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The United Kingdom (UK) womenswear market size was GBP 20.8 billion in 2021 and is expected to grow at a CAGR of more than 3% during 2021 - 2026. The UK womenswear market recovered post the pandemic driven by a resurgence in both holiday wear and occasion wear.

The UK womenswear market research report offers comprehensive insight and analysis of the country's womenswear market, the major players, the key trends, and consumer attitudes. It also provides detailed analysis of the key trends shaping the market, market size and forecasts, and the performance of key retailers.
For more insights on the UK womenswear market forecast, download a free report sample
The UK Womenswear Market Drivers

The factors driving the demand for womenswear in the UK are returning to office post the pandemic, and events such as weddings are back on the calendar, creating a rise in demand for occasion wear. Additionally, relaxed travel restrictions across the world have encouraged more consumers to take foreign holidays, as well as the return of international tourists will boost demand for UK clothing retailers.

The UK Womenswear Market - Key Trends

The UK womenswear market is witnessing a shift in consumer preferences in recent years. For instance, inclusivity within the apparel industry has become more prevalent in the last couple of years. It extends far beyond a bigger size range, with collections and marketing more sensitive to consumers with different abilities, religious beliefs, ethnicities, and gender identities.​ Also, the growing interest in health & wellness helped surge demand for sportswear and has created a lucrative platform for emerging UK sportswear retailers.

The UK womenswear market is witnessing a gradual shift towards slow fashion, allowing retailers to be innovative in their product offerings. Moreover, leading UK retailers such as M&S and Next are investing in building platforms that feature a range of third-party brands to benefit from the marketplace models.

The UK Womenswear Market Segmentation by Item Type

The type of items for womenswear in the UK are everyday casualwear, everyday smart casualwear, occasion wear, holiday wear, lounge wear, sportswear, workwear, and partywear. The everyday casualwear segment held the largest womenswear market share as many shoppers have retained their preference for casual clothing following the pandemic, due to the ongoing home working and less formal office dress codes make smart attire less of a necessity.

The UK Womenswear Market Analysis, by Item Type

For more segmentation information on UK womenswear market, download a free report sample

The UK Womenswear Market Segmentation by Distribution Channels

The key distribution channels in the UK womenswear market are clothing, footwear & accessories specialists, online specialists, department stores, value, discount, & variety stores and general merchandise retail, other online retail, and hypermarkets, supermarkets, and hard discounters among others. The clothing, footwear & accessories specialists held more than a quarter of the total womenswear channel share in 2021. ​

The UK Womenswear Market Analysis, by Distribution Channels

For more insights on distribution channels in the UK womenswear market, download a free report sample

Competitive Landscape

The leading players in the UK womenswear market are Next​, Marks & Spencer (M&S), Primark​, ASOS, Tesco​, ASDA, JD Sports, New Look​, TK Maxx​, Sainsbury's​, Zara​, and H&M​ among others. Next is the largest womenswear retailer in the UK, followed by M&S and Primark.

The UK Womenswear Market Analysis, by Leading Players

For more insights on leading players in the UK womenswear market, download a free report sample

The UK Womenswear Market Report Overview

Market Size (2021)

GBP 20.8Billion

CAGR (2021 - 2026)

>3%

Key Item Types

Everyday Casualwear, Everyday Smart Casualwear, Occasion Wear, Holiday Wear, Lounge Wear, Sportswear, Workwear, and Partywear

Key Distribution Channels

Clothing, Footwear & Accessories Specialists, Online Specialists, Department Stores, Value, Discount, & Variety Stores and General Merchandise Retail, Other Online Retail, and Hypermarkets, Supermarkets, and Hard Discounters

Leading Players

Next​, M&S, Primark​, ASOS, Tesco​, ASDA, JD Sports, New Look​, TK Maxx​, Sainsbury's​, Zara​, and H&M

Reasons to Buy

Learn how spiraling inflation will impact the UK Womenswear market, and which players are most at threat from changing consumer habits.

Identify the key approaches retailers are taking to stand out in the UK Womenswear market, and how you can adapt these to fit your own business.

Understand where the demand lies within the UK womenswear market across various price positionings, types of apparel (e.g., casualwear, formalwear) and retailers.

Key Players

ABOUT YOU
Adanola
Adidas
Albaray
Amazon
Arcadia Group
ASDA
ASOS
Aurora Fashions
boohoo group
boohoo.com
Boux Avenue
Burberry
Childsplay Clothing
Coast
Dai
DAY 6
Debenhams
Depop
eBay
END.
Gap
H&M
Harrods
Hirestreet
Hobbs
Hurr
I Saw It First
In The Style
Inditex
Jaeger
JD Sports
John Lewis & Partners
Laura Ashley
Little Mistress
Mango
Marks & Spencer
Matalan
Miss Selfridge
Missguided
Mølby The Label
New Look
Next
Nike
Nobody's Child
Oasis
Pangaia
Preloved Vintage Warehouse
PrettyLittleThing
Primark
Reiss
River Island
Sainsbury's
Selfridges
SHEIN
Sosandar
Sports Direct
TALA
Tesco
TK Maxx
Topshop
Vestiaire Collective
Victoria's Secret
Vinted
Warehouse
Zara

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

KEY TRENDS IN THE UK WOMENSWEAR MARKET

UK Womenswear Market Drivers

UK Womenswear Market Inhibitors

Key Trends

Inclusivity has grown beyond just sizing

Persisting demand for sportswear allows smaller UK players to shine

Exit of key players provides growth opportunities

Shift towards slow fashion gives grounds for retailers to be innovative

Traditional UK retailers are growing their marketplace models

Strategies for Success in the UK Womenswear Market

THE UK WOMENSWEAR MARKET: UK MARKET SIZE AND FORECASTS 2016-2026

UK Womenswear Market, 2016-2026

UK Womenswear Market Values, 2016-2026

UK Clothing Market by Subsector, 2016, 2021 & 2026

UK Womenswear Growth vs Other Clothing Subsectors, 2016-2026

THE UK WOMENSWEAR MARKET: CHANNEL PERFORMANCE AND FORECASTS 2016-2026

UK Womenswear Online Market, 2016-2026

UK Womenswear Channel Growth, 2016-2026

UK CONSUMER SURVEYS

Consumer Survey Findings

UK Consumer Survey Data: Types of Products Purchased

UK Consumer Survey Data: Purchase Frequency

UK Consumer Survey Data: Retailers Purchased From

UK Consumer Survey Data: Impacts of Inflation

COMPETITIVE LANDSCAPE: TOP UK WOMENSWEAR RETAILERS

Competitive Landscape Findings

UK Womenswear Market by Channel, 2016, 2021 and 2026

Top 15 UK Womenswear Retailers

Retailers in Focus

Marks & Spencer

boohoo group

Zara

New Look

ASDA

Retailers to Watch

METHODOLOGY, DEFINITIONS AND CONTACTS

List of Tables

List of Tables

How frequently women buy clothing, footwear and/ or accessories for themselves

Five Year Market Shares (%) of the Top 15 UK Womenswear Retailers 2017-2022(f)

List of Figures

List of Figures

UK Womenswear Market Value 2016, 2021, 2026 (£ bn) with five-year CAGR (%)

UK Womenswear Market Value (£ bn), 2016-2026, and Annual Growth (%)

UK Clothing Market by Subsector, 2016, 2021 & 2026

UK Womenswear Value Growth vs Other Clothing Subsectors %, 2016-2026

UK Womenswear Online Market Size (£ bn) and Online Penetration (%), 2016-2026

UK Womenswear Online vs Offline Annual Growth %, 2016-2026

Percentage of apparel shoppers that have purchased womenswear in the last 12 months

When purchasing womenswear, did you buy any of the following types of items?

When purchasing womenswear, did you buy any of the following categories?

Which types of brands did you buy clothing, footwear and/or accessories from in the last year?

Which of these retailers did you purchase from over the last 12 months for clothing?

How UK consumers intend to change their clothing & footwear shopping habits due to rising prices

UK Womenswear % channel share, 2016, 2021 and 2026

Market Shares (%) of the Top 15 UK Womenswear Retailers 2020-2022(f)

Marks & Spencer's 2017-2022 UK womenswear market share (%)

boohoo group's 2017-2022 UK womenswear market share (%)

Zara's 2017-2022 UK womenswear market share (%)

New Look's 2017-2022 UK womenswear market share (%)

ASDA's 2017-2022 UK womenswear market share (%)

Frequently Asked Questions
What was the UK womenswear market size in 2021?

The womenswear market size in the UK was GBP 20.8 billion in 2021.

What is the UK womenswear market growth rate?

The womenswear market in the UK is expected to grow at a CAGR of more than 3% during 2021 to 2026.

What are the key item types in the UK womenswear market?

The key item types in the UK womenswear market are everyday casualwear, everyday smart casualwear, occasion wear, holiday wear, lounge wear, sportswear, workwear, and partywear.

What are the key distribution channels in the UK womenswear market?

Some of the top distribution channels in the UK womenswear market are clothing, footwear & accessories specialists, online specialists, department stores, value, discount, & variety stores and general merchandise retail, other online retail, and hypermarkets, supermarkets, and hard discounters among others.

Who are the key players in the UK womenswear market?

The key players in the UK womenswear market are Next​, M&S, Primark​, ASOS, Tesco​, ASDA, JD Sports, New Look​, TK Maxx​, Sainsbury's​, Zara​, and H&M among others.

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United Kingdom (UK) Womenswear Market Size and Trend Analysis by Category, Segments, Region, Key Brands, and Forecast, 2022-2026

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The UK womenswear market size was GBP 20.8 billion in 2021 and is expected to grow at a CAGR of more than 3% during 2021 - 2026. The UK womenswear market report offers comprehensive insight and analysis of the country's womenswear market, the major players, the key trends, and consumer attitudes.

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Age Range by Generation - Beresford Research

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Generations defined by name, birth year, and ages in 2024 What are the ages of the generations in 2024? If you do some research, you'll find that dates overlap and names vary. While we hear generational terms all the time, the definitions are not official.

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Our older population is larger and more diverse than ever. What does the data tell us about this?

The State of Ageing 2023-24 is the most detailed, varied and up-to-date report about ageing in England.

You can navigate through the full report using the purple content footer at the bottom of the page. Hovering over the graphs reveals more data, and you can get more information by clicking the 'find out more' buttons.

Key points

A growing older population

Share your feedback on the State of Ageing

Complete our survey

Changes in the way we live

Changes in society also mean that the way we are living is more varied - the number of people who are divorced or have never married and the number of people living alone have both increased significantly since the 2011 Census. A quarter of all people aged 50 and over now live alone and there has been a particularly large increase for men aged 65 and over. By 2043 it is predicted that almost 4.5 million people aged 65 and over will live alone .

Older people have never been a homogenous group - and this is the case now more than ever. Increased diversity in later life has the potential to enrich our communities and workplaces. However, as the older population becomes more diverse, it is likely that inequality will increase too. Discrimination and structural inequality accumulate throughout people's lives, meaning that gaps in wealth and health are greatest in later life.

What needs to happen

: We need a Give older people an independent champion Commissioner for Older People and Ageing for England to give a voice to the many older people who are currently marginalised, so that their diverse experiences and the issues that matter to them are represented in policymaking. Once appointed, a Commissioner should work with the government to develop an ageing society strategy.

Deliver an ageing society strategy : The UK government should produce a plan to balance the current needs of older people with the long-term implications of our ageing population. This must have a laser-like focus on the poorest and most vulnerable older people, be grounded in the data and insights of different communities' experiences of old age, and set out a clear plan to level up the dramatic inequality in the way we experience later life.

Tackle growing ethnic inequalities : To support the ageing population plan, we also need the government to develop a new race equality strategy that sets out how ethnic inequalities will be tackled across the life course, to prevent them widening in later life.

Improve research participation among people from minority ethnic communities: Office for National Statistics (ONS) and theEconomic and Social Research Council (ESRC) should invest in research to better understand how to reach and involve people from different Black, Asian and Minority Ethnic communities in national research, otherwise participation will remain low.

A more diverse older population

A growing older population

Rural and coastal areas are experiencing the fastest growth in the number of older people

A more diverse older population

The number of people aged 60 and over with Black, Asian and Minority Ethnic backgrounds has increased by 80% in ten years

Households, families and caring

Summary: The State of Ageing 2023

Download

How to cite State of Ageing 2023-24

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Our Ageing Population | The State of Ageing 2023-24

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Our older population is larger and more diverse than ever. What does the data tell us about this?

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The towns and villages with the oldest populations

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ONS data reveals seaside towns where the population has an average age of over 60

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The Climate Just Map tool contains a series of maps which can be used to understand the current patterns of older people and people with wider sensitivities and suscepibilities across England, Scotland and Wales.

Credit: JRF/Mike Gibb

The Climate Just map tool contains a series of maps which can be used to understand the current patterns of older people and people with wider sensitivities and susceptibilities across England, Scotland and Wales. The Map tool also allows users to overlay maps of potential exposure to flooding and heatwaves with maps of vulnerability for England. See the Map tool for the national maps for 2011 in your area.

Older people tend to be disproportionately located in coastal and rural areas.¹ On average, in England there are 3% more people over 65 in rural compared to urban areas and 7% more in sparsely populated rural areas. ² Nearly 8% of all people over 50 living in rural areas live alone. Each of these community types will have particular challenges for adaptation. They may point to a higher tendency to live in poorly serviced areas or areas associated with relatively transient populations. Some coastal areas have wider community vulnerabilities and also a higher chance of being affected by floods. ³

Coastal and rural areas are expected to contain even larger proportions of older people by the 2030s.⁴ By 2031, the over 65s are expected to make up 40% of the population in some areas of England (Figure 4). This will require specific action by local authorities and their partners in service delivery. Areas which are estimated to have particularly marked increases in populations of older people may also be under-prepared. Some of these areas are also associated with more marked climate-related impacts and increases in the likelihood of impacts into the future, thereby increasing both vulnerability and exposure to hazards. ⁵

By the 2080s more and less vulnerable neighbourhoods in the UK will both experience more frequent floods. The number of people living in flood prone areas in the UK is set to increase by 45% to 10.8 million people by the 2080s, assuming high population growth. Combined with a +4 o C climate future, and assuming current approaches to adaptation continue, 6.4 million people will be exposed to frequent flooding, up from 2 million today (an increase of over 200%). In the most vulnerable neighbourhoods the increase is equally dramatic, again more than trebling, from 451,000 today to 1.4 million by the 2080s (an increase of over 200%). The greatest increases are experienced in England and in areas prone to surface water and fluvial flooding.

There are also considerable numbers of older people living in urban areas who are exposed to relatively high temperatures as a result.⁶ In England, around 9.5% of people living in urban areas are over 75 years of age, many in relatively small flats: see the Adapting buildings section for more information about the effects of building types and actions which can be taken. The distributions of older people in Scotland and Wales can be viewed via the Map Tool.

Figure 4: Map of the estimated future distribution of people over 65 years of age (left) and over 85 (right) in England (2031).⁷

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Where do older people tend to be located? | Climate Just

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The Climate Just Map tool contains a series of maps which can be used to understand the current patterns of older people and people with wider sensitivities and suscepibilities across England, Scotland and Wales.

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Population Statistics for Rural England - March 2023

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A compendium of population statistics for Rural and Urban areas in England.

The March 2023 release of the Digest includes refreshed charts, tables and commentary for all themes. There is no new analysis in this release. Summaries for each section within the report were refreshed in April 2024 to bring them in line with the style used throughout the rest of the Digest reports.

The supplementary data tables provide additional statistics for each section of the Digest, using the Rural-Urban Classification categories. The Local Authority data tables supply the disaggregated datasets, used to conduct analysis in the Digest, at a Local Authority level where feasible.

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Population Statistics for Rural England - March 2023

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WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.

We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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Trend Forecasting & Analytics 2023-2031 | WGSN

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WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends. We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.

We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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Trend Forecasting & Analytics 2023-2031 | WGSN

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WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends. We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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Personal Stylists in John Lewis shops can help give you fashion inspiration to create looks that work and bring together a wardrobe that's unique to you