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Linear is out of fashion. Let's design a circular future for our clothing.

We love fashion. But our wardrobes are fueling waste, pollution and exploitation.

One truck-full of clothing is burned or landfilled every second, every time we wash our clothes microfibres are released into the water, and poor pay and conditions are rife amongst the garment sector. It's time for a change of clothes.

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Linear is out of fashion. Let's design a circular future for our clothing. We love fashion. But our wardrobes are fueling waste, pollution and exploitation. One truck-full of clothing is burned or landfilled every second, every time we wash our clothes microfibres are released into the water, and poor pay and conditions are rife amongst the garment sector.

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Female power, African entrepreneurship, ethical fashion, and the future of diversity and inclusion - presenting the Ethical Fashion Podcast Series 2! 🎧 Premiering March 25th, this series is dedicated solely to Africa, featuring the voices of African creatives and leaders, from designers to entrepreneurs.

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Pecha Kucha

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What is Sustainable Fashion?

Sustainable fashion is an all-inclusive term that refers to products, processes, activities, and stakeholders (policymakers, brands, consumers) aiming to achieve a carbon-neutral fashion sector based on equality, social justice, animal welfare, and ecological integrity.

Sustainable fashion is also a global movement that aims to create a perfect balance in the design, manufacturing, and usage of garments to clean and regenerate the environment, support the livelihood of local communities via fair wages, and ensure clothes biodegrade beautifully into mother nature.

Sustainability in fashion concerns the use of eco-friendly materials to create fashion goods and the entire product lifecycle, including the production, consumption, and recycling aspects.

Sustainable fashion also addresses the carbon footprint created by the global fashion industry, air pollution, water consumption and water pollution, workers' health, and the impact on the millions working in this industry globally.

As an all-inclusive term, sustainable fashion covers products, processes, activities, and stakeholders (policymakers, brands, consumers) aiming to achieve a carbon-neutral fashion sector based on equality, social justice, animal welfare, and ecological integrity.

To better understand the concept of sustainable fashion, we will review the following related concepts in this article:

Ethical fashion

Fair Trade

Recycled Fashion

Slow Fashion

Circular fashion

Traceable fashion

Sustainable Fashion Definitions

The most accepted definition of Sustainable Fashion states that:

Sustainable fashion is an all-inclusive term describing products, processes, activities, and actors (policymakers, brands, consumers) aiming to achieve a carbon-neutral fashion industry built on equality, social justice, animal welfare, and ecological integrity.

Wikipedia has a similar definition of sustainable fashion (also defined as Eco-fashion and Re-fashion):
Sustainable Fashion is a movement and process fostering changes to products and the fashion system, pushing towards greater ecological integrity and social justice. Sustainable fashion concerns more than just addressing fashion textiles or products.
Sustainable Fashion Vs. Fast Fashion

Fast fashion is a method of producing inexpensive clothing at a rapid pace to respond to the latest fashion trends.

With shopping evolving into a form of entertainment in the age of fast fashion, customers are contributing to what sustainability experts call a throwaway culture.

Customers discard fashion goods rather than recycling or donating them, resulting in a considerable environmental burden.

In comparison, sustainable fashion products satisfy the socio-economic needs of people and brands and environmental concerns.

Harmful Impact of Fast Fashion

The global fashion industry uses 93 billion cubic meters of water every year - enough to meet the consumption needs of five million people.

Around 20% of sewage water worldwide comes from fabric dyeing and treatment industries.

Nearly 87% of cloth waste is incinerated or disposed of in landfills.

The fashion industry is responsible for 10% of annual global carbon emissions, more than all international flights and maritime shipping combined. Approximately 1.7 billion tons of CO2 is used by the fashion industry.

Every year, half a million tons of plastic microfibers are dumped into the ocean, the equivalent of 50 billion plastic bottles ending up in our food chain.

What is the Origin of the Sustainable Fashion Movement?

The collapse of the Rana Plaza factory in Bangladesh in 2013, one of the biggest garment industry disasters the world has ever seen, gave birth to social movements pushing for a more sustainable fashion industry.

This tragedy resulted in over 1,100 deaths, showcasing to the Western world how costly cheap clothing is, adding to fast fashion's social and environmental costs.

Shortly after the factory collapse, a documentary film called 'The True Cost' was released, bringing to light even more information about the devastation caused by the fashion industry.

With a deeper understanding of the industry's actual costs, activist groups started encouraging consumers and brands to change their ways and be accountable for their choices' social and environmental impacts.

What Are the 8 Pillars of Sustainable Fashion?

Sustainable fashion is an all-encapsulating term comprising eight key parts.

1. Ethical and Fair-Trade Fashion.

2. Eco-Friendly or 'Green' Fashion.

3. Vegan and Cruelty-Free Fashion.

4. Slow Fashion - as in slow manufacturing.

5. Upcycled Fashion.

6. Thrifting, Swapping, Sharing, Renting Fashion.

7. Circular Fashion - reuse of discarded and recycled materials.

8. Conscious Fashion - consumers' role.

1. Ethical and Fair-trade Fashion

Ethical and Fair-trade are two great examples of sustainable fashion.

Ethical and Fair-trade activities (in fashion) are related to the welfare of industry workers.

That is - child labor, gender rights, safe working conditions, fair-trade manufacturing, and all other social justice aspects.

Ethical Fashion and Fair-trade Fashion can be further detailed based on the activities conducted.

Ethical fashion companies, activists, and brands deal with people and their mental or physical welfare.

On the other hand, Fair-trade organizations and brands ensure the creation and maintenance of supply chains where farmers and manufacturers get a fair share of the cut in exchange for their products.

Together, both terms cover the socio-economic aspects of the fashion industry.

As such, all actors involved in these actions seek ways to improve working conditions, wages, and fair trade practices.

2. Eco-friendly and Green Fashion

Both terms are used for environmental problems caused by the fashion industry.

Waste creation, water and soil pollution, and reckless resource use accelerate the global climate crisis.

Over 90% of clothing brands use plastics and other non-biodegradable fibers that cause environmental damage at scale.

For example, every year, over 70 million barrels of oil are used to make polyester fibers that eventually end up in oceans, killing animals or people by entering the food chain.

As a solution, green-fashion companies advocate the replacement of plastics with eco-friendly, biodegradable, and natural fibers that feed the environment.

To date, results are positive as the number of companies using eco-friendly and green materials, such as organic cotton, hemp, mushroom leather, kelp leather, etc., is on the rise.

3. Vegan and Cruelty-free Fashion

Vegan and Cruelty-free Fashion terms describe products manufactured without using materials of animal origin or obtained without cruel means.

Similarly, all activities undertaken by vegan and cruelty-free fashion campaigners aim to bring to consumer attention industrial animal farming and animal exploitation for fashion.

However, there are arguments that vegan fashion causes more damage than good.

The argument states that most PETA-approved 'Vegan Fashion Brands' use PVC and plastic-based alternatives to animal leather, which saves animals from sacrifice but kills them by polluting their environment.

More recently, proponents of the vegan fashion movement insist that for a vegan clothing brand to qualify as a 'sustainable fashion brand,' it must also pay attention to its environmental impact.

Most cruelty-free and vegan clothing brands achieve it by using leather alternatives made from plants, fruits, mushrooms, or even in the lab.

4. Slow Fashion

Slow Fashion is a recent term adopted to describe a way of manufacturing fashion, somehow at the opposite pole of 'fast fashion.'

Compared to industrial en-mass manufacturing, slow fashion is produced by expert artisans, hence the use of 'artisanal fashion' to describe the same thing.

However, it is not just the use of finite materials and wasteful manufacturing practices that depletes the planet's resources and creates pollution.

Fashion consumption and garment maintenance play equally essential roles in achieving sustainable fashion - more about that below, in the 'Conscious Fashion' section.

5. Upcycled Fashion

Upcycled Fashion is a term that describes reusing and repurposing textiles, materials, and garments to re-create fashion.

This facet of sustainable fashion upcycled is very popular amongst contemporary fashion designers and celebrities, to the point of seeing a new form of high-end luxury fashion.

As old fabrics carry their own stories of usage, wear, and life, Upcycled Fashion is more than a new way of reviving and turning old fabrics into new clothes.

The inclusion of upcycled materials in the making of new garments adds uniqueness to the final product.

As such, creating couture via Upcycled Fashion ensures that the final piece is always unique and, thus, rare.

However, the opinions are split regarding how relevant Upcycled Fashion is to achieving sustainability in fashion.

The benefits of using upcycled materials to create clothing and accessories are tremendous:

Upcycled Fashion helps with waste reduction.

Reuses materials with no purpose and would otherwise end up in landfills.

Reduces carbon and toxic gas emissions resulting from manufacturing and transport.

On the other hand, upcycling has environmental issues that can't be ignored:

Upcycled garments release twice the number of microfibres that pollute oceans and the food chain, killing animals and people.

Upcycling requires more energy and chemicals than what otherwise would have been used in the case of novel materials.

6. Thrifting, Swapping, Sharing, Renting Fashion

Secondhand clothing, swapping, sharing, clothes, thrifting, and renting fashion are great examples of sustainable fashion.

Available in thrift stores and second-hand shops, thrifting is a tremendous way to avoid the negative impact of fashion manufacturing.

The garments already exist, so they are unnecessary to manufacture them again.

Moreover, there is no use of toxic chemicals, the release of greenhouse gases, or the use of a pesticide for a new collection.

However, there is a less discussed downside to renting, thrifting, swapping, and sharing all similar forms of second-hand and vintage fashion shopping.

Ilaria Urbinati, a celebrity fashion stylist who has Rami Malek, Dwayne Johnson, Armie Hammer, Bradley Cooper, and John Krasinski amongst her clients, explains:

"WITH one hand, you're doing good for the planet. WITH the other hand, you're doing harm to yourself."

The problem stems from the difficulty of assessing the quality and the condition of the garment you will procure this way.

Little by little, animal leather or plastic garments will release toxic chemicals on your skin.

In time, these substances will affect your hormonal balance, showing on your skin, hair, nails, etc.

7. Circular Fashion

Circular fashion is another excellent example of sustainable fashion.

The term describes 'closed-loop' systems, or manufacturing approaches aiming to recover discarded materials and waste and reintegrate them into production.

There are many types of circular fashion innovations.

But the most common form of a 'closed-loop' system in the fashion industry is recycling polyester and other plastic-based materials and putting them back into fashion production.

8. Conscious Fashion

Conscious Fashion is the most popular example of sustainable fashion, seen as consumers' way to fight the problems caused by Fast Fashion.

Above all, the environmental impact of fashion depends greatly on consumers' choices and how long they're using their outfits.

Since the emergence of fast fashion, garments have been used half as much compared to 15 years ago.

This is caused in equal measure by the lower product quality and the insatiable desire to buy and showcase the latest trends.

Therefore, Conscious Fashion proponents aim to educate consumers on the value of choosing slow over fast or on how to care for their garments.

For example, washing and drying a pair of jeans is 2/3 of the total energy consumed during the garment's life.

In the case of underwear, the laundry process alone takes more than 80% of the total energy used.

The takeaway is that regardless of sustainability, washing garments requires electricity, water, and detergent.

Why is Sustainable Fashion Important?

One of the most asked questions is, does the world need sustainable fashion?

It does, without a doubt, and here are the top 5 reasons:

1. Reduces Waste Creation

Due to urbanization, population growth, and consumer shopping patterns, the global production of municipal solid waste will rise to 3.4 billion metric tons by 2050.

Sustainable fashion brands are critical in reducing waste generation by manufacturing premium apparel from long-lasting materials.

This enormous waste is created by fast fashion companies that launch weekly fashion trends and fulfill them with poor-quality, low-priced products.

In comparison, sustainable brands focus on quality clothing products from long-lasting materials.

Moreover, sustainable fashion brands rarely follow fast fashion trends.

2. Ensures Fair Wages and proper Working Conditions

Cheap fast fashion garments are made possible by harsh working conditions for garment workers.

Most fast fashion brands produce garments in developing countries where workers are paid less than a living wage.

Poor safety and health conditions, long working hours, and the constant pressure to produce all create an environment of worker exploitation.

Frequent child labor accusations have also been brought against fast fashion brands.

On the other hand, sustainable fashion brands prioritize fair wages and safe working conditions for all employees.

3. Reduces CO2 and Greenhouse Gases

Fast fashion has a huge carbon footprint from material creation, manufacturing, transportation, and even textile waste decomposing in landfills.

For example, most fast fashion clothes are made from petroleum-based materials.

Think acrylic, nylon, and polyester; production and disposal require significant energy.

On the other hand, sustainable fashion utilizes biodegradable materials from natural or recycled fabrics.

These materials require little to no chemical treatment, less energy, less water, and no pesticides or fertilizers to grow.

4. Saves Water

The fashion industry is one of the largest water consumers in the world right now.

The water is consumed not only for washing garments but also during manufacturing, dyeing, and finishing processes.

To put that into perspective, it takes about 2,720 liters of water to make one cotton shirt and a whopping 7,000 liters to make one pair of jeans!

On top of consuming water, clothing production impacts the environment by polluting freshwater with toxic chemicals that find their way into waterways.

In comparison, most sustainable fashion brands have "water on budget" policies that limit water usage during clothing production.

Moreover, sustainable fashion prioritizes organic textiles made from linen, hemp, and organic cotton, which require little to no water during production.

5. Saves Animal Lives

Animals are vital to our ecosystem, each playing a key role in ensuring Earth is habitable.

As such, any threat to wildlife and other animals' safety should concern us all.

Leather bags, shoes, fur coats, and other goods made from animal leather, feathers, and wool affect animal populations and, thus, the survival of humanity on this planet.

In comparison, clothing brands that are cruelty-free and vegan protect animals.

These companies use leather and fur alternatives in their products, saving animals from exploitation and death while preserving the ecosystem's balance.

Most Asked Questions in Sustainable Fashion

What Does Sustainable Fashion Mean in Simple Terms?

Sustainable fashion refers to clothing designed, manufactured, distributed, and used in environmentally friendly ways.

Ethical fashion, a related term prevalent in the conscious consumerism world, refers to clothing made in ways that value social welfare and worker rights.

Because environmentalism goes hand in hand with socially equitable practices, however, ethical and sustainable fashion are intricately tied together.

How Sustainable is the Global Fashion Industry?

The word sustainable means "capable of being sustained." Therefore, a sustainable fashion industry must operate in ways that can continue working for years and decades.

Unfortunately, this is not true of today's industry, dominated by 'fast fashion' manufacturing, which refers to clothing intentionally designed to be consumed quickly at low prices, leading shoppers to view clothes as disposable - wearing them just a few times before throwing them out or moving on to newer and trendier cheap clothes.

The current fast fashion cycle is far from sustainable because it depletes the Earth's natural resources exponentially, exploits workers worldwide, and results in an overwhelming amount of waste.

In contrast to traditional fashion houses with only a few seasonal collections per year, fast fashion brands churn out as many as two new collections per week in a continuous cycle of production, consumption, and waste creation.

What Makes a Fashion Brand Sustainable?

Imagine this: A clothing brand is considered "ethical" for ensuring proper working conditions and fair wages for garment workers.

However, if the same ethical label uses plastic and other synthetic materials, it falls into the non-eco-friendly category.

Moreover, the brand becomes unethical from an animal welfare angle if it uses animal leather.

So, performing one of the mentioned activities is insufficient for a label to be considered sustainable.

It must abide by as many terms as possible to ensure environmental and social sustainability.

What is Greenwashing?

In straightforward terms, greenwashing happens when companies claim they are doing good for the environment (or social justice) while they are not!

According to Wikipedia, " Greenwashing, also called "green sheen," is a form of marketing spin in which marketing IS deceptively used to persuade the public that an organization's products, aims, and policies are environmentally friendly."

Greenwashing in fashion happens through deceptive certifications.

The purpose of certifications in fashion is to build trust between buyers and retailers.

However, for a company to 'obtain' one of these certifications, producing a single organic cotton t-shirt is sufficient.

In reality, sustainable fashion certificates are granted to whoever pays for them.

It is a minefield where large corporations amass certificate after certificate.

At the same time, small family labels that cannot afford to pay for certifications are left out and made to look unethical or unsustainable.

There are a few things you can do to ensure the garment you buy is not 'greenwashed.'

Check the certificate issuer - is it an independent or a commercial enterprise?

See where the materials in your product are coming from.

See if the brand's philosophy resonates with yours.

What is the brand's view on the future of fashion?

Check if the brand is on dedicated vintage clothing and sustainable fashion marketplaces.

Finally, ask the brand questions about the materials used and see how open and prompt they are.

If you don't get an answer, that's a bad sign, no matter how many sustainable certificates they have.

Is There Hope for a More Sustainable Future in Fashion?

The fashion industry can be produced sustainably - via organic materials, biodegradable dyes, and engineering patterns that create zero waste.

But regardless of how many sustainable materials we use, shopping behaviors must also change to address social and environmental concerns.

The fashion industry is still elevating its social and environmental standards, and you can help by shifting towards a green, eco-friendly, and sustainable wardrobe.

What Can I Do for Sustainable Fashion?

The primary role of sustainable fashion is to be aware of fashion consumption's environmental impact.

By now, you should be familiar with the most famous examples of sustainable fashion: ethical, slow, vegan, eco-friendly, fair trade, recycled, upcycled, etc.

You also learned the best ten sustainable fashion companies right now, brands you can trust and support.

As you keep exploring and shopping, ensure the brands you're buying from are minimizing their negative impact on the environment while improving the working conditions of their people.

Check if the label is sustainable; just because they sell vegan handbags or vegan leather jackets, it does not mean it is also eco-friendly.

Increase the lifespan of your clothing and accessories by repairing, remaking, upcycling, and reusing your products.

Buy from sustainable clothing companies that respect biodiversity, the ecosystem, and the natural resources of this planet.

From brands that use carbon dioxide-free and renewable energy sources, such as wind, solar, and ocean, at every stage of the manufacturing and recycling processes.

In summary...

With a carbon footprint accounting for over 10% of global greenhouse gas emissions, it's no secret that the fashion industry is destroying the environment.

A change is needed, from creating more awareness towards sustainable fashion practices to taking an active role in making a change.

Fortunately, positive changes in the fashion landscape are happening: more ethical brands, customers demanding sustainable clothing brands, and even a dedicated, ethical clothing search engine.

Sustainable fashion focuses on clothing designed, manufactured, distributed, and used in environmentally friendly ways.

To support sustainable fashion, you should:

Purchase locally-made clothes from factories run on renewable energy or clothes made with low-impact, natural, and organic materials, recycled, up-cycled, from deadstock materials, eco-friendly dyes, and/or zero- or low-waste designs.

Purchase thrift or second-hand clothing.

Prolong the life of your clothes by taking care of them well, mending and tailoring them as needed, and making alterations to modernize their looks to match your current tastes.

Now it's your turn...

Do you think policymakers should step in and enforce sustainable fashion practices as they did with automobiles' toxic emissions?

Which of the eight constituent parts of sustainable fashion is the most important to you and why?

Please comment below so others can benefit from your expertise and knowledge.

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What is Sustainable Fashion and Why It'll End Fast Fashion

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The ultimate guide to Sustainable Fashion. Discover the 8 main parts of sustainable fashion. Most asked questions about sustainable fashion and its relation to fast fashion.

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Women in Suits: The Ladies Who Got It Right

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Because gowns aren’t the only look on the red carpet.

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On a sparkling October day in London, a drone was hovering over the splendid Greenwich Naval College, recording the goings-on in a transparent bubble that had landed in the middle of Sir Christopher Wren's 17th century landmark. It seemed a symbolic irony that the mechanical eye-in-the-sky-a standard device these days for recording fashion spectacles-must have been surveilling the focus of Sarah Burton's collection hundreds of feet below. The human eye.

"The eye is the most unique symbol of humanity-each one is like a fingerprint; each one is completely individual," she said, explaining the enlarged prints and raffia-fringed images of irises, pupils, and eyelashes embedded in dresses and spilling over a trouser suit. That thought gave her the impetus to begin to grapple with layers of themes that the house of McQueen has always been concerned with: nature and technology, deep history and present fears.

"It's sort of about seeing things again," she said. "Not walking around with your eyes shut, your eyes down. Just seeing each other, recognizing each others' humanity. Caring about each other." But against that, she also meant that having open eyes on the world means taking on terrors. Burton recently re-read Orwell's 1984. "That played into it as well: how do you find human contact in the world we live in, in the world of technology?"

And then, she'd taken a good look at Hieronymus Bosch's Garden of Earthly Delights, in a book with zoomed-in detail of the artist's ghastly imaginings in a setting surrounded by flowers and fountains. There were Bosch demons battling with angels in Alexander McQueen's posthumous collection. Burton was asked why she returned to the reference, to adorn some sections of the collection in patterns and embroideries after Bosch. "It's the times we're living in now, she said. "It feels like almost like we're in another Dark Ages in many ways. It's something we've always looked at, at McQueen. Life, death, destruction, beauty. It's all there. Maybe," she reflected, "it's what people do to each other actually. And then, the beauty right next to it. So there's this strange juxtaposition of humanity behaving in one way, and nature in another."

But we're getting away from how her collection looked. Besides the decorative narratives, out came clean, sharp tailoring. Look two: a revival of McQueen's bumsters, with a cropped tuxedo jacket cut into sharp points at the front and the rest of it balanced to swing at the back. There are generations that have never heard of bumsters-Alexander McQueen invented that explosive downward shift of pant design in the 1990s. But the red-hot relevance of torso-exposure, and clothes designed to expose slices of naked flesh needs no explanation to new eyes.

"It's how would you adjust the proportion of a woman's body? I feel like it's always about a woman dressing for a woman," she added. " So it's not a male gaze. I wanted to sort of embrace the female form; to sort of slice away in a very kind of dissected way."

She pursued that idea through different tactics, in swooped-fronted tailored jumpsuits, knitted dresses fashioned in tiered strips leaving open slices of negative space, and in half-open panels aerating romantic full-skirted evening dresses at the finale.

The references to the touchstones of the work of her late boss felt timely in this collection. Sarah Burton is designing in a different world, but the themes she brought to bear, and the skills inherent in the house resonate more than ever today.

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Alexander McQueen Spring 2023 Ready-to-Wear Collection

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On a sparkling October day in London, a drone was hovering over the splendid Greenwich Naval College, recording the goings-on in a transparent bubble that had landed in the middle of Sir Christopher Wren's 17th century landmark.

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Since the onset of the pandemic, it's safe to say that health, whether physical or mental, has become one of the top priorities of our society. Cases of mental illnesses have surged within the last year, and the number of people seeking help for their mental struggles has followed right behind.

According to Mental Health America, there has been a 93% increase from 2019 to 2020 in the number of people looking for aid with anxiety screening from Mental Health American and a 62% increase for depression screenings. Among those screened with moderate to severe symptoms of anxiety or depression, the majority reported that one of the top three factors contributing to their mental health concerns was loneliness or isolation.

In Vogue's four-part video series, Open Minded, model Kendall Jenner opens up about her journey with anxiety and her treatments. While sitting down with Dr. Ramami Durvasula, a Los Angeles-based clinical psychologist, Jenner recalls experiencing symptoms of anxiety as early as the age of eight. According to Durvasula, anxiety is one of the most common mental health issues out there. "I'm what you call a generalist, so different people bring in different stuff," Durvasula explains. "But the one thing, that I would say, every single individual I've ever worked with has brought in is anxiety. One of the most important things is to destigmatize all mental health issues, particularly anxiety, because a lot of people think they're alone with this."

Destigmatizing mental health issues is no easy feat, however, beginning the conversation is a great start. For the month of May, which celebrates Mental Health Awareness Month, some of our favorite brands have offered products dedicated to the topic, with proceeds donated to organizations that help to further the cause.

Shop 14 brands supporting Mental Health Awareness this month and every month.

DeMellier

Designed in collaboration with Chinese-American artist Fong Min Liao, DeMellier launched the Soul tote in March as one of the seven totes featured in their latest capsule 7 Women, 7 Causes. For the nonprofit collection, founder Mireia Llusia-Lindh partnered with six inspiring women to create a line of tote bags, each supporting a cause close to the women's hearts. Having gone through her own mental health journey, Liao's charity of choice is PEERS, a community of people with mental health experiences dedicated to promoting innovative and peer-based wellness strategies. 100% of profits for the Soul tote are donated to PEERS.

I'MMANY

Continuing their charitable efforts to support mental health for minorities, 30% of I'MMANY'S Flower Power sales will be donated to The LoveLand Foundation, an organization committed to providing opportunities and healing to Black women and girls through therapy support. The Flower Power line includes a range of unique and playful floral silhouettes of handcrafted resins, freshwater pearls, and vintage-inspired gold vermeil.

Madhappy

Though devoted to creating open and honest conversations around mental health year-round, Madhappy launched a Mental Health Awareness Month capsule collection of heritage crewnecks and vintage tees this year. Furthering the brand's mission, the launch runs in tandem with The Local Optimist, an online collaborative aimed at breaking down the stigma of mental health.

NAKED Cashmere x evolvetogether

NAKED Cashmere and evolvetogether have joined forces in honor of Mental Health Awareness Month, creating specially designed face masks touting the phrase "be kind to your mind." For every set of masks sold, NAKED Cashmere is donating $5 to Silence the Shame, a nonprofit organization focused on empowering and educating communities on mental health wellness. Silence the Shame works primarily through crisis response training, community conversations, and other initiatives "to peel back the layers of shame, eliminate stigma, and provide support for mental well-being."

Leret Leret

Luxury and sustainable knitwear brand, Leret Leret, is supporting The LoveLand Foundation by donating 25% of sales to help provide financial assistance to the Therapy Fund for Black women and girls seeking mental health support. Their latest launch of cashmere crewnecks features uplifting graphics pegged to Mental Health Awareness Month.

The Mayfair Group

The Mayfair Group has teamed up with The Mental Health Coalition and Active Minds, pledging to donate a minimum of $10,000 from their Answers May Vary campaign proceeds. This includes a donation of $1 for each use of the #answersmayvarychallenge hashtag to both foundations. The Answers May Vary collection features boldly printed sweat sets and baseball caps reading "Thank you For Asking About My Mental Health."

Museum of Peace & Quiet

In honor of World Meditation Day, Museum of Peace & Quiet founders Christion and Ashley Lennon collaborated with Walden to expand their leisurewear line with an exclusive capsule of classic crewnecks and sweatpants. The line also features a meditation cushion aligning with the brand's main motive-promoting a clear state of mind.

Papier

British stationery brand, Papier, is supporting Mental Health Awareness Month by highlighting the benefits journaling has on mental health with their daily wellness journal. The notebook offers 12-weeks of pages dedicated to setting intentions, allotting time for oneself, and reflecting on thoughts and feelings.

Sadire

As someone who has struggled with depression and loneliness himself, Daniel Hoban of Sadire recently launched The Great Indoors, a collection of loungewear designed "to bring comfort in uncomfortable times." For this range, Hoban partnered with The National Suicide Prevention Lifeline, with 10% of profits directly donated to the regional suicide hotline nearest to each consumer.

The Local Love Club

Founded by celebrity stylist, Maeve Reilley, The Local Love Club is a leisurewear brand with a message -be kind to yourself and others. The line of graphic sweat sets and accessories aims to provide a source of light in the dark and help those affected by bullying. A portion of the proceeds for each purchase is donated to the Kind Campaign, a nonprofit organization that brings awareness and healing to those bullied in school.

Barrière

Not only is Barrière's Print Lovers Travel Kit offering next-level, medical-grade protection from the ongoing health threats, but all month long, 10% of net proceeds from every travel kit sold will benefit Bring Change to Mind as well. Equipped with face masks and sanitizer spray designed to make the world safer, the kits will be supporting a nonprofit organization dedicated to encouraging dialogue and ending the stigma and discrimination surrounding mental health.

Happiness Project

The Happiness Project's mission is quite simple-to spread happiness. And in doing so, the brand aims to support mental health research through its line of logo-embossed everyday essentials. In an effort to aid the cause, 15% of profits are donated to The American Foundation for Suicide Prevention.

Social Goods

Social Goods was founded by sisters Kate and Lisa Sokolov to encourage consumers to start conversations and support the causes they care about. In celebration of Mental Health Awareness Month, the duo released their "I Believe in You" and "Speak Up" collections of tees benefitting The Jed Foundation, a nonprofit organization that protects the mental and emotional health of teens and young adults.

Urban Sophistication x Maybelline

Urban Sophistication is supporting Mental Health Awareness Month with positivity by partnering with Maybelline to launch a custom iPhone case and makeup bundle designed to remind consumers that social media does not define beauty standards. 100% of the proceeds of the case are donated to The Jed Foundation as well.

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14 Brands Supporting Mental Health Awareness

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Since the onset of the pandemic, it's safe to say that health, whether physical or mental, has become one of the top priorities of our society. Cases of mental illnesses have surged within the last year, and the number of people seeking help for their mental struggles has followed right behind.

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In honor of Mental Health Awareness month, we've partnered with evolvetogether to make a limited-edition face mask to help fight mental health stigmas and to remind people to BE KIND TO YOUR MIND. For every mask set sold, we will donate $5 to Silence the Shame, a nonprofit organization that provides education and awareness about mental health.