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DESIGN WITH MIND_
By embracing this approach, designers have the opportunity to create solutions that not only meet functional needs but also resonate deeply with users, contribute to a sustainable future, and make a meaningful difference in society.

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In today's fast-paced world, design has the power to shape our experiences and influence our interactions with products, services, and environments.
However, the true impact of design goes beyond aesthetics and functionality. It lies in designing with thought – a mindful approach that takes into consideration the broader implications and societal consequences of our design choices.

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Designing with thought involves tackling complex problems and finding innovative solutions. It requires a deep understanding of the challenges at hand and the ability to think critically, question assumptions, and explore alternative perspectives. By approaching design problems with thoughtfulness and creativity, designers can push boundaries, challenge conventions, and drive positive transformation.

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Design has the potential to evoke emotions and create meaningful experiences. By considering the emotional aspects of design, designers can create connections that resonate with users on a deeper level. Whether it's through storytelling, aesthetics, or intuitive interactions, design with thought strives to enhance user experiences and forge lasting connections.

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Design can be a powerful tool for social impact and positive change. By addressing societal issues, such as accessibility, inclusivity, and equality, designers can contribute to a more equitable and just world. Design with thought encourages empathy, cultural sensitivity, and the exploration of diverse perspectives, ultimately fostering understanding and social cohesion.

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Design with thought goes hand in hand with sustainable and ethical practices. Designers have a responsibility to minimize environmental impact, embrace eco-friendly materials and production processes, and consider the entire lifecycle of their creations. By prioritizing sustainability, design becomes a catalyst for positive change, contributing to a more environmentally conscious and socially responsible future.

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Designing with thought begins by placing the user at the center of the design process. By empathizing with the users, their needs, and their aspirations, designers can create solutions that truly resonate with their target audience. This approach promotes inclusivity, accessibility, and user satisfaction, resulting in products and experiences that are genuinely valuable.

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Benjamin Hubert is a British product designer and founder of the LAYER studio. He is committed to sustainable product design and works on projects that promote recycled materials, energy efficiency and durability.

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Marjan van Aubel is a renowned designer from the Netherlands, known for her work in the field of sustainable design and solar energy. She specializes in integrating solar energy into aesthetically pleasing and functional products.

She has developed a range of solar products including tables, lamps and windows that use solar energy to generate electricity. These products are designed to optimally capture sunlight while being aesthetically pleasing and practical.

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Boyan Slat is a Dutch inventor and entrepreneur, passionate about creating megaprojects to address planetary problems. He is the founder and CEO of The Ocean Cleanup; a non-profit organization developing and scaling technologies to rid the world’s oceans of plastic. The organization aims to put itself out of business, with the goal of removing 90% of floating ocean plastic by 2040.

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"When people say something is impossible, the sheer absoluteness of that statement should be a motivation to investigate further."

The Ocean Cleanup's headquarters are in Rotterdam, the Netherlands, with over 120 employees from more than 30 countries. In the role of CEO, Boyan focuses on strategy and relationships with key partners as well as serving as a figurehead for our crew, but continues to be deeply involved in the organization's scientific and technological work, through which he has co-authored around a dozen scientific papers and multiple patents.

Timeline

1994: Born in Delft, the Netherlands

1997: Builds his first 'invention', a chair

2004: Nearly burns down house due to a chemistry experiment gone wrong

2009: Sets a Guinness World Record for 'launching most water rockets simultaneously' (213)

2011: Dedicates high school science project to ocean plastic pollution

2012: Enrolls in Aerospace Engineering at the Delft University of Technology

2012: Presents initial plan to clean up the Great Pacific Garbage Patch at TEDxDelft

2013: Drops out of university, founds The Ocean Cleanup as a non-profit organization

2013 - present: CEO of The Ocean Cleanup

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Boyan Slat * Founder and CEO of The Ocean Cleanup

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Boyan Slat (27 July 1994) is a Dutch inventor and entrepreneur. He is the founder and CEO of The Ocean Cleanup; a non-profit organization developing and scaling technologies to rid the world's oceans of plastic.

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EcoLogicStudio is an innovative design studio specializing in sustainable design and urban ecology. The studio was founded by Claudia Pasquero and Marco Poletto and is based in London and Turin.

EcoLogicStudio uses cutting-edge technologies to develop sustainable solutions for urban environments. Their approach combines architecture, biology, data science, and digital technologies to address environmental challenges and create sustainable habitats.

The studio focuses on projects that harness the potential of nature to enhance urban environments and the quality of life. They develop concepts for green facades, vertical gardens and living systems that help clean the air and promote urban biodiversity.

EcoLogicStudio is known for its research work and experimental approaches. They conduct studies to understand the behavior of plants and microorganisms in urban environments and incorporate this knowledge into their projects. Through the use of data analysis and sensor technology, they create intelligent and reactive systems that can adapt to environmental conditions. Their projects help raise awareness of the importance of sustainable architecture and urban ecology, and find new ways to make our cities greener, more livable and environmentally friendly.

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Marco Perry is co-founder and product designer at Pensa, a design studio focused on sustainable products. He has worked on projects that promote recycling, energy saving and sustainable mobility.

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We design products that matter. We shape product stories, unlock the potential of new technology and bring a new perspective to your business.

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Worldwide first façade system to cultivate micro-algae to generate heat and biomass as renewable energy sources.

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How SolarLeaf works

The flat photobioreactors are highly efficient for algal growth and need minimal maintenance.

SolarLeaf's bioreactors have four glass layers. The two inner panes have a 24-litre capacity cavity for circulating the growing medium. Either side of these panes, insulating argon-filled cavities help to minimise heat loss. The front glass panel consists of white antireflective glass, while the glass on the back can integrate decorative glass treatments.

Compressed air is introduced to the bottom of each bioreactor at intervals. The gas emerges as large air bubbles and generates an upstream water flow and turbulence to stimulate the algae to take in CO ₂ and light. At the same time, a mixture of water, air and small plastic scrubbers washes the inner surfaces of the panels. SolarLeaf integrates all servicing pipes for the inflow and outflow of the culture medium and the air into the frames of its elements.

Year-round operation

The maximum temperature that can be extracted from the bioreactors is around 40 degrees Celsius, as higher levels would affect the microalgae.

The system can be operated all year round. The efficiency of the conversion of light to biomass is currently 10% and light to heat is 38%. For comparison, photovoltaic systems have an efficiency of 12-15% and solar thermal systems 60-65%.

Future synergies

The bio-responsive façade aims to create synergies by linking different systems for building services, energy and heat distribution, diverse water systems and combustion processes.

The key to a successful implementation of photobioreactors on a wider scale will be cooperation between stakeholders and designers. It is a technology that benefits from strong interdisciplinary collaboration, combining skills in environmental design, façades, materials, simulations, services, structural engineering and control systems.

What is most needed is an understanding and view of the systems' benefits for the user, the building and the environment.

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SolarLeaf is the first façade system in the world to cultivate micro-algae to generate heat and biomass as renewable energy sources. Read more.

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Product design students can utilize various web resources to stay informed about current sustainable technologies. Here are some valuable platforms and websites:

1. Sustainable Brands (www.sustainablebrands.com): Sustainable Brands is an online community that covers sustainability topics and showcases innovative solutions across different industries, including product design. It provides insights into the latest sustainable technologies, case studies, and industry trends.

2. Design Council (www.designcouncil.org.uk): The Design Council's website features resources and articles related to sustainable design and innovation. It covers topics such as circular economy, sustainable materials, and eco-design strategies, offering valuable information for product design students.

3. Designboom (www.designboom.com): Designboom is an online design publication that covers a wide range of design-related topics, including sustainable design and technology. It features articles, interviews, and projects that showcase innovative sustainable solutions and emerging technologies.

4. Core77 (www.core77.com): Core77 is an online design magazine that explores various design disciplines, including product design. It covers sustainable design strategies, materials, and technologies. It also features design competitions and events related to sustainability.

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Nicole McLaughlin https://nicolemclaughlin.com/
is a designer known for her innovative and sustainable approach to fashion and product design.

She is based in New York City and gained recognition through her unique and creative upcycling projects.

McLaughlin's work focuses on repurposing everyday objects and materials to create functional and visually appealing designs.

She transforms items like sports equipment, household objects, and discarded materials into fashion accessories, footwear, and home decor items.

Her projects often incorporate humor and playfulness, challenging conventional ideas of what fashion and design should be.

Inspiration for Young Design Students

She encourages to think outside the box and explore unconventional materials and approaches on own designs.

Her focus on sustainability and upcycling promotes a more conscious and environmentally friendly approach to design.

McLaughlin's success demonstrates the power of creativity and innovation in the design field, encouraging students to take risks and push boundaries.

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Studio Swine is a multidisciplinary creative studio founded by designers Azusa Murakami and Alexander Groves. The name "Swine" stands for "Super Wide Interdisciplinary New Explorers", reflecting their approach to design and research.

The studio is known for its interdisciplinary work that combines design, art, craft, engineering and science. Her focus is on sustainable design and the use of innovative technologies to create unique products and experiences.

A central theme in Studio Swine's work is the exploration of the relationship between humans and nature. They study the impact of humans on the environment and look for new ways to develop sustainable materials and production processes.

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Anna Haupt and Terese Alstin are the founders of Hövding, a company that has developed an innovative bicycle helmet. The helmet is made from recycled materials and offers a sustainable alternative to conventional bicycle helmets.

It combines user friendly design and aesthetics with safety.

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Hövding 3. Bei einem Unfall löst der Airbag aus, um deinen Kopf zu schützen. Die neue Generation der Sicherheitstechnologie aus Schweden ist da.

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Hövding 3 kombiniert die beste Technologie mit großartigem Design und der besten Benutzererfahrung.

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Verbinde Hövding 3 mit deinem Smartphone und entdecke die Welt der praktischen Funktionen mit der Hövding App.

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Hövding 3. Bei einem Unfall löst der Airbag aus, um deinen Kopf zu schützen. Die neue Generation der Sicherheitstechnologie aus Schweden ist da. Jetzt kaufen Entdecke die Welt praktischer Funktionen Wie der Hövding funktioniert Hövding registriert die Bewegungen des Radfahrers 200 Mal/Sek. Bei einem Unfall löst der Airbag im Inneren des Kragens innerhalb von 0,1 Sekunden aus.