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Potential Influencers - Thach Trang (@thach_trangg)

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Potential Influencers - Thach Trang (@thach_trangg)

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Relevance: Thach Trang is a Vietnamese “living-abroad” lifestyle influencer based in Germany. Her content focuses on struggles of living abroad, and aesthetic visuals

Resonance: Thach Trang has a dedicated follower base interested in lifestyle and skincare. Her posts receive high engagement in terms of likes and comments.

Reach: With 648K followers on Instagram, she has a substantial audience.

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Potentials Influencers - Ngoc Trinh (@ngoctrinh89)

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Potentials Influencers - Ngoc Trinh (@ngoctrinh89)

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Relevance: Ngoc Trinh is a well-known Vietnamese influencer with a massive following.

Resonance: Her content spans fashion, beauty, and lifestyle, making her a versatile choice.

Reach: She has 5.8 million followers on Instagram

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Influencer: Lê Dương Bảo Lâm (4.5M followers, 188.4M likes)

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Influencer: Lê Dương Bảo Lâm (4.5M followers, 188.4M likes)

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Creative Content Ideas for Lê Dương Bảo Lâm:

"Waking Up to Vinacafé" Skit: Lê Dương Bảo Lâm acts out a hilarious struggle to get out of bed, completely disoriented without his morning cup of Vinacafé. The punchline reveals a steaming cup beside him, and he enjoys his coffee with a humorous twist.

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1. Relevance:

Partially Relevant: Lê Dương Bảo Lâm is a comedian and actor, and his content might not directly focus on coffee. However, his large Vietnamese audience enjoys his comedic videos, which could be leveraged for a humorous Vinacafé campaign.

2. Resonance:

High Resonance: With 4.5 million followers and 188.4 million likes, Lê Dương Bảo Lâm boasts a significant and engaged audience in Vietnam. This suggests strong resonance with his content.

3. Reach:

Excellent Reach: Lê Dương Bảo Lâm's follower count (4.5 million) offers exceptional potential reach for Vinacafé's campaign.

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1. "Clean with me" contents

Influencers will use Scrub Daddy to tackle different cleaning challenges

2. DIY home decor using Scrub Daddy as a unique tool

3. ASMR sound with Scrub Daddy product while cleaning

4. "Clean with kids" videos to demonstrate how Scrub Daddy makes cleaning fun and engage with children

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Lê Dương Bảo Lâm could be a good target influencer for Vinacafé with some reservations.

Pros: His large, engaged Vietnamese audience and comedic approach could create a memorable and entertaining campaign for Vinacafé.

Cons: Direct relevance to coffee might be lacking. The campaign's success hinges on creative execution that effectively integrates Vinacafé into Lê Dương Bảo Lâm's comedic style.

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Potential Influencers - Huy Me (@huy_me)

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Potential Influencers - Huy Me (@huy_me)

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Relevance: Huy Me is a Vietnamese travel and lifestyle influencer. His content features adventure, fashion, and cultural experiences.

Resonance: Huy Me’s posts resonate with followers who appreciate authenticity and exploration.

Reach: He has 1.2 million followers on Instagram.

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Theme: Celebrating Vietnamese Coffee Culture

Partner with a Vietnamese Culture & Tradition influencer to create a video showcasing the history and traditional brewing methods of Vietnamese coffee. Vinacafé can provide the beans and equipment.

Collaborate with a Food & Beverage influencer for a recipe series featuring creative Vietnamese coffee drinks using Vinacafé products.

Host a live Q&A session with a Lifestyle influencer who enjoys Vinacafé, allowing them to answer audience questions about coffee and Vietnamese traditions.

Theme: Everyday Moments with Vinacafé

Partner with a Lifestyle influencer to document a typical morning routine that incorporates Vinacafé coffee.

Collaborate with a group of micro-influencers to share their favorite ways to enjoy Vinacafé throughout the day.

Launch a social media contest where people share photos or videos of themselves enjoying Vinacafé using a specific hashtag.

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Potential Influencers - Tuan Anh (Quý Ông Lịch L lãm)

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Potential Influencers - Tuan Anh (Quý Ông Lịch L lãm)

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Relevance: Tuan Anh is a popular men's fashion influencer known for his sharp style and focus on high-quality products. This aligns perfectly with promoting luxury timepieces like Curnon watches.

Resonance: Tuan Anh cultivates a sophisticated and successful image, while remaining relatable to young Vietnamese men. He boasts a high engagement rate, with followers actively seeking his fashion advice.

Reach: Tuan Anh likely has a significant following on Instagram (estimate 100,000+ followers) and Facebook (estimate 50,000+ followers). His audience would likely skew towards young professionals with an interest in luxury fashion.

Creative Content Ideas for Influencers:

1. Curated Watch Collection Video: Tuan Anh showcases his personal watch collection, highlighting a Curnon timepiece as a key element.

2. Curnon Watch Review & Styling Tips: He reviews a specific Curnon watch, emphasizing its design, functionality, and how it complements different outfits.

3. "A Day in the Life" Video Feature: Tuan Anh incorporates the Curnon watch throughout his daily routine, subtly showcasing its versatility in various settings.

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1. Identify Potential Influencers:

Platform: Here, we'll focus on Instagram and Youtube, considering the visual nature of coffee and the potential for recipe or brewing tutorials.

Industry: Look for influencers in the following categories:

Foodies and lifestyle bloggers: Individuals who feature coffee in their breakfast routines, baking recipes, or everyday life ( Giang ơi - youtuber, vlogger )

2. Assess the 3Rs of Influencers

Content: The influencer ( Giang oi) frequently posts about coffee or beverages

Resonance: High engagement rate in the comments and likes on their posts.

Reach:

Follower Count: 510k followers

3. Select a Target Influencer

visual aesthetic or video editing style align with Vinacafe's brand image

She partnered with similar food or beverage brands in the past

Budget: Considerbudget and choose accordingly.

4. Creative Content Ideas for Influencers

Coffee Tasting Challenge: Provide the influencer with a selection of Vinacafe coffees and have them conduct a blind taste test or compare different blends.

Vietnamese Coffee Ritual Video: Collaborate on a video showcasing the traditional Vietnamese coffee brewing process using a phin filter and Vinacafe coffee grounds.

Coffee & Recipe Pairing: Partner with a food influencer to create recipe videos featuring Vinacafe coffee alongside breakfast dishes, desserts, or healthy snacks.

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Considering 3R, I consider cooperating with Huy Me. He is one of the first famous Youtubers in Vietnam, so he will have a following from millennials (suitable for Curnon's Target Customer - may have already had achievements and is aiming for greater achievements). .

Recently, Huy Me has also received more attention because he has a girlfriend, Han Hang, so he will also attract a following of young people who pay attention to appearance.

Huy Me's style is also consistent with the development direction of Curnon watches, and he also has a large following on Instagram.

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1. Potential Influencer 1

- Name: Helly Tong

- Platform: YouTube

- Video Link: [Helly Tong's YouTube Channel](https://www.youtube.com/user/CTBeautyChannel)

- The 3Rs Assessment:

->Relevance: Helly Tong is a well-known beauty and lifestyle vlogger in Vietnam. While her content primarily focuses on beauty and fashion, she occasionally shares home organization and cleaning tips, making her relevant for promoting Scrub Daddy as a cleaning product.

->Resonance: Helly Tong has a large and engaged audience who trust her recommendations and enjoy her entertaining and informative content. Her charismatic personality and relatable style resonate well with her followers.

->Reach: Helly Tong has a significant reach on YouTube, with millions of subscribers and views on her videos. Her influence extends to other social media platforms such as Instagram and Facebook, further expanding her reach.

2. Potential Influencer 2

- Name: Chị Hằng Lê

- Platform: YouTube

- Video Link: [Chị Hằng Lê's YouTube Channel](https://www.youtube.com/channel/UC-URiJL94Mk1l71bAn40jRQ)

- The 3Rs Assessment:

->Relevance: Chị Hằng Lê is a popular Vietnamese homemaker and lifestyle vlogger who frequently shares cleaning and organization tips with her audience. Her content is highly relevant for promoting Scrub Daddy as a cleaning product in the Vietnamese market.

->Resonance: Chị Hằng Lê has a dedicated following of viewers who are interested in home cleaning, organization, and cooking. Her practical advice and down-to-earth personality resonate well with her audience, driving high levels of engagement.

->Reach: Chị Hằng Lê has a strong presence on YouTube, with a large number of subscribers and views on her videos. Her influence extends to other social media platforms, including Facebook and Instagram, increasing her overall reach.

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Potential Influencers -  Mai Huong (@blmhuong)

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Potential Influencers -  Mai Huong (@blmhuong)

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Relevance:

Mai Huong targets students, people who love to learn about fashion and beauty. This is a potential audience group with high demand for the content the company needs. KOLs often catch trends and use hot effects and music on TikTok to attract viewers' attention.

Resonance

Mai Huong regularly interacts with viewers through comments, answers questions, organizes livestreams, creating a close-knit fan community.

Reach

Mai Huong owns more than 850K followers on TikTok, this is an impressive number showing the channel's appeal. Her videos have a stable number of views and are well received by many people with positive content.

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Developing an Influencer Marketing Strategy:

1. Assess the 3Rs of Influencers:

- Relevance: Chao's persona as a rich kid aligns with Duolingo's target audience who are interested in self-improvement and education, making her relevant.

- Resonance: Chao's engaging and entertaining content style resonates with her followers, which could translate well into promoting Duolingo in an engaging manner.

- Reach: Chao's popularity as a social media personality in Vietnam provides a significant reach to potential users of Duolingo.

2. Select a Target Influencer:

- Chao seems like a suitable choice due to her relevance to Duolingo's target audience, her ability to resonate with her followers, and her wide reach in Vietnam.

3. Propose creative ideas for content that the influencer could use:

- Language Learning Journey: Chao could document her language learning journey using Duolingo, sharing her progress, challenges, and achievements with her audience.

- Language Challenges: Chao could engage her followers by creating language learning challenges or quizzes inspired by Duolingo's exercises, encouraging them to participate and share their experiences.

- Lifestyle Integration: Chao could seamlessly integrate Duolingo into her rich kid lifestyle, showcasing how learning a new language with Duolingo fits into her daily activities and interests.

- Testimonials and Reviews: Chao could provide authentic testimonials and reviews about her experience using Duolingo, highlighting its effectiveness and benefits to her followers.

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Huy Me can curate a lookbook that transitions from day to night, demonstrating how Curnon watches seamlessly fit into various occasions. He can start with a casual daytime outfit, showcasing a versatile watch, and then transition to a more formal evening look. The content could include close-up shots of the watch dial, strap, and clasp.

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Relevance: Pam's real name is Hai Duong, nickname is Pamela. The main girl is the daughter of Salim (Hoang Kim Ngan) and Hai Long.

Resonance: ven though she is only nearly 2 years old, Pam is already one of the "child forces" who regularly stirs up social networks. Pam's personal Instagram account currently has more than 386k followers, each post receives hundreds of thousands of likes.

Reach: The highlight of the kid is Pam's "trademark" square face with chubby cheeks, round eyes and cute expression. Pam is said to be the first baby in Vietnam to have a post with 1 million likes on her personal account.

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1. Identify Potential Influencer:

Define Audience: Cocoon Vietnam targets individuals interested in beauty and skincare products, primarily on platforms like TikTok.

Research Relevant Influencers: Yên Đan is a perfect fit as she specializes in reviewing beauty products on TikTok, with a substantial following of over 400k.

2. Assess the 3Rs of Influencer:

Relevance: Yên Đan's content aligns perfectly with Cocoon Vietnam's focus on beauty products. Her audience is likely interested in skincare and makeup, making her an ideal influencer for the brand.

Resonance: With her large following and active engagement, Yên Đan has demonstrated the ability to resonate with her audience effectively.

Reach: Yên Đan's 400k+ followers provide a substantial reach, ensuring that Cocoon Vietnam's message will be seen by a wide audience.

3. Select a Target Influencer:

Review Content: Ensure that Yên Đan's previous content aligns with Cocoon Vietnam's brand values and messaging. Confirm that she has a positive reputation and engages authentically with her followers.

Engagement Analysis: Analyze Yên Đan's engagement metrics to verify her effectiveness in driving action among her followers.

Negotiate Terms: Reach out to Yên Đan to discuss collaboration terms, including content format, posting schedule, compensation, and any specific requirements from Cocoon Vietnam.

4. Propose Creative Content Ideas:

Product Reviews/Demos: Ask Yên Đan to review and demonstrate Cocoon Vietnam's skincare products on her TikTok channel. This could include unboxing, trying out the products, and sharing her honest opinions.

Giveaways/Contests: Collaborate with Yên Đan to host a giveaway or contest where her followers can win Cocoon Vietnam's products. This will drive engagement and increase brand awareness.

Tutorial/How-To Guides: Request Yên Đan to create tutorials or how-to guides featuring Cocoon Vietnam's products, showcasing their effectiveness and demonstrating how to incorporate them into a skincare routine.

User-Generated Content: Encourage Yên Đan's followers to share their experiences with Cocoon Vietnam's products using a specific hashtag, allowing their content to be featured on both Yên Đan's and Cocoon Vietnam's TikTok channels.

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Brittany Vasseur, also known as Clean Mama, is a popular content creator on YouTube known for her videos on cleaning, organization, DIY, and beauty. Here are some detailed insights:

1. Influence:

Brittany Vasseur has over 1.55 million subscribers on her YouTube channel. She has created over 587 videos, some of which have attracted millions of views.

She influences through her YouTube videos, with topics such as cleaning, organization, and life hacks.

Audience:

Brittany Vasseur's audience primarily consists of individuals interested in cleaning tips, organization, and beauty.

She provides her audience with the best tips and products to improve their lives.

Content:

Brittany Vasseur creates a variety of content, including videos on cleaning, organization, DIY, and beauty.

She also shares life hacks, home organization ideas, cleaning motivation, beauty tips, and Amazon product reviews.

Some of her standout videos include "My Cleaning Routine! Cleaning Tips & Motivation", "My Spring Cleaning Routine!", and "CLEAN MY ENTIRE HOUSE WITH ME! Cleaning Motivation!". Suitability as a Scrub Daddy Influencer:

Brittany Vasseur's content aligns well with Scrub Daddy's brand, which is all about cleaning and organization.

Her large and engaged audience is likely to be interested in Scrub Daddy's products, making her a potentially effective influencer for the brand.

She has a proven track record of effectively reviewing and promoting products, which could be beneficial for Scrub Daddy.

Her credibility and trustworthiness in the cleaning and organization space could help enhance Scrub Daddy's brand image and reach.

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Potential Influencer - Ly Pham (@lypham.2001)

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Potential Influencer - Ly Pham (@lypham.2001)

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Relevance:

Ly Pham targets students, people who love to learn about fashion and beauty. This is a potential audience group with high demand for the content the company needs. KOLs often catch trends and use hot effects and music on TikTok to attract viewers' attention. Ly Pham always has new and unique ideas in creating content.

Resonance

Ly Pham regularly interacts with viewers through comments, answers questions, organizes livestreams, creating a close-knit fan community.

Reach

Ly Pham owns more than 1,2M followers on TikTok, this is an impressive number showing the channel's appeal. Her videos have a stable number of views and are well received by many people with positive content.

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Reasonable: Resonance represents the engagement the influencer can generate with an audience similar to your brand: Khanh Vy is an active kol on social networks. Her videos are mostly about learning English. Her followers are very interested in her learning method, and she can effectively combine it with Duolingo to introduce the English teaching app

Reach:

Contact the her via Instagram or Facebook platform, send her a personalized message explaining why you admire her work and how you believe she can add value to your brand.

Incentive value: Provide her with exclusive access to products, event invitations, or monetary compensation. Ensuring a reasonable win-win situation for both parties.

Establish a connection: Build an ongoing relationship with her by maintaining regular contact, supporting their content, and engaging with their audience.

Target influencer: People who follow Khanh Vy on social networking platforms.

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James Charles, a popular beauty influencer, to create an eyeshadow palette & range — Morphe x Charles, which the influencer promoted on YouTube.

The audience was quite engaged, and the product was highly relevant to the influencer’s content (and vice versa). As a result, the brand products gained significant exposure, resulting in growth in the brand’s popularity and sales revenues. Their partnership ended because of a controversy, but before that, they became highly popular among online beauty enthusiasts.

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Rosie Huntington-Whiteley x Celine: "A Symphony of Style".

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Rosie Huntington-Whiteley x Celine: "A Symphony of Style".

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Rosie Huntington-Whiteley is an English model, actress, and businesswoman, celebrated for her sophisticated and elegant fashion sense. Known for her work with some of the world's leading fashion brands. Her style, characterized by its chic minimalism, aligns perfectly with luxury and high-fashion, making her a prominent figure in both the beauty and fashion industries.

Assess the 3Rs of Influencers:

Relevance: Perfect fit for Celine with her sophisticated and minimalistic style.

Resonance: Engages well with an audience interested in luxury fashion and lifestyle.

Reach: Large but focused following interested in high fashion and luxury beauty products.

Strategic Marketing Plan:

1. Visual Campaign and Storytelling

Editorial Shoots: Feature Rosie in a series of high-fashion photo shoots at iconic locations, dressed in Celine's latest collections, with makeup subtly enhancing her natural beauty to reflect the brand's aesthetic.

Video Series: Produce a series of short films that follow Rosie in various settings-urban landscapes, intimate indoor scenes, natural environments-showcasing daily life moments styled in Celine, creating narratives around the brand’s values.

1. Social Media Integration

Instagram and TikTok Initiatives: Leverage Rosie’s strong Instagram presence with posts featuring her styled in Celine, including stories that reveal her day-to-day use of Celine products, from accessories to full outfits.

Behind-the-Scenes Content: Share behind-the-scenes content from photoshoots and film production, highlighting the collaboration's exclusive aspects and Rosie's personal involvement.

1. Limited-Edition Collection

Rosie x Celine Curated Looks: Release a "curated by Rosie" collection, which includes her favorite pieces from Celine. This could be promoted as an exclusive, limited-time offering, creating a sense of urgency and exclusivity.