# data[].attributes.body
Walmart is a B2C, Boeing is a B2B

# data[].attributes.body
Greenwich CT-

balducci = B2C marketing

Goal is to market high quality food products that are more expensive but better then other companies

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ASOS is an online British fashion and cosmetic retailer that caters to a global customer base found in 2000 it has become one of the largest and most popular e-commerce for fashion and it offers a wide range of clothing.

ASOS primarily uses B2C e-commerce. This means that ASOS sells their products directly to individual consumers allowing them to browse, select and purchase fashion items through its online platform. ASOS website and mobile app serve as the primary channels for customers to explore and shop for a diverse range of fashion products.

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São José dos Campos, Sao Jose dos Campos - State of São Paulo, Brazil

# data[].attributes.headline
São José dos Campos, Sao Jose dos Campos - State of São Paulo, Brazil

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São José dos Campos, Sao Jose dos Campos - State of São Paulo, Brazil

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Embraer

Differentiating Factor: Embraer is a significant player in the aerospace industry, particularly in the production of commercial, military, executive, and agricultural aircraft. One of the key differentiators for Embraer in the B2B space is its focus on regional and executive jets. The company has gained recognition for its production of regional jets that are often preferred by airlines for their efficiency in serving short to medium-haul routes. This specialization in a niche market segment has set Embraer apart from competitors in the B2B aerospace industry.

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Magazine Luiza

Differentiating Factor: Magazine Luiza is a major retail company in Brazil that has set itself apart by actively embracing digital transformation. They have been particularly successful in integrating their brick-and-mortar stores with an effective online presence. The company has invested heavily in e-commerce, digital marketing, and innovative technologies. Their approach to omnichannel retail, combining physical stores with a robust online platform, has contributed to their success and differentiation in the B2C market.

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Imagine a mobile phone retail store that wants to promote its new line of smartphones to individual consumers. They can implement a B2C marketing strategy by:

1. Mobile App Marketing: The store could develop a mobile app that allows customers to browse the latest phone models, read reviews, and make purchases directly from their smartphones.

2. SMS Marketing: Sending text messages to customers with exclusive offers, new product announcements, or promotions related to mobile phones.

3. In-Store Promotions: Using digital signage and QR codes within the physical store to provide customers with information about the products, discounts, and loyalty programs.

4. Social Media Advertising: Running targeted ad campaigns on platforms like Facebook and Instagram to reach potential customers with ads showcasing the new mobile phone models.

5. Email Marketing: Sending newsletters to subscribers with updates on the latest mobile devices, accessories, and upcoming sales events.

These strategies help the mobile shop connect directly with individual consumers and encourage them to make purchases and stay informed about new offerings.

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Molitalia B2B

Wong B2C

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In Barnet there is a running track that people pay to use and the stand is part of an office space that is rented out to businesses. So this is an example of B2b and B2C.

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Homeowners Financial Group, North Scottsdale Road, Scottsdale, AZ

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Homeowners Financial Group, North Scottsdale Road, Scottsdale, AZ

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Homeowners Financial Group, North Scottsdale Road, Scottsdale, AZ

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This fast-growing mortgage company has been extremely successful in seeking and maintaining solid professional relationships with real estate professionals - Brokerages, Realtors, Builders, Developers, and has utilized relationship marketing to its advantage.

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This custom home builder consistently delivers quality while maintaining long-term relationships and quality relationships within the industry. They are the pinnacle of Luxury in this market and have a world-wide reputation for excellence.

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Salcito Custom Homes, Ltd. - Luxury Custom Home Builder in Arizona

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Setting the Standard in Luxury Custom Home Building Since 1978Who We AreSince 1978, Salcito Custom Homes has been setting the standard in luxury custom home construction. Our projects are distinctly built with the highest quality building products, and are unmistakable in their fit, finish and timelessness.

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Example of firms that engage in Business-to-Consumer (B2C) marketing in Oman:

Omantel*: Oman's leading telecommunications company that offers a range of mobile and internet services directly to consumers.

Example of firms that engage in Business-to-Business (B2B) marketing in Oman:

Port of Salalah**: Oman's largest container port, which provides B2B services to shipping and logistics companies.

# data[].attributes.location_name
The Running Bean Nhà Thờ - Coffee and Brunch, Phố Nhà Thờ, Hang Trong, Hoàn Kiếm, Hanoi

# data[].attributes.headline
The Running Bean Nhà Thờ - Coffee and Brunch, Phố Nhà Thờ, Hang Trong, Hoàn Kiếm, Hanoi

# data[].attributes.subject
The Running Bean Nhà Thờ - Coffee and Brunch, Phố Nhà Thờ, Hang Trong, Hoàn Kiếm, Hanoi

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This coffee and Brunch is located in the center of the city and the food and drink are very delicious, especially the inside view is fantastic with a lot of light and mirrors that are appropriate for teen girls to take photos.

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For examples of B2C are MITH (perfume company). What sets this company apart from other companies are uniqueness of fragrances that gives customers experiences as if they have experiences beautiful childhood memories the same as the owner, also giving a tester for free if you purchase 60 ml bottle, and lastly the luxury packaging which made this perfume brand valuable to be a gift for someone you love.

For examples of B2B is TW Solar (this company produces solar cells) . Material used in solar cell, which generates clean energy, meets with social value about environmental sustainability. This sets this company apart from other companies

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Rain 5G internet. They are the cheapest unlimited Wi-Fi service.

Spar liquor. Their stores are very prevalent in in Pretoria.

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b2b: B2B Abogados & Consultores

bc2: rappi

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DSV does both B2C and B2B Marketing. They are in the top 5 logistics providers in the world. DSV is getting bigger through acquisitions; they have aqcuired big companies such as Panalpilna, Agility GIL and more. They are unique because they focus on providing comprehensive experience for its customers at economical pricng and are constantly striving for high productivity with innovation and complete digitization.

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sell products to end customers - example of b2c marketing

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B2C - Liseberg Aktiebolag

World class amusement park.

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B2C - United Airlines to potential passengers

B2B - Oracle for businesses (payroll, etc)

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Moda- This agency focus on both B2B and B2C marketing in Scotland. They specialize in digital, which I think is very important. The lines between B2B and B2C are blurring

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B2C marketing

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B2B: B&Q AND COSTCO

B2C: ZARA AND SAINBURUY’S

# data[].attributes.location_name
Coca-Cola Great Britain, Wimpole Street, London

# data[].attributes.headline
Coca-Cola Great Britain, Wimpole Street, London

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Coca-Cola Great Britain, Wimpole Street, London

# data[].attributes.location_name
Cuir Corrugated Machinery, Avenue Blaise Pascal, Libercourt

# data[].attributes.headline
Cuir Corrugated Machinery, Avenue Blaise Pascal, Libercourt

# data[].attributes.subject
Cuir Corrugated Machinery, Avenue Blaise Pascal, Libercourt

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The firm engages in B2B, because it's a firm where they buy paperboard and they shape it as what their clients want .Which are firms too.

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the Example of B2C : DIJIKALA
the example of B2B : IXPOST

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Swiggy: The firm engages in both B2B and B2C marketing. It is a delivery service provider. Here, Swiggy connects businesses to consumers through food delivery. But they also connect businesses to other businesses through their 7am-3am pick& drop delivery service.
What sets them apart is their app presentability, their quality of service and their punctuality.

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B2C
- Nike and other shopping stores

B2B
- Booking.com and other extranets

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National Instruments Germany GmbH - Trainingszentrum, Ganghoferstraße, München

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National Instruments Germany GmbH - Trainingszentrum, Ganghoferstraße, München

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National Instruments Germany GmbH - Trainingszentrum, Ganghoferstraße, München

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At the really Beginning National Instruments only was a company, which produced products for other firms.
But through a great marketing strategy they created a whole community. Since they also started offering solutions for problems according to their specific products they enhanced their value for the buyers. Later on they added workshops for their customers, on how to handle their products, so they had the chance to become experts themselves.
With a concept like that a company really differs from others.
They bounded their customers longterm.

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Nike Factory Store Munich, Posthalterring, Vaterstetten

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Nike Factory Store Munich, Posthalterring, Vaterstetten

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Nike Factory Store Munich, Posthalterring, Vaterstetten

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In my opinion Nike is great at making B2C Marketing. They know how to reach their customers. Especially through out motivating advertisment clips, with a big emotional influence, they convince people to choose their products rather than others.

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In Mexico there is Mercado Libre, a well-known B2C commercial platform, they deliver at home.
And since Grainger exists B2B, an online store of industrial tools and products, you can make the purchase online and place the order in the physical store.

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Shoprite is a B2C. They sell directly to the consumer. Their tag line puts emphasis on low prices and they hold constant promotions/discounts.

Maseru Cash and Carry, a wholesaler, is an example of B2B. Small businesses may buy in bulk and sell to their own customers. Their prices are affordable enough for businesses to re-sell at a profit.

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B2C:  Shoprite- low prices, promotions
Game - variety/different categories

B2B: Maseru Toyota - specialization, genuine car parts, professional service

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LMT is a mobile operator in Latvia. I have chose this company because they do both B2C and B2B marketing. Targeting consumers and also diferent tipe of businesses. To me it looks that LMT has better deals and also cheaper prices on products and they network connection is better then the competitors.

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Arnhem Central Station, Stationsplein, Arnhem

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Arnhem Central Station, Stationsplein, Arnhem

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Arnhem Central Station, Stationsplein, Arnhem

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Albert Heijn, B2C

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Nike - B2C

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An example of B2B Company is Pragmatech WLL, where they sell their cloud, data, artificial intelligence services to other companies. Another, example of B2C Company is Skymaster company where they sell their desert safari and parachute activities to tourists

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patanjali is b2c company and infosys is b2b company

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An example of a firm that deal with both B2B and B2C would be Best Buy. Not only do they market to consumers to purchase the latest tech they also market to businesses with their Geek Squad department that will install any new tech they may need to run their business. sucessfuly.

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B2B: farmers selling to grocery stores
B2C: Grocery stores selling to consumers

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B2C - Control - they have a marketing strategy very strong since they use puns in a very clever and funny way.

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Digitec-Galaxus : A primary B2C online retail platform whose marketing mainly consists of somewhat comical billboards and YouTube ads as well as a well designed web site. They currently have an interesting marketing campaign centered around seemingly random reviews from products on their website being displayed in digital ads and billboards.  I’m general, their marketing seems intriguing yet simple.

Reichelt: An online retailer specialized in the B2B sale of tools and components for electronics. It’s marketing is very different from the previous B2C firm in the following ways:

1)the website seems cluttered and confusing due to the abundance of technical data, but this is exactly what would attract a company needing specific characteristics.

2)Much of the marketing appears to be done by search engines suggesting their website when a specific component is searched for, as well as the sending of catalogs or discounts by the mail or digitally.

1. I know this because I had made a small purchase from them when I first started my company and later received a phone book sized catalog of parts in the mail.

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hotels would be b to c

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Délimart, Route de Delmas, Port-au-Prince

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Délimart, Route de Delmas, Port-au-Prince

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Délimart, Route de Delmas, Port-au-Prince

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Glovo’s business module encapsulates both B2C and B2B marketing.

The service provided is fairly simple, shops and restaurants upload stock to be sold, Glovo showcases all the different listings in an attractive manner, ranging from speed of delivery, ratings and special deals.

B2C: a customer can comfortably order food and groceries browsing easily on an intuitive app, it also has the additional value of previous customers reviews, which encourages a client to purchase from a business. Customers are also often able to take advantage of deals that are only available on Glovo and has direct customer service throughout the whole experience but mainly, the tranquillity of receiving a delivery on their doorstep just by tapping a screen.

B2B:a business has the possibility to advertise their brand to potential customers out of their area, this naturally increases the possibility for more revenue.

For example customer X walks by a shop that has seen has great reviews on Glovo and decides to trust the general opinio regarding said shop. The service provided by Glovo not only has the potential to increase revenue but also to dramatically cut on the costs of a delivery service as the business is not responsible for the workforce needed to provide it.

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A firm using B2C marketing would be Amazon.
Amazon sets its self apart from its competitors through its USP of fast delivery

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Palmer chocolate, engages with both B2c and B2B. They are the only locate chocolate factory to offers candy year round. They have several locations. Their marketing is done by the sides of their trucks.

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Business to Consumer Firm
Vodafone Ghana Limited - A mobile broadband telecommunications company in Ghana.

Orca Deco - An interior design company that provides home, office furniture and equipments.

Business to Business Firms
IMES Ghana & The Electricity Company of Ghana - IMES provides the Electricity company of Ghana with meter hardware. Namely; single phase, three phase and user interface.

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b2b and b2c- homedepot offers products and support to other bussines and regular costumers for day to day home improvement

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Amazon - B2C

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B2C Fernandes they are a soft drink company and they sell to customers and other companies

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Iberdrola – B2B

Iberdrola is a Spanish company that operates in different countries, including Mexico. In Mexico, their marketing strategy is mostly based on two things:

-       Promoting the fact that they are backed-up by the Spanish office, which gives them a certain level of institutionalisation and ensures their stability.

-       They only produce and sell clean electricity.

Both messages make them the best option for companies that are trying to reduce their carbon footprint without taking too many risks.

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Kavak - B2C
Kavak is a Mexican unicorn dedicated to the used cars business. They buy used cars, remodel them, and sell them to the final customers. Their particularity is that, even if they have different physical shops throughout the country, you can buy or sell your car to them 100% online (internet or app). They can deliver your new car to your place or come and pick up your old car. They also offer an impressive warranty on everything they sell, and they created their own credit company, so they offer several payment options. Their marketing agenda seems to be driven by this question: “What is the easiest and safest way to buy or sell a car?”.

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Shoreline Medical Billing (B2B)- this company markets to other businesses through their online ads, website and other companies reviews that show they are an excellent 3rd party billing option for those medical office that don't want to bill their clients and patients in house.

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B2C the insurance company fatum

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Deliveroo is a B2C food delivery service operating in London. It connects individual customers with local restaurants, enabling them to order food for home or office delivery. Deliveroo caters directly to the needs of individual consumers, offering a convenient dining experience in the city.

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Ricoh is primarily a business-to-business (B2B) company in the printing and imaging industry. They offer a range of products and services, including printers, copiers, document management solutions. Their target customers are typically businesses and organizations rather than individual consumers. Ricoh provides various printing and document-related solutions to help businesses improve their productivity, manage documents, and streamline their workflow processes.

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STAATSOLIE they do B2B marketing by delivering oil to gas stations in our country

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B2C = Telesur

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B2C: Amazon - through their website/application sellers are able to sell directly to end consumers. is a company that opened the doors to benefit programs (such as free delivery, access to free music and films, special discounts) with just one subscription, in addition to being considered a B2B.
B2B: Lunender - a clothing industry that sells to retailers who have their own brands, so that the final consumer can buy.

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B2C: Amazon. It offers many different benefits ranging from music and entertainment to delivery and online product purchase which sets it apart since it covers many different needs, while most companies focus on mostly one.
B2B: DentalWin. It allows the dentist to easily access the dental history, past x-rays or other information regarding the patient, while going through the schedule of the office.

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Η νέα έκδοση του Dentalwin είναι έτοιμη, με πολλές και ενδιαφέρουσες δυνατότητες όπως:

Διαχείριση Ασθενών

Γενικά Στοιχεία-Ιατρικό Ιστορικό (Αναλυτικό για παιδιά)

Οδοντογράμματα
Αρχ. Καταστ. - Σχ. Θεραπ - Ημ. Εργασια
(2D - 3D)

Ενδοδοντικές Μετρήσεις- Σημειώσεις - Χρωματολόγιο (Ανά δόντι)

Εισαγωγή εργασιών στα Εργαστήρια

Οικονομικά (και οικογένειας )

Εικόνες - Ψηφιακά-Γραφικές Σημειώσεις

Συνταγογραφία - Εκτυπώσεις (βεβαιώσεις, οδηγίες) - Ερωτηματολόγια

Περιοδοντόγραμμα

Ραντεβού
Πολλαπλοί Ιατροί (έδρες) ανά ημέρα - εβδομάδα

Εισαγωγή - Εξαγωγή Outlook.

Χρωματισμοί-Υπενθυμίσεις-Εκτυπώσεις

Συγχρονισμός με όλα τα κινητά (GoogleCalendar) απευθείας σύνδεση και με IPHONE

Έσοδα - Έξοδα

Τεχνίτες-Προμηθευτές

Έσοδα - Έξοδα-Στατιστικά

Οργάνωση Ιατρείου

Επανεξετάσεις- SMS-Υπόλοιπα

Προσωπικό Αρχείο

Εκτυπώσεις - Ετικετογράφοι

Αρχείο Υλικών

Φαρμακολογία

Κατάλογος Εργασιών - Στατιστικά Εργασιών

Εορτολόγιο - SMS (με ιδιόκτητο Gateway από την Δομή που διασφαλίζει το ιατρικό απόρρητο)

Χειριστές - Διαβάθμιση δικαιωμάτων

Μαζικά SMS

Βάση Δεδομένων
Πολλαπλοί χρήστες (>3 àSQLServer)-Σε Flash memory - Εξ. δίσκος- NAS-Απομακρυσμένη (Internet- SQLserver)

Δυνατότητα Φιλοξενίας όλου του προγράμματος και των αρχείων στους ιδιόκτητους Servers της Δομής Πληροφορικής ΑΕ. Με έγκριση από την ΕΕΤΤ παρέχει ολοκληρωμένες λύσεις τηλεπληροφορικής (B0203-B0701-Σ, αρ. έγκρισης 12043/Φ 387) Από την ΕΕΤΤ είναι επίσημος καταχωρητής και διαχειριστής ονομάτων του ελληνικού χώρου [. gr ] (268/73, 25/11/2002) 3. Διαθέτει Άδεια Πολιτικής Ασφαλείας για την Διασφάλιση του Απορρήτου των επικοινωνιών ΑΔΑΕ αρ.πρωτ. ΕΜΠ 76 /08.03.2006

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ΔΕΥΤΕΡΑ- ΠΑΡΑΣΚΕΥΗ:

8πμ-9μμ

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Αξιοπιστία - Ταχύτητα - Υποστήριξη με λίγα λόγια.Μπράβο!!!

Χρησιμοποιώ την υπηρεσία Dentalwin Cloud και είμαι πολύ ευχαριστημένη.Το συνιστώ ανεπιφύλαχτα

# data[].attributes.attachment_link.keywords[]
οδοντιατρικό

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οδοντιατρείο

# data[].attributes.attachment_link.keywords[]
οδοντιατρικός

# data[].attributes.attachment_link.keywords[]
οδοντιατρικό

# data[].attributes.attachment_link.keywords[]
οδοντιατρικο προγραμμα

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Dentalwin το Απόλυτο Ιατρικό Πρόγραμμα

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ΔΟΜΗ ΠΛΗΡΟΦΟΡΙΚΗΣ ΑΕ- dentalwin doctorwin Doctor Practice Management, ιατρικό λογισμικό Doctorwin

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Beytepe, Enpark Konutları, Enpark Konutları, Çankaya/Ankara

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B2C - Beymen is a business that grants its customers sneakers, t-shirts and other wearables. Customers can directly shop from Beymen.
B2B - Doğuş Automobiles are automobile suppliers like Audi, etc to other businesses. It grants automobiles to other businesses, the authorized dealer of Audi.

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EXAMPLE OF B2B
Medivision Sarl

Dekouaneh (metn) - Lebanon
Activities: Medvision LLC is a leading provider of complete modern and state of the art solutions that cater to a wide range of medical applications.
Supplier of:

Health, medical and pharmaceutical

Medical equipment and instruments

Electrotherapy equipment...

Medvision targets institutions, medical centers, and hospitals.

EXAMPLE OF B2C
Sea Sweet:
Activities: Sea Sweet is the leading brand of Lebanese sweets and treats, providing quality consumables all over the country.
Supplier of consumable sweets, knefe, chocolate, cakes, etc...

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Nike - B2C marketing - they stand out by using current events such as politics and other types of societal problems to create marketing campaigns which are normally extremely popular

Grammarly - B2B marketing - they entice businesses to use grammarly becaue they demonstrate how people are more likely to hire your business if you can send good emails and letters.

# data[].attributes.location_name
Flavourly Limited, Manor Place, Edinburgh

# data[].attributes.headline
Flavourly Limited, Manor Place, Edinburgh

# data[].attributes.subject
Flavourly Limited, Manor Place, Edinburgh

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Flavourly Limited

Engages in B2C Marketing

Value-driven push marketing anchored in exclusive products delivered to customer's doorsteps

# data[].attributes.location_name
пр-т. Шакарим Кудайбердиулы, Астана 010000, Казахстан

# data[].attributes.headline
пр-т. Шакарим Кудайбердиулы, Астана 010000, Казахстан

# data[].attributes.subject
пр-т. Шакарим Кудайбердиулы, Астана 010000, Казахстан

# data[].attributes.body
B2C chain of wholesale stores; MAGNUM

# data[].attributes.location_name
7C5M+H4 Астана, Казахстан

# data[].attributes.headline
7C5M+H4 Астана, Казахстан

# data[].attributes.subject
7C5M+H4 Астана, Казахстан

# data[].attributes.body
B2B production and sale of steel parts

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Airbus is a European multinational aerospace corporation that mainly focuses in the design and manufacturing of commercial aircrafts . They are a B2B as they sell their aircrafts to companies such as Emirates, Singapour Airlines, British Airlines, AirFrance..

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An example of C2C marketing is Mercado Libre that it is the equivalent to amazon but for latin America and offers a great service in terms of customer to customer.

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An example of B2C marketing is Ledesma that is one of the biggest business of sugar in Argentina exporting 3.24 millon of tons per year, also selling in Argentina.

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stylish cabinets : B2C
Tim horton : B2C

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Netflix is a company focused on B2C marketing.
Netflix invests heavily on creating their own shows and movies which allow them to have unique and desirable content separating themselves from their competitors.

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B2B marketing company - Microsoft

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B2C marketing company - Mcdonalds

# data[].attributes.body
B2C

CIB is a bank that offers much more extended numbers of ATMs,large variety of services.

Egyptair is an airline that has highly skillful pilots.

Uber is a transportation company that is user friendly and offers different means of transportation ( such as sedan cars, scooters…)

B2B:

Hassan allam is a contractor company known for being one of the best project managers

Bupa is a medical insurance company, offering services in many places, such as europe

Tradeline and  Switch , are two different companies however are the only fully authorized apple resellers in Egypt

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B2C

CIB is a bank that offers much more extended numbers of ATMs,large variety of services.

Egyptair is an airline that has highly skillful pilots.

Uber is a transportation company that is user friendly and offers different means of transportation ( such as sedan cars, scooters…)

B2B:

Hassan allam is a contractor company known for being one of the best project managers

Bupa is a medical insurance company, offering services in many places, such as europe

Tradeline and  Switch , are two different companies however are the only fully authorized apple resellers in egypt

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First for women-B2C
First for women is an insurance provider that offers insurance services specifically for woman. What sets them apart is how their services are tailored towards woman's-such as offering additional protection services for their clients to ensure their safety in homes and while travelling because of the high level of Gender based violence in South Africa.

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B2C example - supermarkets, for instance Waitrose. Waitrose is known for having higher prices, so as part of their marketing strategy to their consumers, they label around the supermarket where they have an Aldi price match so be clear where their prices aren't as high as consumers might believe.

B2B example - recruitment agencies. These agencies will make the lives of another company much easier by seeking out talent for them instead of leaving them to rifle through job applications. By marketing their success rate they prove their value, which is why they are so determined to reach quotas.

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B2B - car parts, construction materials
B2C - Sainsbury’s, Hollister, McDonalds

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Walmart: B2C

Bojangles Entertainment Complex: B2B

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Welcome

At The Milkman, alongside making delicious Coffee we also love supporting independent makers and working together with them to create bespoke products. This gives us the opportunity to make sure our products are ethically produced, are of high quality and completely unique.

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The Milkman is an independent speciality coffee shop in the heart of Edinburgh's Old Town; the perfect place to relax and escape from the hustle and bustle of the city centre and to enjoy a delicious cup of coffee & some scrumptious cakes We firmly believe that speciality coffee should be approa

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B2C : LU
B2B : Boutique Hotel

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B2B: Kentucky Horsewear. Only sells through retailers. Provides the retailers with marketing images once recognised as a B2B customer. Seamless to order through the B2B website and aids businesses by providing the material (photos, videos, information) in order to keep the appearance and essence of the brand so that the retailers do not have to spend much time creating the content themselves.

B2C: Aztec Diamond Equestrian: provides customers with their own branded equestrian clothing. The brand reimagined modern and comfortable clothing for equestrians, as well as introducing new pieces of clothing to take the place of traditional clothes, changing what consumers now want in their wardrobe. The shift in equestrian fashion by this company inspired a plethora of other companies to take on some of their ideas.

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Everyone knows it... McDonalds. It is a B2C firm that has done a great job of setting itself apart from competitors by doing things such as the Monopoly peels where customers have the chance to win rewards that range from menu items to cash prizes when ordering any goods from the chain.

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One example of B2C marketing is Coca Cola. They promote their drink to customers through social media.

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B2CB2C - Bola de Oro

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Safaricom PLC is a mobile network company in Kenya and is a B2C company. It majorly challenges it competitors due to effective marketing and nationwide availability with accompanied quality.

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B2C Marketing
McDonald's Hungary

McDonald's Hungary implements a local marketing strategy to boost sales and maintain its position as the leading player in the QSR (Quick Service Restaurant) industry in the country. Several B2C marketing tactics contribute to their success:

1. Utilization of Local Ingredients: McDonald's emphasizes the use of Hungarian ingredients like chicken, honey, and sauces in their menu offerings.

2. Tailored Promotions: They create custom Limited Time Offer (LTO) promotions catering to the preferences of Hungarian customers.

3. In-Store Promotions: McDonald's employs in-store promotions to encourage repeat visits and engage customers while dining at their restaurants.

4. Family-Focused Marketing: The Happy Meal menu, designed specifically for kids, exemplifies their family-friendly approach. McDonald's aims to create a welcoming atmosphere and play spaces for children at their outlets.

5. They employ mobile apps and digital marketing campaigns to interact with customers and offer exclusive deals or promotions.

6. Loyalty Program: McDonald's offers a loyalty program through their app, where customers can earn points for rewards and access special offers available only in the application.

7. Influencer Marketing: Periodically, they collaborate with local influencers to showcase products like Chicken Nuggets or promote new concepts to consumers.

8. Social Responsibility: McDonald's Hungary sponsors Ronald Houses, contributing to social causes that benefit the community.

9. Environmental Sustainability: Starting in 2022, McDonald's made significant steps toward sustainability by adopting reusable packaging and reducing plastic usage by 90%. They also ensure that their paper packaging comes from 100% sustainable forestries.

With these B2C marketing strategies, McDonald's Hungary has effectively connected with the local audience and strengthened its position in the market.

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B2C: Beaconhouse School System, Fashion brands like Khaadi, Almas etc.
B2B: Shopping Malls like Packages Mall, Emporium Mall etc.
Whatsapp Business App

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Mercado Libre, Avenida del Libertador, Buenos Aires, Argentina

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Mercado Libre, Avenida del Libertador, Buenos Aires, Argentina

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Mercado Libre, Avenida del Libertador, Buenos Aires, Argentina

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This company is called "Mercado Libre", in english it means "free market".
It is the only company in Argentina that works as Amazon worldwide.
Mercado Libre works like no other product delivery in Argentina and has expand all through Latin America.
They are a B2C and that's is how it begin at the time. But another business are buying at this platform as well. So it can be B2B in a way.
ML, give the space to companies to sell in their platform and customers buy them in the same web or app.
In conclusion it it a B2C.
Ramiro Hoyos Bender - Buenos Aires, Argentina.