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Great value peanut butter is made out of peanuts, sugar and a 2%mixture of oils, dextrose, salt, molasses, monoglycerides.

Jif: Roasted peanuts, sugar and almost the same 2%mix.

Products are pretty much identical. It just depends on if you like to follow a certain brand.

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When we compare the exact same sizes of these two products, we see that Jif is more than double the price of the great value peanut butter.

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Great Value does not really promote its products with ads etc. Their cheap price promotes itself. Walmart does a price match guarantee program, which they match the price of a different seller if they are lower than theirs and you show it to them. This does not apply to Great Value products that much since they are only sold at Walmart.

Jif is the #1 brand that comes into mind when we think about peanut butter. Their promotions usually are in bundles. They sell 2 jars for a lower price. They also hold events like a creative sandwich contest or funnily designed jars that make sure that brand keeps its reputation up within the market.

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Great Value is exclusively sold in Walmart Stores.

Jif can be found in literally every single grocery store within the country, including Walmart.

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Olive Garden's target audience is High income families looking for a place to connect and enjoy the Italian vibes and the Italian dishes.
They target this audience and do their marketing online, on social media, in high income neighborhoods and events.

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They are a dine-in, more on the high income side, Italian restaurant. They are also known with the varieties of wines they serve.

Atmosphere is very unique, fresh, suitable for special dinners, usually a low Italian music playing in the background, with a very high end decoration concentrated on colors white and green, the colors of Italy and olives.

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High Income families looking for a place to connect.

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Olive Garden serves several types of Italian-American cuisine including pasta dishes, steaks, and salads.

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Olive Garden gets most of their prepackaged food like pasta, canned tomatoes, and dry goods from warehouses that are owned and operated by Darden, Olive Garden’s parent company. Produce, bread, and perishables are brought by vendors who have contracted with Darden and use the recipes that are otherwise proprietary to the company.

Olive Garden makes most of their sauces and all of their soups from scratch daily as well as prepping many of their salads, appetizers, and entrees by hand. The goal is to use as many fresh ingredients as possible while attempting to increase the speed of cooking to get food to the customer as quickly as possible.

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KFC has mostly utilized the push and pull strategy whereby it has managed to draw customers towards their products. It is famous for its company jingle, ‘finger licking good’. They use it to create an impact to their customers and inform them of the product that they are selling. In their advertisements, they show person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken.

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KFC's atmosphere is like a good old Kentucky Restaurant that sells fried chicken. It's a fast-food restaurant, so its self service, kind of tight seating usually, you will get the smell of the kitchen while you're eating. A lot of red and white bright colors.
Atmosphere also depends on location of the restaurant.

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The target audience of KFC is the people like to eat the fried chicken. KFC's main customers are between 4-45 years old. KFC's food people can enjoy it as an environment for family or social gatherings. For the teenager, they like to have their lunch or dinner outside with their friend.

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KFC, or otherwise known as Kentucky Fried Chicken is a fast food restaurant that specializes in fried chicken. KFC offers many classic chicken meals such as Colonel's Classic, Chicken Littles, and Family Meals that include a mix variety of chicken wings and drumsticks.

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Tyson Foods and Collins Foods are KFC's main chicken suppliers.
Ready to cook chickens get trucked to them with refrigerated trucks from the nearest supplier.
Restaurant Supplying also differs from country to country.

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How are procurement decisions made, by whom, and how often?

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How are procurement decisions made, by whom, and how often?

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Olive's Garden also uses a database for its procurement needs since it is also a chain restaurant owned by a parent company who also supplies them.

Restaurant Managers also make calls if there is an urgent need or an irregular demand at that time period.

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How are procurement decisions made, by whom, and how often?

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How are procurement decisions made, by whom, and how often?

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All of KFC restaurants' inventories are constantly updated at KFC's databases by the individual Restaurant managers and they make the procurement decisions if its necessary but most of the time, the database calculates the supplies needed and delivers them on a regular 1-2 times a week basis.