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Attitude toward the brand extension: HIGH

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The perception of a solid, robust, large and, above all, reliable product, moved from machinery to another market segment: safety boots

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Attitude toward the brand extension: LOW

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The Fire Phone simply lacked product ‘sausage’. “The device turned out to be clunky and have limited app options”

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Crystal Pepsi was developed to tap into consumer’s interest in purity and health back in the 1990’s. But the drink didn’t catch on. Another of those failed brand extensions. One reason was the breakage in ‘memory structure’. Pepsi Cola is associated with a dark black colour, so a clear Pepsi created confusion. It seems most people still expected a cola taste, whereas in fact it was citrus flavoured.

Taylor, D. (s.f.)  8 FAILED BRAND EXTENSIONS IN THE BRAND STRETCH GRAVEYARD!

https://thebrandgym.com/failed-brand-extensions-in-brand-stretch-graveyard/

Sara Isabel García López Legorreta