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Involve the societal and cultural influences like cultural and demographic opportunities and threats.

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Focuse on technological advancements that can improved productivity with innovation, and automation. They can have also threats like online crime, increased of production costs and price transparency.

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All the economic conditions that can affect a business like inflation, a recession

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Consider the impact of enviromental factors like climate changes and the pandemies

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Consider the political stability and all the policies of a government that can influence a business like taxes.

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Include legal framework that a business must follow that includes laws, regulations and rules imposed by a government.

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Consider all the moral principles and values to keep in mind when making decisions

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Internet cafe' opened in 2002 in Morocco

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Government restrictions: provincial government official obliged to serve customers associated with prohibited group. This causes loss of diverse customers and impacts the reputation of cafe' Paradise.

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Economic recession in 2008. This recession had a great impact on the market of the Cafe' Paradise. During a recession people try to save money avoiding to spend money in a cafe'. Besides the recession caused difficulties for the Cafe' Paradise to obtain fundings for a potential expansion restricting its ability to adjust to changing market conditions.

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The Cafe' Paradise has very old computers and customers know about technology advances and competitors with new and innovated technologies. For this reason the Cafe' Paradise needs to invest in newer computers aligning with the expectations of a more technological clientele. If this isn't done there can be a drop in business and revenue loss.