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I wanted this project to be very pink and feminine, but still real and captivating, which made me think about an American photographer called Nan Goldin. her photographs capture very raw scenes of women, sex, addiction, gender identities and more. the photographs above are from an exhibition of Goldin's called 'Sirens', that I went to in 2019 at the Marian Goodman Gallery.

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https://lsimpsonstudio.com/collages

Well known for "her large- scale photograph-and-text works that confront and challenge narrow, conventional views of gender, identity, culture, history and memory."

Collage, texture, movement, illusion

Worked with still image and video also

Questions memory and representation

Career started in mid 1980s

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https://www.polyesterzine.com/about

“Polyester is a self published, intersectional feminist arts and culture publication aiming to bridge the gap of url cyberfeminism with the irl world…”

Interviews, podcasts and articles about women and pop culture

Whole platform dedicated solely to women empowerment

Shop with digital downloads

White background, the excitement of the content stands out

Hot pink and green colour palette

Use of gifs throughout the website to create some texture and movement, kind of looks like a scrapbook/sketchbook

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Polyester Zine - prints and other visuals

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Polyester Zine - prints and other visuals

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https://makemenmad.mobirisesite.com

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Humour, interviews, articles, collage

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The first thing I did after the briefing of this project was rewatching my dissertation proposal to remind myself of what I discussed and why I chose what I did. I landed of women in advertising and here are some of the notes:

Why? Throughout my journey to getting a degree, women and feminism has always been something I have been interested in. Although so many creative practitioners already delved into this, it never feels overdone or outdated; every time a new project idea comes around, I learn so much more and discover so much about the journey women as a collective have been on to get to where we are, and even today our journey to end damaging perception of women continues.

Advertisement at its core means to promote or publicise something to someone. The key to advertising is to consider who your audience are and what will encourage them to consume whatever it is you want them to. However, for women’s products, women themselves haven’t always been the audience the adverts are made to appeal to.  Not only this, women have also been used as antagonists or even objects throughout the years to appeal to men.

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The advantages of being a woman artist by Guerrilla Girls

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The advantages of being a woman artist by Guerrilla Girls

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Humorous list of why women are at an advantage at being an artist because of the lack of pressure and relevance

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Start to build off of your dissertation question

In which way do you want to approach this? Humourous or maybe more serious

Think of it as visualising your dissertation question

Look into Rosie Gibbons

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Guerilla Girls 1896 Report Card and Pussy Galore Art 

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Guerilla Girls 1896 Report Card and Pussy Galore Art 

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Collective 2015 report Card - PGAC updating the famous Report Card made by GG showing a lack of work shown by female artists in galleries in the 80s

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Kate Jones’s 2014 poster High Bid for Micol Hebron‘s Gallery

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Kate Jones’s 2014 poster High Bid for Micol Hebron‘s Gallery

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Tally project - showing women being spoken for but not speaking for themselves, being more likely to be on a painting at the auction than participating in the auction itself

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The Dinner Party, an important icon of 1970s feminist art and a milestone in twentieth-century art, is presented as the centerpiece around which the Elizabeth A. Sackler Center for Feminist Art is organized. The Dinner Party comprises a massive ceremonial banquet, arranged on a triangular table with a total of thirty-nine place settings, each commemorating an important woman from history. The settings consist of embroidered runners, gold chalices and utensils, and china-painted porcelain plates with raised central motifs that are based on vulvar and butterfly forms and rendered in styles appropriate to the individual women being honored. The names of another 999 women are inscribed in gold on the white tile floor below the triangular table. This permanent installation is enhanced by rotating Herstory Gallery exhibitions relating to the 1,038 women honored at the table.

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Peer writing about what they think my collage means:

From this collage, I can see that it is mainly focused on woman that may be artist as the I can see something that says self portrait

There’s also references to “boys” and a picture of a man tied up so this might be the power dynamic between women and men and especially focusing putting women in a position of power over men

From what I can see the pictures all seemed to be ages a lot of big hair so might be based on the 70’s or 80’s it also seems to have people surrounded by there own pieces of art which is a cool way to intertwine stories.

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Art talk: conversations with 12 women artists : Nemser, Cindy

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Art talk: conversations with 12 women artists : Nemser, Cindy

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Nancy Grossman 327-356

Conversation between Nemser and Grssoman about being a feminist vs a humanist

C.N. It's interesting that the figures you have been doing for the last few years are all men.

N.G. Whenever I wanted to say something specific, personal, to the effect that I am a woman, I would use a woman's image if the work were figurative. It seemed natural. But if I wanted to say something in general, I would use a man. It's as if man was our society. Yet I don't feel that the male forms are outside of me. I don't feel I have to conform to a political identification although, naturally, I'm a feminist.

But if we have to split hairs, I'm a humanist.

C.N. That's what feminism is all about--being treated like a human being.

N.G. I've always had"a tremendous problem fulfilling the perscrip-tion for being a woman with a capital W. But my heart always went out to the men too and the pressures they have felt. I have known the

most macho men, the biggest phonies, the biggest latent homosexuals but also, happily for me, I have also known very gentle, feeling, human men. I have been both very unlucky and very lucky in that. I could never honestly slice the cake one way and say, "This is how it is, red on this side, black on that side." C.N. But it's men you tied up.

N.G. Yes, they are men. On the other hand, I use the word figure. Even when you tried to dissect the things that look like machine parts. I always said these are figures too.

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Art talk: conversations with 12 women artists : Nemser, Cindy

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Art talk: conversations with 12 women artists : Nemser, Cindy

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Lee Krasner pg 81-112

Studied at Washington Irving in Manhattan, New York after being rejected at first and going to law school for 6 months

Women's Art School “Mr hinton didn't like my work, and had a great deal of difficulty with me. Finally, he said that he would promote me to life drawing not because i deserved it but because he couldn't do anything with me”

Influenced by Jackson Pollock, met in 1940s and they later married and moved in together

1956, Pollock died in tragic car crash - “a new kind of anthropomorphic imagery surfaced”

1972 - Showing at Marlborough “revealed the interior state of a woman who had at last come into her own” One of the only women working at The Works Progress Administration

Podcast - Lee Krasner: Deal With It - Recording Artists Lee Krasner: Deal with It - Recording Artists | Podcast on Spotify - Hans Hoffman, Krasner's teacher told her her painting was “so good. You would not know it was done by a woman.” Karsner’s response - “Meaning, you know, like, the highest compliment he could pay me.”

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Art talk: conversations with 12 women artists : Nemser, Cindy

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Art talk: conversations with 12 women artists : Nemser, Cindy

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Audrey Flack pg 303-326

“I very deeply wanted to be accepted by my friends and my parents but my needs to persist as an artist created a barrier between me and the people i grew up with”

She met Pollock, her idol, and he treated her differently to perhaps a male student, “certainly not in a sexist way” but at the time “in those abstract expressionist days men has to prove their masculinity”

Interviewer asked if women were treated like sex objects, her response was “Yes they were. And unless they played the game they were not allowed into the inner circle”

When asked about if women committing to becoming professional artists were taken seriously, she responded “absolutely not. I don't know any young students who were.”

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After discovering Polyester Magazine, I started to think about how I could compare the kind of platforms that are targeted towards women now versus back in the 70s. This reminded me of an essay I wrote in my first year, where I discussed how problematic the representation of marginalized communities were in the 20th century, since the communities still didnt have the platform to represent themselves. In said essay I discussed two examples of. The first being Ebony Magazine, a magazine targeted at African American consumers, but during the 1940s written by white men. The magazine included a very insulting article about an African American man with white face paint on him, in attempt to reverse the role of blackface. In reality this was more offensive and unproductive. Similarly, a Citicorp advert in 1989 of 6 models of various ethnicities aimed to promote racial equality within the company, but actually promoted the opposite of that when positioning the only white man in the photo in the front right in the centre of the image.

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A similar comparison can be made to the Mad Men Era in the 1970s, where women were continually fighting for their rights, while men fueled the media with patronising and objectifying misrepresentation.

Similarly to the PGAC report card I looked at earlier in the project, it would be interesting to work towards visualizing a comparison, potentially a humorous, ironic one, between how the media represented women in the 20th century compared to the 21st.

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Planning how to work through the outcome

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Planning how to work through the outcome

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I am working on all of the collages at the same time, keeping each one up to speed as much as I can, because I don't have a set idea on how I want this to look like, and doing all at once will allow me to go with what I feel is best at the time, without having the worry of them all looking too different or without having to go and fix or re-edit the previous ones if having have thought of something new in the process.

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I took part in a studio lab workshop where I made a moodboard of what my project was about, with no words or context (purely visual) and then swapped with the person next to me. we then tried to unpack each others projects without discussing it, using the collage as our only prompt, this is the feedback I got:

From this collage, I can see that it is mainly focused on woman that may be artist as the I can see something that says self portrait

There’s also references to “boys” and a picture of a man tied up so this might be the power dynamic between women and men and especially focusing putting women in a position of power over men

From what I can see the pictures all seemed to be ages a lot of big hair so might be based on the 70’s or 80’s it also seems to have people surrounded by there own pieces of art which is a cool way to intertwine stories.

This task was really useful because my peer understood what my moodpboard was communicating which meant that I knew I was heading in the right direction.

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During a typography lecture, I was given the task to have look at fonts on the given websites and test them out with some of the writing and images I have for my projects so far.

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1. Vast Shadow

2. Playfair Display

3. Newton

4. Hollywood One SC

5. Peralta

6. Macondo

7. Old standard TT

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As this is a project in relation to my dissertation, there was a lot of research and references in the first part of the project. Before working on my final piece I wrote down a few notes of what I want my outcome to be and how I got there. I want to visualise what magazines directed at women could have looked in the past for women if they were in control of their own platforms. My magazine is called MMM Magazine (Make Men Mad Magazine) in reference to the Man Men Era in the 1970s, because although this magazine is all about women, ironically men are still the focal point (as always). The mmm also has the double meaning of women being objectified, sometimes as food or something sweet.

My magazine website will have articles, prints and a shop, all around real events and women artists from the 70s. I am taking visual inspiration from Nan Goldin, Lorna Simpson and Polyester Magazine, and using my dissertation research for the contextual references.

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If you're looking for some texture for your background, look at the texture lab website

look at SCUM - radical feminist manifesto by Valerie Solana

Sister Corina Kent "The Screen Printing Nun" - highly influential in the feminist community but also hugely influenced oppression within her own community while being in the church

try to incorperate more than just one font into the website, especially for the articles, maybe use a more formal font when you're being serious and a fun font in the more fun aspects

Look at fonts for women - no one will know it was made by a woman but if you want a really feminist heavy project its good to have it in all areas

The background of the website looks flat, maybe add some more texture

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I decided to choose another, more readable and formal font for my articles and my tutor suggested a website of fonts made just by women exclusively, so I chose between them to ensure my project was celebrating women from the design through to the context. the font that I decided on is called Abril Fatface.

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Which of the three collections is most successful?

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What social media page would my blog benefit most from?

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Does the topic of my dissertation accurately translate through this project?

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If given more time, which of the following would you add to my project?

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Better online presence - more social media platforms, etc

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More visual content - my own photographs, more collages, prints, etc.

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I used mobilise to create my website, I have sued it once before making this project to create my own website, I find it the easiest way to make a simple website with pages, images, text and links.

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When I first mocked up my website I made the background of my website pink, then I wanted to keep the background of the website white because the pink was too intense and Polyester zine used a white background which made the visuals stand out much more. After my poll feedback from my peer on my padlet , I decided to make more visuals, and decided to expand on my collage from the workshop, with updated visuals from my secondary research. This became the background of my website, although on the article and shop page I kept the background monochrome because it looked too busy with a textured background, but I changed it from black text on white background to white text on a white background to make the visuals pop more.

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I made my home, articles, shop and contact page but my website was still looking a little empty at that stage. I wanted to add more content to it since I still had time ahead of the deadline, and the polls on my padlet also suggested that I could add some collaborations to my website, so I researched a women's charity to collaborate with and found Women's Aid that was founded in 1974. To bring this collaboration to life I planned a few events that could fundraise money to donate to Women's Aid, which resulted in a new tab on my blog - Events. I found some primary photos to use for the background of my events page and I found one of a carboot sale for the carbon fundraiser, a photo from the 'Sirens' exhibition by Nan Goldin at the Marian Goodman Gallery and a photo of a brunch I went to at a Loungers for the Ladies brunch tour I planned in collaboration with Loungers.

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I referred to the Polyester Magazine throughout the construction of my blog, and noticed that they had an FAQs page which would allow me to build my brand and bring life and an imaginary audience into it, so I wrote six questions that are commonly answered in FAQ pages. It also allowed me to plan how my blog and brand would really work if it were to happen, which made it feel more real.

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The only thing I would have liked to add was a way to buy the items from the shop (without actually taking any money) to have the feel of actually buying an item, so I fixed this problem by making a page called subscription shop, so if you clicked the link to buy an item it directed you to a page where it says that the shop is coming soon, but to look out on our instagram or join our subscription to be informed when it comes out.

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https://www.instagram.com/makemenmadblog/

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I wanted to have an aspect of my blog where I would be giving back to the women's community in the 70s and giving them the help they needed, so I started googling the biggest women's charities, through this I found that Women's Aid was founded in 1974, which was perfect for this timeline. I decided to make some of my events fundraising events and give all profits from my shop as donations to Women's Aid, to help women even more.

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I made a story highlight on the Instagram where I could save all the information posts for upcoming events.

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I also used the instagram to promote and share all of the shop collections and give information on when they are launching. I made a story highlight of this too.

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I think the most successful part of this project was the ability to really build a brand and website that felt real. I started off with only a home, article and shop page, but I expanded that in the later stages into events, charity work, social media pages, various versions of the logo, merch collections, FAQs, etc. since the main body of work was my website, I really wanted to populate it and give it as much content as possible. I also tried my hardest to make things as accurate as possible and made sure all of the contextual research was from the 70s and 80s, but still kept the modern vocabulary, selling trendy items in the shop, collaborating with Loungers which wasn’t around in the 80s and utilising social media.

I really wanted the play on the Mad Men era to be as clear as possible, so I ensured the celebration of women was clear through all aspects, from the articles, to the events bringing women together, to even choosing fonts designed by women.

If given more time, I would have loved to try to go to a screen printing workshop to print my designs onto a tote bag or some t-shirts to bring my shop to life. I could have then taken some photographs with models styling or wearing my items to put onto my website and Instagram page. This also would have been a good opportunity for me to make some more physical and experimental work since most of this project has been digital.