers who had disabilities or who suffered illnesses in the aftermath of battle. Not too long after, the company began selling life insurance policies and changed its name to Metropolitan Life Insurance Company. By World War II, MetLife had the resources at its disposal to be the largest private contributor to the Allied Forces. Today, the firm is the largest life insurer in the U.S.

MetLife offers a variety of life insurance and disability insurance products, dental and vision insurance, vehicle insurance, homeowners’ insurance, and even pet insurance. Prospective employees might be interested in any number of support positions that are available, as well as opportunities in software development and engineering, cyber security threat assessment, and data science.

The MetLife Foundation was founded in 1976, and has since contributed almost $1 billion to communities in need of financial services, disaster relief, support for veterans, funding for education, and more. The foundation donates to the arts and community development, and promotes diversity and inclusion in the communities it services. MetLife encourages its employees to get involved and help strengthen the financial health of their communities.

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Indeed Editorial Team (2021). What Is a Selling Concept? [online] Indeed Career Guide. Available at: https://www.indeed.com/career-advice/career-development/concept-of-selling.

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Rock Content. (2023). Marketing 101 - The Five Marketing Concepts. [online] Available at: https://rockcontent.com/blog/marketing-concept/#:~:text=higher%20price%20points.-.

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The selling concept is that when a company provides products or services, it should start from the needs of consumers and the conditions of the company itself. It should not only meet the needs and desires of consumers, but also be in line with the interests of consumers, the company itself, and the long-term interests of society, and take this as the business goal and responsibility of the company

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Insurance companies often use the selling concept by focusing on aggressive marketing and sales techniques to convince customers to buy their policies. They emphasize persuading customers to purchase insurance by highlighting the benefits, coverage options, and peace of mind it offers. This approach typically involves heavy advertising, direct selling, and sometimes incentives for agents to meet sales targets.

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MBA skool. MetLife Marketing Strategy & Marketing Mix (4Ps) | MBA Skool. Retrieved from https://www.mbaskool.com/marketing-mix/services/17157-metlife.html

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MetLife Group has a long history of nearly 150 years, continuously improving and innovating over the years, carefully understanding customer needs, providing professional and reliable insurance services, becoming a pioneer in the industry and a leader in global insurance and retirement savings solutions. We are constantly striving to move forward, showcasing the unparalleled vitality of MetLife Group through the distinctive image of the brand ambassador Snoopy

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MetLife was founded in 1863 as the National Union Life and Limb Insurance Company, which was more than just a clever name. Its mission was to insure Civil War soldiers who had disabilities or who suffered illnesses in the aftermath of battle. Not too long after, the company began selling life insurance policies and changed its name to Metropolitan Life Insurance Company. By World War II, MetLife had the resources at its disposal to be the largest private contributor to the Allied Forces. Today, the firm is the largest life insurer in the U.S.

MetLife offers a variety of life insurance and disability insurance products, dental and vision insurance, vehicle insurance, homeowners' insurance, and even pet insurance. Prospective employees might be interested in any number of support positions that are available, as well as opportunities...

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Find out more about MetLife including an overview, stats, history and other Insurance competitors.