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Over the course of the semester this class has helped me a lot. I started with a main goal which was to know if truly liked the career I'm studying or if I should change to another one. I decided to stay, I think many of my skills and interests I discovered with my personal brand align with the career. I realized I am very productive and efficient with my work, I also realized my skills in maths is something important that I should take advantage of. On the other hand, my creative skills can be a complement specially in the area of marketing. I didn't truly see myself as a designer or artist because of the more analytical skills that I have. Now I know some of my skills that can help me find a job. Now that I am more sure of my career my goal changed to knowing what to do in my professional future and going to finish my studies in Spain, which is a dream I've always had. From now on I'm gonna start to plan ahead of time my goals and put a time on them. As well as listing the actions I have to perform to achieve them. In general from this class I take many things like creating a marketing plan in social media, a mood board, creating my logo and brand image, using Ikigai, SWOT, etc. but mostly I take knowledge about myself. Thank you teacher, I really enjoyed your class.

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I think the phrase “Look good feel good” is very true. Some days when I’m not feeling motivated like on a Monday I like to wear an outfit I really like to feel better over the day. These two outfits are the ones that make me feel better in different occasions. The one in the left is a casual but kind of formal (for me) outfit I like to wear because it’s very versatile, I can wear it to go out, to go to the university or to an special occasion. The one in the right is a more casual sportive outfit that I like to wear when I am at home or when I’m gonna go for a walk. In all my outfits to be comfortable is a must, I prefer comfy clothes that can still make me feel good. Personal style Can reflect a lot of our personality and can help express who we are and what message we want to be portrait. I think the concept of a power outfit makes a lot of sense and I hadn’t really realized that.

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In this class we saw some of the things we should include for our content marketing strategy, for this activity I focused on starting an idea of what I want my professional future to be like. I think my focus in the class has changed, as I've realized I like my career and will like to continue in it. So I decided to show with my content marketing strategy my personal brand so that future employers could see my essence and would like to hire me. So, my audience would be international companies and small businesses. For the type of content I would make, I decided to use things I like that can help someone, which are sustainability, social media and designing. I chose to make three different kinds of posts, the first ones are images like the example above. Those I would post on instagram, LinkedIn and Facebook. The other content are tutorials as tiktoks and reels. I think this type of content can actually help small businesses trying to start. Hopefully international businesses who see this content can appreciate it and find it useful too.

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Mi favorite place in the university is here, having lunch or just chilling in front of nature, the mountains and the sky makes me really calm. I like to just look at it and my day gets better, specially if it’s a sunny say

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First of all, I had a lot of fun making my mood board, it let my creative side come out. At first I didn't know what images to put, but thanks to the last activities I've started to identify what I like and what I'm good at. The first thing I did was to choose my color palette, I knew I wanted to have green and blue in it since those aI addere my favorite colors. Then I started choosing some textures that had these colors like the beach, as well I added quotes that I felt identified with and that I use in my daily life. In general I like to have a positive mindset everyday, no matter if it was a bad day I know good  things will eventually come, so I like to let things happen and go with the flow. The hardest part was choosing images about my lifestyle and things I like. I focused on things I love like cats, nature, painting, travelling, and then added things I normally do or that I'm good at like reading, studying and eating healthy.

I think this mood board sums up my personality and the things I like, it can also somehow show my goals which right now are focusing on my study and travelling a lot. This mood board inspires me really good vibes and that's what I want to portrait, I'm glad with the result.

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In this class we did our brand identity framework, which shows our personal character, tone, language and purpose. For it first we had to think about our personal characteristics and how we behave, which is no that easy because we have a different perspective of ourselves than what the rest perceive. But then we talked with a person we don't know in order to get an external insight on our personal characteristics, to know how people see us from the outside. The new person I got to know said in general I was friendly, personal and easy to talk to. I combined this with what I thought of myself, which was very similar, to find my brand identity framework. I think this exercise was great, it helped me know someone new who turned out to be a very interesting person who I really liked. It also helped me see how people see me, which sometimes can make you find things you didn't know about yourself, good or bad.

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Creating my brand identity was not as hard as i thought, it involved a lot of creativity which I really like and also a lot of thinking about ourselves. With the previous exercises we've done I already had somethings clear about my brand identity and what I wanted to transmit with it. I knew some characteristics about myself like my dedication, creativity and responsability which I would like to portray. I want to make myself be seen in the future as a combination of business and design, combining these topics in my careers. So i started to think of brand visuals that represented all of that and all my personal interests. For that reason I used the color green since it is my favorite color and also represents nature, I also wanted to make it minimalistic since it fits more my aesthetics. I wanted to use different typographies since I really like lettering. I wanted it to be serious enough but with some hint of creativity.

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With my personal branding canvas I was able to understand more of myself, what are my goals and what I see myself doing in the future. I am a dedicated and creative person who loves to travel and is trying to find her passion, also would like to help the environment and businesses reach their goals. To do so I'm planning on trying new hobbies to see what I like and taking different courses to see what catches my attention.

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I entered this class truly with no expectations, but as the classes have passed I realize it can truly help me. I'm just starting my career and sometimes I feel lost, I still don't really know if I'm good at this or if I should find another discipline to focus on. But with the few exercises we've done I think I was able to know more what my abilities are and what opportunities and threats I could have in the future, with the SWOT analysis. Also I have set different goals to help me in my personal and future professional life like parking a car well and starting a marketing course. In the end of the semester I hope to achieve these goals and find my personal brand so I can have more clarity about my future.

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This exercise helped me have a more clear idea of who I am and what I can look for in my professional future. In the end of the day what we love doesn't have to go too far from what we do for work. I think happiness comes when we start appreciating and enjoying every aspect including our jobs. I might still not be 100% sure of the job I placed in the middle but I have an idea of my interests and what I would like to achieve. Which is traveling, knowing new cultures and understanding them, contributing to help the environment and do something related to design and aesthetics. In some time I might re-do this exercise and see how my thoughts have changed and how asserted I was.

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Gráfico Diagrama de Venn Método Ikigai Minimalista y Sencillo Verde Marrón y Beige

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I think these emojis represent me because overall I am a chill person, I like to have positive mindset, I believe in the law of attraction and in energies. Every person attracts the things and events that happen in their lives. I am creative, I like to paint, I love to design things and make presentations. You will normally find me in my computer. I like cats a lot, and animals in general, my dream is to travel the whole world. I consider myself a very good listener, I like to listen to people and give them advice, as well as listening to music. I consider myself a loving person, I try to show kindness as much as I can and my favorite color is green.

I think this exercise made me find many new qualities I was not aware that I had. It gave me more clarification of who I am and the things I care about, which is something important to have clarity on, specially if I want to start my professional life.

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Hi, my name is Brenda Rodríguez, I am 19 years old, i'm in third semester of International Business in Universidad del Rosario. One of my biggest dreams is to travel the whole world and get to live in many different cities where I could know different cultures. I'm just in the start of my career so I don't know yet what I want to do in the future, I think this class will help me to have more clarity on my future an help me know my future professional self.

I'm a very dedicated person, I consider myself very responsible, I like to be in constant activity, reaching new goals. I like art; painting and music are a really good form of expression. I also really like the aesthetic of things, for example I like to design presentations and make them pretty. In my professional future I would like to work in something related to marketing and publicity.