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Rimini Protokoll n.d., Project|Remote X,  Rimini Protokoll, viewed 15 March 2023, <https://www.rimini-protokoll.de/website/en/project/remote-x>.

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I used Adobe Color to create the colour palette for my video. Dark blues and grey are the main colour I used to create a "cold", lonely feeling in the first half of the video to show the negative effects of the headphone culture. In contrast, yellow will be used to signify the positive changes at the end of the video. Yellow can also be used to highlight texts in the video and on the website.

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Time to Change Wales 2017, #WeCanWeWill | Mental Health Awareness Campaign, video, YouTube, 15 November, viewed 16 March 2023,

This is a mental health awareness campaign video. What I find interesting is the beautiful use of complementary colours, the combination of background music and voiceover, which helps evoke strong emotions. The video also uses many single shots and close up shots to capture the characters' expression, which I might consider using in my video.

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#WeCanWeWill | Mental Health Awareness Campaign

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Dragos, P 2018, Percentage of Life | Social Media Addiction - Short Film, video, YouTube, 19 January, viewed 15 March 2023, <https://www.youtube.com/watch?v=0Y6v_1dwF3c>.

This is a short film about social media addiction - not quite relevant to my topic, but it gives me some ideas to film my promotional video. I like how the video portray a sense of isolation and loneliness with the uses of cold, dark tone and colors.

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Percentage of Life | Social Media Addiction - Short Film

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Attention
I plan to grab the audience's attention by showing contrast scenes in my video to point out how different our lives can be with and without headphones. The first half of the video will portray the loneliness of the main characters with their headphones on, while the second half of the video will show warm-hearted, nostalgic and happy scenes of daily life where people interact with each other.

Interest
The target audience are young adults, I plan to show familiar locations that they frequent and activities they usually engage in, such as waiting at the bus stop or train station, gathering with friends on campus, etc. Portraying situations that the targets can relate to will help capture their interest more easily.

Desire
I want to create a shift in the targets' feelings: from cold, lonely and empty at the beginning to warm-hearted and joyful at the end. This will help them understand that positive differences can be made to their lives when letting down their "social shield", which is their headphones or earbuds.

Action
I want the audience to reflect on themselves after watching the video. The contradictory feelings (empty and lonely versus warm-hearted and nostalgic) should motivate them to minimize or eliminate their habit of putting on headphones in public. A call to action will appear at the end of the video to better deliver the message.

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With Google Fonts, I choose simple, straightforward sans-serif font for headings to directly deliver the message and emphasize the call to action.

For paragraphs, I use serif font to create a feeling of credibility, to soften the tone of voice to persuade the target audience.

Font for headings: Roboto Condensed Bold 48pt
Font for paragraphs: EB Garamond 18pt

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The target audience might wear headphones or earbuds in public for entertainment or to avoid interacting with strangers. They might either feel comfortable or lonely doing so, but little have they done anything to improve the situation.

I want to first evoke a feeling of loneliness and emptiness to make them aware of the issue. Then I want to evoke a warm-hearted feeling to remind them how the situation could have been better to motivate them to change their habits.

Grey, black and dark blue are colours that best represent gloom and loneliness. In contrast, bright colours such as yellow and beige create warm and positive feelings. Changes in these colours will indicate positive changes in the situation, which can help motivate the target audience.

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Main character: male, 20 years old, university student.

The video starts with the main character waking up and preparing to go outside. He puts on his headphones and walks down the street. The camera then follows him in different locations doing different activities such as waiting at the bus stops, riding on the bus to the university campus, eating at the cafeteria, etc. All of these scenes feature him in the center of the frame, doing things on his own while being surrounded by other people who are also wearing headphones. These scenes are filmed with cold, dark and low-saturated colours to explicit a sense of loneliness and boredom. Slow, gloomy music is played in the background. The main character then returns home. There is a close-up shot focusing on his facial expression, which looks dull and emotionless. Then he closes his eyes.

The words “What if…” in yellow then appear on a black background. The scene shows him waking up again using the same footage at the beginning of the video, but this time he leaves his house without the headphones. The main character will be doing the same activities and placed in the center of the frames, but this time everyone is interacting and chatting with one another, and no one is wearing headphones including him. The background music should be joyful, in combination with laughters and the sounds of people talking. These scenes will be filmed in bright colours, in contrast to the first half of the video.

The ending will feature the message of the campaign using typewriter effect, with yellow letters on black background to motivate the target audience to change their habit of wearing headphones in public and reconnect with one another.

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I can't be more excited to start the course, although there are certainly challenges that I am and will be facing. I have never pushed myself to think of more than 80 ideas for any project before. This is not easy, but I love how the activity allows me to go a bit more "crazy" as I can gather ideas from anywhere, at any time in my daily life. I believe this will benefit my creativity, which is crucial for my desired career in the communication and creative industry.

The idea for my promotional came from my own experience and observation. Every day I walk down the street, wait at the bus stop or railway station then get on the transportation, being surrounded by people with their headphones or earbuds on. Most of them are my age or even younger. This led me to wonder whether such habit affects social relationships or separates them from the real sound of the world. Therefore, I choose this "Headphones culture" for my promotional video, targeting the young generation to encourage them to let down their shield against social interaction.

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We are living in a lonely world where the only sounds people hear are from their headphones. Take off your headphones/earphones to connect with the people around you.

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1. A facemask that changes color based on the level of pollution

2. A video to encourage the "Slow" living style

3. A video to raise awareness of plastic waste

4. A video encourages people to replace meat with plant-based protein

5. A video showing how social media is bringing family members apart

6. A fictional pizza brand with a family concept

7. A fictional jewelry brand

8. The "perfect" headphone that helps people fall asleep easier

9. Lightbulbs that allow you to switch them off on your phone

10. A pen that sends out alerts if a word is written down with the wrong spelling

11. Stress & Mental health

12. A water bottle that adds fruit flavors of your choice to your drink

13. A lunch box that can reheat your food

14. Adolescent pregnancy

15. A fictional luggage brand

16. A suitcase that will alert you if it’s overweighed

17. Shoe laces that glow in the dark in case you can’t find them (or your shoes)

18. An ice cream brand

19. A hat that automatically adjusts its size to fit your head

20. An online mental health service

21. A podcast for young music lovers

22. A flip flops/slippers brand for summer

23. A video to raise awareness against domestic abuse

24. A campaign against violent videos game and their effects on young users

25. A fictional slow fashion brand

26. A one-suit-all bracelet/jewelry

27. Dry shampoo with natural ingredients that won't cause harm to your hair

28. A website that categorises photos for you (e.g family, trips,...)

29. Anti-UV sunglasses that are also very light in weight

30. Toys made from recycled /environmentally friendly material for children

31. A program that provides children a chance to connect with nature

32. An art class for children

33. A website that helps you find songs based on your preferences (mood, genre...)

34. An art class for the elderly

35. A mouthwash brand

36. A music class for the elderly

37. Cutlery made from bamboo/ recycled materials

38. Cutlery that you can eat after use

39. A "magnetic' purse so that your coins never fall out

40. A local library

41. A vegan lipstick

42. An e-newspaper

43. A bottle that reminds you to drink water

44. A website that gathers articles from various magazines/newspapers based on your interest

45. Instant coffee with coconut flavor

46. A bottle that heats water if being put in sunlight

47. A bottle/cup that cools down hot water instantly

48. Awareness of social media and mental health of young users

49. A fictional vitamin brand

50. An automatic sandwich maker

51. A vacuum cleaner that plays music instead of releasing noises

52. A sport team

53. Awareness of child neglect

54. A music festival

55. A beach to relax

56. A family picnic point

57. Tea packs that boil without hot water

58. Tissues that can be washed and reused for a few more times

59. Self-heat beanie to keep your head warm

60. Clothes that heat/cool themselves based on your body’s temperature

61. Posture fixing backpack

62. Portable fruit box/lunch box that keeps your fruit fresh and cool

63. Swimsuits for children that help them float

64. Makeup foundation that suits all skin tones

65. Battery bank using solar energy

66. A soft drink that doesn't make you feel bloated

67. Non-slippery phone case

68. The "look down" generation - phone addiction

69. Alcohol use and road accidents - young adults

70. Old age depression

71. Smart devices usage & its effects on early childhood development

72. A service to sell/trade your old clothes

73. A device that estimates your bus trip's length and wakes you up before your stop

74. Young adults and e-cigarette usage

75. Wearing headphones and road accidents due to inattention among young adults

76. An app that allows you to look up vegan food/products

77. Wearing headphones/earphones and hearing impairment among young adults

78.  Mobile phones in school and children's wellbeing

79. A DIY workshop for children

80. The "headphones culture" of the young generation- Wearing headphones and declining social interaction and relationships

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Windham, D 2019, ‘The Lonely World of Earbuds’, Brown Political Review, 23 April, viewed 15 March 2023, <https://brownpoliticalreview.org/2019/04/its-time-to-think-about-the-long-term-costs-of-social-isolation/>.

The article explores how American people use headphones as a shield to social interaction as well as the negative effects of this behaviour on human interaction and psychological well-being. This source has helped me to understand the motives for putting on headphones or earbuds in public and how this habit is creating a world full of lonely individuals. From here, I am able to develop a clearer message to my target audience and start visualising my promotional video in a way that will highlight the disconnection from society due to the excessive use of headphones.

Block, B 2020, The Visual Story, 3rd edn. Routledge, New York, Taylor & Francis ebooks.

This book is a guide on how to structure the basic visual elements in films, TV and digital media production. I find the book helpful as it helps me to understand the importance of tone and colors in conveying messages and how to control these elements effectively. The example images provided in the book also help me to visualise my promotional with the appropriate choice of tones and colors to emphasize the significance of my chosen social issue and evoke emotional responses from the audience.

Lannom, SC 2020, ‘Camera Framing Techniques: Frame Shots Like a Master Filmmaker’, blogpost, StudioBinder, 24 May, viewed 16 March 2023, <https://www.studiobinder.com/blog/types-of-camera-shot-frames-in-film/>.

The source introduces various ways to frame subjects in filmmaking and the effectiveness of each type of shot. Some of the shot types I find useful are single shot which features one subject in the frame, and point-of-view shot which is used to show the character’s perspective in a story. These camera framing techniques can help me to film my promotional video by depicting the isolation or loneliness of an individual when being surrounded by headphones users with no communication or connection with one another.

Svaiko, G 2023, 'Font Psychology: Here’s Everything You Need to Know About Fonts',  Designmodo, 12 January, viewed 30 March 2023, <https://designmodo.com/font-psychology/#:~:text=Serif%20fonts%20can%20evoke%20feelings,modernity%2C%20simplicity%2C%20and%20clarity.>.

This source discusses the psychology behind font choice in design. The source helps me understand the characteristics of serif and sans-serif fonts, which allows me to make appropriate font choices for my project. I also understand that it is important to consider the target audience and the message carefully when choosing a font to evoke the desired emotions from the audience.

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Blue hat – process
The young generation is depending on their headphones to avoid interaction in public, which can lead to issues regarding human relationships and mental wellbeing. Identify the right target audience and create a video with situations they can relate to will help raise their awareness towards the problem.

White hat – facts
What I need to find out is other motives for the habit of wearing headphones in public. Do people do that for a sense of inclusion because everyone else does? Is it because of study or work purposes? Is this habit associated with smartphone addiction?

Red hat – feelings
The feeling of loneliness is the main emotion tied to my topic. I want the target audience to feel motivated to make changes to their habit after seeing the contrasting scenes in the video.

Green hat – creativity
The video should feature familiar locations that the target audience frequents. The characters should wear casual outfits. There will also be the use of contrasting colour themes to indicate the changes in the target audience's daily life with and without headphones.

Yellow hat – benefits
The video will help the target audience to realise the negative effects of wearing headphones in public to their mental health, as a result of loneliness and lacking interaction. They will also recognise and value the moments they have to connect with others, to listen and be listened when their headphones are off.

Black hat – cautions
What if the target audience resists the message? They might use headphones in public but still spend time communicating with others at other time of the day.

When filming the video in public places, I also have to be prepared for situations where people do not want to be filmed, or unfavorable weather conditions.

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After drawing on ideas for my promotional video, I want to focus on the effects of wearing headphones or earbuds in public, specifically how this habit creates a world of loneliness and takes away chances for people to develop their relationships.

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The target audience of this project is young people aged 18-25 who have the habit of wearing headphones or earbuds in public. The target may wear headphones for entertainment or as a shield to social interaction. They are active users of social media platforms and spend about 2 hours per day on platforms such as Facebook, Instagram and Tiktok (We Are Social 2023).

I aim to raise their awareness about the adverse effects of using headphones excessively in public on social interaction, communication, and relationship. There is also a potential threat to mental well-being as a result of this habit.

Reference
We Are Social 2023, DIGITAL 2023: AUSTRALIA, Datareportal, viewed 14 March 2023, <https://datareportal.com/reports/digital-2023-australia>.

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Celeste 2015, Artworks: Loneliness, Celeste, viewed 15 March 2023,<https://www.celesteprize.com/artwork/ido:339497/>.

This photograph series shows how smartphones get people immersed in their own world and isolate themselves from social interaction. The same thing is happening to people who overuse headphones in public.

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Turk, G 2014, Look Up | Gary Turk (Official Video), video, YouTube,  26 April, viewed 15 March 2023, <https://www.youtube.com/watch?v=Z7dLU6fk9QY>.

Look up from your phone or you will miss all the beautiful moments and opportunities in your life. This is the message of the video, which inspires me to think about the effects of technological devices in general and headphones in particular to human communication and relationships.