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This cereal is being marketed for women who are on a health journey. According to the brand, it wants to inform consumers about the nutrients found in Special K cereals. The brand's social media assets, for instance, highlight the unique advantages of folic acid, iron, protein, and vitamin D.

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One speech topic could be about how the Kellogg's special K cereal is beneficial to those women that are trying to maintain a healthy lifestyle and the other could be about how this cereal may help with weight loss and fat.