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Keywords: Motivation, Internal Motivation, Sales Managers, Human Recourses, Development Program

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Keywords: Motivation, Internal Motivation, Sales Managers, Human Recourses, Development Program

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The modern world is characterized by constant variability and unpredictability in all spheres of human activity, including the sphere of human resource management. The internal state of people acquires special significance. Present research investigates the lack of knowledge about the specifically the internal motivation of the organization's employees and the possibility of its development. The initial problem is going to be solved by an identification of the term of internal professional motivation in business companies.

The empirical research will include 2 parts: research of internal motivation of employees of the company "Stalker" with the help of a questionnaire of motivational profile and direct development of a program for the development of internal motivation. Results will be analyzed by 2 types of indicators: the presence and predominance of what types of motivation factors with the method of comparative analysis and the need to develop internal indicators of motivation. The main findings are likely to demonstrate a low level of internal motivation of the company's employees, that confirms the need to build and develop a program of internal motivation. Both findings can have theoretical implications, that will motivate scholars to scrutinize the intrinsic motivation in business companies and, allowing managers effectively to manage human resources in companies.

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Keywords: customer development, innovative product, launch strategy, product management

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Keywords: customer development, innovative product, launch strategy, product management

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Following wide choice market tendency, high rate of competition and fast pace of products’ development, the issue of successful product launch has become highly relevant. The proposed study attempts to examine methods of product evaluation and market analysis in the sphere of innovative goods and services that constitutes product launch strategy. Using descriptive case study of various product rollout strategies, the research explores the major drivers of successful product launch and critically evaluates product launch models which may be relevant to launching an innovative product. This paper is expected to provide the research community and product managers with the list of recommendations for developing an innovative product launch strategy based on key drivers of successful launch and experience of recent research. Likewise, the results of research may be of use to experts and sales representatives looking to shape new product rollout strategies for innovative goods and services around the world.

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Not enough words (only 125 words, instead of 150-200)

This abstract begins with a brief explanation of the problem and the objective of the paper

Overall anticipated results are clearly presented.

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Key words: customer base, customer relations, segmentation strategy, optimisation of business processes

The major obstacle to the implementation of a detailed and complete study of the client base is the lack of knowledge regarding the impact of the functioning of the base on customer relationship management and optimization of the business processes of the company. This study represents an effort to explore that relationship based on customer base data of the company X. A qualitative approach will be applied for in-depth analysis. The research would review tools-based on the client base. These include such metrics and systems as knowledge management process, customer concentration and CRM (Customer Relationship Management). RFM (Recency/Frequency/Monetary), ABC and XYZ analyses for analytics the customer base will be evaluated to identify the functionality. As a result of using these instruments, the preferences and behavioral patterns of each customer segment of company X will be determined. At the end of the study, recommendations will be given for interacting with customers and improving the performance of the company. The expected results will only be relevant to companies in a similar industry with the same size and pricing policy.

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IMRD formula followed

All abbreviations are deciphered

The text of the abstract is written in an academic style

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Key words: engagement, employees, engagement programs, Russian companies.

The greatest obstacle to the implementing strategies to increase employee engagement in Russian companies are the lack of practices for implementing engagement and the existence of barriers to the successful delivery of engagement programs in Russian companies. This study represents an attempt to advance an understanding of the way to increase employee engagement in Russian companies. The online survey via google forms questionnaire is to be employed. Thus, 30 employees of different positions and genders of Knorr-Bremse, located in Nizhny Novgorod, will be surveyed on their openness to implement changes in the company, on the personal motivators for improved performance in their workplace. The data obtained will be analysed with the help of statistical analysis. Therefore, engagement factors and degree of openness to organizational changes will be identified. As a result of the study, a list of recommendations will be drawn up for the implementation of strategies to increase employee engagement in Russian companies. The possible limitations of the study are the geographic location, size and scope of the company which employees were surveyed.

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- the academic context is observed
- the number of words does not exceed the norm
- followed IMRD structure
- it is not entirely clear whether the result will be a program or just recommendations

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Key Words: strategic planning, Russian small-sized company, competitiveness of the company 

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Key Words: strategic planning, Russian small-sized company, competitiveness of the company 

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The greatest obstacle to the development of strategic planning in the small-sized Russian companies is lack of evidence identifying it as a tool for achieving leadership positions in the market. Using questionnaire and individual interview, this study analyzes the necessity for implementation of strategic planning in small-sized companies in order to improve its competitiveness. The major findings that emerged were as follows: a) Strategic planning including setting goals and objectives, allows the organization to achieve higher results and increase its efficiency even in crisis conditions. b) Strategic planning is a constant process of determining and working out the goals and objectives of the enterprise, based on taking into account its own resources, the desires of customers, the state of the external environment. с) In the case of absence of proper planning companies may lose their position in the market or even cease to exist. In addition, this study confirms the fact that strategic planning is very poorly developed in small-sized Russian companies. Further studied are needed to consider the application of strategic planning to occupy leading positions in the market using examples of well-known small-sized companies.

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-IMRD format
-205 words
-Logical structure
-Academic language

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The major obstacle to online education marketing is the growth in the number of new online schools. The market ceases to focus primarily on schoolchildren or students, but provides more and more new offers for people of all ages. The usual promotion strategies quickly lose their effectiveness, and the consumer gets lost among so many identical offers. This research aims to study the behavior of online school users, segmented by different age groups. A descriptive case study and survey will be conducted for in-depth analysis.The research will identify factors that influence the perception of the product by different age groups of clients, as well as present the characteristics of consumer inquiries and the main selection strategies. The research should confirm or refute the hypotheses related to the behavioral patterns of consumers of different ages. Based on the results of the study, taking into account the behavior of each age category of users will provide recommendations for building the most effective marketing strategy for each of the segments.

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comment: Bogunets Diana

-It seems to me that the goal and the results anticipated do not correlate a little (the goal is just the study of behavior, and the results are an assessment of effectiveness)

-Maybe you should describe in more detail what will be studied in the surveys and what results are expected

-words 117, you need to add a little up to 150

- extra information (in the first two sentences) that can be omitted or included in the problem

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Keywords: employer brand; HR brand; talents attraction; EVP (Employee Value Proposition) 

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Keywords: employer brand; HR brand; talents attraction; EVP (Employee Value Proposition) 

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Employer brand increasing importance for organizations’ development and recruitment caused the growth of interest in this topic. Its building and improvement may result in enhancing inter-organisational relationship or current employees’ commitment, and, moreover, attractiveness of the company as an employer. The present study constitutes an attempt to advance an understanding of the influence of HR brand on talents attraction. Also, it aims at revealing modern organizations’ methods of studying their current EVP (Employee Value Proposition) via analysis of semi-structured interviews and companies’ corporate documents. The sample of this project consists in Russian corporate giants of the automotive industry, and the result which is likely to be obtained with the methods mentioned is revealing their current models of HR brand examination. Those findings may form the background for further studies in the field of employer brand, the need for which was revealed through literature examination. Moreover, raising awareness about HR brand may cause enhancement of companies’ competitive advantage, marketing strategies and reputation in the labor market. Additionally, the detection of advantages and development zones of the studied strategies may result in their improvement or creation of the unified and advanced one.

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+ 190 words (within limitation)
+ The IMRD formula
+ Academic language
+ Logical structure
- Slightly vague results formulation

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Keywords: diagnostic tools; structured interview; dental workers; dental sphere

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Keywords: diagnostic tools; structured interview; dental workers; dental sphere

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The greatest obstacle to the development of evaluation dental prospective workers is lack of information on the scope and existing experience. This research represents an attempt to study the application of structured interview as a diagnostic tool in the process of hiring employees in the dental area. Results obtained through analysis of descriptive case study and conducting a survey within convenient sampling and presented in the form of diagrams with themed subsets. The major findings that emerged were as follows: a) Not all of the existing techniques of employee evaluation might be applicable for hiring personnel in the dental area. b) Exploitation of structured interviews during the hiring process of dentists in Russian companies is necessary and effective. c) Given diagnostic tool should be developed with respect to values, needs and requests of the HR department of the company-stakeholder. Based on the results of the study, the improvement of existing employee evaluation algorithms might be performed.

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156 words
Followed IMRD formula
Academic language
Understandable

Some limitations should be clarified (Russian dentistry is only mentioned at results, but do you use external case studies or Russian?)
Ambiguous wording of implication

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The suspension of the work of foreign BI-systems has become a new vector of development for domestic platforms.

New technologies such as business intelligence (BI) have affected most industries, and logistics is no exception. The development of AI has revolutionized logistics. The most significant achievements that this technology has brought include warehouse automation, autonomous vehicles, predictive analytics and smart roads. This powerful technology allows you to automate and simplify numerous processes, thereby helping companies save both time and money.

The withdrawal of foreign vendors from the Russian IT market and the many times increased sanctions risks today have made a reality of what business representatives have been talking about in theory since 2014. The logistics industry also found itself in a difficult situation. At the same time, in Russia there are IT solutions for automation of logistics processes that can completely replace popular foreign software.

This paper describes digital business intelligence systems and, in particular, what role they play in logistics, highlights the key advantages of using business analysis systems in enterprises.

Keywords: sanctions, business analytics, online, Business Intelligence platform, heterogeneous data sources

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Commentary (Yana Pisareva):

The Abstract is written according to the IMRD model. 😫

Academic style +

The number of words 172

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IMRD formula followed

There is a lack of connection between the proposals.

117 words, needs to be more than 150

The goal and process of achieving it are formulated clearly and correctly.

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+ 150 words
+ The use of academic language
+ Following IMRD  formula
+ No shortenings (for example, "etc.")
+ No unexplained abbreviations

- Quite long sentences
- the use of "product launch" word combination twice in the third sentence and once in the forth

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+167 words
+The IMRD formula
+ Academic style
- Certainly vague the first sentence

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-The text is written according to the IMRD structure.

-The text contains enough words (186 words).

-Abstract written in academic style.

-The advantage is the presence of brief conclusions in the text.

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Keywords: personnel training, training programme, training product, learning effectiveness, soft skills, metrics

An obstacle to the development of metrics for evaluating the effectiveness of soft skills training programmes is the lack of research on the topic. This study aims to improve the metrics for training courses «Business Negotiation» and «Basic Leadership Training» at company N. A qualitative document review of the above training products will identify weaknesses in assessing the effectiveness of these programmes. Based on this and taking into account the specifics of soft skills development recommendations will be given to improve the performance of the course «Basic Leadership Training», and for the programme «Business Negotiation» metrics for its evaluation will be developed. The anticipated results presented in this paper will only be relevant for soft skills training products and cannot be attributed to other courses.