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Formed a partnership with Malcolm McLaren in the 70s where they opened up their own store together in Chelsea London. Their fascination in rebellion helped create the Punk style with loads of leather, zips, skulls etc. A lot of tartan, historical and cultural significance.

They created the store "Sex" - considered provocative then and now, as it goes against the notion of british politeness and morals+ conservative values. The didnt care about appealing to the mainstream- exclusivitiy. Not for the average customer, you have to be part of the followers.

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Vivienne Westwood with Malcolm McLaren, 1974

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Westwood and Mclaren always associated the brand with politics, activism, liberation, rebellion etc. They havent changed greatly over the years, they stay true to their branding and what they stand for.

Collabs: Their collaboration with the anime and manga "Nana" is a way of them bringing japanese and british culture together; globalisation, modernisation, artification.

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vivienne x palace (brand x brand collabs)

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vivienne x palace (brand x brand collabs)

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the collab with palace helps the brand diversify the target market and the wearability of the brand as an everyday garment since vivienne westwood focuses a lot on couture wear/ a different style compared to streetwear. Streetwear focuses on logos etc and VW has the iconic logo/ fabric (tartan) associated with the brand. Palace is also from London. Streetwear culture is also mostly working class youths, therefore reaching out to this market makes the VW more accesible to this subculture; this works also as a marketing strategy where the skateboard culture is outside a lot etc. so they get physical exposure of the collab

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The creative director (2025) Andreas Kronthaler

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The creative director (2025) Andreas Kronthaler

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VW was the sole creative director of the brand until 2016 where her husband was appointed for the role, and still holds the title.

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Tartan, (mixes british heritage with the punk culture)

Victorian elements, corsets, peticoats

Couture- wedding dresses

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She passed away in 2022,therefore recent developments of the brand are about preserving an celebrating the legacy of the brand ....

recently there have been colaborations and exhibitions (Rei Kawakubo)...