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Jenniffer Elizabeth Navarrete Guillén

Joselyn Carolina Argueta Argueta

Julissa Samalí Reyes Guevara

Gema Nathalie Argueta Pineda

Arlena Jiacely Chicas Flores

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Under the leadership of President Nayib Bukele, strategic initiatives have been implemented to enhance tourism, leveraging unique attractions and improving the country’s international image.

Recognized as an "economic miracle" due to effective tourism-focused policies.

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the UN Tourism Barometer indicates that international arrivals reached 99% of pre-pandemic levels in 2024.

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Several factors may be contributing to this surge. For one, El Salvador’s efforts to bolster its tourism infrastructure, improve security, and promote its natural attractions (like beaches, volcanoes, and cultural heritage) have likely played a role in this success. Additionally, the country has been active in marketing itself as a unique and affordable travel destination, potentially appealing to new markets looking for alternatives to more traditional tourist hotspots.

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El Salvador ranks fifth globally in outbound spending, registering an increase of 125% compared to 2019, which consolidates it as the best-performing country in the Americas.

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El Salvador has known how to take advantage of its tourism potential. And it is not just a temporary increase in tourism but it is also a transformation that helps make El Salvador a more attractive destination.

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El Salvador’s performance is even more notable in terms of tourism income, where it holds second place globally and leads the Western Hemisphere with a staggering increase of 206%.

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In conclusion, El Salvador’s outstanding performance in tourism reflects the country’s effective strategies and growing global presence. By capitalizing on its unique attractions and strong government initiatives, El Salvador has positioned itself as a leader in tourism recovery, both regionally and internationally. Under President Nayib Bukele’s leadership, the country has proven its resilience and ability to adapt, contributing significantly to the global tourism industry's resurgence. Looking ahead, El Salvador is well-poised to continue its growth and maintain its strong position in the sector.