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CCM has always stuck with a generic logo but uses players to sell the products. They let the equipment do the talking and has been proven to work. Even now CCM is the best of the best.

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CCM has always stuck with a generic logo but uses players to sell the products. They let the equipment do the talking and has been proven to work. Even now CCM is the best of the best.

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The brand would always have competition like Warrior, Bauer, and Vaughn. However, CCM was always known for being one of the best. The craziest part is that CCM's advertising really wasn't anything special.

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The brand would always have competition like Warrior, Bauer, and Vaughn. However, CCM was always known for being one of the best. The craziest part is that CCM's advertising really wasn't anything special.

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1999- present: The brand became so big that many others were forced to join or retire. Reebok and Adidas combined in the hockey industry and teamed up with CCM to make many sorts of hockey equipment.

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1999- present: The brand became so big that many others were forced to join or retire. Reebok and Adidas combined in the hockey industry and teamed up with CCM to make many sorts of hockey equipment.

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1995: The brand has now made enough money to begin the sales of hockey equipment once again. The brand stuck with the original CCM name and barely changed the logo.

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1995: The brand has now made enough money to begin the sales of hockey equipment once again. The brand stuck with the original CCM name and barely changed the logo.

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1988: The brand would enter the toy industry and would go on to make the iconic Wayne Gretzky Hockey Game. The brand would use this as leverage to boost sales and earn enough money to become its own again.

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1988: The brand would enter the toy industry and would go on to make the iconic Wayne Gretzky Hockey Game. The brand would use this as leverage to boost sales and earn enough money to become its own again.

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Things were not always perfect for the brand. CCM filed for bankruptcy in 1983. They would then be bought out by another company named "Procycle Group" and would return to making bicycles.

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Things were not always perfect for the brand. CCM filed for bankruptcy in 1983. They would then be bought out by another company named "Procycle Group" and would return to making bicycles.

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The reason why CCM is so different is because of the voices used to display the brand. The brand uses star NHL players to show off their products. CCM have taken some of the best players each year to showcase their products.

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The reason why CCM is so different is because of the voices used to display the brand. The brand uses star NHL players to show off their products. CCM have taken some of the best players each year to showcase their products.

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1939-1969: Every scoring title champion in the NHL wore CCM skates. This began to attract the youth because they saw CCM skates as a way to become just as good as the pros.

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1939-1969: Every scoring title champion in the NHL wore CCM skates. This began to attract the youth because they saw CCM skates as a way to become just as good as the pros.

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Within 30 years, CCM took over the hockey world. Over 90% of all hockey players wore CCM skates. The brand skyrocketed due to the new and improved designs nobody else had seen. 

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Within 30 years, CCM took over the hockey world. Over 90% of all hockey players wore CCM skates. The brand skyrocketed due to the new and improved designs nobody else had seen. 

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With the rapid growth of ice hockey in Canada, the brand decided to change its roots. They would now focus on hockey equipment and began to advertise the Automobile Skate.

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With the rapid growth of ice hockey in Canada, the brand decided to change its roots. They would now focus on hockey equipment and began to advertise the Automobile Skate.

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1905: CCM started off strongly, but by this year the market for bicycles in Canada began to decline. The CCM brand needed to do something to profit.

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1905: CCM started off strongly, but by this year the market for bicycles in Canada began to decline. The CCM brand needed to do something to profit.

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1889: CCM or Canada Cycle and Motor Company opens the doors in Ontario, Canada.

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1889: CCM or Canada Cycle and Motor Company opens the doors in Ontario, Canada.