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This ad is when Pillsbury cake mixes came out with new yellow cake and they focused on the ease of use and the creation of delicious, family-friendly desserts. It was very innovative because it was now easier for families to make cake instead of having to make it all from scratch. Pillsbury Deluxe Golden Yellow Cake Mix 1960's.

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Kellogg's Corn Flakes was advertised with a cheery, upbeat song. It emphasized Corn Flakes crispy texture, freshness, and quality of their product. However Corn Flakes were not exactly innovative. Most of their success came from a new marketing approach, which was creating a fun TV advertisement. 1960s Kellogg's Corn flakes - Nancy Kulp & Max Baer cast TV

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Swanson chicken, mash potato, and mixed vegetables TV dinner. 

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Swanson TV dinners were popular in the 1960's. They had multiple dinners including clouded turkey, Salisbury steak, fried chicken and many more. These were innovative in many ways. They brought convenience to dinner due to the fact they were pre-packaged in aluminium trays, making heating in the oven quick! It was primarily made for women entering the work force. https://www.dailymotion.com/video/x8pehpj

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This McDonald's ad offered a three-course meal of a hamburger, french fries, and a shake for 47 cents. This ad was innovative because it was supposed to be an affordable and complete treat. McDonald's Commercial 1964

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Chef Boyardee Frozen Pizzas were a great way to get amazing, fresh pizza in less then 9 minutes. The advertisement stated that "it was better then pizzeria pizza because its was hotter and fresher." The was very innovative because it was one of the first quick-to-make pizzas. This was amazing for mothers, anyone in the workforce, or just someone looking for a cheap, quick meal.

https://www.youtube.com/watch?v=GDlNYI65t_w