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VIU company is using behavioral segmentation

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1. Demographic Segmentation

Age - Twitter appeals mostly to younger generations, particularly

18–34 years old, who are the largest group on the platform.

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using demographic/psychographic segmentation

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Behavioral segmentation - watch habits

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using demographic and geographic segmentation

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Demographic Segmentation	-Age: 18–45 years old	-Gender: Male and Female	-Income: Middle to upper class

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demographic Segmentation

Age: Primarily targets tech-savvy adults between the ages of 30–55.

Income: Appeals to high-income groups with a preference for luxury and innovation, as Tesla vehicles are premium-priced.

Occupation: Attracts professionals, entrepreneurs, and environmentally conscious consumers.

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Psychographic Segmentation

example: Toyota Hilux and Toyota Land Cruiser are designed for individuals who enjoy off-road adventures, camping, and exploring tough terrains

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Demographics 25-55 years old, busy professionals, parents, or students

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Demographic segmentation in marketing is the process of fitting your audience both existing and prospective customers into groups based on characteristics like age, gender, income, and education level.

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using demograpic/Behavioral segmentation

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Demographic segmentation

IKEA targets a wide age range, including young adults, families, and professionals.

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Demographic Segmentation: Focuses on young adults to middle-aged consumers who value quality and functionality in apparel. Geographic Segmentation: Targets urban and suburban areas worldwide, with a strong presence in both developed and emerging markets.

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Age. One of the most defining factors in Spotify's demographic segmentation is age

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Coca-Cola targets different age groups with products like Coca-Cola Classic for younger consumers and Coca-Cola Life for older customers concerned about sugar intake.

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Fail:Coca-Cola bottle cap.svg - Wikipedia Bahasa Melayu ...

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Demographic

Hotlink

Gamers and Streamers: Ages 16–35, seeking low-latency gaming and HD content.

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psychographic segmentation. for example, prioritizes fitness, performance, and self-expression