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In my team for this project I am going to be working with Emia Demir and Lennon Moorhouse.

GROUP PROFILE

Emia Demir

♡.・。.・゜✭・.・✫・゜・。.

Emia is a extremely talented song writer and multi instrumentalist. I have been working with Emia in a band since September of 2022 in our band Rottweiler. she is a wonderful art as well as musician with a portfolio of gig posters for local Brighton gigs.

Lennon Moorhouse

♡.・。.・゜✭・.・✫・゜・。.

Lennon is a confident sound tech and wonderful guitar player working in many different projects as well as being in werebears house band. Lennon has been working as a sound tech over the past few months after shadowing Lewis in multiple different gigs

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This week we all met up together to assign roles and responsibilities as a group.

Here is what roles we assigned

.・。.・゜✭・.・✫・゜・。.

♡ Booking venue - Geo

♡ Booking acts - Emia

♡ Finance - Lennon

♡ Marketing and promotion - Geo (manager) and Emia

♡ Project manager - Emia

♡ Art work - Emia

♡ Tech and sound - Lennon

♡ Set design - Geo

♡ Public advertising - Emia and Geo

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Basics of the meeting

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sound - Lennon

venue - prince albert of pipline

price £4 online

£6 on the door

support - asaka and TASH

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We have decided that we will want to use this opportunity to have high quality videos and pictures from the gig for our bands social media. We have a couple connections to some photographers that we have worked with previously Emia and i plan too meet and look through their portfolios. We also plan to hire a videographer we worked with on or first ever gig.

finding a way to work this into our budget will be a struggle, even though this would look amazing for us we also do need to pay for the venue alongside paying for acts.

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In class today we had to present our projects elevator pitch and I thought it would be important to include in my development diary.

･:*:･ﾟ★,｡･:*:･ﾟ☆｡･:*:･ﾟ★,｡･:*:･ﾟ☆

In my group we are planning a headline show with my band Rottweiler. we are putting this on at the prince albert around November/ December time. we have two bands supporting us, Ahsoka and TASH. tickets will be £4.00 online and £6.00 on the door we plan to have props and gore to stand out onstage.

To promote this we plan to use short form content on tik tok asking the general public questions related to coming to the gig as well as posters around Brighton.

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︵‿୨♡୧‿︵‿︵︵‿︵‿୨♡୧‿︵

What? rottweiler headline gig

When? late November

Where? prince albert or pipeline

Who? me, Lennon and Emia

Why? help fund a rottweiler ep

1 sentence SMART targets

A headline rottweiler gig in late November to help fund an ep in the future for rottweiler.

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As we have played at both of our chosen venues before i decided to make a list of pros and cons for both, from knowledge i have from playing there.

PRINCE ALBERT

Pros

Good sound quality

Played there before

Cheap prices

Easy to get too from most places

Popular with students

Cons

Hard to get communication

Played there a lot

PIPLINE

Pros

Decently priced

Popular with students

Big in rock scene in Brighton

Cons

Out of the way

Not great sound quality

Tricky communication

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So far here is all the communication i have had with our venues of choice.

As I have been struggling to get contact with our choice A (prince albert), I decided to contact a promotor we have worked with before and asked him how he contacts venues, he offered to message him as they have a closer relationship. we also did get reminded that we are already playing a gig in late November the prince albert so we may have to go back to the drawing board.

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☆ ★ ✮ ★ ☆☆ ★ ✮ ★ ☆

After a lot of back a fourth between what venue we were going to get for our gig i finally was able to get through to pipeline and book a date.

☆ ★ ✮ ★ ☆☆ ★ ✮ ★ ☆

The date that we have officially gotten is the 22nd of November at the pipeline. Bellow I have included communication between myself and the venue. with this out of the way we are now able to work on staging, lighting, confirm with other bands an official date etc.

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We have ran into an issue with one of the bands we had asked to play with us. Tash told us that she was not able to do the 22nd of November but every other day was fine; we messaged to check in that the 22nd was booked and unfortunately the band that plays with Tash is unable to make the 22nd so we have had to go back to the drawing board with who we will have play. a bright side to this is that we now wont have to cover travel expenses for Tash to travel from London. this gives us now more money in our budget for this gig.

Emia suggested the band Sypha as they are a local band and we have heard great things about them. after asking unfortunately they're not available for the 22nd so we are having another meeting in week 5 to try decide who we will have.

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As we now have a venue booked I think its important to update our one sentience smart goals.

We aim to put of a headline show at the pipeline on the 22nd of November to help fund an ep by selling 80% of available tickets either online or otd.

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Above I have included all the people that we have been in contact with too fill one of the opening slots for our gig. So far we have had no hope in finding another person, but as we are very prepared so far we definitely have time to be able to find another band to fill this slot,

we are solving this issue by keeping our eye out of new bands in the scene who have maybe started WaterBear or worse case scenario someone we have played with before. The reason I say worse case is because at the start of this we spoke about wanting to work with people we haven't before to try and reach out too new audiences to sell as many tickets as possible.

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Emia has started making a poster for our gig. The image is me from a photoshoot Emia and I did to promote our single slide back in June. The poster has quite DIY style editing this goes well with our band logo which is supposed to look like news paper cut outs spelling out the band name.

When Emia came too us with this poster something we pointed out was the coloring of the star in the left corner as it green but nothing else on the poster is. After we pointed this out we can to the conclusion that we really like the pink and green colour combo but thought that it looked out of place. To solve this Emia is adding more green to the poster. if this still doesn't look right Emia said she will change the colour.

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Lennon created a finance spreadsheet that includes our guess of profit. We have said that we hope too sell 80% of available tickets as the capacity is 60 and we feel like this is realistic. Of those 80% of tickets we hope to sell 40% of our total ticket sales online. From our experience 40% is a bit of a high goal as we have found that people buy tickets on the door out of convenience even though they save money by doing it online.

As the pipeline is a free venue we don't have to worry about this as part of of our budget or what we would use the WaterBear grant for..

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Lennon created a risk assessment and a gantt chart as part of the advancing documents we have so far.

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Emia took on our feedback and created a a final poster we love.

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We now have an advance sheet for the gig including run times and soundcheck times. Helping the day move much smoother.

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Emia and I are following our social media timeline as much as possible leading up to the gig. Posting stories and Tik Toks as well as regular planned posts on Instagram. something we hadn't planned for was getting videos back of our live performance from Matt and Willows project

to summaries my band members project we filmed a 4 song set that is going to be released on our YouTube channel. This was a professional setting at south lanes studios in Brighton and was filed by two videographers that willow used to live with.

Having this footage actually helped Emia and i as it meant we were teasing something new coming not just our gig so people don't get too tired hearing us talk about our headline.

we let willow take over with posts that were teasing her event and not the headline.

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This week Emia and I have been working on marketing more than anything. We obviously have our social media time line but we wanted to reach more than the people who already know we exist.

Emia and I asked places in town around central Brighton and asked businesses before we put them up to check that we had there consent to advertise. I also postered in Brighton electric as I know music lovers who are looking for gigs to go to will likely be there. Also meaning we are going after our target audience.

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We finally did the gig that we were leading up to so much.

We arrived at 6:00 sharp ready to set up the gig. Immediately Lennon set up ready for the other bands to show up for sound check, Emia and I got on with setting up merch and decorating, as you'll remember me saying Emia and I bought decorations for the venue as its our first headline, unfortunately we did run into issues with this. The venue was too dusty on the surfaces and walls for us to stick down balloons and streamers. We didn't want to risk pinning these to the walls as it would cause damage to the venue but we also didn't want to risk things falling down and becoming a trip hazard for the crowd and other bands. In the end we had to pop all the balloons we stuck up and go no decor style.

While I was doing this Emia set up a merch table with new merch exclusive for our headline gig, this did cause another issue as we didn't announce we had this on social media which was a planned post i had included in our timeline, we didn't do this because of a lack of communication between Emia and I.

Next time we are doing something like Emia and in will make sure we communicate more so we can stick to social media campaigns we make.

Considering this was the only issue we ran into we have been severely lucky. The rest of the night ran so smoothly with all the bands showing up and delivering amazing sets.

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This week I created a timeline for Emia and I too use for social media posts leading up to the gig. This will mean were not rushing to promote or having half finished campaigns, along side this we are making Tik Toks leading up to the gig to promote on as many platforms as possible.

From doing our own social media campaign over the summer for our single release we found that the slideshow format gets more traction on our posts than video format. As well as all this Emia and i have chosen to carry on promoting the videos under Brighton hashtags as it creates a smaller audience to target in specific scenes rather than a mass group. I have included some of our analytics in a link above alongside out timeline of promotion.

we have been trying to branch out in promotion so i also created a folder of videos from me researching popluar trends we can incorporate into our own content.

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Emia and I have always been big into theatrics on stage props so I have been talking about what we want so Emia can order this off of amazon.

We could have gone 2 routes with what we want the event too look like. One route is to go really gothic and gloomy like a Victorian castle, or we could go down the classic birthday party as it is our first gig. But I decided on emo birthday party.

The overall vibe of this is emo birthday party so we have decided on black and green balloons and party streamers as it is cheaper and easier for us to get hold of. Emia ordered these off amazon as she is the project manager.

These screenshots have been taken from Emia's perspective (I'm the grey, Emia is blue)

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As head of social media in our ground i have been doing extensive research on marketing campaigns:

from the general research I did I found that successful marketing campaigns include the following

Creative ways to grab attention

Connect with audience

See what competitors are doing

Eye catching

Find target audience

Keeping all of this in mind i have been looking at our social media stats i will focus or campaign on 18-24 year old's in Brighton as this is our target audience for the gig.

Even though we get more traction on our Tik Tok we feel as if focusing our marketing on Instagram and using tags such as "Brightonmusicscene/ Newckrockmusic/ Brighton" it will get to people who are interested in these things.

Baker, K. (2021) The Ultimate Guide to Social Media Marketing Campaigns, HubSpot Blog. Available at: https://blog.hubspot.com/marketing/social-media-campaigns (Accessed: 19 October 2023).

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We created a google drive so we can keep all our evidence in clear folders.

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Emia and I because of a lack of communication and availability were not able to do two social media posts. When working together next time we would probably have something such as a google calendar so we can allocate clearly who is doing each post.

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I decided to research into the band congratulations release campaign. This band isn't the most well known band but they defiantly have a larger following than us in the local scene.

Congratulations have a large following on Instagram and as we are focused on using Instagram more than any other platform for our campaign i thought it would be smartest to just follow what they did on the same platform.

congratulations seem to have followed a clear brand for their single release 'junk'.

This branding was also the same as when they announced their tour during the same period of time.

As a consumer their use of primary colour jumpsuits stand out as something that is unique to them. they created short form content and almost soft launched this brand along side their single and tour.

When you scroll to this era on their Instagram it seems that is was well thought out with their audience in mind bringing a chaotic childlike joy that's in their music into a visual form.

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